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H40: The Five Timelines of Michael Myers and “Halloween”

Cue the haunting piano music: Michael Myers is back in theaters this October with a brand new Halloween sequel. In true 21st century filmmaking fashion, this sequel is also somewhat of a soft reboot – a sequel that is technically in the same timeline, but retains many of the classic beats (and the title) of the original.

But which timeline? The Halloween franchise first began in 1978 as an independent horror film written and directed by John Carpenter (and produced and co-created by Debra Hill) and was an instant classic. The silent, hulking serial killer Michael Myers became a Hollywood icon as he murdered babysitters and their boyfriends in a painted William Shatner mask. Halloween quickly spawned a series of sequels, spin-offs, and remakes — all of which interweave with distinct continuities.

Here then, are five different timelines of the Halloween franchise in its first 40 years — who knows how many more retcons will come about in the next four decades!

Timeline #1
Halloween, Halloween II, Halloween 4: The Return of Michael Myers, Halloween 5: The Revenge of Michael Myers, Halloween: The Curse of Michael Myers

This could be considered the original timeline, as it incorporates the first six films of the franchise (with one exception, which we’ll get to.) The first two films are very closely linked, filmed close together, with the same leads, taking place all in the same night (October 31, natch.)

After a brief departure from Halloween III, the real star of the franchise — Michael Myers — came back due to popular demand. He wasn’t joined by lead actress Jamie Lee Curtis, however, who had gone onto movie stardom in the 80s with smash hits like Trading Places and A Fish Called Wanda. Fortunately for the producers, veteran actor Donald Pleasance, a big get for the first two films, stayed and helmed the series as Michael’s psychiatrist Dr. Loomis for the next three films.

Jamie Lee Curtis’s character, Laurie Strode, was killed off-screen in a car accident and the fourth film shifted focus to Laurie’s niece, Jamie Lloyd. Halloween 4 was released ten years after the original, in 1988, and quickly followed up with Halloween 5 in 1989.

The timeline finally came to an end in 1995, with Halloween: The Curse of Michael Myers. The movie expanded the franchise’s mythology and dove deep into the supernatural, dark mystical side of Michael Myers. One of its stars was a very young Paul Rudd playing Tommy Doyle, a character from the first two films. The movie ends with the death of series constant Dr. Loomis, and was dedicated to the memory of Donald Pleasance, who died just a few months before its release.

Timeline #2
Halloween III: Season of the Witch

The reason the franchise is called Halloween and not Michael Myers is because John Carpenter envisioned the series as an anthology of distinct horror stories, each set in their own universe with nothing to do with each other — much like Twilight Zone, Black Mirror, and the Cloverfield films.

However, the huge success of the first film led to a direct sequel, Halloween II, which came out in 1981. This film started the notion that Michael Myers was superhuman, which was continued and explored in the rest of Timeline #1 (see above.)

But by the third film, Carpenter finally wished to move away from Michael Myers and the town of Haddonfield, Illinois. Halloween III: Season of the Witch, produced by John Carpenter and Debra Hill, came out in 1982, and had none of the cast or characters from the first two films. It was also a completely different story — about evil Celtic magic from Stonehenge and androids that wish to kill the trick-or-treating children of a Northern California suburb.

Halloween III most certainly doesn’t take place in the same universe as Michael Myers. In fact, one of the characters in the movie is watching a commercial for the original Halloween, meaning the Jamie Lee Curtis films are just as fictional in the world of Season of the Witch as it is in ours.

Timeline #3
Halloween, Halloween II, H20: 20 Years Later, Halloween: Resurrection

It was only three years in between Halloween 6 and H20, but filmmaking was already evolving and Wes Craven’s Scream had upped the horror genre for moviegoers everywhere. In 1998, to celebrate two decades since the dawn of Michael Myers, the franchise released another sequel, with Jamie Lee Curtis returning to the role of Laurie Strode for the first time since 1981.

With the return of Jamie Lee Curtis, the series had to retcon her character’s death, and so this film takes place after Halloween and Halloween II — but NOT Halloweens 4, 5, and 6. While this brings Laurie Strode (and presumably, Dr. Loomis) back to life, this change in the continuity did not bode well for Nurse Chambers, a character played by Nancy Stephens in the first two films. She appears again as the character in the opening scene of H20, where she is quickly dispatched by a middle-aged Michael Myers.

By the end of the film, Myers has attacked Laurie Strode and her family, but is decapitated by her to make sure he never comes back. He does come back, however, in the film’s sequel, Halloween: Resurrection.

Halloween: Resurrection, released in 2002, is very much of its time, with a story revolving around webcams and the Internet, and the then-brand-new medium of Reality TV. It also stars Tyra Banks and Busta Rhymes, who might play the only character in any of the timelines to karate kick Michael Myers through a window.

The film opens with a cameo by Jamie Lee Curtis, once again portraying Laurie Strode, who dies for a second time in the franchise — this time on screen as she falls from the roof of a psychiatric hospital.

Timeline #4
Halloween (2007), Halloween II (2009)

Sound familiar? These two films take the exact same titles as the original two, but they are 100% remakes in the truest sense of the word, and which was very much in fashion at the time. Fresh off his critical gorefests House of 1000 Corpses and The Devil’s Rejects, Rob Zombie decided to tackle the Michael Myers franchise next, remaking Halloween in 2007.

Dr. Loomis is back, this time played by yet another British veteran actor, Malcolm McDowell. Zombie’s Halloween has much more focus on Michael Myers before his breakout and All Hallow’s Eve killing spree. It’s also more of a tension-builder and slower horror film, very much in style then and even still now.

The film received mixed reviews but made a decent amount of money at the box office, enough to warrant a direct sequel and the tenth film overall in the franchise. This new Halloween II harkens closer to the convoluted plotlines of Halloweens 4-6 than it does the original sequel though, dealing with hallucinations and flashbacks and revealing, like Timeline #1 eventually does, that Laurie Strode is actually the sister of Michael Myers. It ends with the death of Dr. Loomis (that makes two for him) and with Laurie now committed to a psychiatric hospital (that’s twice for her.)

Timeline #5
Halloween, Halloween (2018), ???

After considering a sequel to Zombie’s films or yet another reboot, the rights holders and producers of the franchise decided to do a sequel to the original Halloween. This film, once titled Halloween Returns, would have followed the first two, just as 4-6 did in Timeline #1. Soon indie director David Gordon Green and frequent collaborator Danny McBride (yes, that Danny McBride) came on board to work on the film.

In the writing process, Halloween II was taken out of the continuity, so that this sequel, which takes place forty years after the original (and twenty since the release of H20) is a direct sequel to only the original Halloween, and ignores the events of every other Halloween film that follows it.

The film will harken back to the original in plot and tone as well, as Myers will slowly make his way around town on Halloween night, picking off babysitters and anyone else who gets in his way.

It also brings back, once again, Jamie Lee Curtis as character Laurie Strode, who, as far as we know, isn’t the sister of Michael Myers. Whether Laurie Strode will die for the third time in the series or live for yet another sequel remains to be seen.

It’s doubtful Busta Rhymes will be back to karate kick Michael Myers through a window.

“A Star Is Born” – We Just Wanted To Take Another Look Back at the First 3 Films

It’s the story we just can’t seem to get enough of [SPOILERS AHEAD for those who’ve never seen any version of the A Star is Born!!!!!!!] – an alcoholic male star discovers a talented yet unsuccessful woman, they fall in love, he boosts her career, her stardom eclipses his own, his demons get the better of him, and just as his decline carries the risk of taking her down with him, he commits suicide. But the tragic love story has always been about more than just about the romance – A Star is Born has also been a deeper exploration of the Faustian bargain of fame and the balancing scale on which success sits on the opposing end of loss.

In short, it’s a story that’s been irresistible for Hollywood’s storytellers and thus never dies. It’s no surprise then that A Star Is Born has undergone yet another rebirth – now its fourth official version – under the hands of Bradley Cooper in his directorial debut. George Cukor’s 1932 film What Price Hollywood? is largely considered to be the original prototype of A Star Is Born (Cukor went on to direct the 1954 remake) but it’s different enough to warrant its exclusion from the franchise. Throughout its number of versions over the span of eight decades, the basic plot remains quite consistent to where the exact line “I just wanted to take another look at you” occurs in each film.

But with each remake, the current generation making the film molds the skeleton of the plot to its own culture and style, and reflects an adapting perspective of stardom and the entertainment industry. So, let’s dive in and take a look at the first three films and how they evolved through each iteration:

A Star is Born (1937)

Directed by William Wellman and starring Janet Gaynor and Fredric March, the “original” A Star is Born came at a time where Hollywood had room to be hopeful and self-reflective; it both acknowledged the industry’s veneer and endorsed it. Gaynor’s character, North Dakotan farm girl and aspiring actress Esther Blodgett, has a distinct origin story – an important characteristic of movie stars of that era.

Esther’s stage name is changed to Vicky Lester and she’s given a makeover to boost her star quality. The film largely focuses on a relatively young film industry during a time where it became a beacon of light for Americans amidst the Great Depression, promoting a message of “anyone can become a movie star” despite (and because of) the way in which it could completely manufacture such adored Hollywood personas.

A Star is Born (1954)

Directed by What Price Hollywood?’s George Cukor, this adaptation starred Hollywood legend Judy Garland as Esther Blodgett, alongside James Mason, who plays leading man Norman Maine. Among other key changes in detail from its predecessor in order to suit the time, the most obvious difference is that it’s a musical. Moreover, as opposed to Esther in 1937 whose aspirations lay specifically in becoming an actress, Garland’s character has more of a vague goal of becoming a successful singer.

Cukor’s remake also takes some tonal shifts, focusing more on character development and the relationship between the two protagonists. Unlike the 1937 film where Norman is quite aggressive and lacks introspection, the Norman of 1954 is a much more sympathetic character who is refined and self-aware. His sincerity makes Esther’s love for him more tragic, thus creating a more effective climax.

This adaptation also garnered more interest in the real life stories behind the scenes than other versions, namely due to Judy Garland’s tumultuous career at the time. Four years after her contract suspension with MGM following a suicide attempt, A Star is Born was intended to be her big comeback. Interestingly, Garland saw herself as both the talented, ingenuous star Esther and the older, fading star Norman, which propelled her powerful performance.

Despite the immense popularity and critical acclaim of the movie, her status as a film star never fully recovered after losing the Oscar to Grace Kelly – a controversial topic to this day.

