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New York Film Academy (NYFA) Remembers The Life and Achievements of Cult Filmmaker Larry Cohen

Screenwriter, producer, and director Larry Cohen, a filmmaker with a passionate and loyal fanbase, has passed away at the age of 82 (his birth year has often been reported as 1941, but his family and census records confirmed that this is incorrect, as reported in the New York Times). Cohen, whose career in film spanned several decades, was best known for his unique work in the B-movie genre scene.

Cohen was born and raised in New York City before going to film school. He had a particular passion for noir films, as well as the work of Casablanca director Michael Curtiz. He turned the former into a career in the late 1950s and 1960s, writing for crime television shows like The Defenders and The Fugitive, and later in the 1970s writing for Colombo.

It wasn’t long before Cohen pivoted to more genre fare, creating the NBC Western series Branded in 1965 and the sci-fi ABC series The Invaders in 1967. He began writing films during this period as well, including the sequel to The Magnificent Seven.

His directorial debut was the 1972 crime comedy Bone, starring Yaphet Kotto, which Cohen also wrote and produced. Two years later Cohen made It’s Alive, a horror film about a killer mutant baby, which was eventually a modest hit. The film was scored by frequent Hitchcock-collaborator Bernard Hermann and its pharmaceuticals-adjacent story showcased a career characteristic of Cohen to incorporate social commentary into his B-movie horror. The film spawned two sequels and a 2009 reboot.

His genre films also typically included police and crime elements to them, including 1976’s God Told Me To. In the 1980s, Cohen built a reputation for producing, directing, and writing low-budget horror films with a cult following. 1982’s Q: The Winged Serpent featured a giant monster flying around midtown Manhattan while also focusing on two detectives following a multiple homicide case.

Cohen’s best-known film, The Stuff, came out shortly after, in 1985. The film includes a killer alien substance that the general public became addicted to, and included social commentary on consumerism, advertising, and the tobacco industry. Despite its over-the-top premise, the film is still regarded as one of the best low-budget horror films of the 20th century.

Cohen continued to write and direct for the next few decades, including the Maniac Cop films; Joel Schumacher’s Phone Booth, starring Colin Farrell and Forest Whitaker; and Cellular, starring Kim Basinger, Chris Evans, and Jason Statham. In 2006, he was invited to participate in the TV anthology series Masters of Horror along with other notable filmmakers like John Carpenter, Wes Craven, David Cronenberg, Joe Dante, Dario Argento, James Gunn, Robert Rodriguez, and Guillermo del Toro.

In 2017, Cohen participated in a documentary that profiled his career, King Cohen: The Wild World of Filmmaker Larry Cohen, which featured actors and filmmakers including Martin Scorsese, J.J. Abrams, and John Landis. The film recently screened at New York Film Academy-Los Angeles along with a Q&A panel with the filmmakers. Cohen was scheduled to appear but was ultimately unable to attend; he lamentably passed away two days later.

After news of Cohen’s death became public, there was an outpouring of praise for him on social media by both his peers and by filmmakers who cite him as an influence in their own work, including Guillermo del Toro, Edgar Wright, and Joe Dante.

The New York Film Academy is deeply saddened by the loss of an auteur filmmaker who carried both a respect and a passion for his craft. Rest in peace, Larry Cohen.

 

5 Lessons Hollywood Learned from Bollywood

In terms of sheer numbers, Bollywood (a portmanteau of Hollywood and Bombay) is as big if not bigger as Hollywood. Based in the city of Mumbai (formerly Bombay), Bollywood isn’t just the largest industry in Indian cinema, it’s the largest film industry in the world, in terms of film production as of 2017.

This fascinating culture of dance, drama, and traditional values have given us iconic scenes of colorful weddings, dance parties in the middle of streets, and sweeping love stories. Bollywood has come to influence Hollywood and other film industries in multiple genres, but none more than musicals.

Baz Luhrmann’s Moulin Rouge was directly inspired by Bollywood musicals. If you watch it again you will see a mix of cultures and dance, incorporating Bollywood styles and even including the song “Chamma Chamma” from Bollywood film China Gate (1998). The success of Moulin Rouge ushered in a new wave of Hollywood movie musicals, including Chicago, The Producers, Rent, Dreamgirls, Hairspray, Sweeney Todd: The Demon Barber of Fleet Street, Across the Universe, Disney’s Enchanted, and Mamma Mia.

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Here are some other tropes of Bollywood that have become more prominent in the recent musicals made by Hollywood:

Catchy music in the form of song-and-dance epic numbers

“Razzle Dazzle” in Chicago. “Dancing Queen” in Mamma Mia. “That’s How You Know’ in Enchanted. The mise-en-scene is shot with a wide-angle lens like in musical numbers found in many Bollywood sequences, where the camera shoots as if on the stage and more directly brings the audience into the choreography itself. It has become a hallmark fo the new wave of Hollywood musicals.

Epic fight scenes

Bollywood films aren’t afraid to take themselves too seriously. Often shot with a comedic sensibility, fight scenes between heroes, villains, and anti-heroes alike can take on exaggerated proportions. Hollywood translated this element with expanded nuances and artistry to their fight scenes. Kill Bill is a perfect example of a hero fighting dozens of bad guys at the same time, by herself, driven by a single objective of revenge. And, of course, seasoned with bits of humor. Directed by film buff Quentin Tarantino, the scene takes direct inspiration from the Hindi film Abhay (2001).

Love triangles

Love triangles have been around pretty much since the dawn of storytelling, but Bollywood has made it a part of its DNA and revels in the over-the-top emotive tropes of love, passion, jealousy, and betrayal. Perhaps in response to this, love triangles had a resurgence in the romantic comedies of the 1990s and early 2000s.

bollywood indywood

Melodrama

For many Bollywood films, everything is done 110%, from the stunts to the drama. Melodrama is as common in Bollywood films as it is in American soap operas and Mexican telenovelas. With Peak TV and an influx of new content from Netflix, Hulu, and other new media providers, every genre under the sun is available. Melodrama is included with this, especially for younger audiences on networks like Freeform and The CW,

Convenient coincidences

Just as melodrama plays up the emotions of a film, many Bollywood films aren’t afraid to play up their story, allowing themselves to indulge in broad plot devices like divine intervention and over-the-top, convenient coincidences. While these films ask for an even greater suspension of disbelief than most Hollywood films, Bollywood has shown that audiences are willing to indulge in the illusion in order to escape and be entertained. Hollywood films, from increasingly outrageous Marvel movies to the more directly-inspired Slumdog Millionaire, where each question in the title gameshow leads to even more over-the-top coincidence, have started to learn this as well.

If you’re interesting in filmmaking and want to learn some pointers from the largest film industry in the world, this weekend might be a great time to select the Bollywood category on your Netflix!

6 Tips For Building Your Film Portfolio

Even with all the connections in the world, and the most expensive camera money can buy, you probably won’t go too far in the film industry without a great body of work. Your portfolio is arguably the most important asset you have, and in order to gain the attention of the people you want to meet and work with, your portfolio must be relevant and meaningful.

How do you build this portfolio? If you’re struggling on how to get your portfolio in motion, here’s six useful tips for getting started:

Stay Active in School

As a film student, it can be easy to get caught up in exciting plans for the future (or even the weekend), but you should keep in mind that the school projects you’re currently working on aren’t just for a grade – they are your time to build a portfolio.

Your time in film school, while it can sometimes seem neverending, is perhaps one of the few times in your entire career where you sit down and entirely focus on YOU. Not your clients, your boss, your producer – no, you are focusing entirely on self-improvement during film school. Taking advantage of this time and taking it seriously will be the biggest way to get a jumpstart on your portfolio.

Get ahead in school and make the most of it by:

  • Quit procrastinating and get started early. Act like you’re getting paid to work on every project.
  • Stay humble and assume your work needs improvement whenever possible.
  • Ask instructors lots of questions and don’t be afraid to bug them.
  • Volunteer to assist other classmates with shoots and edits.
  • Ask for feedback on your work from classmates and instructors.
  • Attend extracurricular workshops and events whenever possible.

Search the closest job boards and attend school functions to connect with your most experienced teachers or fellow students. Initiating relationships with these people will provide you with a valuable network of directors, editors, and actors. Your network will follow you when you graduate.

YouTube

Start a YouTube Series

When you’re competing for gigs in the film industry, it’s highly advantageous to showcase a multifaceted skill set. Soon after graduation, challenge yourself to write, produce, and direct an original series. Execute the entire process from inception to final product to marketing it.

Regardless of the success, completing this project will give you real world experience creating and producing a project from end to end. It will also send the message to potential hiring producers that you have the work ethic and diligence to finish what you started. Many people coming out of film school have never put together their own project or have what it takes to see something through outside of film school. Don’t get too caught up in view counts or trying to launch the next Stranger Things, the key is that having the ability to show that you can produce a whole series will speak volumes.

IMDb Pro

IMDb pro is a useful resource for obtaining the contact information of nearly anyone in the film industry. There is a monthly membership fee, but you will benefit greatly from being able to reach thousands of producers, directors, editors, and crew. The service provides filmographies and credits for millions of titles along with access to in-development projects not listed on IMDb. Many of these features will gain importance as you progress in your career and must evaluate track records, cast relationships, and search for casting alternatives.   

When you’re first developing your portfolio, you should use this tool to contact people you’re interested in working with. Get creative on how you can become a part of their network and give them a call. Rather than spam the entire catalogue, do your homework on the person you’re contacting and know the right time to make your move. Lead with your strengths and learn to project confidence rather than desperation. If you are genuine and effective, doors will open.

Start In Commercial Work

Every artist would like full-time film work, but sometimes things don’t line up immediately. Commercial & corporate video work can help keep you active in the general video production industry. Apply for corporate video jobs or offer services to business owners in your personal network to make web videos, commercials, marketing content, and other videos they might need. Even if you make a few thousand dollars, it’s money that can be used to refine your portfolio even further. You can pull shots from these videos that look more film-like to build your overall demo reel and they’ll never know it was a small business video.

