It was just another Production Workshop Thursday on the Universal Studios backlot in Los Angeles. New York Film Academy (NYFA) student crews sprawled across the European set searching for places to shoot, directors framed their shots, actors rehearsed their lines.
Then he walked onto the backlot: Mariano Di Vaio, Italian fashion star, Forbes magazine top influencer under 30, and NYFA Acting for Film alumnus. Heads turned as he arrived to shoot a production workshop commercial with Directing Instructor Nick Sivakumaran and Cinematography Instructor Matt Kohnen.
“It’s a dream come true to be on the backlot,” said Mariano. “I always said to myself maybe one day I could shoot something in Hollywood. And doing this student project, I feel like I’m rewinding back nine years to my student days.”
In 2009, Mariano enrolled in an Acting for Film course at the New York Film Academy in New York. When he returned to his hometown of Perugia, Italy, he started a blog about men’s fashion that blew up on the web, netting him over 10 million followers on social media and enabling him to start his own clothing and hair product lines.
Then he was back on a NYFA set collaborating with faculty and staff on a shoot designed to teach students and alumni how to film a commercial. It featured several of his brands: Mariano Di Vaio Limited Edition Hair Products, NOHOW clothing, and MDV Eyewear.
Written by Nick Sivakumaran, who also directed, the commercial starts with Mariano walking past several NYFA crews shooting a variety of scenes. He notices one crew in particular — they are struggling to shoot a romantic scene between a guy and girl. The director is obviously frustrated at the lack of chemistry between them. Enter Mariano! He gestures to the director, “un moment,” takes aside the actor, and gives him a quick makeover using his hair products and sunglasses. Suddenly, the actor looks great, the actress is in love, and the director is thrilled! Mariano leaves as everyone looks at him in amazement and wonders, “Who was that guy?”
The fake crew consisted entirely of NYFA Acting for Film students and alumni. Ezra Ramos (Fall ’17 BFA Acting for Film), who played the actor and was styled by Mariano for the commercial, reported that “Mariano just opened up his suitcase and said ‘what’s your size’?” Then he rifled through the suitcase to hook Ezra up with MDV Collection suede loafers and a tropical white NoHow shirt festooned with tiny palm trees, pineapples, and bananas.
Gulshan Salamli (Spring ’17 BFA Acting for Film) played the role of the unimpressed actress, and she said the shoot with Mariano was a very different experience from the usual production workshop. “Mariano is the star, obviously, and it is interesting to work with him, to play a supporting role and observe how much input a star has on set. I realized it’s okay to be in the shadows, that I can express myself yet serve the project at the same time.”
Fake crew member Mackenzie Leslie (Summer ‘16 One Year Acting for Film) said she learned a lot on set, pointing at a huge flag on a C-stand that was blocking the bright California sun. “This production workshop has way more equipment than I’ve seen before,” she said. “I’ve never filmed with a dolly. I’ve seen shots that were made that way, but never been in one.”
Meanwhile, actors Elizabeth Otaola (Summer ‘16 MFA Acting for Film) and Christopher Rybka (Fall ‘15 AFA Acting for Film) discussed Mariano’s career. “He’s not a traditional actor. He’s inspired me to explore other options and ways of having an acting career,” said Elizabeth, who played the director. “Everything is going to evolve. Television and film will change in the next 20 years. Smart people should be paying attention to that and create their own content and know about marketing.”
Christopher concurred, saying, “It’s very unique that Mariano has used Instagram as a marketing tool to get out there rather than going to auditions and hoping someone picks him up.”
The following night, Mariano entertained a full house of students at the NYFA Theater with humorous and informative tales about his career in a Q&A moderated by Film Festivals Advisor and Liaison Crickett Rumley. He emphasized the importance of setting small, achievable goals in pursuit of big dreams, and of approaching every task, learning opportunity, and job with passion — an outlook he attributed to his instructors at NYFA back in 2009.
When asked what advice he had for students starting an Instagram account for the first time, Mariano replied,“I would start with videos if I had to start from scratch, because right now I think they are the key. The algorithm has changed, so it’s harder for people to just post photos.” More specifically, he “would definitely put up something about comedy because positivity, that’s what people like. Being happy is what people want to get from their phones.”
Most importantly, Mariano encouraged students to do exactly what they had been doing when he walked onto the Universal backlot — collaborate with as many people as possible to increase social media following. “If all of you guys here start to do something together, even a small project, you already can reach how many? 10,000 people for sure.” Another reason to collaborate: “Sometimes when you talk and do something with other creative people, something better comes up, better than what you can do by yourself.”
Speaking of collaboration, the Mariano Di Vaio/NYFA Los Angeles commercial project will drop on social media sometime in May. Be on the lookout!
Update – Here’s the NYFA/MDV collaboration for Hair Bello!