A Star is Born (1976)

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This remake was directed by Frank Pierson and stars Barbra Streisand and Kris Kristofferson as Esther Hoffman and Norman Howard. The changing of the protagonists’ surnames was a subtle, yet necessary adjustment to feel more relevant to the 70s, much like the strategic move to supplement alcoholism with cocaine addiction. But what became the most significant change in this film was changing the leads from Hollywood celebrities to rock stars, as this new type of fame during that era bred its own legend of success and failure with the likes of Jim Morrison, Jimi Hendrix, and Janis Joplin.

Additionally, with the UN declaring 1975 as International Women’s Year during a decade that revolutionised the women’s movement, Streisand’s Esther reflected more of a freedom and confidence that her previous iterations may never have imagined. She’s the most self-assured of the protagonists and also proposes to Norman, whilst hyphenating her last name in the final tribute scene as opposed to announcing herself as “Mrs. Norman Maine.”

Despite some mixed reviews – most negative ones attributing Streisand’s actual fame to the overshadowing of Kristofferson’s performance and subsequently, his character – she is the only actress to have won the Oscar for her portrayal of Esther. Unless, of course, Lady Gaga follows her next winter with a win for her lead role in the newest A Star is Born remake. The buzz is already undeniable.

 

VR in Real Estate: Seeing Opportunity in Enhanced Client Experience

While real estate isn’t traditionally known for being on the cutting edge when it comes to implementing technology in business practices, more and more brokerages and agents these days are seeing the value in virtual reality (VR). Home tours are among the most visible ways that VR is being used in the industry, but there are many other uses that are creating a demand for skilled VR specialists with an eye for design. Real estate professionals have exhausted those traditional ways of creating an experience for their clients and are searching for something more immersive, building upon a job market that may have been considered more “niche” (at least, for smaller operations) in previous years.

VR

Virtual Tours Becoming a Standard

When a home buyer – especially a more tech-savvy one – is looking for a home, they’ll look for sites that can provide the most information compared to others in their market. With the majority of home searches beginning online, this has created somewhat of an arms race in the residential real estate world. Online tours need to offer much more than just a few still photographs, and they can take a potential buyer around the home almost as if they are right there, seeing it in person.

With virtual tours becoming commonplace, buyers are beginning to expect them. The benefits are not so one-sided, though. Agents can spend more time showing homes that actually fit buyers’ needs as opposed to homes that were not properly represented in photographs.

As virtual tours feature becomes standard, agents and brokerages with enough resources are moving toward investing in virtual reality to further improve and streamline the showing process when meeting with clients in order to sift through those properties that “work” for their clients and those that do not before driving out to see them.

VR

Development and Construction Applications

It can be tough to imagine something that does not exist yet. Floor plans and blueprints can give buyers and investors an idea of what they’re getting into, but these methods still present a bit of risk to all parties involved. When builders offer the VR experience to clients, they can better communicate their desires and expectations before construction has begun.

Buyers, after seeing the home in VR, can make adjustments and changes, or even choose a different floor plan entirely, if they see that the home they were considering isn’t actually right for them. Sometimes it’s very hard to tell such things without seeing it “in person”.

In addition to VR assisting with home buyers seeing the homes, builders themselves are starting to see the benefits of using VR in their own businesses. Home builders are beginning to use VR for many purposes, though business employee training and safety are currently one of the biggest uses of VR. It is expected that home builders will increasingly utilize VR in the design and construction process in the coming years.

Helping Buyers See Into the Future

Buyers who are looking at purchasing a home may want to take their existing furniture with them. They may also want to buy new furniture, but aren’t not sure what will fit in the homes they are considering. When a homeowner measures their furniture, or furniture they like at a store, they can drop those dimensions and other information into a program and see where the furniture would go. By using Augmented Reality, or AR, they can also get a good idea of how well it fits in the space, and whether it’s going to work for the ideas they have in mind. It’s much better to discover before the house or the new furniture is purchased that something they had planned to use doesn’t fit the space at all. As Augmented Reality and Virtual Reality become intertwined with smartphones, tablets, and computers, having access to and an understanding of these technologies becomes increasingly important.

VR

A Changing Landscape

The majority of home searches occur online and, believe it or not, more and more buyers are purchasing property without ever seeing it in person. The real estate world is quickly changing, and businesses will have to adapt to the needs of their clients. Moving forward, VR in real estate may evolve much like the real estate website. When consumer access to computers and the internet were relatively new, professional websites were “nice to have”. After only a few years, they became an absolute necessity.

With this occurring in the not-so-distant past, real estate professionals may be eager to adopt VR technology sooner rather than later.

 

Anthony Gilbert is the owner of The RealFX Group. Anthony specializes in real estate lead generation and digital marketing.

10 Inspiring Latinx Movies You Need to Watch

National Hispanic Heritage Month lasts from September 15 through October 15 and celebrates the contributions of Hispanic and Latinx Americans to the heritage and culture of North America and beyond, whether it be through films, music, books, art, or more.

Originally lasting a week and signed into law by President Lyndon B. Johnson, it was later expanded into a full month in 1988 and signed off by President Ronald Reagan. Events related to National Hispanic Heritage Month include the El Barrio Latin Jazz festival in the Bronx and events hosted by the Smithsonian in Washington D.C.

One of the most visible contributions of Latinx and Hispanic Americans are the films made for and about Hispanic culture. There are countless films that cover a wide array of genres, themes, and topics. It would be impossible to name all of them or rank even the best of them, but here is a list of just ten Latinx movies that need to be watched:

Amores perros

Amores perros is a 2000 drama thriller featuring an early breakout role for Gael García Bernal and was the first feature film directed by Alejandro González Iñárritu. Iñárritu is now one of cinema’s most unique, talented voices — the first person since 1950 to win back-to-back Oscars for Best Director (for his films Birdman and The Revenant) and only the third director ever to do so.

Pelo malo

Pelo malo is a 2013 drama from Venezuela about a boy named Junior who is constantly trying to straighten his curly, unruly hair. Written and directed by Mariana Rondón, the film was critically praised for its exploration of adolescence, mother-child tensions, gender identity, sexuality, and other themes in the context of Venezuelan culture. Its release in 2013, shortly after the death of Hugo Chavez, also pivots the film in an important, transitional moment for the nation.

Sin País

Sin País is a documentary short that tells the story of Sam and Elida, who are deported from the United States and try to reunite with their son. Released in 2010, it is more relevant than ever in today’s contemporary political climate — although it is more an emotional story about humanity than a political disquisition on immigration.

Frida

Directed by Julie Taymor, Frida stars Salma Hayek and Alfred Molina and tells the true story of Mexican surrealist painter Frida Kahlo. Kahlo was a fascinating figure in the art world, all the more notable for being a woman in a time where culture was very much dominated by men. The same could be said to be true for Hollywood, which made the film — also produced by Hayek, who picked up an Oscar nom for her acting in the movie — all the more important for both female and Latinx voices.

El secreto de sus ojos

The 2009 crime drama El secreto de sus ojos is a co-production between Argentina and Spain and won the Academy Award for Best Foreign Language Film. The epic nonlinear story tells of two officials investigating a rape and murder case over the span of 25 years. El secreto de sus ojos has been voted one of the top 100 greatest motion pictures since 2000 by a BBC poll of international film critics.

Biutiful

While nearly every one of Alejandro González Iñárritu’s films could be included on this list, Biutiful is especially notable for the lead performance by star Javier Bardem. Bardem received high praise for his acting in the film, and his Oscar nod for Best Actor was the first nomination ever given to a performance that was entirely in Spanish.

Selena

Selena is a 1997 biopic telling the tragic story of the eponymous Tejano music superstar who was murdered in the prime of her career. Eventually becoming the 13th highest-grossing musical biopic of all time, Selena might be most notable for launching the career of Jennifer Lopez, whose acting and musical fame skyrocketed and hasn’t abated since.

Y Tu Mamá También

Y Tu Mamá También is a 2001 Mexican coming-of-age drama about two teenagers who take a road trip with a 20-something woman. Critically hailed at the time of its release, the film is also notable for helping launch the careers of its stars Gael García Bernal and Diego Luna, as well as writer-director Alfonso Cuarón. Cuarón instantly became one of Mexico’s most prominent directors, following the film up with series-highlight Harry Potter and the Prisoner of Azkaban and later directing Children of Men and sci-fi epic Gravity.

City of God

City of God is a 2002 Brazilian crime drama directed by Fernando Meirelles and Kátia Lund and adapted from the 1997 novel written by Paulo Lins. The film depicts the growth of suburban crime in a Rio de Janeiro suburb over the course of several decades, and was an instant critical hit, eventually earning four Academy Award nominations. It was later followed by the spiritual sequel City of Men.

El laberinto del Fauno

El laberinto del Fauno may be the purest expression of Mexican writer-director Guillermo del Toro’s dark, whimsical aesthetic. The film, which found huge mainstream success in the United States as Pan’s Labyrinth, combines historical drama with fantasy in telling the story of a young girl living in Spain five years after its Civil War. The film was nominated for and won countless awards after its release, including winning three Oscars, and certified del Toro as one of Hollywood’s strongest, most successful voices.

Interested in making a film of your own one day? Find more information on the programs offered by the New York Film Academy here.

Meet New York Film Academy (NYFA) Faculty Member & Award-Winning Film Critic, Peter Rainer

Peter Rainer

Peter Rainer is a lecturer at the New York Film Academy Los Angeles (NYFA-LA).

Rainer is also the film critic for the Christian Science Monitor and can be heard regularly on NPR’s Film Week on KPCC-FM. He was one of three finalists in 1998 for the Pulitzer Prize in Criticism and is a three-time winner of the Arts and Entertainment Journalism Award for Best Online Film Critic. Rainer is also president of the National Society of Film Critics and has appeared as a film commentator on CNN, ABC News World Tonight, Bloomberg Radio, and Nightline.

Additionally, Rainer has served as film critic for New York Magazine, the Los Angeles Times, Los Angeles Herald Examiner, New Times Los Angeles and Los Angeles magazine. His writings have also appeared in The New York Times Magazine, Vogue, and GQ. He has also written and co-produced two A&E biographies–on Sidney Poitier and John Huston–as well as co-authoring the 1977 film Joyride. He has served on the main juries for both the Venice and Montreal film festivals.

Rainer continues to immerse NYFA students with decades of film history, knowledge, and insight.


Rainer’s Roundtable at NYFA

In this series, Peter Rainer sits down with NYFA students and discusses film production, critique, and the filmmaking process.