48 Hour Film Project

The 48 Hour Film Project is a multi-city contest in which teams of participants draw a genre from a hat and then write, shoot, and edit a movie in 48 hours. Teams have full control over plots except for a character, a prop, and a line of dialogue that must appear in their film. The award for Best Film and a cash prize is awarded to entries that demonstrate artistic merit, technical merit, and adherence to the assignment. Films are then premiered at a local theatre for friends and family.

An event like this is a fun way to add a completed project to your portfolio. Additionally, if you produce a good piece, there’s always a chance you could win. Contestants have gone on to have success in other film festivals and others used recognition of their film to get paying work. Film Festivals are also great vehicles for making connections with people in your craft, particularly those who have an interest in your preferred genre. Make the most of the platform these organizations provide in order to get new people talking about your work.

Photo Editing Photoshop Lightroom

Produce Music Videos

Music videos are one of the more fun ways to bring good work to your portfolio. There is constant demand for this service from young people who are rappers, singers, or in bands. Building a network of music artists is considerably easy to do via Twitter or Instagram. As you acquire more paying clients, shooting music videos can turn into a solid source of money for new equipment. It is actually much easier to get funding for these videos than a short film.

Creating videos for music artists allows you to explore creatively and will add things to your portfolio that commercial work won’t. Try to find artists who are looking to incorporate elements of film to their videos. While music videos are generally 2-3 minutes long, they usually welcome obscure or artistic concepts. It’s the perfect chance to showcase precise visual storytelling, and to capture a few extra shots for your demo reel.  

 

Article by Mike Clum.

Mike Clum is the founder of Clum Creative, a corporate video production company that employs 16 full-time video production professionals.

 

Forgotten Best Pictures: 6 Oscar-Winning Films You’ve Never Heard Of

How many films can you name that won the Academy Award for Best Picture? Probably quite a few, if you think hard enough, but could you name most of them? Or even half of them?

Among the ninety films that won the Best Picture Oscar, many have been forgotten by modern movie audiences, even if being the toast of Hollywood for one glorious night, or even several years after before fading from cultural memory. Here’s just a few:

Sunrise: A Song of Two Humans (1927)

Directed by F.W. Murnau, this movie won Best Unique and Artistic Picture at the first ever Academy Awards in 1929 (Wings won for Outstanding Picture; both categories were replaced by the modern Best Picture category.) It also helped Janet Gaynor, who later played the lead in A Star is Born (1937), win the first ever Best Actress Oscar. If you’re curious to see cinema history, the film is available to watch on YouTube in its entirety.

Cimarron (1931)

Starring Academy Award-nominees Richard Dix and Irene Dunne, this pre-code western was RKO studios most expensive project up to that date. In addition to Best Picture, the film took home two more Oscars: Best Adapted Screenplay (for Howard Estabrook who later adapted David Copperfield in 1935) and Best Art Direction (for Max Rée who later worked on John Ford’s Stagecoach.)

Grand Hotel (1932)

Adapted from a Broadway play by by William A. Drake, this lavish romantic drama was Hollywood’s biggest film of the year and one of the first production to bring together an ensemble of several A-list actors — in this case, Greta Garbo, Wallace Beery, Lionel Barrymore, and Joan Crawford! It was remade twice in the first two decades after its release, and screenwriting juggernaut William Goldman tried unsuccessfully to adapt it in the 1970s. To date, it is the only film to have won the Academy Award for Best Picture without being nominated in any other category.

Cavalcade (1934)

In addition to Best Picture, Cavalcade won Best Director for Frank Lloyd and Best Art Direction for William S. Darling at the Academy Awards. Diana Wynyard was nominated for Best Actress but lost out to up-and-coming star Katherine Hepburn. The epic drama depicted the life and times of English citizens in the first quarter of the 20th century as the world transitioned into a more modern society. In 2002, Cavalcade was preserved by the Academy Film Archive.

The Life of Emile Zola (1937)

The second biopic to win Best Picture was The Life of Emile Zola, the 19th-century French novelist who penned J’Accuse in response to the imprisonment of Captain Alfred Dreyfus. The film received ten Academy Award nominations, winning Best Picture, Best Screenplay, and Best Supporting Actor for Joseph Schildkraut, who portrayed Dreyfus. The lead role of Zola was played by Paul Muni, who had already won the Oscar for playing Louis Pasteur a year prior.

The Lost Weekend (1945)

The Lost Weekend is probably not the first film that comes to mind when people think of Hollywood legend Billy Wilder. Nonetheless, the film was nominated for seven Oscars and won four: Best Picture, Best Actor, and Best Director and Best Screenplay for Wilder, who shared the latter with co-writer Charles Brackett. These were the first two Academy Awards Wilder won, but not his last. The film noir also shared the Grand Prix at the first Cannes Film Festival.

2019 Academy Awards: The Best Picture Nominees

2019 Best Picture nominees
The Academy of Motion Picture Arts and Sciences have announced the nominees for the 91st annual Academy Awards, to be given out during ABC’s televised ceremony on Sunday, February 24. The Oscars will cap off a months-long awards season featuring industry veterans, newcomers, and as always, endless debates about who deserves to go home with the golden statue.

The final award of the night, Best Motion Picture of the Year, is handed out to the eligible producers of the film. Since 2009, the number of nominations has increased from five to a maximum of ten, based on a more complicated voting system that uses a modified preferential ranking process.

New York Film Academy (NYFA) takes a closer look at this year’s Academy Award nominees for Best Picture:

Black Panther

Black Panther is the first superhero film to receive a Best Picture nomination and is notable for its themes of race and diverse cast and role models for children of color used to typically seeing white male heroes in Hollywood blockbusters. It was directed and co-written by Ryan Coogler, while the sole producer eligible for the Best Picture Oscar is Kevin Feige, president of Marvel Studios and mastermind of the groundbreaking Marvel Cinematic Universe. Black Panther is up for seven Academy Awards total.

BlacKkKlansman

BlacKkKlansman is the latest film from Spike Lee and earned him his first Academy Award nomination for Best Directing. Based on true events, the film tells the story of an African American detective who infiltrates the Ku Klux Klan in the 1970s. Lee is also one of the five producers eligible for the Best Picture Oscar, including Sean McKittrick, Jason Blum, Raymond Mansfield, and Jordan Peele, who won a Best Screenplay Oscar last year for 2018 Best Picture nominee Get Out. BlacKkKlansman is up for six Academy Awards total.

Bohemian Rhapsody

Bohemian Rhapsody is the latest Hollywood musical biopic to gain a groundswell of awards season buzz, focusing on legendary rock group Queen, with Rami Malek giving an Oscar-nominated turn as iconic frontman Freddie Mercury. The sole producer eligible for Best Picture is Graham King, who previously won the award for Martin Scorsese’s 2006 film, The Departed, and was nominated in the category for two additional Scorsese films, Hugo and The Aviator. Bohemian Rhapsody is up for five Academy Awards total.

The Favourite

The Favourite is the latest critically-acclaimed art house film from Greek writer and director Yorgos Lanthimos (The Lobster, The Killing of a Sacred Deer). The period dramedy depicts the rivalry between two cousins vying for the favor of 18th century British Queen Anne. Lanthimos is one of four producers eligible for the Academy Award, along with Ceci Dempsey, Ed Guiney, and Lee Magiday. This is the first Oscar nomination for Dempsey and Magiday, while Guiney was previously nominated in the category for Room in 2015. The Favourite is up for ten Academy Awards total.

Green Book

Green Book is a dramedy set in the 1950s Deep South, based on a real life concert tour of African American pianist Don Shirley and his white driver and bodyguard, Tony Vallelonga. Five producers are eligible in the category, including director and co-writer Peter Farrelly, who made a name with his brother for slapstick comedies like Dumb and Dumber and There’s Something About Mary. He shares the nomination with Jim Burke, Charles B. Wessler, Brian Hayes Currie, and Vallelonga’s son, Nick Vallelonga, who is also co-nominated for Best Original Screenplay. Green Book is up for five Academy Awards total.

Roma

Roma is a deeply personal, semi-autobiographical film by Alfonso Cuarón set in Mexico City in the early 1970s and shot beautifully in black-and-white. In addition to sharing the Best Picture nomination with Gabriela Rodriguez, Cuarón also wrote, shot, and directed the film, for which he received additional Oscar nods. This is the first nomination for Rodriguez, and the first nomination in the category ever for a Latinx woman. Along with the The Favourite, Roma has the most Academy Award nominations this year, with a total of ten.

A Star is Born

A Star is Born is the third remake of the original 1937 film, updated by director and star Bradley Cooper after years of development hell with several filmmakers attached. Cooper shares the Best Picture nod with Bill Gerber and Lynette Howell Taylor. This is Cooper’s second nomination in the category (the first was for American Sniper) and seventh overall; it’s the first nomination for both Gerber and Taylor. A Star is Born is up for eight Academy Awards total.

Vice

Vice is a dramedy biopic of former Vice President Dick Cheney, starring Christian Bale in heavy, lifelike prosthetics. The film is writer and director Adam McKay’s follow-up to The Big Short, which similarly took a quasi-comedic look at the lead-up to the 2008 Great Recession, and which earned him an Oscar for Best Adapted Screenplay. McKay is eligible for Best Picture along with Dede Gardner, Jeremy Kleiner, and Kevin J. Messick. Gardner has been nominated for Best Picture six times in the last seven years, winning twice, for 12 Years a Slave and Moonlight; Kleiner has been nominated five times, sharing both Oscars with Gardner. This is the first nomination for Messick. Vice is up for eight Academy Awards total.

Check out the New York Film Academy Blog after this year’s ceremony for a full list of the 2019 Oscar winners and losers!

