Filmmaking alum Apoorv Arora has been busy since graduating from NYFA Los Angeles’ MFA Filmmaking Program in 2018. He has gone on to direct and produce a number of projects and even launched his own production company, Apoorv Arora Films.
The Indian-born filmmaker is currently based in Los Angeles and runs Apoorv Arora Films. The production company is already credited with the creation of music videos, promo shoots, and short films for both Bollywood and Hollywood.
In his career as a producer, Arora worked with artists and celebrities including Priyanka Chopra, Diljit Dosanjh, and B Praak. His body of professional work includes projects for leading international brands like Speed Records, The Walt Disney Company, White Hill Studios, Balaji Telefilms, MTV, and others.
NYFA caught up with Apoorv to discuss his past and upcoming projects and what he’s been up to since graduating.
New York Film Academy (NYFA): What projects have you worked on during the year? Have you won any awards or been showcased in any festivals or competitions?
Apoorv Arora (AA): I have worked on multiple projects this year and am still working on a few. I am working on two independent feature film projects as Executive Producer and Producer. These projects are in development and pre-production.
I have been a believer in promoting black artists and artists of color. This year I produced a couple of music videos with artists of color. One of them is J.Breckenridge’s single debut, Come To Me. He’s a Broadway artist from the Book of Mormon. He can be seen most recently on the 2020-21 season of The Blacklist (CBS) and Blue Bloods (NBC). This music video was published in the Playbill Magazine.
The other Music Video I produced is called Olorun Maje by Sir Boyò, which means “God Forbid” in English. The video contains elements of symbolism and abstract art while conveying impactful lyrical content that discusses themes of hope and spirituality. Olorun Maje won Best Music Video Award winner at the Frostbite International Indie Film Festival and Direct Monthly Online Film Festival. The music video is a semi-finalist and finalist at many other film festivals.
This year has also been great because I registered my company Apoorv Arora Films LLC with the California Secretary of State. It’s a big achievement of mine and something for which I’m very proud.
NYFA: Tell us more about your latest project and how you got involved?
AA: One thing I like to do is build relationships, and I firmly believe that relationships can make you or break you.
After my first music video success with over 100,000 views on YouTube, I recently wrapped producing another music video for artist Sir Boyò. It’s called I Know U Like It and right now it’s in post-production and will be released later this year.
I was involved as a Producer from the idea to distribution and release. I think my clients believe in me and have faith in me.
NYFA: What did you learn at NYFA that you applied directly to this project and others?
AA: I graduated from NYFA with an MFA in Filmmaking and Producing. I think all that I do in Producing on an everyday basis comes from the knowledge that I gained at NYFA. From budgeting to scheduling to skills and knowledge in directing, camera and lighting. All this I learned at NYFA. But I think NYFA isn’t just teaching you film, I believe NYFA also taught me LIFE.
I believe it’s just not about what you learn in class but also what you learn outside of it. I have had amazing conversations with some of the great Instructors at NYFA like Nick Sivakumaran, Matt Kohnen, and Igor Kovacevich. These guys are brilliant at what they do and teach. I have learned how to handle things in the toughest situations because things can go wrong even if you have the best plan. I have learned negotiations and how to handle different people differently.
These are some of my greatest lessons at NYFA.
NYFA: Are there any other upcoming projects we should know about?
AA: I’m working on two independent feature film projects as Executive Producer and Producer. These projects are in development and pre-production. I’m also working on a commercial for an up-and-coming eyewear brand. I am also working on a short film based on Black Lives Matter and finally, I have a couple more shorts and a music video in development.
NYFA: Do you have any advice for incoming NYFA students?
AA: I would like to tell students that you get one life with multiple opportunities. You should try to seize every opportunity you can in this life. For students, I suggest creating content while they are in school as much as they can. Just keep creating content, so by the time you graduate you have enough on your portfolio to start with.
The school gives you access to the best of the best equipment, make sure you use it in your favor. Because the reality is once you graduate you’ll be on your own with your DSLR, so make sure you use those RED Dragons and Arri Alexas as much as you can while in school and keep creating.
NYFA: How can folks get in touch with you?
NYFA would like to thank Apporv Arora for taking the time to speak with us and congratulate him on all his success. This interview has been edited for length and clarity.