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Rainer on Film: 60s & 70s

In the debut episode of Rainer On Film, Peter Rainer discusses films of the 1960s and 1970s. The longtime film critic points to the war in Vietnam as well as other tragedies and anxieties of the time that influenced the films that were produced during this period.

More episodes coming soon…


The NYFA Hour on Popcorn Talk

Popcorn Talk Network is the online broadcast network with programming dedicated exclusively to movie discussion, news, interviews, and commentary. In The NYFA Hour, the New York Film Academy hosted an array of knowledgable industry personalities, with multiple guest appearances with Peter Rainer.

In the episode below, Rainer joins host Pegah Rad to discuss the art of film critique and how cinema has changed since he started writing about the movies:

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Be sure to bookmark this page as we will be updating it regularly with all the newest videos and content with Peter Rainer!

Great Techniques to Write a Script with an Unexpected Ending

Don’t you just love epic film endings that you never saw coming? These endings are the ones that stay with viewers for a long time and inspire talk about the movie and the reasons why the screenwriter decided to give the story such a mind-blowing plot twist.

Building an unexpected ending in movie scripts is difficult, but can give a movie a lot of buzz and leave the audience breathless. It can be a fine line between a well-earned shocker of an ending and a contrived, seemingly desperate, last minute attempt to save a bad movie.

What’s the secret to making a successful twist ending? There may not be one magic bullet, but a pretty good understanding of some script writing techniques can help you make a memorable ending stick with your audience:

  1. Misdirect the Viewers

Misdirection is a widely popular technique among screenwriters. The main purpose is to make viewers think that they have everything figured out before subverting their expectations entirely at some point, usually in the film’s climax. What could be better than gradually guiding viewers’ attention away from the real plot resolution and reveal it only at the end, right?

Achieving an effective misdirection requires you to use some tools, including the following.

  • Sleight-of-hand. Gradually bury clues to the real ending in preceding scenes where the viewers will be focused on something else. For example, many screenwriters do it during fast-paced moments such as fight scenes because the attention of viewers is focused on the action.
  • Red herrings. This technique steers viewers in the wrong direction by planning false pieces of information and cues pointing in the wrong direction.
  • Dead ends. Similarly, these wrong directions could lead nowhere and stop short, throwing the audience off balance — in a good way.

Always keep in mind that you need to be as subtle as possible, so the viewers won’t notice you’re trying to steer them in the wrong direction, or so your writing doesn’t come off as heavy-handed. This isn’t easy — you’ll need a lot of time, energy, and focus, so schedule screenwriting appropriately so it fits into your daily routine.

 

Screenplay

  1. Make Your Twist Emotional

An effective way to generate a good twist at the end of the movie script is to look at it from an entirely new point of view – whether the ending would be uplifting or a downer.

If your story has been more or less optimistic throughout the first 2+ acts, a downbeat ending can really gutpunch the audience. Conversely, if your script was mostly gloomy and bleak tale that finally offers its characters some hope or a happy ending, the audience can be overwhelmed with sudden relief and make their experience that much sweeter. Either way, you’re putting your audience through an emotional roller coaster.

  1. Put Yourself in the Reader’s Shoes

This is a simple but effective technique that could make a huge difference for your ending. Imagine that you’re a stranger reading your script cold. How would you react to the narrative? Is there a direction that you found yourself expecting the story to go? What other endings could you foresee for the plot and characters?

Write down and make note of every potential ending you come up with, and then discard them all when writing your ending. The result would be an ending that one would never see coming before it’s revealed!

  1. Use the “No One is Safe” Technique

Clearly, not all movies have happy endings. Not every character will achieve their goals or, depending on the story, may not even survive. Why not take the opposite route and subvert the viewers’ expectations by adopting the ‘no one is safe’ mentality?

By killing off characters or having the plot take unexpected turns earlier in the screenplay, your audience will know not to take anything they’ve come to expect from typical Hollywood movies for granted. With everything unpredictable, they’ll just have to follow along for the ride, and wherever they end up could be a total surprise.

These are just some of the ways to build your story to an unexpected twist ending. But, depending on the genre, your plot should usually come naturally from what your characters would do. Betray that, or any of the other core elements of a screenplay, and everything you’ve built could collapse. But if you navigate successfully between the lines and use the tips above, you could come up with a twist that movie audiences will be buzzing about for a long time after the lights in the theater come up!

Interested in learning how to craft a screenplay? Check out more information on New York Film Academy’s screenwriting school here.

Lucy Benton is a writing coach, an editor who finds her passion in expressing her own thoughts as a blogger. Currently, she works at A-Writer. She is constantly looking for the ways to improve her skills and expertise. Also, Lucy has her own writing blog Prowritingpartner where you can check her last publications. 

Playing Yourself vs. Method Acting

Method acting — the art of turning completely into your character while playing a scene — is a tried and true, well, method, for acting in a scene. But it’s not the only way an actor can choose to perform their role. Many actors will stay consciously in their own head for the bulk of a performance, reciting their lines in a careful manner or incorporating their own personality into the character on the page.

None of these philosophies are wrong — they are merely different approaches for a complex, artistic craft.

There is a famous anecdote from the set of Marathon Man, the 70s thriller starring Sir Laurence Olivier and Dustin Hoffman. Hoffman, a method actor, had told his co-star that he had stayed up for three days straight so that he could inhabit the role his character, who had also been up for three days.

“My dear boy,” Olivier said to Hoffman, “why don’t you just try acting?” The film and theatre giant was making light of the method process — one in which an actor “becomes” their character on an emotional, and often physical, level.

In the end, it comes down to your training and your preferences on how you want to perform a role. But playing yourself can be a productive practice for many actors. Of course, like any great art, it’s easier said than done.

How can you play yourself, then? By always learning everyday who you are, what you like and dislike, and bringing it to your work instinctively. Playing yourself with total control and being able to enter and exit the part quickly may take years to fully master. You should never forget that your craft is work but also fun. The desire to tell a story truly and faithfully is a worthy goal but one that should leave lasting harm on your own well-being. Here are three techniques that can help you play yourself, as opposed to method acting:

Learn Who You Are

Many roles on screen or on stage often represent the everyday person. Their truth on stage is waited by an audience that can relate very specifically to these characters. Many examples of actors we know have gotten stronger over their careers from simply living their personal lives and then bringing that experience to their work.

Paul Newman is a great example. After struggling to play certain parts, he realized that by just being himself he would get more attention. Speaking in his regular voice and bringing his own qualities to each part, his career soared. Along the way, he gained confidence in the craft and a true mastery of using his emotional life in each role he played.

Actor Acting


Control Yourself

We know all too well of tragic endings to some of our favorite stars, many of them occurring very early in their lives and careers. Often, these actors had troubles stemming from many reasons, some of which related to the emotional intensity of their craft.

That is why it is so important for actors to learn control of themselves. Being able to leave the character at work and not bring it home with you is vitally important. Actors can learn practices that help them “drop in then drop out” of their roles. They can condition themselves and learn to look out for triggers, and understand how to deal with them properly in a way that is safe.

Have Fun!

Acting is hard work, but that doesn’t it can’t be enjoyable — fun, even. By learning to appreciate your gifts, you’ll become more relaxed and more comfortable in a role. You’ll be more you. Your instruments (body and voice) should be your best buddies.

A fine understanding of them both will make you more grounded and therefore present.  

Find a routine that works best for you, and step by step you will learn to react instinctively to specific situations. Breathing is an amazing tool one should master as they learn to perform. Even if your character is going through a very intense moment, you don’t have to be.

Method acting is just that — one method to performing a scene in a particular way. There are always methods, and learning as many as you can make you a well-rounded performer. Playing yourself isn’t as easy as it sounds. But by learning to detach yourself from the circumstances of the scene and then live your life fully is healthy for the body, mind, and soul. Make Sir Olivier proud!

 

Actor Acting

How To Transition from Screen Acting to Stage Acting

 

To the untrained eye, acting is acting, regardless of where it takes place or who is present; which is to say that one might assume an incredibly successful and talented screen actor would be just as good on stage as they are on film. For those of us whom have either trained in acting or have firsthand industry experience, however – especially those who’ve attempted to make the transition from screen to stage – know this is definitely not the case. There are quite a few notable differences in both arenas, so if you’re thinking of transitioning from screen to stage, you’ll want to consider the following:

Body Language

When it comes to acting on screen, an actor needs to focus a significant amount of energy on the camera than the average person might think. Unlike an audience full of theatre-goers, the camera will focus on the most microscopic and intricate expressions, including something as minute as an eyebrow twitch or a slightly clenched jaw. For this reason, the actor must always be conscious of where the camera is positioned and perform in accordance to how it will look on screen, paying particular attention to their own face and eyes.

When you communicate emotion on stage, however, you use your entire body and voice. Vocal projection and inflection is of utmost importance, so that even the audience members sitting all the way in the back row can not only hear but understand everything you’re saying.

Similarly, using your entire body to translate even the smallest emotion is a critical element of every stage actor’s repertoire. Physical movement needs to practically be exaggerated – even something as simple as standing needs some attention to detail. The actor needs to be conscious of every physical detail to project the most obvious import.

For example, if a character is meek and timid, in a scene that requires dialogue, a stage actor might hunch, twiddle their thumbs, or perhaps turn their toes inward for a slight pigeon-toed stance — common idiosyncrasies observed in those with similar personality traits. And yet they still need to speak loudly enough for the audience to hear them! Seeing as a loud voice may not coincide with those personality traits, this is essentially why body language is so critical in conveying the right message.

In contrast, a screen actor doesn’t need to focus as much on larger gestures (unless required in a particular shot) but instead relay as much of those character quirks in more subtle expressions and verbal delivery. As such, if the screen actor’s power of emotional expression lies more in the face and eyes, the stage actor’s is in the body and voice.

Teamwork Vs Me-work

The emphasis on teamwork and trust among the actor and the director is somewhat multiplied on film, as film is primarily the territory of the director. So unless the actor is also a producer or a huge box-office name with enough pull in the industry to call the shots, the director is generally the one who decides how a scene is played. That’s not to say the actor doesn’t have any control over their own performance, but the director may choose to shoot a single scene several times, directing the actor to perform each take with slight changes, later choosing which take best belies their vision.

Because of this to-and-fro for each scene, screen actors need to be as adaptable and cooperative as they are talented in their own craft. In addition, film actors need the ability to work quickly to put together a scene that will then exist forever, whereas stage actors may rehearse for months to nail a performance that lasts only as long as the show’s running, for a much smaller audience.

