São Paulo
Posts

  • Episodic Instagram, Austin Veterans, Copenhagen TV2, and More From New York Film Academy’s Broadcast Journalism School

    Facebooktwittergoogle_plusredditpinterestlinkedinmail
    Digiday posted a fascinating article last week about storytelling in the digital age. The premise was that “publishers” (the online sort) are treating Instagram stories like episodic television. It’s really a brilliant innovation. The way people process information is changing (or should that be “has changed?”). People react less to words and more to images. So how do you take what would otherwise be disjointed arrays of pixels and give them staying power? You tell a story — and episodic television has been telling stories since the dawn of the TV era. By creating basic storylines, that carry over from “episode” to “episode,” you create anticipation, tension, interest and (most importantly) audiences!
    The same is true in nonfiction video too.
    NYFA grad Melissa Aleman is back in the Weekly Update again, this time with Col. Jack Jacobs, the chair of the NYFA Veterans Advancement Program. Melissa was the videographer at a special veterans event that NYFA held in Austin, Texas. It is wonderful to see how Melissa is using the skills she learned as a Broadcast Journalism student not just to build a career, but to “give back” as well. Meanwhile, Col. Jack Jacoba is the heart and soul of our veterans’ activities here at NYFA.
    So how do you produce news stories in the digital era? Well, you can learn a lot from NYFA grad Celina Liv Danielsen. She works in the news department at TV2, in Copenhagen, Denmark. Look carefully at the picture below — Liv is using three microphones. Two are wireless lavalier mics (see the antennae on the back of the camera?), and one is a mini-shotgun mounted on the front of the camera. Just like she learned to do here at NYFA!
    The skills students learn in the NYFA Broadcast Journalism program can be used in a number of different ways. Recently I heard from graduate Karina Gaudereto. She is working for a company called SEVEN PR, in Sao Paulo, Brazil. She wrote:
    This is a PR Agency for techlology startups, and I am a press agent for some companies in this area … There is one TV production called Floresta Produções which is a joint venture with Sony Entertainment. They make one of the most famous reality shows here like Lady Night at Multishow, and also UFC, Shark Tank, and shows like Who Wants To Be A Millionaire. They called out our help because they want to expand their productions for branded content and TV premium. It’s been cool but tough!

    Here is a screen grab from one of Karina’s student projects. I know for a fact she misses New York … if not the winter weather.

    Facebooktwittergoogle_plusredditpinterestlinkedinmail
  • NYFA Musical Theatre Alumna Stars in “The Little Mermaid” Musical in São Paulo

    Facebooktwittergoogle_plusredditpinterestlinkedinmail

    ana luisa pretoAfter graduating from the New York Film Academy, Musical Theatre alumna Anna Luisa Preto returned to her home country of Brazil where she was cast to play the Little Mermaid in “The Little Mermaid: The Musical.” The musical’s first season was at Teatro das Artes in São Paulo, and is now playing at “Teatro Jardim Sul,” also in São Paulo.

    “I have always loved musical theatre, and when I saw the opportunity of auditioning for NYFA’s Musical Theatre program, I was immediately interested,” said Preto. “After researching about the course, the place and the professionals involved I fell completely in love! NYFA has changed the way I approach and study a song or a scene. With what I learned there, I have much more material to work on the performances.”

    Preto says the Little Mermaid was a very special character in her life as a child, especially being a redhead. “It was one of those stories that you do not think will happen to you…until it happens,” she recalls. “I didn’t know about the auditions, in fact, I lived in another city during that period. A friend that I hadn’t spoken for a long time had moved to São Paulo and sent his material to this musical and in the middle of the material was a duet that we recorded when we studied together. The production saw the material and decided to look for me! I almost did not believe it when I saw the producer’s message calling me audition for the mermaid in São Paulo. In the end, I went to do the test and, on the same day, I received the answer that changed the course of my life at that moment.” She became the Little Mermaid.

    ana luisa preto

    Since graduating, Preto has also performed as the character of Cassie with the Company Project Broadway in Highlights of Chorus Line at the “Teatro Guaíra,” in Curitiba.

    “My goal is always to overcome myself,” she says. “Learn something new with each class, or work and be able to put it into practice. I have no idea what my next character will be, but I look forward to more of this amazing world of musicals!”

    Facebooktwittergoogle_plusredditpinterestlinkedinmail
  • NYFA is on a Mission to Brazil

    Facebooktwittergoogle_plusredditpinterestlinkedinmail
    Facebooktwittergoogle_plusredditpinterestlinkedinmail

    August 23, 2012 • Academic Programs, Road Show, Study Abroad • Views: 5165