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  • Q&A with New York Film Academy (NYFA) Producing Alum Alex Lebovici

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    On Monday, January 7, New York Film Academy (NYFA) hosted a guest lecture by NYFA Producing alum, Alex Lebovici. Lebovici was executive producer on the Academy Award-nominated Denzel Washington drama, Roman J. Israel, Esq. (2017), Mom and Dad (2017), Who We Are Now (2017), The Clapper (2017) as well as an unofficial short fan film based on hit video game Uncharted, starring Nathan Fillion and which garnered rave reviews and Internet buzz.

    Lebovici began the lecture by discussing his beginnings: “I started making short films [when] I was 13 with my closest friends … and I always wanted to be part of the movie business.” Lebovici moved from Canada to the United States and studied directing at New York Film Academy, where he made 12 short films during his academic career. After he graduated, Lebovici was an intern at Original Film, the company that produced the Fast and the Furious film franchise, but, unfortunately was laid off.

    After moving back to Canada, Lebovici became a door-to-door salesman, working six days a week, 12 hours a day, for six years. “I prepared myself [by] doing something very challenging … of the people that opened the door, 95% of them said no but the 5% that said yes [were] more than enough to earn a living.” Despite his success, he still ached to return to the entertainment industry.

    Lebovici was inspired one night after being denied entry to a fancy nightclub in his native Toronto. The next day, he purchased an American pay-as-you-go mobile phone, registered it to a Beverly Hills zip code and called the nightclub as his own fake assistant; he told the nightclub that he was an assistant to a producer from Los Angeles that wanted to produce a television show about “bodyguards who protect A-list celebrities when they come to Toronto.” 

    Alex Lebovici

    That phone call got Lebovici introduced to all of the nightclub owners, bodyguards, and doormen in Toronto. Word got to movie star Steven Seagal that Lebovici owned a bodyguard company; he didn’t, but he made sure Seagal and his guests were taken care of during their visit to Toronto free of charge. Seagal knew that nothing comes for free and asked Lebovici what he wanted in return; Lebovici asked if he would star in a pilot for a show about bodyguards. Seagal agreed.

    In a matter of months, Lebovici went from being a guy who couldn’t get into a nightclub to a guy that was known and welcomed by all of the nightclub owners in Toronto, with a potential television show pilot starring Steven Seagal. Lebovici called all of the production companies in Toronto, pitched his pilot to them and started a bidding war between two companies for the rights to produce the show. Lebovici was then contacted by various Hollywood actors’ representatives and the show’s cast started to grow.

    Lebovici learned from this experience how to be a producer and went on to produce a number of projects in the United States; he continued to make valuable contacts through networking with nightclub promoters and owners and he carefully gauged when it was appropriate to ask his contacts for favors, “You’ve got to build them up to it by playing a slow game,” said Lebovici, “…you don’t want to be too thirsty in this business.”

    The New York Film Academy would like to thank Producing alum Alex Lebovici for sharing his experiences and honest advice with our students!

     

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    January 16, 2019 • Guest Speakers, Producing • Views: 2151

  • New York Film Academy (NYFA) Producing Alum Alex Lebovici Launches Hammerstone Studios

    FacebooktwitterredditpinterestlinkedinmailNew York Film Academy (NYFA) Producing Alum Alex Lebovici, along with his partner Steve Ponce, is launching Hammerstone Studios, their new production company that will finance feature films for Hollywood and beyond.

    The two previously worked at Oriah Entertainment. Over the last year, they’ve had a run of very successful projects, including feature film Roman J. Israel, Esq., which earned Denzel Washington an Academy Award for Best Actor, as well the upcoming drama/thriller Red Sea Diving Resort, featuring Chris Evans, Michiel Huisman, Ben Kingsley, Michael Kenneth Williams, Greg Kinnear, and many others. Lebovici and Ponce also executive produced the fan-made adaptation of blockbuster video game Uncharted, starring Nathan Fillion as title character Nathan Drake. Also starring Stephen Lang (Avatar), the fan short went viral and spawned talks of being adapted into an official Hollywood feature.

    Hammerstone StudiosAccording to a press release exclusive with deadline.com, the goal for Lebovici and Ponce is to produce a “diversified slate of films, from commercial, talent-driven titles to specialty films from proven filmmakers.” This includes projects like Come Away, a feature directed by Brenda Chapman (The Prince of Egypt, Brave) and staring Angelina Jolie and David Oyelowo. Hammerstone Studios is also trying to get the long-awaited second sequel to 80s classic Bill & Ted’s Excellent Adventure off the ground — with original stars Keanu Reeves and Alex Winters on board, Bill & Ted Face the Music is closer than ever to finally coming to theaters.

    Lebovici hails from Ontario, Canada. He enrolled in the 1-Year Producing program at New York Film Academy’s Los Angeles campus in the fall of 2005. The producing school at NYFA teaches students strong project management skills without requiring a business school background, and allows collaboration opportunities with NYFA filmmaking, acting, screenwriting, and cinematography students (among others) on their ambitious projects throughout the program. 

    The New York Film Academy congratulates producing alum Alex Lebovici on his incredible success in Hollywood and looks forward to the future films of Hammerstone Studios! Facebooktwitterredditpinterestlinkedinmail

    October 25, 2018 • Producing, Student & Alumni Spotlights • Views: 1545