 

Add to this the fact that this theatre audience is a live one, so that stage actors can rarely make mistakes. A poor performance on screen can be mitigated by editing, film score, etc. – a luxury stage actors don’t really have. As prominent director of The Actors, Conor McPherson tells The Guardian, “in the theatre, there is nowhere to hide. If your performance is bad or lazy, you stick out like a sore thumb.”

Because of this, McPherson also points out the accountability stage actors have on delivering a good or bad performance and inversely, the flexibility they have in character exploration. Screen actors are required to always deliver their developed character from moment to moment through scenes shot in random order with minimal rehearsal time, while stage actors have a lot more freedom to explore their character as the show plays out through its run.

Preparation

Directing
It may seem obvious, but the importance of rehearsal for a stage actorit cannot be emphasized enough. If you’ve only ever been trained to act on camera, the first thing to do when transitioning into stage acting is to prepare to rehearse.

Unlike acting on screen, where forgetting your lines can be a minor hiccup that’s rectified in seconds with multiple copies of the script at arm’s length, forgetting your lines on stage can be disastrous. Stage actors are required to memorize an enormous amount of dialogue spanning the entirety of the play, which is a feat in itself. But then to have to perform it in front of an audience, night after night with the same amount of emotion and energy throughout can be exhausting.

Not to mention a live audience will inevitably cause unexpected interruptions that can easily disrupt an actor’s flow. So as the trusty old adage goes, the best defense is a solid offense: preparation is key. Being quick on your feet will come in handy (excuse the pun!) when those unexpected interruptions occur, so stage actors will commonly partake in improv classes or similar activities to build tools that can deal with such unpredictabilities. Additionally, investing in a vocal coach is an absolute must for theatre.

 

In the end, it comes down to personal preference for an actor. Some thrive on stage, others on screen – some can bounce between the two without blinking an eye. But you won’t know what’s best for you or what you have a passion unless you try both — and hopefully the advice above will help you navigate between screen and stage. Break a leg!

Interested in attending acting school programs? Check out more information on the New York Film Academy here!

 

How Does a Producer Get Paid?

The film industry is brimming with roles that contribute to the creation of fun, unforgettable experiences. While a typical moviegoer is well aware of what writers, actors, and directors do, if there’s one position that often gets overlooked, it’s that of producer.

Producers are there from start to finish, overseeing the film’s production while usually filling a number of roles. From budgets and schedules to helping to cast the right actors, they are expected to make big decisions during every stage of filmmaking. Producers are also one of the main creative forces in production, often seeing their own vision and ideas come to life on the big screen for many to view.

But with a complex role comes a variety of compensation options that aren’t always as straightforward or risk-free as other jobs in the industry:

Development Fee


A development fee is what a producer might get paid for their pitch and thoughts during the time that the studio is filling other key roles, such as screenwriters, and figuring out if the project is worth greenlighting at all. As mentioned, many
project pitches are abandoned by studios before they can move from development to production, which means producers will need to take their project elsewhere.

Development fees are up to the studio and vary. Where one producer is getting $15,000 for their input during development, another may receive up to $60,000 or more. At the end of the day, the amount of cash a producer makes across an entire film production — starting with this development fee — relies heavily on both the producer’s participation and previous experience.

Production Fee

If a studio does decide to move forward with a film, producers can expect to receive a guaranteed fee. This payment is also up to the studio and thus can also range widely — a normal estimate is somewhere between $100,000 and $400,000. The power a producer has when it comes to negotiating their production fee relies on a number of factors, but perhaps the most important is how impressive their resume is.

The more box office hits and critically acclaimed films a producer has been a part of, the more leverage she or he has for getting a good deal. Also important is how involved the producer plans to be during productions — performing more services means you should get more money. This payment is also not usually given all at once and is instead divided throughout a film’s production. For example, a producer may receive 20% of the total production fee before principal photography, 50% during photography, and then the rest after.

Film Profits

Most producers are also promised a cut of the film’s profits. Again, how high of a percent you get usually depends on your reputation and level of success. The truth is, the average producer doesn’t expect to make a lot of money from profits considering how much of it gets divided up among other players who were involved in the process.

For example, movie theaters usually get to keep about fifty percent of gross revenues. What’s left is often used to repay the costs of making the film in the first place, including added interest since the money was likely borrowed years ago. In short, producers may obtain back-end points (i.e. percentage on profits) on net profits, at the most. However, some post-release profits to look forward to — if the producer has a share in the copyright of the film —  are things like DVD and rights to streaming services like Netflix.

Bridge Between Art & Business

A common misconception in the film industry is seeing producers as these high-stakes gamblers who often bet all their chips on ideas, either earning nothing or become millionaires. The truth is, being a producer is all about using your knowledge and experience to minimize risk and maximize opportunity. As the bridge that connects the artistic vision with the business goals of the film, it’s on you to help foster creativity and build relationships while making sure the project stays on a promising financial course.

If you want a role that requires both imagination and strategic thinking while letting you work closely with people trying to impact audience’s lives with memorable films, look no further. It also doesn’t hurt that you’ll likely make very good money if you know what you’re doing.

Interested in taking classes at the producing school at New York Film Academy? Check out more information here.

8 Recent Indie Movies That Made Their Mark on Filmmaking

Although it’s usually the big-budget films raking in the cash and getting all the commercial attention, film’s greatest strength as a source of entertainment for its variety. When the market is saturated with enough A-list actors and adrenaline-fueled blockbuster rides, many look to independent films for fresh faces, stories with creative risks, and more. The following movies recently striking a chord are just the latest icing on the cake that is the current indie film industry:

Won’t You Be My Neighbor?

You know you’re dealing with a good documentary when it not only sits at the top 15 highest grossing non-fiction films of all time but also beat four Disneynature documentaries despite a smaller theatrical run. Using a tone both elegant and tender, director Morgan Neville helps capture minister Fred Rogers’ magical ascent in television while embodying what children’s programming should be about.

Hereditary

As Ari Aster’s first feature, this supernatural horror film does more than give viewers a scare. Toni Collette’s character creates a memorable look at the grieving process as she struggles to cope with several deaths in the family. Critically acclaimed and standing as American independent entertainment company A24’s highest-grossing film worldwide, Hereditary sets a high bar for horror films looking to provide tension and terror through means other than your average shock tactics.

Get Out

Jordan Peele put on the director’s hat for the first time with this indie horror film that earned its spot among the ten most profitable movies of 2017. Viewers praised the film’s excellent mix of humor and its creative visual style. Perhaps most importantly, Get Out does what horror films do best: provide an entertaining story that touches on real world issues — in this case, racism.

The Florida Project

Sean Baker’s drama film tells the story of a restless mother and her young daughter as they do whatever it takes to avoid homelessness. Strong performances and a powerful, sensitive look at poverty in today’s America earned this movie a number of notable nominations, including a spot on the National Board of Review’s and American Film Institute’s Top 10 Films of the Year lists. (One of The Florida Project’s producers is Darren Dean, a NYFA producing school instructor.)

A Quiet Place

Grossing $332 million worldwide after being made with a budget of around $20 million, this sci-fi horror film has been the talk among scary flick fans in 2018. Writer/director John Krasinski’s reliance on visual storytelling paid off as his use of silence and excellent sound design, along with strong performances help drive its eerie atmosphere. Notable figures such as Stephen King and Nick Allen specifically praised the expressive silence that allowed viewers to feel terror not through words but mostly from the expressions of the characters alone.

I, Tonya

Craig Gillespie’s biographical film recounts the story of Tonya Harding, the American Olympic figure skater connected with the brutal attack on rival skater Nancy Kerrigan one day before the Ladies Singles competition the 1994 U.S. Figure Skating Championships. The film earned numerous nominations, including a win for Best Supporting Actress at this year’s Academy Awards, and was praised for its great execution of humor and tragedy thanks to its strong, emotional performances.

Mudbound

Directed by Dee Rees, this American period drama follows two World War II veterans — one black, one white — as they battle against racism and PTSD in their post-war life. Widely praised for its strong cast, Mudbound earned many nominations, including four at the 90th Academy Awards, and led to Rachel Morrison becoming the first woman ever nominated for a Best Cinematography Oscar.

The Big Sick

One of the top grossing indie films of 2017, The Big Sick is a romantic comedy based on the actual romantic beginnings of writers and interethnic couple Emily V. Gordon and Kumail Nanjiani. Audiences and critics both enjoyed the film’s original spin on a true love story that succeeded despite illness, cultural differences, and more. Director Michael Showalter’s film turned a $5 million budget into a $56 million box office worldwide, while also earning several dozen awards and nominations.

Why YouTube is an Actor’s Best Friend

In our fast-paced world, actors have to find new ways of marketing themselves to agents, casting directors, their audience, and everyone in between. It used to be that actors were discovered on stages, on the street, or in cafes — but these days, more and more talented actors are being found on YouTube. Using this platform has a lot of great benefits for aspiring actors, giving them a chance to garner positive attention from influencers while minimizing their expenses. Here are some reasons why you should consider using YouTube to promote yourself:

YouTube

A YouTube Channel Means Exposure

Actors dream of being discovered by a major producer or director, because this means having a chance to leap onto the big screen. You can increase your chances of being discovered by having a YouTube channel because this platform gives you high levels of exposure to the entire world, all at once. Additionally, all sorts of people use YouTube, giving you not just a huge audience, but a diverse one.
Your options are endless as an actor on YouTube. You can create a vlog, comedy sketches, dramatic monologues, or anything else that you find interest. Just remember that the content of your channel has to be of a certain quality, in one way or another, if you really want to get noticed.

YouTube is free!

Many people have a misconception of actors being wealthy divas or rich playboys; however, most actors are living hand-to-mouth in expensive cities such as Los Angeles and New York, working hard to get auditions and callbacks. YouTube is completely free; you do not have to pay this company to upload your videos onto their platform. And whenever a working actor can find something for free, they should take advantage of it!

Creative Freedom

YouTube is the perfect place to exercise your creativity and bring your most ambitious projects to life. And the best thing about it is that you are in charge every step of the way. YouTube gives you total control over the creative process, and you choose to shoot and edit your videos any way you see fit. And if you want someone to create content for you, you can go here and create a custom writing login.

So, if you are seeking to express yourself on a free and open platform, and bring to life your best artistic agents, YouTube is the place for you! Take advantage of the creative freedom the internet offers!

YouTube

Virtual Casting

Another way YouTube can help actors is by serving as a type of casting agency where you can upload your demo reels for all to see. This is very practical, because casting agents search for new talent everywhere, including YouTube. Due to the site’s high traffic, it makes for an excellent tool for you to market yourself to producers and directors.

