Justin LaReau had a pretty cool job. He was the head basketball coach at Southeastern Illinois College. But he was temporarily living in a hotel, reevaluating his life. And reconnecting with his love for movies. So while he was working on his playbook, he was simultaneously reading screenwriting books and began sketching out the idea of what would become his first feature.
Eventually, he made the difficult decision to leave coaching behind. Justin came out to Los Angeles and got an internship at Underground Film and Management—which led to his career writing, directing and producing films. New York Film Academy (NYFA) spoke with LaReau about his movies, experiences, and his next projects.
New York Film Academy (NYFA): Recently you produced and directed A Demon Within, a horror film. How did that come about? What was it like directing a feature film for the first time? What were the biggest challenges– and what was the learning curve like?
Justin LaReau (JL): I started writing it when I was coaching basketball, but it really initiated as a kid when my friends and I would ride by a haunted house that was widely talked about in our community. The house had been abandoned. We stopped our bikes and I saw some movement in the upstairs window. It could have been wind moving the curtains but as a 12 year old, we assumed it was a ghost. My hometown has a documented case of possession that dates back to the 1800s. Knowing that story, I wanted to tap into the personal connections I had as a kid. I felt like it would be a fun experience, plus I believed as a first feature I could get a horror film at a 100K budget fully distributed.
And in terms of the learning curve, it was tremendous. Whether you are directing or producing, there is nothing like making a full feature. I heard Jon Favreau speak and he said whatever you do or however you have to get it done, make a full feature. Short films are great for trying to find your voice, style and developing the skills, but telling a narrative for 90 minutes or more is like no other. I tell people that I spent summers in 100 degree heat building bridges and overpasses while I was in undergrad. That’s hard work. But making a full-length movie is much harder. And unless you have, you can’t comprehend it nor can you learn as much as doing.
NYFA: How did your experiences as a producer inform the decisions you made as a director?
JL: Because we were operating on a microbudget and I was constantly tracking the spending as a line producer would. It made me eliminate waste and only spend on items that would be seen on screen. We secured free locations, free lodging, free cars/trucks for transportation, discounted food as well as many other resources. Because of that, it allowed an extra shooting day which is so vital. Time as we know is so precious in general and in filming, an extra hour goes a long way in allowing actors the opportunity to act, take direction, and deliver the performance that works for the film.
Additionally, the script had to evolve. The team and I were rewriting throughout prep to pull off a full feature. Many elements that would have created more value had to be removed because there just wasn’t enough money. And that is a tough pill to swallow.
NYFA: Can you talk about your upcoming projects? What are you working on right now?
JL: My producing partner Lydia Cedrone and I recently launched a production company called Tidal Wave Entertainment, LLC. As producers we currently have a slate of eight movies in development. They range from comedies to dramas to thrillers. I’m the writer and attached to direct two of the films: Fallen Lands, a post-apocalyptic drama and The Riddle Maker, a thriller.
NYFA: You earned your MFA from NYFA in Producing. What’s it like to be a former student on the other side of the classroom—and how does that inform your teaching?
JL: I had been teaching for 10 years and had already completed a graduate program. I went from standing in front of the room to sitting in the seat again. What I enjoyed about NYFA besides the hands-on experience and the location was the wealth of experiences instructors brought to the classroom. And that is what I try to draw on now. I have been where the students are and I have been through the same program. This allows me to truly connect with them.
NYFA: What’s your favorite class to teach and why?
JL: My favorite class to teach is Pitching. It is a skill/craft that all producers, writers, or directors need to develop. My mom would probably say that I like pitching because I am full of it, but selling an idea starts with the way you present it. We may have the next Oscar-winning idea, but if you can’t excite someone about it, it probably will never get made.
NYFA: Speaking of, what advice do you have for students who might be looking to produce and direct?
JL: I am a believer that if you want to do something, then go do it. But students should know that your drive and commitment has to be greater than you can imagine. You have to be able to grind through the times when things get tough. This is not an easy industry. But you need to be like Paul Newman in Cool Hand Luke. You don’t have time to feel sorry for yourself. So get your hands dirty and get to work!