podcasting

Differences Between TV and Radio/Podcast Journalism

With the ubiquity of digital technologies and the unrelenting demand for news around the clock, broadcast journalists have now become the quintessential multitaskers of the 21st century media. Increasing your chances of getting employed in the world of broadcast journalism requires a skillset beyond just being able to gather, collate, and  deliver information using a teleprompter; it also requires sound knowledge behind the camera, like shooting, editing, and various production requirements for your particular medium — new media, print, television, podcasts, you name it.

Becoming well-versed on an array of platforms gives you a larger pool of choices when deciding which avenue to pursue, as well as impressing a larger number of employers. With that in mind, here are some helpful tips on the differences between journalism in television and radio/podcasts.

Writing and Editing

In television, what the audience sees is critical to the information they process and how they interpret it. For that reason, everything on television is bigger, flashier, and significantly less focused on words. Unlike the radio or podcast format, where the responsibility to visualize the story lies in the audience’s imagination, multimedia journalists and reporters on television deliver a “voice-over” serving as an accompaniment to videos or images — basically acting as a caption to what is seen.

The practice of editing video before writing the text is rarely followed in a television newsroom, though reporters do keep the video in mind when writing, editing the video to then fit the words. What’s most important is to always keep the words simple, short, and succinct, so as not to overwhelm the audience with too much  information at once.

Using simple vocabulary helps engage as well as reach a larger audience. This doesn’t differ much from radio news, although an emphasis on descriptive words and paying particular attention to pronunciation is a lot more critical for radio listeners than it is for TV viewers.

Additionally, since radio listeners are usually engaged in other activities while listening, scripts for radio newscasters usually use a “conversational” style to keep the listener’s attention.  

Formats

Sequencing formats and the stacking of a show on television also differs from radio and podcast news. For instance, a viral video may become the opening story on television, but without the power of visuals, radio and podcasts must prioritize the most attention-grabbing stories using only words, resulting in the viral video story being pushed further back in the show once the listener’s already invested.  

Additionally, weather forecasts and traffic conditions are usually later in the program on television — unless extreme weather conditions or massive traffic jams are the top stories of the day. TV news programs communicate meteorological findings and forecasts with maps and other graphics, many of which depend on chroma key effects.

Contrastingly, 90 percent of car commuters listen to radio, increasing the importance of a traffic reports exponentially for radio news and moving it to the top of the program.

Staff

Although having the advantage of video and images in relaying to audiences what  words sometimes cannot, television broadcasting requires many more people and resources to cover a story.

A field reporter, for example, is ideally accompanied by a camera operator — though it’s even better for your career options if you’re able to act as your own producer, editor, and talent. Multimedia journalists (MMJs) are in high demand.

Radio reporters and podcasters, however, can attend interviews and go on location with nothing but a handheld recording device. This makes it easier to retrieve anecdotes and interview audio to support a story, as preparation and organisation is a lot less complicated. Plus, interviewees are sometimes more likely to agree to an interview off-camera.

With all this considered, it really comes down to personal preference when deciding which medium to pursue as a budding broadcast journalist. Just remember to stay vigilant, be resourceful, and always be curious!

What is your favorite medium to keeping up with the news? Let us know in the comments below! And learn more about Broadcast Journalism at the New York Film Academy.

Marketing Your Podcast: 7 Newbie Mistakes

Marketing Your Podcast: 7 Newbie Mistakes 

How do you attract new listeners to your podcast and increase downloads? There’s a myriad ways to do this and their effectiveness depends hugely on the type of podcast content you’re producing, but there are some surefire pitfalls that’ll likely see you never move out of single digit listener figures…

… today, we’re looking at some of the most common mistakes both amateur and pro podcasters frequently make.

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For the purpose of this post, we’re going to go ahead and assume that you’ve already begun posting episodes and have a dedicated podcast website to promote (if not, the most popular free podcast hosting sites to check out are Podbean, Libsyn, Podomatic and Buzzsprout.)

1. Not Putting Your Podcast On iTunes

Apple has long had the monopoly on podcasting — and that isn’t likely to change anytime soon. While there are plenty of other services to tap into that listeners favor over iTunes, you’re hamstringing yourself if you don’t play ball with the big daddy.

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The main reason podcasters don’t upload to iTunes is that they’re daunted by the complexity of it all. In reality, it’s surprisingly easy to get listed; most hosting services automate this process, but even if you’re doing it manually, Apple has released a step-by-step guide that doesn’t take long to follow.

Once you’re on iTunes, don’t forget to urge your listeners to leave reviews. Common consensus is that this is the main metric Apple consider when it comes to placing your podcast prominently on the store.

2. Not Putting Your Podcast Anywhere Else

Because iTunes is only the first step.