Interact with Other Actors

Obviously, you won’t be the only actor on YouTube. Like you, thousands of other actors are looking to be noticed and land gigs as a result. YouTube presents you with an opportunity to work with these other actors by making videos and promoting one another’s work, thereby increasing your chances of making it to the big show. Turn your rivals into collaborators!

You Can Monetize Your Channel

If your channel becomes popular with a YouTube audience, it’s possible to generate income from all the views, likes, and shares your video gets. While advertising isn’t a reliable way to make money unless you’re one of the biggest, most viral stars on the net, you can also end up getting influencer deals or start a Patreon and earn support from your most ardent fans.

YouTube is your gateway to success!
YouTube

If all of this still seems implausible, just think about celebrities like Justin Bieber, Kate Upton, and Alex Tanney. They uploaded their work to YouTube, got exposure, went viral, and now they are industry titans. You’ve got to start somewhere!

Written by Emily Watts

How to Design Your Game to Tell a Story

You don’t need to be a gamer to recognize the incredible success of Fortnite: Battle Royale and Overwatch — two of the most popular games in recent years that also happen to be multiplayer-only. As these types of games continue raking in millions of players (and dollars), whispers of shrinking interest in story-driven experiences have spread throughout the industry.

“Amazing gameplay can survive s*** storytelling, it’s true, but I believe it’s poorer for it. Great gameplay, infused with a strong narrative and story world, is the ideal.”

But several single-player games like God of War and Detroit: Become Human continue to capture the hearts of modern gamers. This includes Red Dead Redemption II, an upcoming game surrounded by incredible hype for its promise of a thrilling Wild West tale. It’s clear that whether they make the most money or not, games that tell good stories are as desired and beloved as ever before, if not more.

Fantastic games like these don’t just happen. It takes tremendous effort from start to finish in order to marry good game design with memorable storytelling.

It all starts with a fun, promising design…

The debate of what comes first — story or gameplay — has been argued for years. Everyone has different preferences — some of us are drawn to games mostly for their strong narratives, while others deciding what adventure to invest hours into look to enticing mechanics. Both are integral when it comes to designing a game that tells an unforgettable story, but games are different compared to other forms of entertainment because they are based on a unique foundation — interactivity.

“The question the developers of the Legend of Zelda series asked themselves before starting a game was, ‘What kind of game play should we focus on?’ rather than ‘What kind of story should we write?'”

-Eiji Aonuma, series producer of Legend of Zelda

This core of gaming comes with the challenge of having to create characters, stories and worlds where players make decisions. Whether you’re developing a complex 3D action-RPG like The Witcher 3, or a simpler 2D adventure like Blossom Tales, it’s arguably better to begin by piecing together fun gameplay elements that you will add story to along the way. No matter how great your characters or dialogue are, or that amazing plot twist you know will blow people’s’ minds, it will take engaging gameplay to keep your average player going long enough to see your story through the end.

Link Zelda

…Followed by flexible, captivating narrative elements…

Games have proven themselves to be a powerful storytelling medium thanks to titles that not only provide enjoyable gameplay but also leave an emotional impact via compelling stories. One way to help your game hook players is by hammering out the key story elements early on: a cool central premise, strong characters that evolve, an interesting world, and stirring conflict.

Of course, games are unpredictable beasts that almost always change throughout development, thus the best stories are flexible ones. Certainly do your best to protect your vision, especially if it was your primary inspiration in the first place, but you also have to be willing to change (or entirely axe) precious ideas. Whether it’s a boring boss that needs to be reworked, or a crucial playable flashback that needs to be cut due to lack of time or resources, you’ll always be ready to come up with another good idea if you maintain an adaptable and creative state of mind.

“It’s the easiest thing to change, to some degree. You can be much more adaptive. You have a scene that’s already written and recorded and animated and then something needs to change. The easiest thing to change is something in the story.”

-Ken Levine, creative director of BioShock series (PC Gamer)

Game Controller

And finally, the two become one.

Not all game types and genres depend on storytelling in the same way. Role-playing games will normally have a bigger spotlight on narrative than, say, a racing simulator. But whether you believe story or gameplay is more important, there is a middle ground that most game developers will accept. In other words, a game whose creators worked hard to find harmony between mechanics and narrative is a game that players will not want to put down — and when they do, they’ll be talking about it.

“Amazing gameplay can survive s*** storytelling, it’s true, but I believe it’s poorer for it. Great gameplay, infused with a strong narrative and story world, is the ideal.”

-Rhianna Pratchett, award-winning video game writer (Gamespot)

Some developers make the mistake of tacking on story elements toward the end of the process. For them, narrative is an afterthought that’s eventually integrated, poorly, when the need for dialogue, cutscenes, etc. arrives.

Similarly, there are also many examples of games where the story was so important and untouchable that gameplay suffered for it. There’s a reason why many game development positions today require applicants to understand the intricacies of weaving story with gameplay: when done well, you design a game that people won’t soon forget.

5 Actors Honored On TIME 100 List

Every year, Time magazine releases a list of the 100 most influential people in the world. This list is not a measure of power or a collection of milestones completed by those individuals. Instead, Time’s staff examines the lifetime achievements of the candidates on the TIME 100 list.

In an article on how and why Time chose these 100 most influential people, editorial director Dan Macsai asked, “Was this their year?”

The list aims to be a reflection of a moment, and cannot be compared to previous years. Let’s look at five actors who have been honored as Time’s “100 Most Influential People” in 2018:

Sterling K. Brown

Over the course of the last few years, Sterling K. Brown has become a well-known actor in households across the globe. He won an Emmy for portraying Christopher Darden in Ryan Murphy’s The People vs. O.J. Simpson, and another for portraying Randall Pearson in the NBC drama This Is Us, and acted in Marvel’s smash hit, Black Panther, as N’Jobu.

In 2017, Brown was the first African American man to win the Best Actor in a Drama Emmy in 19 years — and only one of four to win an award in the Emmy’s 70 year history.

Hugh Jackman

Hugh Jackman isn’t just an actor — the Australian actor is an entertainer, through and through. He can act, sing, and dance. If you have ever questioned his ability to entertain, watch him command the stage in his latest blockbuster, The Greatest Showman. The movie has pulled in nearly a half billion dollars at the box office since its release in December.

Anne Hathaway, Jackman’s co-star in Les Miserables, wrote in Time’s article, “I’ve never stopped and analyzed why I love Hugh Jackman. For me, it’s like loving chocolate or puppies or rainbows: effortless.”

Hugh Jackman

Deepika Padukone

The Bollywood star Deepika Padukone made a splash with American audiences in Vin Diesel’s xXx: Return of Xander Cage. It isn’t just her prominent role that got her on Time’s list though. During the TIME 100 Gala in April, Padukone acknowledged her struggles with depression:

“Four years on, I stand here in front of all of you with a slightly better understanding, I think, of life and my feelings and the person that I am.”

You can read her full remark from the TIME 100 Gala here.  

Chadwick Boseman

While Chadwick Boseman had prominent lead roles in the biopics for James Brown (Get on Up) and Jackie Robinson (42), it was Marvel’s Black Panther that made him an A-list name and international role model. The movie has brought in $1.3 billion worldwide to date and was a significant step forward for diversity in Hollywood blockbusters.

Sean “Diddy” Combs wrote , “…As the ‘Black Panther,’ he’s inspiring everyone, but especially black youth, who deserve to see superheroes like them, to show them that truly anyone can be a superhero.” He continued, “This matters, because it has been a long time coming to see our own superheroes and the power that they can have on all of us in society.”

Who is your favorite icon on this year’s TIME 100? Let us know below!

Gal Gadot

Lynda Carter, the original Wonder Woman, wrote that Gal Gadot embodies everything that Wonder Woman represents: “fierce strength, a kind heart, and incredible valor.” Gadot brought Wonder Woman to the bring screen with the help of director Patty Jenkins in 2017, and she will reprise her role in Wonder Woman 2, due out in 2019.

Gadot was also five months pregnant during the intense, action-oriented filming of Wonder Woman. And her work isn’t limited to acting — Gadot is an honorary U.N. Ambassador for the Empowerment of Women and Girls.

It sounds like Gadot really may be Wonder Woman after all.

Gal Gadot

4 Tips for Getting Full-Time Work in Corporate Video


Every year tens of thousands of students across the country graduate with film degrees and get ready to join the workforce. Some of these graduates will go on to enter the film industry, while others will move into the rapidly growing corporate media landscape. More and more corporations and marketing companies are hiring and developing
video production in-house.

While a film degree or certificate from a school like the New York Film Academy is a huge step towards becoming employable in corporate video, there are additional things you can do to optimize your ability to get full-time work. This article outlines five tips for getting a full-time job in the corporate and commercial video industry. Here they are:

1. Know your Audience

Working in corporate video is very different than trying to get work in traditional filmmaking. In filmmaking, the end goal of the process is to output content that will sell to a distributor or be a commercially viable product for entertainment audiences. In corporate video, however, you are primarily aiming to make content that will please a client’s expectations and solve a real world business problem. In order to optimize your ability to work in this sector of the video production industry, you must align your priorities with those of the company you’re aiming to work for.

People hiring in corporate video will care about your ability to:

  • Understand the theory and process how marketing works (lead generation, brand awareness, sales, etc)
  • Be able to think of and develop video ideas that solve problems within any of these areas of marketing and sales
  • Develop marketing messaging and video concepts that align with business goals
  • Develop thoughtful brand-centric creative writing
  • Present ideas, storyboards, and concepts to clients
  • Shoot & edit in a way that matches the client’s or company’s overall brand standards and guidelines
  • Communicate respectful and empathetically with clients
  • Handle varieties of projects at once and work quickly

Understanding the goals and priorities of your hiring audience will inform your interviews, resume building, and overall strategy for finding work. Start to embrace the above points and skills.

2. Invest in Yourself

Hands-on training is a powerful way to build serious experience and stand out amongst other candidates. Beyond the four walls of school there are a variety of other investments one can make to build your network and create ongoing opportunities for full time work. Utilizing some of the following, while not essential, can help develop your career, skills, and ultimately make you a more valuable & hireable professional.