2019 Academy Awards: Best Cinematography Nominees

The Academy of Motion Picture Arts and Sciences have announced the nominees for the 91st annual Academy Awards, to be given out during ABC’s televised ceremony on Sunday, February 24. The Oscars will cap off a months-long awards season featuring industry veterans, newcomers, and as always, endless debates about who deserves to go home with the golden statue.

New York Film Academy (NYFA) takes a closer look at this year’s Academy Award nominees for Best Achievement in Cinematography:

Cold War, Lukasz Zal

Polish director of photography Lukasz Zal was previously nominated by the Academy for Pawel Pawlikowski’s Ida, which he co-shot with Ryszard Lenczewski. Both Ida and Cold War showcase Zal’s immense talent with black and white photography. He has shot mostly documentary shorts and a few short films, making the nominations for two of his only features that much more notable.

The Favourite, Robbie Ryan

This is the first Oscar nomination for Irish cinematographer Robbie Ryan. He has shot previously for director Andrea Arnold (Fish Tank, American Honey) and Stephen Frears (Philomena). In total, Ryan has been director of photography for over 80 features, shorts, commercials, and music videos, including the films Wuthering Heights, The Last Days on Mars, and Slow West.


Never Look Away, Caleb Deschanel

Caleb Deschanel is a veteran director of photography who has shot such Hollywood films as Being There, The Right Stuff, The Natural, National Treasure, The Passion of the Christ, and Jack Reacher. This is Deschanel’s sixth Oscar nomination for cinematography; among others, he was nominated for Fly Away Home and The Patriot. His next film will be Disney’s live action remake of The Lion King.

Roma, Alfonso Cuarón

In addition to writing and directing Best Picture nominee Roma, Alfonso Cuarón also shot the semi-autobiographical film, a rare distinction for Hollywood directors. Roma was filmed in black-and-white on an Arriflex Alexa 65 digital camera, giving it a stark, unique look that has been near-universally praised. Other cinematography credits for Cuarón include several short films in the 1980s, as well as the television series Hora Marcada. While typically Cuarón delegates the role to other talented directors of photography such as Academy Award-winner Emmanuel Lubezki, this is his first credit as a cinematographer in nearly three decades.

A Star Is Born, Matthew Libatique

Matthew Libatique is a Queens-born Filipino American cinematographer who has previously worked with directors such as Spike Lee, Jon Favreau, and Darren Aronofsky, and was previously nominated for an Oscar for shooting Aronofsky’s Black Swan. Libatique was director of photography for the first film of the Marvel Cinematic Universe, Iron Man, and is currently working on the latest DCEU and Harley Quinn film, Birds of Prey. His other cinematography credits include Requiem for a Dream, Gothika, Everything Is Illuminated, Inside Man, Straight Outta Compton, and Venom, among many others.

 

Check out the New York Film Academy Blog after this year’s ceremony for a full list of the 2019 Oscar winners and losers!

2019 Academy Awards: The Nominees for Best Directing

The Academy of Motion Picture Arts and Sciences have announced the nominees for the 91st annual Academy Awards, to be given out during ABC’s televised ceremony on Sunday, February 24. The Oscars will cap off a months-long awards season featuring industry veterans, newcomers, and as always, endless debates about who deserves to go home with the golden statue.

New York Film Academy (NYFA) takes a closer look at this year’s nominees for Best Achievement in Directing:

BlacKkKlansman, Spike Lee

Lee has been a figure in American cinema since his 1986 feature debut, She’s Gotta Have It, which was adapted into a television series in 2017. Many of his films have examined race relations, urban life, political issues of the 20th and 21st centuries, and the role media plays in modern society. In 1983, Lee won the Student Academy Award, and has since been nominated for an Oscar five times, though this is the first time he’s been recognized for his Directing. BlacKkKlansman is up for Best Picture and stars John David Washington and Adam Driver as 1970s NYPD detectives exposing the Ku Klux Klan.

Cold War, Pawel Pawlikowski

Pawel Pawlikowski is a Polish filmmaker who has helmed several award-winning documentaries and feature films, including Ida, which won the Best Foreign Language Film Oscar in 2015. At the 2018 Cannes Film Festival, Pawlikowski won the Best Director prize his latest film, Cold War. In addition to Best Directing, Cold War is up for two other Oscars — Best Cinematography, and Best Foreign Language Film. Cold War is a period film loosely based on Pawlikowski’s parents, who fell in love and played music in Europe during the height of the Cold War between the Soviet Union and the West.

The Favourite, Yorgos Lanthimos

Greek filmmaker Yorgos Lanthimos has been making a name for himself since his 2009 film, Dogtooth, which was nominated for the Best Foreign Language Film Academy Award. His film The Lobster, starring Colin Farrell, was nominated for the Best Original Screenplay Oscar. His period dramedy The Favourite has generated a lot of buzz since its release, with ten Oscar nominations in total, including Best Picture and three Acting nods for its main cast of Rachel Weisz, Emma Stone, and Olivia Colman. Colman in particular has become a favorite for her leading role as Queen Anne.

Roma, Alfonso Cuarón

Alfonso Cuarón is no stranger to the Academy Awards, having ten nominations total and two wins to date, including Best Film Editing and Best Directing for his 2014 space epic, Gravity. His oeuvre has been varied throughout the years, including Great Expectations, Y Tu Mamá También, Harry Potter and the Prisoner of Azkaban, and Children of Men. Roma, a favorite in this year’s Oscars with 10 nominations, is a semi-autobiographical story set in the early 1970s and shot in stark black-and-white.

Vice, Adam McKay

Adam McKay has had an unconventional path to prestige filmmaking. The Philadelphia comedian failed his audition to be on Saturday Night Live but earned a spot on its writing staff and eventually became the show’s head writer. He had an instant chemistry with cast member Will Ferrell, and eventually wrote and directed several films starring the actor, including Anchorman: The Legend of Ron Burgundy, Talladega Nights: The Ballad of Ricky Bobby, and Step Brothers. His career moved to the next level with 2015’s The Big Short, which earned him the Academy Award for Best Adapted Screenplay as well as a nomination for Best Directing. His newest film, Vice, starring Christian Bale as former Vice President Dick Cheney, has eight Oscar nominations, including three nods for McKay.

Check out the New York Film Academy Blog after this year’s ceremony for a full list of the 2019 Oscar winners and losers!

5 Tips for Getting Started in Broadcast Journalism

Broadcast journalism is a profession that requires knowledge, hard work, and commitment. It is not a profession for the faint-hearted, as it requires ample time for preparation and presentation. Like other media, the advent of digital platforms and the Internet has led the field to evolve quickly in a short period of time, requiring aspiring broadcast journalists to master many new skills than their more traditional predecessors ever needed.  

Here are just a few tips to get on the right track and set yourself up to become a successful multimedia journalist (MMJ) in the 21st century:

Getting the right education

A proper education doesn’t just get you certifications that will boost your resume and get you in the door, but gives you well-rounded training in a field that is constantly changing. NYFA’s Broadcast Journalism school has working, experienced faculty members who keep up with the current industry landscape and can share that experience with their students.

As part of the New York Film Academy, NYFA’s Broadcast Journalism school also applies a large focus on the technical aspects of digital broadcast journalism — producing and shooting video, editing, on-camera presentation — skills that multimedia journalists will need to learn in order to be successful in a digital landscape.

Broadcast Journalism Reporter

Getting industry experience

Maneuvering interview rooms with little or no experience will prove unfruitful in broadcast journalism. Getting the relevant experience is thus a fundamental aspect of a career in broadcast journalism.“A graduate may intern for a company to get the necessary experience,” explains Steve Doane, Career Coach at ConfidentWriters.

Additionally, entry-level jobs as production assistants or post-production assistants can be key to working your way up the ladder into more significant positions. Learning the practical skills needed for multimedia journalism, such as those mentioned above as taught by NYFA, are a solid way toward earning those entry-level jobs.

For MMJs, it is also essential to have some experience with social media. In an increasingly networked modern era, mastering the use of social media sites as Facebook, Twitter, and Instagram are great assets for news anchors, and thus part of your training at NYFA’s broadcast journalism school.

Networking 

Creating a network is a key step in journalism. Budding journalists should join such professional organizations such as Society of Professional Journalists, which also provides tons of helpful resources for broadcast journalists, by broadcast journalists. Additionally, keeping close ties to the community of journalists as a whole will help you stay up-to-date on the latest trends, as well as career advancement opportunities.

Learning From the Best

NYFA’s Broadcast Journalism school not only utilizes working professionals as faculty members, but often has high-profile guest speakers come and speak to students directly about their careers in the industry. Learning directly from those who have come before you and made similar journeys can be immensely beneficial.

Watch as many lectures, interviews, and videos with industry professionals and leaders on YouTube and other platforms as you can, absorbing their insight and advice and avoiding pitfalls they’ve come to learn the hard way.

Seeing these speakers in person, however, affords even more benefits, as you may have the opportunity to ask them questions directly. Past guest speakers at NYFA’s Broadcast Journalism school include Rachel Maddow (MSNBC), J.P. Olsen (VICE NEWS TONIGHT), and Sharon Hoffman (Entertainment Tonight.)

Broadcast Journalism Reporter

Stay focused

Broadcast journalism is competitive and tough. However, with focus, determination, and commitment, a graduate can go very far in this industry. Set goals and work toward them. Such focus can potentially see a journalist through from an entry-level position to a reputable job with an established news or media company, such as NYFA Broadcast Journalism alumni George Colli (WTNH), Lea Gabrielle (Fox News Channel). Grace Shao (China Global Television Network), and Nicolle Cross (ABC, Austin, TX affiliate).   

Apply Now for a Broadcast Journalism Program

Written by Paul Bates

Paul Bates is a writer and storyteller at BeeStudent and Essay Task educational platforms and a contributor at HuffPost and Buzzfeed. Also, Paul is an online tutor at PaperResearch service.

