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  • Sal’s Guide to Being An Independent Producer

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    Sal Irizarry is making a splash with his debut comedy feature film, Bert and Arnie’s Guide to Friendship. Sal met his producing partners, Jane Basina and Waj Arshad, while attending NYFA. After graduation, they decided to work together under Sal’s company banner, Justified Ends Entertainment.  From there, they ran a nation wide script contest through indieWIRE.com, raised private equity, and produced the film in 2011.

    So, where did his passion for the industry begin?

    “I was looking to go to film school and I didn’t want to spend three years on theory before learning the process hands-on. After looking into several programs and seeking the advice of several of my friends who were already in the industry, I decided to attend NYFA because of its intensive, hands-on program, from day one.  Just as I had hoped, in the first week of school we were working on our first short film. The Producing Program taught me real world skills and industry practices that were relevant throughout the entire process of production; from development to festival screenings and everything in between.  Let’s be clear though, there are some things you can’t learn in a classroom, but the education I received at NYFA was the perfect foundation to get me through the process.”

    What drives you as an artist?

    “As a creative producer, I enjoy the process of finding a story worth telling as much as I enjoy the wheeling and dealing side of the business.  Though my primary responsibility on set is to support the director, I have a responsibility to my investors to finish the movie on time, on budget and to get it out for the world to see.  Maintaining the balance between art and commerce, managing expectations, finding creative solutions to problems that will come up both on and off set is just the beginning.  After all, if your investors don’t recoup, you don’t get to keep making movies!”

    What is your perspective on screening at film festivals? Advice on the process?

    “You feel this sense of validation for all your hard work when you get into a fest and yet you can’t help but feel disappointed when you’re not accepted.  The fact of the matter is that navigating the festival circuit takes a lot of time and energy.  What I mean is, not every festival is a good fit for every movie and submitting to every upcoming fest can get really expensive really fast.  I’ll research what movies played in a particular festival the prior year to get an idea if they’re truly indie friendly and support first time and up and coming filmmakers, or if it’s geared towards screening Hollywood Tentpoles.

    At the end of the day, film festivals are great for exposure and buzz, but the ultimate goal for a producer is to get the movie sold.  Have a web presence.  Make sure your press kit and marketing materials are in order.  Lastly, don’t forget about the deliverables you’ll need in order to get a distribution deal! If your plan is to DIY your film’s release, make sure you’ve built a community around your movie that you’ve cultivated and nurtured throughout the process.  Keeping your fans updated as well as supporting other filmmakers in their efforts as best you can, will go a long way in this day and age.”

    Final words of advice to  NYFA students dreaming to succeed?

    “Persistence, patience, 100% dedication, tons of hard work, long hours and a lot of luck.  I cannot tell you how much I have sacrificed to realize my dream of being a producer.  The commitment necessary to see a project through to the end is not for everyone.  But hey, somebody’s gotta do it and I figure, why not me!”

    Click here to learn more about our Producing program.

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    May 11, 2012 • Producing • Views: 5936

  • New York Film Academy’s Student Spotlight: Ana Paula Manzato

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    Ana Paula ManzatoAs we mentioned before, New York Film Academy is proud to be in lovely Rio de Janeiro. Throughout the week we’re showcasing our wonderful NYFA Brazilian students. Today we spoke with Ana Paula Manzato to catch up on her experience thus far at our Universal Studios, Los Angeles campus.

    How did you find out about NYFA?

    I first found out about NYFA on the internet and looked further to learn more about it at the STB (Student Travel Bureau) in Brazil. Then, I e-mailed NYFA with my inquiries and got the information that I needed.

    What attracted you to NYFA?
    The school structure, the location, the talks that the school offers the students, and I found Gabby Egito’s blog on the internet with plenty of information about the school. Some pictures that drew my attention to the school even more.

    What was your journey to NYFA from Brazil? What is your story?
    I studied Advertising and Marketing in Brazil and participated in so me activities and projects at the university. I took part in the production of a video clip that won three awards, including best picture. Since then I have been interested in film, photography, and production.

    What has been your NYFA experience?
    My journey has been intense and excellent! We learn all about the production of a film, from inserting a roll of film into the camera, up to its final edition. We produce our own films, screenplays, and cast our actors. The teachers are great, attentive and always willing to help us.

    To people in Brazil who want to come to NYFA, do you have any advice?
    If you want to learn more about filmmaking, NYFA is the right place. With outstanding structure and excellent teachers, we can really learn all there is to know about filmmaking. You learn something new every day and you are in close contact with different cultures and people.

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  • Alum Kemi Adetiba Makes Her Name in Music Video Production

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    Kemi Adetiba’s ambition within the entertainment industry has expanded the breadth of her career from fashionista to lawyer to DJ to director and producer of music videos. Perhaps the first Nigerian woman to have successfully broken into this many branches of the industry and made a name for herself in music video production, the New York Film Academy filmmaking graduate is known for her impeccable attention to detail when conceptualizing, shooting and editing her videos. She’s attracted attention in the Nigerian entertainment industry for pushing herself to keep learning more about filmmaking techniques and technology even after becoming successful.

    Her drive to diversify her talents is how Kemi ended up studying filmmaking and production with us at the New York Film Academy. She explained her journey to NYFA in an interview last year.

    I’m a restless person, highly ambitious, and I hunger to learn more. You tend to get the ‘side-eye’ though, because you are a woman and have no formal training. Well, I couldn’t do anything to change the former, but I ‘heck-sure’ could do something to change the latter. So I picked up my junk and went back to school.

    A lot of people thought I was crazy for leaving at the supposed height of my career, but I went through it, graduated, and I’m now better for it. I’m actually gearing up to do a more concentrated course in cinematography. I want to stand anywhere, open my mouth, and know what I’m taking about – at least within my industry.

    A 2008 graduate of NYFA, she drew from her heritage when producing her thesis film, Across the Bloodied Ocean. The film tells the story of a wealthy African family living in the United States, dealing with their daughter’s refusal to return home to take part in a traditional coming of age ritual.

    Right now, Kemi splits her time between Lagos and New York City. She has recently signed with an American management agency and is frequently invited to speak at film festivals and music conferences when she isn’t producing videos.

    Above, we’ve posted her most recent video for the artist Bez. Check out more of Kemi’s work in fashion and music video directing and production on fashion blog Ladybrille.

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    August 16, 2010 • Acting • Views: 5055