  • AMA or AAF: Groups like the American Marketing Association (AMA) or American Advertising Federation (AAF) allow you a great opportunity to create one-on-one relationships with both potential marketing employers and people who could refer you to others for work.
  • LinkedIn Premium: Linkedin is a great tool to network within corporate America. Linkedin Premium affords you the ability to network even deeper by messaging hiring managers, sending portfolios, and with other powerful tools to help you get in touch with just about any marketing or business professional.
  • Redbooks: Redbooks is a database of targeted decision makers and potential hiring managers of ad agencies and brands. With over 250,000 decision makers from 14,000 agencies, you’ll have the direct contact information of just about anyone in marketing. Having this will allow you to network, send work examples and resumes.
  • Hands-On Workshops: You can never be too experienced to get your hands back on production tools to hone your skills. Keep your skills relevant and honed, and also do some valuable networking and resume building.

There are hundreds of other things you can invest in to help build your career, but the above are great ways to get in front of the right people — which at the end of the day is one of the most vital aspects of getting full-time work in corporate video.


3. Become a Brand

Just like a company must brand and market themselves in order to sell their products, you as a video professional must brand and market yourself to find full-time work. This means you must have the ability to package your skills, communicate your experience, and have the tools to effectively market yourself. The following tools will be valuable:

  • A Simple Website: Creating a simple website through SquareSpace or WordPress can help bring all your information together into one place. Making a website shows you can put the effort in, and shows you’re serious about your craft. Include contact information, work examples, your resume, and references.
  • Completed Social Media Profiles: Create all the relevant social media accounts (Facebook, LinkedIn, Twitter, Vimeo, YouTube, Tumblr, etc) and upload all of your video examples and other information to these sites. Add your contact information and experience, as well as linking to your website.
  • Logo: Have a simple logo that represents who you are. It can be as simple as just a text-based logo of your name, or something more artistic. Either way, having a simple logo can help your resume pop, and help make your overall professional brand be engaging.
  • Demo Reel: Your demo reel is essential in summing up your video production capabilities and experience. Have this easily accessible on your website and resume so that employers can quickly get an idea of your skills. Make your demo reel 60 seconds in length and speak to the experience that relates to the type of work you’re aiming to get.
  • Relevant Video Examples: Demo reels don’t always tell the full story. If you’re aiming to work at an ad agency, have example videos of commercials you’ve directed, or web marketing videos you’ve produced. Having this in addition to your demo reel on your website is essential.

The above are the basic branding and marketing tools for your professional brand, and should be updated even after you find your first full-time job. They should evolve with your career and be ongoing tools for you to communicate your value.

4. Follow Up … And Follow Up (Again)

Of course, you must apply and reach out to potential job creators after you have your resume and demo reel, etc. But if you think you’re just going to apply to a job or email a manager once and immediately get a job, think again. Working in corporate video is competitive and it requires consistent and respectful follow-ups to the companies and agencies you’re trying to be employed by.

In business development, 80 percent of sales happen after five follow-up attempts, and finding work is essentially sales — so don’t be bashful in sending follow-up emails or making follow-up calls to jobs or companies you’ve applied to. However, don’t be annoying or spammy, as you might create the opposite effect. Here’s a simple follow-up email script that will help increase your ability to engage a hiring manager:

“Hi [First Name] –

How are you? My name is [Full Name] and I’m following up regarding the video position I applied for last week. I understand you have a lot going on, but I wanted to say hello and send you another example of my video work for your consideration.

Here you go: [insert link]

Let me know what you think. If you’d like to speak with any references, let me know and I can send any email introductions. I appreciate your time!”

The above approach does not apply to every situation, but in general is a solid starting email template for following up with a manager. Remind them of your name, that you applied, and send them something referenceable like a new video link or a particular project you’ve done.

Between knowing your audience, investing in yourself, building your brand, and mastering the follow-up, you’ll be in a great position to land a full-time job. Stay engaged throughout your studies at NYFA, and network with fellow graduates. Whatever happens, never give up, as there is incredible opportunity in the corporate video industry.

 

Article by Mike Clum.

Mike Clum is the founder of Clum Creative, a corporate video production company that employs 10 full-time video production professionals.

Editing Like an Oscar Winner: Why Learn Avid Media Composer?

by NYFA Instructor Igor Torgeson

Avid Editing

With a new semester beginning, students at NYFA campuses are starting their first introduction to Avid’s Media Composer system.  Hard drives are being formatted, project directories are being created, and folks everywhere are wondering to themselves “What is YCbCr anyway?”

As Post Production instructors, we often get the asked how Media Composer became the software of choice at the New York Film Academy. I can only assume that question is also asked at the many film schools where Media Composer is the required software.

This uniform approach to editing software comes from three basic facts about Media Composer that have been consistent since the 1990’s and look to continue to be true for at least the next five to ten years.

1. Avid Media Composer is the Industry Standard Editing Software.

All of the films nominated the Academy Award for Best Picture in 2018, as well as all the films nominated for Best Editing for 2018, were edited using Avid Media Composer.

If you’re going to be working in feature films or episodic television, Media Composer is simply the standard for editing software.  Post facilities are set up to use Media Composer and that is the expected workflow.

2. Proficiency in Avid Media Composer Translates to Proficiency in Other Editing Platforms

Students sometimes find the first few sessions with media composer a bit challenging, as the interface does very little to inform you what everything is and what it does. This is a legacy of the software’s creation by engineers for technically-inclined individuals.

The thing to remember, however, is that all the other Non-Linear Editing software on the market is at least in some part inspired by or reacting to Media Composer. That means the general workflow of every platform is the same.  Media gets into the software. A window allows the editor to view and listen to the media.  The editor chooses the media to include in the show and places it in a timeline, which can be viewed in another window.  This is the same in every platform!

Once an editor becomes comfortable with this process in Avid Media Composer, moving to other platforms becomes easier, as the switch is simply a matter of finding the same tools in the new software, as well as understanding which tools the new platform has automated or eliminated.

3. Avid Editors Earn More Than Editors On Other Platforms

Of course, success as an editor is first and foremost a result of talent, skill, and experience — whatever the platform. Nevertheless, the data shows that there is a positive difference in income for Avid editors. For students hoping to move into editing, or at least have a gig that can pay well between other projects, Media Composer is the clear choice.  According to Payscale.com, the median nationwide salary for an editor with Avid skills is over $50,000.  For an editor with Premiere skills, $37,475. In Payscale’s survey, Premiere editors topped out at $53,727, top Avid editors made $105,126!

According to Glassdoor.com, Avid Editors in major markets, depending on experience, can expect even higher salaries, getting to over $135,000 annually. The same site currently lists Premiere Editor positions for $40,000 to $51,000.

For gigs and on an hourly basis, Avid Editors expect between $45 and $75 an hour.  Final Cut Pro Editors fare even worse — Glassdoor currently lists a Final Cut Pro Editing position for $20-$22 an hour.

As we saw above, once an editor learns Avid, it’s relatively easy to shift to a new platform.  So not only does an editor have an economic advantage by knowing Avid, in the absence of Avid jobs, it’s easy to shift to another software, even if it means a lower rate for a while.

Sweeteners

So with those three basic facts in mind, Avid Media Composer has been the clear choice for editing software.  Avid has also sweetened the deal a bit for students and New York Film Academy in particular.  First, Media Composer is available to students for about $10 a month, which is an enormous discount off the retail price.  Second, Avid has partnered with NYFA to make us an Avid Learning Partner, which allows us to offer our students the possibility of earning Avid User Certification (if they successfully pass the exam).  

With those things together, our goal continues to be giving students a thorough training in Post Production, on industry standard software, with a competitive advantage when entering the marketplace.  And maybe even a passing knowledge of YCbCr.

The Academy Awards: Our Favorite Cinematography Wins of Last 10 Years

Life of Pi

Life of Pi

While the acting and Best Picture awards typically dominate the buzz and conversation leading up to the Academy Awards, the cinematography category often has — quite literally — the showiest nominees. While typically the director has a say in how a film will look, as well as how specific shots will be laid out, their director of photography is usually the one tasked with creating this look.

Lighting, camera angles, camera movement, focus, and depth of field are just some of the choices a film’s cinematographer will make, with or without the director’s input. They will also have a say in the types of film stock and camera equipment used on set. All of these decisions culminate in a film’s final look, which is why it’s the director of photographer who will take home the Oscar when a film wins the Academy Award for Best Cinematography.

While all of the nominees made the short list because of their unique, harrowing, complex, or gorgeous looks, here are just some of our favorite wins from the past decade:

Life of Pi – Claudio Miranda

Ang Lee adapted the novel Life of Pi and perfectly captured its otherworldly tale of a young man trapped in the middle of an ocean with a tiger. The movie is bright, colorful, and larger than life. In addition to taking place mostly on water, it incorporates magical islands and neon-infused skies, making it one of those films that should be illegal to watch on your phone. This deserves the 4K widescreen TV treatment at the least. No wonder it managed to beat out cinematography legend Roger Deakins’s outstanding work on the James Bond smash hit, Skyfall, as well as the other nominees in 2013.

Check out Life of Pi co-star and New York Film Academy alum Vibish Sivakumar here

Life of Pi

Life of Pi

La La Land – Linus Sandgren

Another colorful entry in this list is 2016’s La La Land, though the backdrop was less ocean fantasy and more theatrically artificial Los Angeles. But by combining traditional filmmaking techniques with modern sensibilities, Sandgren managed to put the audience in the world of writer/director Damien Chazelle’s making. La La Land earned multiple nominations and was a certified hit that left smiles on lots of faces.

La La Land

La La Land

Gravity – Emmanuel Lubezki

With nearly the entire action thriller taking place in space, you’d think there wouldn’t be much to shoot outside of star Sandra Bullock in an astronaut suit — but that’s partly why Lubezki’s work on Alfonso Cuarón’s Gravity is so impressive. By using outer space as negative space, Lubezki was able to capture a loneliness and isolation on levels rarely seen in cinema. Conversely, by using the bright blue Earth as a massive, larger-than-life backdrop in certain shots, the film never lost its sense of place, even as Bullock drifted aimlessly into a black nothingness.

Gravity

Gravity


Birdman – Emmanuel Lubezki 

Lubezki won a second consecutive Oscar for his work on Alejandro González Iñárritu’s Birdman, a film comprised of several long, complicated takes edited together to look like a single, continuous shot. This technique was used to some extent in Lubezki’s previous film Gravity, as well as Children of Men, but it was here where he really mastered the technique, transforming it from a mere gimmick into a statement about acting, theatre, and filmmaking in itself.

