graphic design schools

6 Jobs That Require Graphic Design Training

Today’s aspiring graphic designer has many different field choices where they can use their skills to earn a living. Books, apparel, marketing, product packaging, and magazines are just some of the things graphic designers are getting paid to create. Using both your hand-drawing skills and computer software knowledge, here are some jobs where your graphic design training will serve you well.

Web Design

These days it’s almost impossible for a business to gain credibility and instill confidence in potential clients and customers if they don’t have a good website. Of course, it’s often just as damning to have a poor website that leaves a bad impression via terrible user interface or an unattractive look.

Thus, most companies are willing to pay good money for talented graphic designers that know their way around computer graphics and modern internet tech, as well have a good eye for appealing visuals. As a web designer, you’d help develop the graphics, layout, and overall structure of a site. 

Brand Identity

Today, the average person uses the internet and social media more than ever before. Companies are very concerned about how they’re seen in the eyes of countless online viewers. Graphic designers are brought in to help said company establish their visual identity and use it to keep their image fresh in people’s minds. 

Since companies are constantly fighting for attention, there’s a great demand for graphic designers who can follow successful trends while also creating unique and innovative designs that both stand out and convey the right message.

Graphic Design Jobs Graphic Designer

Photo Editor

You’d be hard pressed to find a major eCommerce business that doesn’t have a graphic designer with photo editing skills in their ranks. By using powerful software like Photoshop, photo editors are able to enhance and transform digital content into whatever suits the company’s needs.

Considering that Photoshop is hands down the most widely used photo editing program, every graphic designer in this day and age should have at least some familiarity with it.

Logo Design

We live in a time when companies and products are often represented by a single image, making their logo more than simply just a symbol. Whether it’s Nike’s swoosh created by Carolyn Davidson or Mcdonald’s golden arches recognized across the globe, history has shown that graphic designers can play a massive role in a company’s visual image. Because of this, businesses have no trouble paying top dollar to have graphic designers either create a memorable new logo or give existing ones a modern facelift.

If you’re after a career in logo design, a good way to get your foot in the door is by working at an advertising agency or graphic design firm. 

Art Director

This is one of the more sought after roles in publishing, fashion, theater, and many other fields, including video game development. That said, the functions of the job title also differ depending on what industry you’re working in. If you’re on the hunt for an art director job that requires graphic design training, a good fit would be in the marketing field.

As an art director, you’d lead a creative team to produce artwork and designs for magazines, television, billboards, and/or websites. Although art directors usually spend their hours overseeing others’ work, having the ability to whip up your own designs is a huge plus

Graphic Design Jobs Graphic Designer

Multimedia Design

If you’re interested in a career option that can take you into just about any field, look no further–from film and television production to animation and theatre set design, companies in the multimedia field are always counting on skilled graphic designers to help them create images, video, sound, and more.  

Although multimedia design jobs are pretty competitive, especially in popular fields, they are also one of the more common jobs where your graphic design training will help you shine.

You can find more information about the graphic design school at New York Film Academy here.

5 Books Every Graphic Designer Should Read

Graphic Design is one of the most exciting fields to work in these days, and while there are plenty of YouTube tutorials to supplement your graphic design studies, it still pays to read good, old-fashioned, books on the subject.

Graphic Design

Here are some of the books (whether it’s in print or on your e-reader), that every graphic designer or aspiring graphic designer should read:

Thinking With Type
by Ellen Lupton

Perfect for editors, typographers, writers, publishers, and students who want to learn the best use of font for branding and other uses, this beautifully written visual guide provides the latest information on style, font licensing, captions, lining, and details such as the use of small caps or enlarged capitals–all neatly organized in three chapters that are easy to consume. 

A Smile in the Mind
by Beryl McAlhone 

London-based writer McAlhone has a special interest in design that makes this an essential and resourceful book. Highlighting esteemed works from international designers from Japan, Europe, United States, and Great Britain, this entry takes you through hundreds of visuals and illustrations that will no doubt inspire the reader.

by viction:ary

A marvelous source for both amateurs and masters, Multicolour showcases an expansive library of themes, titles, and more. Like many of the books on graphic design, turning each page offers an emotional voyage of color that is as much fun for your eyes as informative for your brain. The palette series includes black & white, gold & silver, neon, and its most recent, pastels.