Building Your Brand as a Filmmaker

Building a Brand as a Filmmaker

Scorsese. Tarantino. Sometimes a name alone can signify a brand. We can instantly identify signature styles, techniques, work ethic, personality traits, and many other unique qualities or images associated with those names because of the brand they’ve built as filmmakers.

Building a brand is creating your own identity among the many millions of other filmmakers out there trying to do the same thing. It’s about differentiating yourself from everyone else and giving people a story about you and what you offer – otherwise known as your reputation.

Laptop Filmmaking

Terms like “personal branding” can repel artists like the plague. but the reality is business can be just as much a part of filmmaking as the art – particularly in our current digital landscape where information is ubiquitous, and every man and his dog has a platform to vie for your attention.

Seeing as filmmaking is synonymous with storytelling, building your brand isn’t as daunting a task as you may think — in a way, it’s telling the story of yourself. With that in mind, the most important things to portray through your brand are:

      Who you are

      What it is you do

      How you go about it, and

      Where you’d like to go

Once you’ve worked out the answers, think about the audience you want to target — one that will best respond to your own style and sensibilities. Establishing a niche is important so as to reflect what qualities you want people to associate with you – your filmmaking identity (FI) – and to manifest that through:

      Your products and services – films, talent etc.

      Your relationships – with crew members, agents, other filmmakers, basically anyone you interact with really

      Your communications – your social networking, business cards, website etc.

Social Media

Although the current digital landscape has exponentially increased the number of accessible filmmaking voices to compete with, it’s also simultaneously broadened your reach.

As mentioned above, social networking platforms are one of the most basic yet critical components to marketing your FI. If you have a production company, establish a logo and other design elements that correspond with the adjectives you want your audience to associate you with, and be sure to feature this on all of your digital mediums (and non-digital, like your business card). When it comes to branding, consistency is key. So make sure things like the color concept, font, showreel, ‘about me’ sections etc. throughout Facebook, Twitter, YouTube, Instagram, or any other platform you choose to market yourself on stay relatively similar. And don’t forget to engage!

Creator of Instagram filmmaking community @filmmakersworld, Emanuele Giannini, thinks of the platform as today’s digital portfolio for filmmakers and claims it’s a great way to “build an audience, attract new business, and collaborate online.” Platforms like it are also a great way to build relationships and learn from the best. Because your brand is tied to the emotions or impressions people have of you, your relationships and the way you communicate and engage with others will always play a big part.

That’s not to say you shouldn’t be authentic. In fact, always be sure to showcase your individuality and uniqueness. But remember:  Filmmaking is rarely a solitary job, so presenting a positive brand through social media can multiply the chances of networking with industry people who’ve never met you to reach out with opportunities.

When all is said and done, a brand won’t garner much positive attention if you’re not putting great care and effort into your work. So be sure to always be working on your filmmaking skills first and foremost, continually honing and evolving your voice. Then go forth and build that filmmaking identity – tell your story and make it great!

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Filming for a Movie vs. Filming for a TV Show: What You Should Know

The entertainment industry continues to grow at a rapid pace — according to Stephen Follows, a data researcher in the film industry, more than 700 films were released across the U.S. in 2016 alone. What is even more surprising is that the number that Follows reported doesn’t even include film festivals, private screenings, and other types of showcases such as broadcasts of opera or theatre productions.

And even while the number of films keeps growing, the amount of original television content continues to peak. In an article published by Variety, writer Maureen Ryan wrote that there were more than 450 scripted original programs released in 2016.

Don’t expect the expansion of movies and television shows to slow down any time soon. The entertainment industry continues to dominate a complicated, turbulent world. But when it comes to creating these stories, what are the differences between filming for a movie and television show?

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Storytelling

Most television series are created with the idea that the show will be around for an extended amount of time. Typically, writers intend for each episode to have a small story arc that often ties in with a larger story arc told over the course of a season or more.

This added amount of time allows writers to develop characters that are more in-depth and have greater dimension. Additionally, there can be a much larger cast over the course of a series because of the time afforded for an audience to get to know them. Tension can be ratched up between characters and other story elements much more slowly than in a feature film as well.

Budget

A budget for a movie is usually bigger than a budget for a television series. In Hollywood, more money can mean more and stronger special effects, more high-profile talent in front of and behind the camera, and more diverse and exciting locations to film on.

Besides a few notable exceptions, television series don’t normally have the same type of budgets that movies do. This forces directors, producers, and screenwriters to be more creative with the storyline and character development, as well as scale back the effects and scope of their projects. This is a good reason why Wonder Woman and Spider-Man may have giant CGI supervillains while Daredevil and Luke Cage will fight mostly fairly straightforward stunt actors.

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Audience Experience

Viewing a film in a theater can be a very different experience than watching one from your couch at home. Television series, outside of events like Comic Con, are almost never seen in such a way. Scaling your story so that it can work on a screen as tiny as the smallest smartphone then is an important thing to consider when producing a television series as opposed to a movie.

Additionally, when it comes theatrical releases, viewers don’t have the same time commitment they may give to a television series. Shows give the audience flexibility in a way a movie can’t — you can pause the television show whenever you want, and or resume it at another time. Viewers may binge watch an entire series in one weekend, or take months or even years to get through the entire story. In a theater, an audience is more-or-less committed to sitting through and experiencing the whole thing in one sitting.

This is important when considering certain plot and narrative elements. If you’re worried certain story choices may scare off your viewers, you might want to make sure you pace these moves in a smart way in a television series. If it’s in a film, you may get away with it for the whole two hours!

These are just a few key differences between longform and shortform cinematic storytelling. And, of course, movies and television series (especially these days) also share many similarities. If you’re interested in learning the craft of filmmaking for either, or both, of these mediums, check out the programs offered by the New York Film Academy today!

H40: The Five Timelines of Michael Myers and “Halloween”

Cue the haunting piano music: Michael Myers is back in theaters this October with a brand new Halloween sequel. In true 21st century filmmaking fashion, this sequel is also somewhat of a soft reboot – a sequel that is technically in the same timeline, but retains many of the classic beats (and the title) of the original.

But which timeline? The Halloween franchise first began in 1978 as an independent horror film written and directed by John Carpenter (and produced and co-created by Debra Hill) and was an instant classic. The silent, hulking serial killer Michael Myers became a Hollywood icon as he murdered babysitters and their boyfriends in a painted William Shatner mask. Halloween quickly spawned a series of sequels, spin-offs, and remakes — all of which interweave with distinct continuities.

Here then, are five different timelines of the Halloween franchise in its first 40 years — who knows how many more retcons will come about in the next four decades!

Timeline #1
Halloween, Halloween II, Halloween 4: The Return of Michael Myers, Halloween 5: The Revenge of Michael Myers, Halloween: The Curse of Michael Myers

This could be considered the original timeline, as it incorporates the first six films of the franchise (with one exception, which we’ll get to.) The first two films are very closely linked, filmed close together, with the same leads, taking place all in the same night (October 31, natch.)

After a brief departure from Halloween III, the real star of the franchise — Michael Myers — came back due to popular demand. He wasn’t joined by lead actress Jamie Lee Curtis, however, who had gone onto movie stardom in the 80s with smash hits like Trading Places and A Fish Called Wanda. Fortunately for the producers, veteran actor Donald Pleasance, a big get for the first two films, stayed and helmed the series as Michael’s psychiatrist Dr. Loomis for the next three films.

Jamie Lee Curtis’s character, Laurie Strode, was killed off-screen in a car accident and the fourth film shifted focus to Laurie’s niece, Jamie Lloyd. Halloween 4 was released ten years after the original, in 1988, and quickly followed up with Halloween 5 in 1989.

The timeline finally came to an end in 1995, with Halloween: The Curse of Michael Myers. The movie expanded the franchise’s mythology and dove deep into the supernatural, dark mystical side of Michael Myers. One of its stars was a very young Paul Rudd playing Tommy Doyle, a character from the first two films. The movie ends with the death of series constant Dr. Loomis, and was dedicated to the memory of Donald Pleasance, who died just a few months before its release.

Timeline #2
Halloween III: Season of the Witch

The reason the franchise is called Halloween and not Michael Myers is because John Carpenter envisioned the series as an anthology of distinct horror stories, each set in their own universe with nothing to do with each other — much like Twilight Zone, Black Mirror, and the Cloverfield films.

However, the huge success of the first film led to a direct sequel, Halloween II, which came out in 1981. This film started the notion that Michael Myers was superhuman, which was continued and explored in the rest of Timeline #1 (see above.)

But by the third film, Carpenter finally wished to move away from Michael Myers and the town of Haddonfield, Illinois. Halloween III: Season of the Witch, produced by John Carpenter and Debra Hill, came out in 1982, and had none of the cast or characters from the first two films. It was also a completely different story — about evil Celtic magic from Stonehenge and androids that wish to kill the trick-or-treating children of a Northern California suburb.

Halloween III most certainly doesn’t take place in the same universe as Michael Myers. In fact, one of the characters in the movie is watching a commercial for the original Halloween, meaning the Jamie Lee Curtis films are just as fictional in the world of Season of the Witch as it is in ours.

Timeline #3
Halloween, Halloween II, H20: 20 Years Later, Halloween: Resurrection

It was only three years in between Halloween 6 and H20, but filmmaking was already evolving and Wes Craven’s Scream had upped the horror genre for moviegoers everywhere. In 1998, to celebrate two decades since the dawn of Michael Myers, the franchise released another sequel, with Jamie Lee Curtis returning to the role of Laurie Strode for the first time since 1981.

With the return of Jamie Lee Curtis, the series had to retcon her character’s death, and so this film takes place after Halloween and Halloween II — but NOT Halloweens 4, 5, and 6. While this brings Laurie Strode (and presumably, Dr. Loomis) back to life, this change in the continuity did not bode well for Nurse Chambers, a character played by Nancy Stephens in the first two films. She appears again as the character in the opening scene of H20, where she is quickly dispatched by a middle-aged Michael Myers.