Birdman

Birdman

The Revenant – Emmanuel Lubezki

Emmanuel Lubezki appears frequently on this list because he became the first person to ever win three Academy Awards for Best Cinematography in a row, a distinction that shows just how brilliant he is behind the camera. His third win came for The Revenant, again directed by Alejandro González Iñárritu, and again filled with seemingly endless one-shots. Even more impressive was that The Revenant used only natural lighting and was shot nearly entirely outside in the wilderness on very cold days. Despite this, or perhaps because of it, The Revenant manages to be one of the most gorgeous looking films of the last decade.

The Revenant

The Revenant

Who will win this year’s award? Could it be Roger Deakins for his expansive work in Blade Runner 2049? Or Dan Laustsen’s grimy fairy tale noir look for The Shape of Water? Or maybe Rachel Morrison, the Black Panther cinematographer and first ever woman nominated in the category for her work on Mudbound? Let us know your thoughts in the comments!

Interested in studying cinematography and taking home an Oscar or three yourself in the future? Check out New York Film Academy’s cinematography programs here.

 

Our 2018 BAFTA Predictions

While the Oscars are still a few weeks away, the 71st British Academy Film Awards are finally upon us. The ceremony will be hosted by Absolutely Fabulous star Joanna Lumley on February 18, at London’s famed Royal Albert Hall.

The BAFTAs are one of the major award shows of the season. Because so many actresses, actors, and filmmakers come from the United Kingdom, the nominations and winners often overlap with many of the Golden Globe and Oscar categories. However, because the Academy is made up of different voters, sometimes the results can be wildly different.

Here then are the nominees for some of the major categories, along with our best guesses at who will be taking home the BAFTA award bronze mask statue this weekend — though like always, anything can happen.

The BAFTA Award
Leading Actress
Annett Bening – Film Stars Don’t Die in Liverpool
Frances McDormand – Three Billboards Outside Ebbing, Missouri
Margot Robbie – I, Tonya
Sally Hawkins – The Shape of Water
Our Predicted WINNER: Saoirse Ronan – Lady Bird

While Margot Robbie is considered the favorite for the Oscar in this category due to her stellar performance in the wildly enjoyable I, Tonya — the story of Tonya Harding and Nancy Kerrigan isn’t as much of a cultural milestone outside of the United States. This may give the edge to Irish actress Saoirse Ronan, star of Lady Bird, a film with near perfect critical acclaim.

Leading Actor
Daniel Day-Lewis – Phantom Thread
Daniel Kayluuya – Get Out
Jamie Bell – Film Stars Don’t Die in Liverpool
Timothee Chalamet – Call Me by Your Name
Our Predicted WINNER: Gary Oldman – Darkest Hour

It’s hard to bet against Daniel Day-Lewis, especially in a thoroughly British role that may also be his last. But Winston Churchill is about as legendary as you can get in Great Britain, and Oldman’s performance as the Prime Minister in his finest moments has already won several awards.


Supporting Actress

Allison Janney – I, Tonya
Kristin Scott Thomas – Darkest Hour
Laurie Metcalfe – Lady Bird
Octavia Spencer – The Shape of Water
Our Predicted WINNER: Lesley Manville – Phantom Thread

While Day-Lewis may not win, his co-star Lesley Manville certainly has a good shot just for being able to go head-to-head with him in several scenes, matching his intensity and emotional subtlety every time.

Phantom Thread

Lesley Manville in Phantom Thread

Supporting Actor
Christopher Plummer – All the Money in the World
Hugh Grant – Paddington 2
Willem Dafoe – The Florida Project
Woody Harrelson – Three Billboards Outside Ebbing, Missouri
Our Predicted WINNER: Sam Rockwell – Three Billboards Outside Ebbing, Missouri

There’s a lot of momentum behind Sam Rockwell this season for his complex performance as a bigoted cop in Three Billboards Outside Ebbing, Missouri. That momentum might be too much for any of the other very talented actors in this category, including co-star Woody Harrelson.


EE Rising Star Award

Daniel Kaluuya
Florence Pugh
Josh O’Connor
Timothee Chalamet
Our Predicted WINNER: Tessa Thompson

Daniel Kaluuya made a huge splash with his haunting starring role in Get Out, but we’ve got to give the edge to Tessa Thompson, the talented American actress who is quickly becoming an A-list movie star thanks to her scene-stealing performance in Thor: Ragnarok.

Tessa Thompson

Tessa Thompson

Editing
Baby Driver – Jonathan Amos, Paul Machliss
Blade Runner 2049 – Joe Walker
The Shape Of Water – Sidney Wolinsky
Three Billboards Outside Ebbing, Missouri – Jon Gregory
Our Predicted WINNER: Dunkirk – Lee Smith

The editing in all of this year’s nominees was impressive, but Dunkirk’s style was a crucial part of the narrative — telling the evacuation of Dunkirk in three distinct timelines cut back-and-forth. The epic World War II film will probably come away with at least one award this weekend, and odds are it’ll be this one.


Special Visual Effects

Blade Runner 2049
Dunkirk
Star Wars: The Last Jedi
War For The Planet Of The Apes
Our Predicted WINNER: The Shape Of Water

The Shape of Water is essentially a classic romance tale, except one of the romantic leads is a computer generated seven-foot fish creature. By making the character not only believable but emotionally relatable, the special effects team for The Shape of Water more than proved they’re worthy of this year’s award.


Cinematography

Blade Runner 2049 – Roger Deakins
Darkest Hour – Bruno Delbonnel
Dunkirk – Hoyte van Hoytema
Three Billboards Outside Ebbing, Missouri – Ben Davis
Our Predicted WINNER: The Shape Of Water – Dan Laustsen

Blade Runner 2049 is a dark horse in both the Special Effects and Cinematography categories for its fully realized portrayal of a near-future America, but The Shape of Water will probably come ahead in both. The film is a visual marvel in multiple ways, and slides between multiple styles and genres with ease.


Adapted Screenplay

Armando Iannucci, Ian Martin & David Schneider – The Death Of Stalin
Matt Greenhalgh – Film Stars Don’t Die In Liverpool
Aaron Sorkin – Molly’s Game
Simon Farnaby & Paul King – Paddington 2
Our Predicted WINNER: James Ivory – Call Me By Your Name

Paddington 2 is a smash success and both Aaron Sorkin and Armando Iannucci are screenwriting legends, but Call Me By Your Name manages to adapt the 2007 novel of the same name in a way that preserves all its raw emotion that audiences can’t help but be affected by.


Original Screenplay

Jordan Peele – Get Out
Steven Rogers – I, Tonya
Guillermo del Toro – The Shape Of Water
Martin McDonagh – Three Billboards Outside Ebbing, Missouri
Our Predicted WINNER: Greta Gerwig – Lady Bird

Gerwig is making history as only the fifth woman nominated for a Best Director Oscar, and her film Lady Bird is easily considered one of the best of the year. It’s had a tougher time at the BAFTAs, so if the overall film gets recognized it’ll have to be here for its remarkable screenplay.

Lady Bird

Lady Bird

Animated Film
Loving Vincent
My Life As A Courgette
Our Predicted WINNER: Coco

All three films are visual works of art, but it’s hard to bet against Pixar and their soulful, supernatural masterpiece about a 12-year-old boy trapped in the land of the dead.


Documentary

City Of Ghosts
I Am Not Your Negro
Icarus
An Inconvenient Sequel
Our Predicted WINNER: Jane

Primatologist and anthropologist Jane Goodall is a hero and legend to naturists and to her fellow Britons alike. Jane, the 2017 documentary about Goodall, has already picked up several festival and critics awards and will probably get the BAFTA as well.


Outstanding British Film

Darkest Hour
Death Of Stalin
God’s Own Country
Lady Macbeth
Three Billboards Outside Ebbing, Missouri
Our Predicted WINNER: Paddington 2

There might not be anything more loved and more British than Paddington 2, a film with a rare 100% fresh score on Rotten Tomatoes. While all of the other nominees could win as well, especially Irish playwright Martin McDonagh’s Three Billboards or the Winston Churchill drama Darkest Hour, the world really needed an adorable teddy bear in a raincoat —again— and Paddington 2 delivered.

Paddington 2

Paddington 2

Director
Denis Villeneuve – Blade Runner 2049
Luca Guadagnino – Call Me By Your Name
Christopher Nolan – Dunkirk
Martin McDonagh – Three Billboards Outside Ebbing, Missouri
Our Predicted WINNER: Guillermo del Toro – The Shape Of Water

The Shape of Water leads the BAFTA nominations with twelve total — and it takes a masterful director to bring all of these nominated elements together into a fantastical tour-de-force. Guillermo del Toro already picked up a Golden Globe for his efforts, and while his competition is stiff, he’ll most likely pick up a BAFTA as well — even if the film falls short in other categories.


Best Film

Call Me By Your Name
Darkest Hour
Dunkirk
Three Billboards Outside Ebbing, Missouri
Our Predicted WINNER: The Shape of Water



It cannot be overstated just how important the Second World War is to modern Britain, and both films in this category dealing with the subject —Dunkirk and Darkest Hour — do so in masterful ways. For different reasons, Call Me By Your Name and Three Billboards have connected with and sparked conversation for their audiences. But The Shape of Water has a slight advantage over its competition with its overwhelming amount of nominations this year, as well as its perfectly executed fairy tale with just enough of a twist to make it unique. It doesn’t hurt that avid movie buff Guillermo del Toro also managed to make the film a love letter to cinema. Look for this film to take home the biggest BAFTA of them all.

The Shape of Water

The Shape of Water

Super Bowl Sunday: Innovative Ads That Have Changed the Game & What You Can Learn From Them

Apple’s “1984”

There’s two types of people that watch the Super Bowl—those who want to watch football, and those who want to watch the commercials. Either way, that’s a lot of people—the NFL’s championship game is typically highest-rated event of the year, and 19 of the top 20 most watched TV broadcasts of all time are all Super Bowls (the M*A*S*H finale being the only exception at #9.)

It’s hard to stand out from the crowd of countless ads that have aired in the previous 51 games, though dozens have managed to become iconic—including the dancing Pepsi bears, the Budweiser frogs, and the screaming squirrel.

But only a few commercials have actually changed the game when it comes to advertising or filmmaking, introducing new concepts and employing out-of-the-box techniques. By doing something unique and influencing future spots for years to come, these game-changing ads are lessons in themselves.

Here’s five such Super Bowl ads, and what you can learn from them:

1. Apple’s “1984”

“1984” is possibly the most famous commercial of all time, Super Bowl or not. Released the same year as both the Summer Olympics and the 1984 cinematic adaptation of George Orwell’s dystopian novel “1984,” it was a relevant short film that audiences easily identified with, and introduced Apple’s Macintosh desktop PC, which would shortly go on to revolutionize the home computer lifestyle.