Logo Modernism (Design)
by Jens Müller

This book focuses on the architecture, art, and product design, of the modernist movement that had its peak from 1940 to 1980. Using around 6000 brand names and their history, Logo Modernism is an incomparable resource for designers, publicists, and brand specialists, as well as those who have a passionate interest in the social and cultural history of 20th century corporation and consumerism. 

Drawing Type: An Introduction to Illustrating Letterforms
by Alex Fowkes

An impressive showcase of the work 72 typography creators who have designed a diverse array of fonts for posters, packaging, boards, and more. At the end of the publication, a notebook can be found suggesting exercises that graphic designers will find incredibly useful.

6 Very Influential Graphic Designers

Even the most creative and renowned graphic designers come from humble beginnings. 

Using graphic design to express their imagination and artistic talent, notable visionaries in the field have made their names with visuals that people from all across the globe can recognize. Indeed, the industry certainly wouldn’t be the same without these gifted individuals.

Charles Dawson

Born in 1898, Charles Dawson was one of Chicago’s most talented graphic designers and artists during the 1920s and ’30s. He became the first black man to enroll at the Arts Students League of New York, but it wasn’t until he moved to the Windy City where he finally found creative environment free of racism and bias.

A WWI veteran, Dawson was also a master of colorful illustrated advertisements, gaining fame while working for the top beauty product companies and schools at the time. He often helped other black artists in Chicago gain recognition and is remembered for creating the first African American art exhibition at his alma mater, Negro In Art Week. Dawson also designed the 1940 American Negro Exposition for the National Youth Administration.

Chip Kidd

An author, musician, editor, and more, this man of many talents and influential graphic designer is known for his striking work on iconic book covers. This includes the cover for Michael Crichton’s Jurassic Park novel, a design liked so much that it was used for marketing for Steven Spielberg’s film adaptation and burned into the brains of a generation of moviegoers. Kidd is currently based in New York City and has worked with many high-profile writers, including James Elroy and Neil Gaiman, as well as DC Comics publications.

Also known for his uplifting lectures, every aspiring graphic designer should listen to his motivating TED talk to learn more about the craft and how to form a powerful portfolio.

Kate Moross

A non-binary designer and art director based in London, Moross first burst onto the graphic design scene in 2008 with her unique drawing and typography styles. From illustrations for Vogue Magazine and signature clothing for Topshop to a national billboard campaign for Cadbury, Moross has quickly become one of the most prominent designers in the industry.

Moross is also known for her attention-grabbing magazine and album covers, including live visuals for award-winning English group One Direction.

Carolyn Davidson

Nike Sneaker Shoe

As a Portland State University student in 1971, Davidson was hired by her accountant teacher Phil Knight to design a logo for his company. For $35, Davidson provided a logo that is now recognized by people the world over — the Nike Swoosh. Challenged with creating a design that expressed a sense of motion, the imaginative graphic designer drew inspiration for her simple yet memorable logo from the wing of the Greek goddess of victory, named not-so-coincidentally, Nike.

Fortunately for Davidson, she later received Nike stocks to make up for the small fee for what became a game-changing logo. By the time she retired in 2000, Davidson was known as “The Logo Lady.”

Dennis Hwang

Known professionally as Dennis Hwang, Hwang Jeong-mok is a South Korean graphic artist known for his distinct, informative designs. He was born in Knoxville, Tennessee but spent most of his young life in South Korea.

He quickly impressed his employers at Google after designing a logo in honor of Bastille Day and since then has become the lead graphic designer behind the famous Google doodles, creating as many as 50 per year. He’s also responsible for creating the acclaimed Gmail logo just a day before its release.

Milton Glaser

Times Square I Heart NY

Glaser is an American graphic designer behind one of the most widely recognized logos in the world. In the 1970s he was commissioned to design something that would attract more tourists to New York City, resulting in the iconic “I ♥ New York” logo. His other famous works include logos for the Brooklyn Brewery, Stony Brook University, and the DC Comics logo used between 1977 and 2005.

In 2009, Glaser became the first graphic designer to receive the illustrious National Medal of Arts. That same year a documentary film based on his life, To Inform and Delight: The World of Milton Glaser, released.

NYFA Graphic Design instructor Jee-eun Lee worked with Glaser for many years. In March 2019, the 1-year Conservatory students of NYFA’s Graphic Design school were welcomed by Glaser to his studio in New York.