By the end of the film, Myers has attacked Laurie Strode and her family, but is decapitated by her to make sure he never comes back. He does come back, however, in the film’s sequel, Halloween: Resurrection.

Halloween: Resurrection, released in 2002, is very much of its time, with a story revolving around webcams and the Internet, and the then-brand-new medium of Reality TV. It also stars Tyra Banks and Busta Rhymes, who might play the only character in any of the timelines to karate kick Michael Myers through a window.

The film opens with a cameo by Jamie Lee Curtis, once again portraying Laurie Strode, who dies for a second time in the franchise — this time on screen as she falls from the roof of a psychiatric hospital.

Timeline #4
Halloween (2007), Halloween II (2009)

Sound familiar? These two films take the exact same titles as the original two, but they are 100% remakes in the truest sense of the word, and which was very much in fashion at the time. Fresh off his critical gorefests House of 1000 Corpses and The Devil’s Rejects, Rob Zombie decided to tackle the Michael Myers franchise next, remaking Halloween in 2007.

Dr. Loomis is back, this time played by yet another British veteran actor, Malcolm McDowell. Zombie’s Halloween has much more focus on Michael Myers before his breakout and All Hallow’s Eve killing spree. It’s also more of a tension-builder and slower horror film, very much in style then and even still now.

The film received mixed reviews but made a decent amount of money at the box office, enough to warrant a direct sequel and the tenth film overall in the franchise. This new Halloween II harkens closer to the convoluted plotlines of Halloweens 4-6 than it does the original sequel though, dealing with hallucinations and flashbacks and revealing, like Timeline #1 eventually does, that Laurie Strode is actually the sister of Michael Myers. It ends with the death of Dr. Loomis (that makes two for him) and with Laurie now committed to a psychiatric hospital (that’s twice for her.)

Timeline #5
Halloween, Halloween (2018), ???

After considering a sequel to Zombie’s films or yet another reboot, the rights holders and producers of the franchise decided to do a sequel to the original Halloween. This film, once titled Halloween Returns, would have followed the first two, just as 4-6 did in Timeline #1. Soon indie director David Gordon Green and frequent collaborator Danny McBride (yes, that Danny McBride) came on board to work on the film.

In the writing process, Halloween II was taken out of the continuity, so that this sequel, which takes place forty years after the original (and twenty since the release of H20) is a direct sequel to only the original Halloween, and ignores the events of every other Halloween film that follows it.

The film will harken back to the original in plot and tone as well, as Myers will slowly make his way around town on Halloween night, picking off babysitters and anyone else who gets in his way.

It also brings back, once again, Jamie Lee Curtis as character Laurie Strode, who, as far as we know, isn’t the sister of Michael Myers. Whether Laurie Strode will die for the third time in the series or live for yet another sequel remains to be seen.

It’s doubtful Busta Rhymes will be back to karate kick Michael Myers through a window.

“A Star Is Born” – We Just Wanted To Take Another Look Back at the First 3 Films

It’s the story we just can’t seem to get enough of [SPOILERS AHEAD for those who’ve never seen any version of the A Star is Born!!!!!!!] – an alcoholic male star discovers a talented yet unsuccessful woman, they fall in love, he boosts her career, her stardom eclipses his own, his demons get the better of him, and just as his decline carries the risk of taking her down with him, he commits suicide. But the tragic love story has always been about more than just about the romance – A Star is Born has also been a deeper exploration of the Faustian bargain of fame and the balancing scale on which success sits on the opposing end of loss.

In short, it’s a story that’s been irresistible for Hollywood’s storytellers and thus never dies. It’s no surprise then that A Star Is Born has undergone yet another rebirth – now its fourth official version – under the hands of Bradley Cooper in his directorial debut. George Cukor’s 1932 film What Price Hollywood? is largely considered to be the original prototype of A Star Is Born (Cukor went on to direct the 1954 remake) but it’s different enough to warrant its exclusion from the franchise. Throughout its number of versions over the span of eight decades, the basic plot remains quite consistent to where the exact line “I just wanted to take another look at you” occurs in each film.

But with each remake, the current generation making the film molds the skeleton of the plot to its own culture and style, and reflects an adapting perspective of stardom and the entertainment industry. So, let’s dive in and take a look at the first three films and how they evolved through each iteration:

A Star is Born (1937)

Directed by William Wellman and starring Janet Gaynor and Fredric March, the “original” A Star is Born came at a time where Hollywood had room to be hopeful and self-reflective; it both acknowledged the industry’s veneer and endorsed it. Gaynor’s character, North Dakotan farm girl and aspiring actress Esther Blodgett, has a distinct origin story – an important characteristic of movie stars of that era.

Esther’s stage name is changed to Vicky Lester and she’s given a makeover to boost her star quality. The film largely focuses on a relatively young film industry during a time where it became a beacon of light for Americans amidst the Great Depression, promoting a message of “anyone can become a movie star” despite (and because of) the way in which it could completely manufacture such adored Hollywood personas.

A Star is Born (1954)

Directed by What Price Hollywood?’s George Cukor, this adaptation starred Hollywood legend Judy Garland as Esther Blodgett, alongside James Mason, who plays leading man Norman Maine. Among other key changes in detail from its predecessor in order to suit the time, the most obvious difference is that it’s a musical. Moreover, as opposed to Esther in 1937 whose aspirations lay specifically in becoming an actress, Garland’s character has more of a vague goal of becoming a successful singer.

Cukor’s remake also takes some tonal shifts, focusing more on character development and the relationship between the two protagonists. Unlike the 1937 film where Norman is quite aggressive and lacks introspection, the Norman of 1954 is a much more sympathetic character who is refined and self-aware. His sincerity makes Esther’s love for him more tragic, thus creating a more effective climax.

This adaptation also garnered more interest in the real life stories behind the scenes than other versions, namely due to Judy Garland’s tumultuous career at the time. Four years after her contract suspension with MGM following a suicide attempt, A Star is Born was intended to be her big comeback. Interestingly, Garland saw herself as both the talented, ingenuous star Esther and the older, fading star Norman, which propelled her powerful performance.

Despite the immense popularity and critical acclaim of the movie, her status as a film star never fully recovered after losing the Oscar to Grace Kelly – a controversial topic to this day.

A Star is Born (1976)

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This remake was directed by Frank Pierson and stars Barbra Streisand and Kris Kristofferson as Esther Hoffman and Norman Howard. The changing of the protagonists’ surnames was a subtle, yet necessary adjustment to feel more relevant to the 70s, much like the strategic move to supplement alcoholism with cocaine addiction. But what became the most significant change in this film was changing the leads from Hollywood celebrities to rock stars, as this new type of fame during that era bred its own legend of success and failure with the likes of Jim Morrison, Jimi Hendrix, and Janis Joplin.

Additionally, with the UN declaring 1975 as International Women’s Year during a decade that revolutionised the women’s movement, Streisand’s Esther reflected more of a freedom and confidence that her previous iterations may never have imagined. She’s the most self-assured of the protagonists and also proposes to Norman, whilst hyphenating her last name in the final tribute scene as opposed to announcing herself as “Mrs. Norman Maine.”

Despite some mixed reviews – most negative ones attributing Streisand’s actual fame to the overshadowing of Kristofferson’s performance and subsequently, his character – she is the only actress to have won the Oscar for her portrayal of Esther. Unless, of course, Lady Gaga follows her next winter with a win for her lead role in the newest A Star is Born remake. The buzz is already undeniable.

 

10 Inspiring Latinx Movies You Need to Watch

National Hispanic Heritage Month lasts from September 15 through October 15 and celebrates the contributions of Hispanic and Latinx Americans to the heritage and culture of North America and beyond, whether it be through films, music, books, art, or more.

Originally lasting a week and signed into law by President Lyndon B. Johnson, it was later expanded into a full month in 1988 and signed off by President Ronald Reagan. Events related to National Hispanic Heritage Month include the El Barrio Latin Jazz festival in the Bronx and events hosted by the Smithsonian in Washington D.C.

One of the most visible contributions of Latinx and Hispanic Americans are the films made for and about Hispanic culture. There are countless films that cover a wide array of genres, themes, and topics. It would be impossible to name all of them or rank even the best of them, but here is a list of just ten Latinx movies that need to be watched:

Amores perros

Amores perros is a 2000 drama thriller featuring an early breakout role for Gael García Bernal and was the first feature film directed by Alejandro González Iñárritu. Iñárritu is now one of cinema’s most unique, talented voices — the first person since 1950 to win back-to-back Oscars for Best Director (for his films Birdman and The Revenant) and only the third director ever to do so.

Pelo malo

Pelo malo is a 2013 drama from Venezuela about a boy named Junior who is constantly trying to straighten his curly, unruly hair. Written and directed by Mariana Rondón, the film was critically praised for its exploration of adolescence, mother-child tensions, gender identity, sexuality, and other themes in the context of Venezuelan culture. Its release in 2013, shortly after the death of Hugo Chavez, also pivots the film in an important, transitional moment for the nation.

Sin País

Sin País is a documentary short that tells the story of Sam and Elida, who are deported from the United States and try to reunite with their son. Released in 2010, it is more relevant than ever in today’s contemporary political climate — although it is more an emotional story about humanity than a political disquisition on immigration.

Frida

Directed by Julie Taymor, Frida stars Salma Hayek and Alfred Molina and tells the true story of Mexican surrealist painter Frida Kahlo. Kahlo was a fascinating figure in the art world, all the more notable for being a woman in a time where culture was very much dominated by men. The same could be said to be true for Hollywood, which made the film — also produced by Hayek, who picked up an Oscar nom for her acting in the movie — all the more important for both female and Latinx voices.

El secreto de sus ojos

The 2009 crime drama El secreto de sus ojos is a co-production between Argentina and Spain and won the Academy Award for Best Foreign Language Film. The epic nonlinear story tells of two officials investigating a rape and murder case over the span of 25 years. El secreto de sus ojos has been voted one of the top 100 greatest motion pictures since 2000 by a BBC poll of international film critics.