The commercial, while signifying major change, was also a short film — a dark, moody, science fiction epic directed by the perfect person for the job, Ridley Scott. Scott was fresh off his own dark, moody, science fiction epics “Alien” and “Blade Runner.”

To this day, the “1984” commercial is a testament to spectacle — influencing countless advertisements that went very, very big to make themselves heard.

Apple's "1984"

Apple’s “1984”

2. GoDaddy’s Teaser Ads

GoDaddy, the company that web hosts and sells and registers domains, doesn’t typically offer highbrow advertisements; indeed, they’ve gotten a lot of flack for tasteless, sexist commercials on more than one occasion. Several of these have been rejected for the Super Bowl, so GoDaddy’s marketers came up with an innovative solution — using their 30 seconds of Super Bowl time to advertise their full-length, real commercials online.

By playing teasers of their actual ads, GoDaddy made a name for itself purely on buzz, while also incorporating social media into advertising well before most of the industry had caught on to the Internet’s potential in such regards. While their actual content was nothing worthy of emulating, this unique innovation has led to an entire industry of “commercials for the commercials.”

3. Coca-Cola’s “Mean Joe Greene”

One of the earliest iconic Super Bowl ads came in 1979, though it had already premiered a few months earlier before making a splash during the big game. This Coca-Cola ad featured NFL star “Mean” Joe Greene chugging a bottle of Coke in the halls of a football stadium before tossing his towel to a 9-year old fan.

The heartwarming moment was a perfect storm of Americana, celebrity, and — of course — football. By using a celebrity most of the television audience already idolized and combining it with a cute kid and some good ol’ fashioned sentimentality, the advertisement formed the basis for countless imitators, including other Coke ads.

If a commercial can give you a warm, fuzzy feeling, the “Mean Joe Greene” ad argues, then maybe so can the product it’s advertising?

"Mean" Joe Greene

“Mean” Joe Greene

4. Nike’s “Hare Jordan”

Michael Jordan was as famous for his TV commercials as he was for his basketball skills, but the “Hare Jordan” spots that advertised his Nike-brand Air Jordan sneakers took marketing to a whole other level. By appearing on screen with an animated Bugs Bunny in modern-day “Looney Tunes”-style shorts, Jordan changed yet another game.

Cutting edge special effects and combining live action with animation was typically only seen in the movies (and in the latter case, only very rarely.) By putting money and unique visuals into their advertisements, Nike proved the investment could be worth it. The ad first hit the Super Bowl in 1992, when computer-generated effects were just hitting the mainstream but were still a rarer, more expensive option than traditional hand-drawn animation.

The ad ended up being a harbinger of the special effects-heavy commercials that would follow in the next two decades as CGI became cheaper and easier to implement. A Super Bowl doesn’t go by these days without several CGI-assisted commercials, but Nike’s hand-drawn/live action combo “Hare Jordan” can be considered the grandfather of them all (and the predecessor to Jordan and Bugs Bunny’s feature-length collaboration, “Space Jam.”)

Michael Jordan & Bugs Bunny

Michael Jordan & Bugs Bunny

5. Doritos’s “Crash the Super Bowl”

For 10 years, the Doritos approach to their Super Bowl ads was to hold a “Crash the Super Bowl” contest, where anyone could film and submit their own Doritos commercials. The winner of the contest would have their amateur project aired for TV’s biggest audience.

The ads were highly successful. By opening up their commercial pitches to millions of amateur filmmakers, Doritos also had way more choices to choose from than any advertising firm could offer. And audiences could connect to the DIY-style low-budget ads — it was a democratic solution that showed that anyone could potentially be seen or heard.

Aspiring filmmakers, advertisers, and just funny people who liked Doritos instantly had a shot at the big time. In the age of YouTube and Instagram stories, Doritos’s “Crash the Super Bowl” campaign couldn’t be a more relevant, decentralized way of telling stories — even if those stories were selling Nacho-flavored tortilla chips.

Doritos "Crash the Super Bowl"

Doritos “Crash the Super Bowl”

 

Interested in learning the skills to make your own Super Bowl commercial one day? Check out NYFA’s filmmaking program here.

SERVICE INDUSTRY: How to Work with Cinematographers

“What can I do for you?”  

The above question is the first thing I ask my director.  You, the director, answering it ensures that you’ll get the most out of me – your cinematographer or DP (director of photography).  

Before you meet with your cinematographer, you should have a good grasp of what the film is about and the story you want to tell. What do you want your documentary to look like? Start with visual references (documentaries, narrative films, still photos, paintings, etc.) ready to show and discuss. After reading the script or treatment, it’s the first thing a cinematographer will want to talk about.

As a visual artist, my job is to translate words and concepts into images. Cinematographers bring loads of ideas to the table. Once I know what a film is about, I shift into visual hyper-drive.  

In the meetings — there will be more than one — you’ll want to discuss the tone of the movie:  Should it be pretty or gritty? Formally composed or “fly-on-the-wall?” Some handheld work perhaps? Why? Will the subject matter benefit from cool, somber tones, or warm, inviting colors?  

Once you’ve discussed tone, your documentary film is well on its way to visual coherence. Some directors just like to chat and pull up images to discuss. Others spend a considerable amount of time preparing a lookbook. Either is okay. It’s whatever works for you.

The style of your film is comprised of more technical questions – the different modes of documentary (See Bill Nichols “6 Modes of Documentary”) beg for different approaches.

Some questions to answer for yourself and communicate to the DP:

  • What lenses will best depict the characters?
  • Is the style up close and personal or are we taking a long view?
  • Will the interviews take place in a home, a workplace, or some neutral ground?  
  • Are you thinking formal compositions, or something more edgy?  
  • If there are re-creations, will they be stylized or realistic?
  • Finally, and not least important, you’ll want to discuss visual metaphors and transitions that serve to link the sequences.  

But what about “shooting from the hip,” some will ask? Let me share an experience I had in the field.

A while back, I was starting a documentary television series that, in addition to archival footage, involved interviews, re-creations, and establishing shots. In pre-production, we spent some time discussing the re-creations, but the director and producer weren’t ready to discuss overall tone. I knew it would come back to haunt us.

On day one, our first interviewee waited patiently while we went back and forth about the location, then the background, then the lighting. It was decided the lighting should be soft with strong contrast. It became the interview tone for the show. We met later to clarify things going forward and avoid further embarrassment of the interviewees watching a confused approach.  There were new challenges for sure, but the solutions were more intuitive for me because the tone and style were set.

The DP is the director’s confidante, the “ace-in-the-hole,” the side-kick to the superhero. But most importantly, he/she is the director’s collaborator, who wants to help make the best documentary film possible. To do that, communication is key.

Ready to learn more about documentary filmmaking? Check out the New York Film Academy’s Documentary School.

Written by Carl Bartels. Bartels is a director and cinematographer whose credits include “Taken,” “The Fantastic Four,” and “Greedy Lying Bastards.”

How to Learn From Other Filmmakers by Watching Films

Anyone with dreams of becoming a successful filmmaker has probably seen a good number of movies in their lifetime — in fact, for many of us, watching movies inspired our own desire to make them.

If you’re a movie buff who wants to take their cinephilia to the next level, try these useful exercises to help you improve your knowledge about filmmaking and pick up new skills and inspiration — all while watching films!

  1. Study the filmmaker’s use of their signature trademarks.

Many filmmakers have their own distinct patterns that can be seen across their works. This can include anything from specific types of shot to a focus on certain body parts.

For example, if you’re watching a Michael Bay movie then you can expect — you guessed it — explosions and fast action scenes.

From Hitchcock’s voyeurism effect and Tim Burton’s dark color schemes to Spielberg’s iconic extreme close-ups, the best filmmakers have trademark methods we’ve come to know and love. Watching their masterpieces to study why they rely on the same techniques is a great way to start developing your own style.

  1. Do a shot breakdown of an important scene.

If there’s one exercise that every ambitious filmmaker has to do at least once in their life, it’s the shot breakdown.

Although it’s a long and arduous process, it’s one of the most effective ways of mastering the complex language of film.

More importantly, you’ll gain a stronger understanding of editing when you consciously watch with the question in mind of why filmmakers and editors chose to cut where they did. A shot breakdown is also great way to study and learn the basic shots and angles in the industry and their best uses.

  1. Focus on camera movement.

The director’s role is to position the camera where they think it will better capture their vision on film. Pay attention to where the camera is and the distance between the camera and subjects. Why did the filmmaker go from a very wide shot to a close zoom for a specific moment? Asking and answering these questions as you watch a film will help you make your own decisions when it’s time to choose how your camera will tell your stories.

  1. Pay attention to new things.

The power movies have to enchant us is all due to the numerous elements filmmakers have at their disposal. Of course, directors want all these parts and pieces to blend together so well that audiences are too busy being captivated by the story to notice how or why the movie is keeping their attention so firmly. But as someone who hopes to improve their own craft while watching films, you should be able to shift your focus to notice and study new elements of the films you watch.

How are they using sound to sculpt a mood? What is going on with the lighting? Shadow? Texture? Are there subtle changes in grade/coloring? Does a certain color continue popping up, and does it have any symbolic meaning? What role does the landscape, city, or setting play? Camera angle?

The list goes on and on. Challenge yourself to notice and question new elements as you watch film to try to understand the choices the filmmakers made behind the scenes.

  1. Examine the most important character action.

There’s a reason why the film industry pays its leading actors well: They’re often the part of a film the audiences connect with first, embodying the characters who drive the story forward and delivering performances that bring scripts and storyboards to life.

Everything audiences see characters do on screen — and includes background extras — plays a part in telling the story of a film. That is why a director’s style with actors plays such an important role in guiding the story.

Who can forget the way Joker laughs in “The Dark Knight”? Or the way Frodo looks at Sam when refusing to destroy the ring at the end of “The Return of the King”? These moments came out of a collaboration between the director and the actors. As you watch, ask yourself how you would direct your actors to reach the performance you envision.

  1. Watch a new movie thrice.


When a good movie comes out that you want to learn from, watch it the first time purely as a cinephile. Throw all your knowledge and vocabulary out the window so you can simply be entertained by the film’s story and mood.

During the second viewing you can focus on the things we covered above to sharpen your understanding of excellent filmmaking.

The third time you sit to watch the film is to catch things you didn’t before, such as foreshadowing, what background characters are doing, and how sets are arranged.

 

How do you learn while watching films? Let us know in the comments below. And if you’re ready to learn even more, study filmmaking at the New York Film Academy.