In 2006 Jim Jannard (the creator of Oakley) set out to revolutionize the camera industry. This led to his founding and financing of The Red Digital Cinema Camera Company and the creation and release of the Red One in 2007. The Red One is unique in that it's Mysterium sensor has just about the same active area as a 35mm film frame masked to the 16:9 aspect ratio, which allows the same angle of view and depth of field as Super 35 film format.
Red One Camera
A Red user can also use the sensor in a windowed mode which allows the sensor to emulate the active area of a Super 16 film frame (capturing 2048 pixel resolution footage). This makes using Super 16 lenses with the camera possible.
Hollywood immediately followed suit, Academy Award winning director Steven Soderbergh used it for his two part epic Che and then subsequently on his next two films- The Girlfriend Experience and The Informant!.
"This is the camera I've been waiting for my whole career: jaw-dropping imagery recorded onboard a camera light enough to hold with one hand. I don't know how Jim and the Red team did it—and they won't tell me—but I know this: Red is going to change everything."
Werner Herzog shot his film My Son, My Son, What Have Ye Done? and the Academy Award winning District 9 were both shot using the Red One.
Most recently David Fincher shot The Social Network using the Red One camera.