Biutiful

While nearly every one of Alejandro González Iñárritu’s films could be included on this list, Biutiful is especially notable for the lead performance by star Javier Bardem. Bardem received high praise for his acting in the film, and his Oscar nod for Best Actor was the first nomination ever given to a performance that was entirely in Spanish.

Selena

Selena is a 1997 biopic telling the tragic story of the eponymous Tejano music superstar who was murdered in the prime of her career. Eventually becoming the 13th highest-grossing musical biopic of all time, Selena might be most notable for launching the career of Jennifer Lopez, whose acting and musical fame skyrocketed and hasn’t abated since.

Y Tu Mamá También

Y Tu Mamá También is a 2001 Mexican coming-of-age drama about two teenagers who take a road trip with a 20-something woman. Critically hailed at the time of its release, the film is also notable for helping launch the careers of its stars Gael García Bernal and Diego Luna, as well as writer-director Alfonso Cuarón. Cuarón instantly became one of Mexico’s most prominent directors, following the film up with series-highlight Harry Potter and the Prisoner of Azkaban and later directing Children of Men and sci-fi epic Gravity.

City of God

City of God is a 2002 Brazilian crime drama directed by Fernando Meirelles and Kátia Lund and adapted from the 1997 novel written by Paulo Lins. The film depicts the growth of suburban crime in a Rio de Janeiro suburb over the course of several decades, and was an instant critical hit, eventually earning four Academy Award nominations. It was later followed by the spiritual sequel City of Men.

El laberinto del Fauno

El laberinto del Fauno may be the purest expression of Mexican writer-director Guillermo del Toro’s dark, whimsical aesthetic. The film, which found huge mainstream success in the United States as Pan’s Labyrinth, combines historical drama with fantasy in telling the story of a young girl living in Spain five years after its Civil War. The film was nominated for and won countless awards after its release, including winning three Oscars, and certified del Toro as one of Hollywood’s strongest, most successful voices.

Interested in making a film of your own one day? Find more information on the programs offered by the New York Film Academy here.

Meet New York Film Academy (NYFA) Faculty Member & Award-Winning Film Critic, Peter Rainer

Peter Rainer

Peter Rainer is a lecturer at the New York Film Academy Los Angeles (NYFA-LA).

Rainer is also the film critic for the Christian Science Monitor and can be heard regularly on NPR’s Film Week on KPCC-FM. He was one of three finalists in 1998 for the Pulitzer Prize in Criticism and is a three-time winner of the Arts and Entertainment Journalism Award for Best Online Film Critic. Rainer is also president of the National Society of Film Critics and has appeared as a film commentator on CNN, ABC News World Tonight, Bloomberg Radio, and Nightline.

Additionally, Rainer has served as film critic for New York Magazine, the Los Angeles Times, Los Angeles Herald Examiner, New Times Los Angeles and Los Angeles magazine. His writings have also appeared in The New York Times Magazine, Vogue, and GQ. He has also written and co-produced two A&E biographies–on Sidney Poitier and John Huston–as well as co-authoring the 1977 film Joyride. He has served on the main juries for both the Venice and Montreal film festivals.

Rainer continues to immerse NYFA students with decades of film history, knowledge, and insight.


Rainer’s Roundtable at NYFA

In this series, Peter Rainer sits down with NYFA students and discusses film production, critique, and the filmmaking process.

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Rainer on Film: 60s & 70s

In the debut episode of Rainer On Film, Peter Rainer discusses films of the 1960s and 1970s. The longtime film critic points to the war in Vietnam as well as other tragedies and anxieties of the time that influenced the films that were produced during this period.

More episodes coming soon…


The NYFA Hour on Popcorn Talk

Popcorn Talk Network is the online broadcast network with programming dedicated exclusively to movie discussion, news, interviews, and commentary. In The NYFA Hour, the New York Film Academy hosted an array of knowledgable industry personalities, with multiple guest appearances with Peter Rainer.

In the episode below, Rainer joins host Pegah Rad to discuss the art of film critique and how cinema has changed since he started writing about the movies:

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Be sure to bookmark this page as we will be updating it regularly with all the newest videos and content with Peter Rainer!

Playing Yourself vs. Method Acting

Method acting — the art of turning completely into your character while playing a scene — is a tried and true, well, method, for acting in a scene. But it’s not the only way an actor can choose to perform their role. Many actors will stay consciously in their own head for the bulk of a performance, reciting their lines in a careful manner or incorporating their own personality into the character on the page.

None of these philosophies are wrong — they are merely different approaches for a complex, artistic craft.

There is a famous anecdote from the set of Marathon Man, the 70s thriller starring Sir Laurence Olivier and Dustin Hoffman. Hoffman, a method actor, had told his co-star that he had stayed up for three days straight so that he could inhabit the role his character, who had also been up for three days.

“My dear boy,” Olivier said to Hoffman, “why don’t you just try acting?” The film and theatre giant was making light of the method process — one in which an actor “becomes” their character on an emotional, and often physical, level.

In the end, it comes down to your training and your preferences on how you want to perform a role. But playing yourself can be a productive practice for many actors. Of course, like any great art, it’s easier said than done.

How can you play yourself, then? By always learning everyday who you are, what you like and dislike, and bringing it to your work instinctively. Playing yourself with total control and being able to enter and exit the part quickly may take years to fully master. You should never forget that your craft is work but also fun. The desire to tell a story truly and faithfully is a worthy goal but one that should leave lasting harm on your own well-being. Here are three techniques that can help you play yourself, as opposed to method acting:

Learn Who You Are

Many roles on screen or on stage often represent the everyday person. Their truth on stage is waited by an audience that can relate very specifically to these characters. Many examples of actors we know have gotten stronger over their careers from simply living their personal lives and then bringing that experience to their work.

Paul Newman is a great example. After struggling to play certain parts, he realized that by just being himself he would get more attention. Speaking in his regular voice and bringing his own qualities to each part, his career soared. Along the way, he gained confidence in the craft and a true mastery of using his emotional life in each role he played.

Actor Acting


Control Yourself

We know all too well of tragic endings to some of our favorite stars, many of them occurring very early in their lives and careers. Often, these actors had troubles stemming from many reasons, some of which related to the emotional intensity of their craft.

That is why it is so important for actors to learn control of themselves. Being able to leave the character at work and not bring it home with you is vitally important. Actors can learn practices that help them “drop in then drop out” of their roles. They can condition themselves and learn to look out for triggers, and understand how to deal with them properly in a way that is safe.

Have Fun!

Acting is hard work, but that doesn’t it can’t be enjoyable — fun, even. By learning to appreciate your gifts, you’ll become more relaxed and more comfortable in a role. You’ll be more you. Your instruments (body and voice) should be your best buddies.

A fine understanding of them both will make you more grounded and therefore present.  

Find a routine that works best for you, and step by step you will learn to react instinctively to specific situations. Breathing is an amazing tool one should master as they learn to perform. Even if your character is going through a very intense moment, you don’t have to be.

Method acting is just that — one method to performing a scene in a particular way. There are always methods, and learning as many as you can make you a well-rounded performer. Playing yourself isn’t as easy as it sounds. But by learning to detach yourself from the circumstances of the scene and then live your life fully is healthy for the body, mind, and soul. Make Sir Olivier proud!

Learn more about New York Film Academy’s acting for film program, or if you’re ready to take the next step, apply here.

Actor Acting

How To Transition from Screen Acting to Stage Acting

 

To the untrained eye, acting is acting, regardless of where it takes place or who is present; which is to say that one might assume an incredibly successful and talented screen actor would be just as good on stage as they are on film. For those of us whom have either trained in acting or have firsthand industry experience, however – especially those who’ve attempted to make the transition from screen to stage – know this is definitely not the case. There are quite a few notable differences in both arenas, so if you’re thinking of transitioning from screen to stage, you’ll want to consider the following:

Body Language

When it comes to acting on screen, an actor needs to focus a significant amount of energy on the camera than the average person might think. Unlike an audience full of theatre-goers, the camera will focus on the most microscopic and intricate expressions, including something as minute as an eyebrow twitch or a slightly clenched jaw. For this reason, the actor must always be conscious of where the camera is positioned and perform in accordance to how it will look on screen, paying particular attention to their own face and eyes.

When you communicate emotion on stage, however, you use your entire body and voice. Vocal projection and inflection is of utmost importance, so that even the audience members sitting all the way in the back row can not only hear but understand everything you’re saying.

Similarly, using your entire body to translate even the smallest emotion is a critical element of every stage actor’s repertoire. Physical movement needs to practically be exaggerated – even something as simple as standing needs some attention to detail. The actor needs to be conscious of every physical detail to project the most obvious import.

For example, if a character is meek and timid, in a scene that requires dialogue, a stage actor might hunch, twiddle their thumbs, or perhaps turn their toes inward for a slight pigeon-toed stance — common idiosyncrasies observed in those with similar personality traits. And yet they still need to speak loudly enough for the audience to hear them! Seeing as a loud voice may not coincide with those personality traits, this is essentially why body language is so critical in conveying the right message.

In contrast, a screen actor doesn’t need to focus as much on larger gestures (unless required in a particular shot) but instead relay as much of those character quirks in more subtle expressions and verbal delivery. As such, if the screen actor’s power of emotional expression lies more in the face and eyes, the stage actor’s is in the body and voice.

Teamwork Vs Me-work

The emphasis on teamwork and trust among the actor and the director is somewhat multiplied on film, as film is primarily the territory of the director. So unless the actor is also a producer or a huge box-office name with enough pull in the industry to call the shots, the director is generally the one who decides how a scene is played. That’s not to say the actor doesn’t have any control over their own performance, but the director may choose to shoot a single scene several times, directing the actor to perform each take with slight changes, later choosing which take best belies their vision.