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Having your own podcast website as a one-stop shop for all the episodes is fantastic. But the problem with relying on your website alone is that unless you do extensive SEO work, your website won’t do much to put itself in front of the eyeballs of anyone who isn’t already looking for it.

Sites like YouTube and Soundcloud, on the other hand, do much more. Although an element of luck is involved, reproducing the podcast there at least creates the chance that the sites’ algorithms will auto-suggest your content to new people. If you’re looking at other sharing platforms, you’re missing a trick. Try to hit as many platforms as possible.

It might seem counterintuitive to diffuse the podcast across numerous places, but a listener is still a listener — and a decent portion of people will follow the description links back to the original source, i.e. your main website.

This point leads us neatly onto…

3. Depriving Your Listeners of Follow Options

We’ll be the first to admit that it can feel like a bit of a chore maintaining increasingly numerous social channels and making sure a podcast works for all devices, but in this day and age it’s extremely important to cater to all potential listeners.

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Just expecting people to revisit the website to see if there’s any new content won’t work. People want notifications.

A working RSS feed is essential, and you’ll hopefully already be on iTunes. But don’t neglect Android users, and bear in mind that some people still prefer to get their notifications via old-fashioned email.

A quick way of doing this? Simply use the following code courtesy of Blubrry.com – just remember to add your own podcast url:

Android:

<a href=”http://subscribeonandroid.com/YOURPODCASTURL/” title=”Subscribe on Android”><img src=”https://assets.blubrry.com/soa/BadgeLarge.png” alt=”Subscribe on Android” style=”border:0;” /></a>

Email:

<a href=”http://subscribebyemail.com/YOURPODCASTURL/feed/” title=”Subscribe by Email”><img src=”https://assets.blubrry.com/sbe/EmailBadgeLarge.png” alt=”Subscribe by Email” style=”border:0;” /></a>

Both of those will generate a little button that listeners can click on and get instant notifications via their method of choice. Add these to the website’s sidebar (along with your RSS and iTunes links) and they’ll have plenty of options to keep up-to-date with new episodes.

4. Making Your Podcast’s Concept Convoluted

Very few people want to hear someone monologuing for an hour without any structure (and one-person podcasts are rare, as we cover further down). So it’s especially important to have a strong hook if you want to snag a listener’s interest and stand out from the crowd.

This hook doesn’t need to be a “gimmick,” per se; it could be a niche topic that few other podcasters are addressing, or a novel concept for the format.

Whatever you do, make sure you can explain it in one sentence — much like a good book or film. “Two women review classic film noir movies” is strong; “two women watch old movies while drinking beer and talking about the news that happened last week” isn’t.

5. Not Investing in Your Podcast’s Audio Quality

Given that podcasting is an audio-only medium, it’s surprising how many podcasts currently active feature extremely low-quality audio. Needless to say, very few (read: none) of them ever make it into charting positions.

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Don’t be one of them. A good mic is obviously important, but don’t skimp on quality headphones either. If you’re listening back to the podcast on your laptop or phone speakers while editing the episode, you’ll never get a good handle on the levels without great headphones.

To go above and beyond in the quest for audio quality, you may want to also invest in an above-standard hosting package that offers more than the standard free packages available through most services. You’d get more control, a dedicated .com address, and greater analytics insight. But if your production value isn’t up to scratch to begin with, a fancy hosting package would be putting the cart before the horse.

6. Failing to Capitalize on Collaborations

There’s no quicker way of growing a new podcast from scratch than to collaborate with other podcasters. Once you’ve got a few stellar episodes under your belt, many low-level podcasters will be delighted at being invited onto your show, and hopefully the offer will be reciprocated.

As you grow, you’ll be able to set your sights higher and hook up with podcasters that have bigger listener-ships. Just don’t spam, for heaven’s sake. Aim to form meaningful connections with podcasters operating within the same niche. And you’ll probably want to invite guests to your podcast at least once every episode to add a little spice and keep your content engaging.

7. Dropping off Schedule

Not posting episodes of what is supposed to be a weekly podcast for weeks on end is anathema to growing your audience, and it’s hard to regain momentum again after a hiatus.

Sounds obvious, but it comes as a result of something that isn’t obvious: podcasting is time-intensive.

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Many newbies go in thinking it’s as simple as turning on a mic, hitting record and uploading the results online. The truth is that coordinating recording windows with guests or co-hosts, detailed editing, writing show notes, and maintaining the infrastructure of the podcast takes time.

So don’t promise too much going in. You can always ramp up the frequency of episodes further down the line, but it’s detrimental to drop back from what your listeners expect.

But don’t be disheartened. There’s never been a better time to get into podcasting, and when it goes well it’s hugely rewarding.

Best of luck, and don’t forget to let us know what you’re working on in the comments below!