Because of this to-and-fro for each scene, screen actors need to be as adaptable and cooperative as they are talented in their own craft. In addition, film actors need the ability to work quickly to put together a scene that will then exist forever, whereas stage actors may rehearse for months to nail a performance that lasts only as long as the show’s running, for a much smaller audience.

 

Add to this the fact that this theatre audience is a live one, so that stage actors can rarely make mistakes. A poor performance on screen can be mitigated by editing, film score, etc. – a luxury stage actors don’t really have. As prominent director of The Actors, Conor McPherson tells The Guardian, “in the theatre, there is nowhere to hide. If your performance is bad or lazy, you stick out like a sore thumb.”

Because of this, McPherson also points out the accountability stage actors have on delivering a good or bad performance and inversely, the flexibility they have in character exploration. Screen actors are required to always deliver their developed character from moment to moment through scenes shot in random order with minimal rehearsal time, while stage actors have a lot more freedom to explore their character as the show plays out through its run.

Preparation

Directing
It may seem obvious, but the importance of rehearsal for a stage actorit cannot be emphasized enough. If you’ve only ever been trained to act on camera, the first thing to do when transitioning into stage acting is to prepare to rehearse.

Unlike acting on screen, where forgetting your lines can be a minor hiccup that’s rectified in seconds with multiple copies of the script at arm’s length, forgetting your lines on stage can be disastrous. Stage actors are required to memorize an enormous amount of dialogue spanning the entirety of the play, which is a feat in itself. But then to have to perform it in front of an audience, night after night with the same amount of emotion and energy throughout can be exhausting.

Not to mention a live audience will inevitably cause unexpected interruptions that can easily disrupt an actor’s flow. So as the trusty old adage goes, the best defense is a solid offense: preparation is key. Being quick on your feet will come in handy (excuse the pun!) when those unexpected interruptions occur, so stage actors will commonly partake in improv classes or similar activities to build tools that can deal with such unpredictabilities. Additionally, investing in a vocal coach is an absolute must for theatre.

 

In the end, it comes down to personal preference for an actor. Some thrive on stage, others on screen – some can bounce between the two without blinking an eye. But you won’t know what’s best for you or what you have a passion unless you try both — and hopefully the advice above will help you navigate between screen and stage. Break a leg!

Interested in attending acting school programs? Check out more information on the New York Film Academy here!

 

How Does a Producer Get Paid?

The film industry is brimming with roles that contribute to the creation of fun, unforgettable experiences. While a typical moviegoer is well aware of what writers, actors, and directors do, if there’s one position that often gets overlooked, it’s that of producer.

Producers are there from start to finish, overseeing the film’s production while usually filling a number of roles. From budgets and schedules to helping to cast the right actors, they are expected to make big decisions during every stage of filmmaking. Producers are also one of the main creative forces in production, often seeing their own vision and ideas come to life on the big screen for many to view.

But with a complex role comes a variety of compensation options that aren’t always as straightforward or risk-free as other jobs in the industry:

Development Fee


A development fee is what a producer might get paid for their pitch and thoughts during the time that the studio is filling other key roles, such as screenwriters, and figuring out if the project is worth greenlighting at all. As mentioned, many
project pitches are abandoned by studios before they can move from development to production, which means producers will need to take their project elsewhere.

Development fees are up to the studio and vary. Where one producer is getting $15,000 for their input during development, another may receive up to $60,000 or more. At the end of the day, the amount of cash a producer makes across an entire film production — starting with this development fee — relies heavily on both the producer’s participation and previous experience.

Production Fee

If a studio does decide to move forward with a film, producers can expect to receive a guaranteed fee. This payment is also up to the studio and thus can also range widely — a normal estimate is somewhere between $100,000 and $400,000. The power a producer has when it comes to negotiating their production fee relies on a number of factors, but perhaps the most important is how impressive their resume is.

The more box office hits and critically acclaimed films a producer has been a part of, the more leverage she or he has for getting a good deal. Also important is how involved the producer plans to be during productions — performing more services means you should get more money. This payment is also not usually given all at once and is instead divided throughout a film’s production. For example, a producer may receive 20% of the total production fee before principal photography, 50% during photography, and then the rest after.

Film Profits

Most producers are also promised a cut of the film’s profits. Again, how high of a percent you get usually depends on your reputation and level of success. The truth is, the average producer doesn’t expect to make a lot of money from profits considering how much of it gets divided up among other players who were involved in the process.

For example, movie theaters usually get to keep about fifty percent of gross revenues. What’s left is often used to repay the costs of making the film in the first place, including added interest since the money was likely borrowed years ago. In short, producers may obtain back-end points (i.e. percentage on profits) on net profits, at the most. However, some post-release profits to look forward to — if the producer has a share in the copyright of the film —  are things like DVD and rights to streaming services like Netflix.

Bridge Between Art & Business

A common misconception in the film industry is seeing producers as these high-stakes gamblers who often bet all their chips on ideas, either earning nothing or become millionaires. The truth is, being a producer is all about using your knowledge and experience to minimize risk and maximize opportunity. As the bridge that connects the artistic vision with the business goals of the film, it’s on you to help foster creativity and build relationships while making sure the project stays on a promising financial course.

If you want a role that requires both imagination and strategic thinking while letting you work closely with people trying to impact audience’s lives with memorable films, look no further. It also doesn’t hurt that you’ll likely make very good money if you know what you’re doing.

Interested in taking classes at the producing school at New York Film Academy? Check out more information here.

8 Recent Indie Movies That Made Their Mark on Filmmaking

Although it’s usually the big-budget films raking in the cash and getting all the commercial attention, film’s greatest strength as a source of entertainment for its variety. When the market is saturated with enough A-list actors and adrenaline-fueled blockbuster rides, many look to independent films for fresh faces, stories with creative risks, and more. The following movies recently striking a chord are just the latest icing on the cake that is the current indie film industry:

Won’t You Be My Neighbor?

You know you’re dealing with a good documentary when it not only sits at the top 15 highest grossing non-fiction films of all time but also beat four Disneynature documentaries despite a smaller theatrical run. Using a tone both elegant and tender, director Morgan Neville helps capture minister Fred Rogers’ magical ascent in television while embodying what children’s programming should be about.

Hereditary

As Ari Aster’s first feature, this supernatural horror film does more than give viewers a scare. Toni Collette’s character creates a memorable look at the grieving process as she struggles to cope with several deaths in the family. Critically acclaimed and standing as American independent entertainment company A24’s highest-grossing film worldwide, Hereditary sets a high bar for horror films looking to provide tension and terror through means other than your average shock tactics.

Get Out

Jordan Peele put on the director’s hat for the first time with this indie horror film that earned its spot among the ten most profitable movies of 2017. Viewers praised the film’s excellent mix of humor and its creative visual style. Perhaps most importantly, Get Out does what horror films do best: provide an entertaining story that touches on real world issues — in this case, racism.

The Florida Project

Sean Baker’s drama film tells the story of a restless mother and her young daughter as they do whatever it takes to avoid homelessness. Strong performances and a powerful, sensitive look at poverty in today’s America earned this movie a number of notable nominations, including a spot on the National Board of Review’s and American Film Institute’s Top 10 Films of the Year lists. (One of The Florida Project’s producers is Darren Dean, a NYFA producing school instructor.)

A Quiet Place

Grossing $332 million worldwide after being made with a budget of around $20 million, this sci-fi horror film has been the talk among scary flick fans in 2018. Writer/director John Krasinski’s reliance on visual storytelling paid off as his use of silence and excellent sound design, along with strong performances help drive its eerie atmosphere. Notable figures such as Stephen King and Nick Allen specifically praised the expressive silence that allowed viewers to feel terror not through words but mostly from the expressions of the characters alone.

I, Tonya

Craig Gillespie’s biographical film recounts the story of Tonya Harding, the American Olympic figure skater connected with the brutal attack on rival skater Nancy Kerrigan one day before the Ladies Singles competition the 1994 U.S. Figure Skating Championships. The film earned numerous nominations, including a win for Best Supporting Actress at this year’s Academy Awards, and was praised for its great execution of humor and tragedy thanks to its strong, emotional performances.

Mudbound

Directed by Dee Rees, this American period drama follows two World War II veterans — one black, one white — as they battle against racism and PTSD in their post-war life. Widely praised for its strong cast, Mudbound earned many nominations, including four at the 90th Academy Awards, and led to Rachel Morrison becoming the first woman ever nominated for a Best Cinematography Oscar.

The Big Sick

One of the top grossing indie films of 2017, The Big Sick is a romantic comedy based on the actual romantic beginnings of writers and interethnic couple Emily V. Gordon and Kumail Nanjiani. Audiences and critics both enjoyed the film’s original spin on a true love story that succeeded despite illness, cultural differences, and more. Director Michael Showalter’s film turned a $5 million budget into a $56 million box office worldwide, while also earning several dozen awards and nominations.

3 Filmmaking Trends Taking Over the Emmys

With television adequately keeping up with the vastly different business model that became necessary with the advent of the internet and digital culture and consumption, it’s no surprise it’s now able to attain huge production budgets, incredibly rich and complex narratives, and Hollywood’s biggest actors – things that were previously only seen in films. Consequently, as an awards ceremony exclusively focused on television, the Emmys are now bigger than ever. Let’s look at some of the trends emerging from this year’s list of nominees:

Diversity

This is by far the most dominant trend among the nominees this year. Diversity and inclusion of previously marginalized communities are not only being represented at an all-time high among recognized programs but they’re at front and center, with many of the protagonists being LGBTQI+, people of color, and/or women. Not only do the central characters identify as such, but much of the narratives and plotlines largely center around the perspectives and experiences of those within the communities.

With no surprises, Game of Thrones tops the list for most nominations at 22 nods in total, followed by Saturday Night Live and Westworld with 21 nods each, and The Handmaid’s Tale at 20. With exception to Saturday Night Live, given it’s a sketch-comedy show, the top three alone feature characters (and actors) with fluid sexual preferences and have strong, female leads playing roles that challenge the status-quo – both within their plotlines and subsequently in real life. In fact, most of the programs with ten or more nominations, like The Marvelous Mrs. Maisel (14), The Crown (13), Godless (12), and GLOW (10), offer female-centric narratives that focus on the female experience within dominant patriarchal gender norms.

Many have also made significant parallels between The Handmaid’s Tale and our current political climate, connecting it to broader discussions around women’s rights as well as the #MeToo movement. RuPaul’s Drag Race, a reality-competition show featuring drag queens also continues its reign (it’s had 23 nominations since the show began), with 10 nods this year. 


Moreover, five of the seven nominees for Outstanding Comedy Series –
The Marvelous Mrs. Maisel and GLOW, mentioned previously for ten or more overall nominations — are either based on the lives of people of color and/or women: Black-ish, Atlanta, and Unbreakable Kimmy Schmidt (the remaining two being Silicon Valley and Curb Your Enthusiasm). Additionally, Sandra Oh’s nomination for Outstanding Lead Actress in a Drama Series for her role in Killing Eve makes her the first woman of Asian descent to receive the lead actress nod in that category.

Diversity in the Emmys has reached to even lesser known demographics. Peter Dinklage, who was born with dwarfism, has twice won the Emmy for Outstanding Supporting Actor in a Drama Series for playing Tyrion in 2011 and 2015, is nominated again this year, officially making him the most nominated person in that category ever. Following his acceptance speech in 2015 where he mentioned the name ‘Martin Henderson’, a 4-foot-2 actor in England who suffered partial paralysis after being physically thrown by an unknown assailant, Dinklage addressed the prejudice those with dwarfism face but pointed out that part of the media portrayal lay in the hands of the actors. “You can say no,” he said. “You can not be the object of ridicule.”

Dystopias, Apocalypses, & Time Periods

Another recurring theme among the programs nominated this year is this end-of-the-world, humans versus [insert varying non-human character] dystopian storyline. Perhaps telling of our current-day political and/or ideological milieu? In terms of time travel, however, most of this year’s frontrunners are set back in time, or in the future, or both. In fact, all seven programs in the Outstanding Drama Series category this year are either entirely set in or have elements of the past in them. In the case of The Handmaid’s Tale, there’s no linear timeline or clear epoch but it plays with the idea of a dystopian world set in the present day but with traditional lifestyles and values more commonly seen between the 1800s-1900s.

Westworld similarly switches between past and present, although the word ‘present’ is more for audience reference — the story is actually set in the future (some devout fans predict maybe around year 2050-2060?), whilst the fictional theme park, Westworld, is based on many Western films like El Dorado and The Searchers, which were predominantly set following the Civil War at the end of the 19th Century. Game of Thrones, Stranger Things, The Americans, This Is Us, and The Crown are also in said category. GLOW, which is in the Outstanding Comedy Series category, is set in the 1980s, along with Stranger Things and The Americans.

With all these period and otherworldly television series, it’s safe to say this year’s VFX, costume, hair and makeup, and production design teams had their work cut out for them!

Streaming

Netflix

This year, Netflix has come out on top with 112 nominees in total, followed by HBO, with 108. Third in line is commercial broadcast television network NBC, but with 78 total nominees, it’s significantly behind the two networks ahead of it. HBO is a cable network, but what differentiates them from the other traditional channels is the innovative way they’ve reinvented themselves to adapt to the digital market by introducing the popular streaming option, HBO NOW, which doesn’t require an already existing cable subscription.

This is a testament to the changing shape of television viewing. No longer limited by locale or device, audiences have more of a ubiquitous television experience and networks have had no choice but to respond. Consequently, more and more shows are being picked up, giving screenwriters and filmmakers a larger reach and more opportunities to take chances and make niche content.

 

4 Tips for Getting Full-Time Work in Corporate Video


Every year tens of thousands of students across the country graduate with film degrees and get ready to join the workforce. Some of these graduates will go on to enter the film industry, while others will move into the rapidly growing corporate media landscape. More and more corporations and marketing companies are hiring and developing
video production in-house.

While a film degree or certificate from a school like the New York Film Academy is a huge step towards becoming employable in corporate video, there are additional things you can do to optimize your ability to get full-time work. This article outlines five tips for getting a full-time job in the corporate and commercial video industry. Here they are:

1. Know your Audience

Working in corporate video is very different than trying to get work in traditional filmmaking. In filmmaking, the end goal of the process is to output content that will sell to a distributor or be a commercially viable product for entertainment audiences. In corporate video, however, you are primarily aiming to make content that will please a client’s expectations and solve a real world business problem. In order to optimize your ability to work in this sector of the video production industry, you must align your priorities with those of the company you’re aiming to work for.

People hiring in corporate video will care about your ability to:

  • Understand the theory and process how marketing works (lead generation, brand awareness, sales, etc)
  • Be able to think of and develop video ideas that solve problems within any of these areas of marketing and sales
  • Develop marketing messaging and video concepts that align with business goals
  • Develop thoughtful brand-centric creative writing
  • Present ideas, storyboards, and concepts to clients
  • Shoot & edit in a way that matches the client’s or company’s overall brand standards and guidelines
  • Communicate respectful and empathetically with clients
  • Handle varieties of projects at once and work quickly

Understanding the goals and priorities of your hiring audience will inform your interviews, resume building, and overall strategy for finding work. Start to embrace the above points and skills.

2. Invest in Yourself

Hands-on training is a powerful way to build serious experience and stand out amongst other candidates. Beyond the four walls of school there are a variety of other investments one can make to build your network and create ongoing opportunities for full time work. Utilizing some of the following, while not essential, can help develop your career, skills, and ultimately make you a more valuable & hireable professional.

  • AMA or AAF: Groups like the American Marketing Association (AMA) or American Advertising Federation (AAF) allow you a great opportunity to create one-on-one relationships with both potential marketing employers and people who could refer you to others for work.
  • LinkedIn Premium: Linkedin is a great tool to network within corporate America. Linkedin Premium affords you the ability to network even deeper by messaging hiring managers, sending portfolios, and with other powerful tools to help you get in touch with just about any marketing or business professional.
  • Redbooks: Redbooks is a database of targeted decision makers and potential hiring managers of ad agencies and brands. With over 250,000 decision makers from 14,000 agencies, you’ll have the direct contact information of just about anyone in marketing. Having this will allow you to network, send work examples and resumes.
  • Hands-On Workshops: You can never be too experienced to get your hands back on production tools to hone your skills. Keep your skills relevant and honed, and also do some valuable networking and resume building.

There are hundreds of other things you can invest in to help build your career, but the above are great ways to get in front of the right people — which at the end of the day is one of the most vital aspects of getting full-time work in corporate video.


3. Become a Brand

Just like a company must brand and market themselves in order to sell their products, you as a video professional must brand and market yourself to find full-time work. This means you must have the ability to package your skills, communicate your experience, and have the tools to effectively market yourself. The following tools will be valuable:

  • A Simple Website: Creating a simple website through SquareSpace or WordPress can help bring all your information together into one place. Making a website shows you can put the effort in, and shows you’re serious about your craft. Include contact information, work examples, your resume, and references.
  • Completed Social Media Profiles: Create all the relevant social media accounts (Facebook, LinkedIn, Twitter, Vimeo, YouTube, Tumblr, etc) and upload all of your video examples and other information to these sites. Add your contact information and experience, as well as linking to your website.
  • Logo: Have a simple logo that represents who you are. It can be as simple as just a text-based logo of your name, or something more artistic. Either way, having a simple logo can help your resume pop, and help make your overall professional brand be engaging.
  • Demo Reel: Your demo reel is essential in summing up your video production capabilities and experience. Have this easily accessible on your website and resume so that employers can quickly get an idea of your skills. Make your demo reel 60 seconds in length and speak to the experience that relates to the type of work you’re aiming to get.
  • Relevant Video Examples: Demo reels don’t always tell the full story. If you’re aiming to work at an ad agency, have example videos of commercials you’ve directed, or web marketing videos you’ve produced. Having this in addition to your demo reel on your website is essential.

The above are the basic branding and marketing tools for your professional brand, and should be updated even after you find your first full-time job. They should evolve with your career and be ongoing tools for you to communicate your value.

4. Follow Up … And Follow Up (Again)

Of course, you must apply and reach out to potential job creators after you have your resume and demo reel, etc. But if you think you’re just going to apply to a job or email a manager once and immediately get a job, think again. Working in corporate video is competitive and it requires consistent and respectful follow-ups to the companies and agencies you’re trying to be employed by.

In business development, 80 percent of sales happen after five follow-up attempts, and finding work is essentially sales — so don’t be bashful in sending follow-up emails or making follow-up calls to jobs or companies you’ve applied to. However, don’t be annoying or spammy, as you might create the opposite effect. Here’s a simple follow-up email script that will help increase your ability to engage a hiring manager:

“Hi [First Name] –

How are you? My name is [Full Name] and I’m following up regarding the video position I applied for last week. I understand you have a lot going on, but I wanted to say hello and send you another example of my video work for your consideration.

Here you go: [insert link]

Let me know what you think. If you’d like to speak with any references, let me know and I can send any email introductions. I appreciate your time!”

The above approach does not apply to every situation, but in general is a solid starting email template for following up with a manager. Remind them of your name, that you applied, and send them something referenceable like a new video link or a particular project you’ve done.

Between knowing your audience, investing in yourself, building your brand, and mastering the follow-up, you’ll be in a great position to land a full-time job. Stay engaged throughout your studies at NYFA, and network with fellow graduates. Whatever happens, never give up, as there is incredible opportunity in the corporate video industry.

 

Article by Mike Clum.

Mike Clum is the founder of Clum Creative, a corporate video production company that employs 10 full-time video production professionals.