How Developers Won Gamers Over With Story DLC

There’s been plenty of discussion over downloadable content ever since it became the norm during the last console generation. Older gamers didn’t like the idea of paying more than the $60 price tag for extra content, especially when they grew up unlocking new stuff by completing tasks or entering a cheat code.

Some gamers also began accusing developers of intentionally holding back content in the main game so they could later sell it as DLC. It certainly didn’t help when content was being placed on the main discs but kept restricted in order to be made available later for extra cash.

But despite all the arguments against it, DLC has proven to be a huge moneymaker for developers. When gamers enjoy a title, they’re willing to pay a few more bucks to squeeze more entertainment out of it— but only if the DLC is good.

The following are examples of story-driven expansions that proved to be well worth the hard-earned cash of loyal fans.

  1. A Completely Different Scenario

We love getting a new chapter that fits into the main storyline, whether it was before or after. The Last of Us: Left Behind was a neat story campaign that let us learn more about Ellie before we met her as Joel in the game. But sometimes developers go a completely different route, and it works.


There’s no better example of this than the Undead Nightmare content for Red Dead Redemption. The original storyline was known for its serious tone, which made the idea of venturing through a zombie-infested Wild West ridiculous to imagine. Of course, Rockstar made it work and Undead Nightmare is considered one of the best DLC offerings of all time.

  1. New Mechanics

Adding new mechanics to a game can be difficult from a technical standpoint. Ever since Blizzard introduced flying mounts to World of Warcraft via their “The Burning Crusade” expansion, fans wanted use those same mounts in the original areas that weren’t designed to support it. It wouldn’t be until several years later that Blizzard would make it possible via another expansion.

Of course,the extra work can pay off immensely since gamers love seeing something new in a game they consider to have already mastered. A fantastic example is the Dragonborn add-on for The Elder Scrolls V: Skyrim. Among many other awesome things, it introduced the ability to tame and ride Dragons.

  1. A Look Into The Past

The best part about DLC is that developers often have more freedom. This is because the content they produce doesn’t necessarily have to tie directly to the main storyline in terms of chronological order. Instead, we can experience prequel story DLC that takes us back to an important event that happened before the beginning of the main storyline.


There are many excellent examples of this. “RAAM’s Shadow” for Gears of War 3 let us see what it was like as soon as the infamous Emergence Day occurred. Perhaps one of the best prequel DLC of all time was Bioshock Infinite’s “Burial at Sea,” a two-part expansion that linked Infinite’s story with the beloved original BioShock title.

  1. Locations Worth Visiting

Creating captivating areas is a bigger challenge than most people realize. This applies even more to DLC since buyers may feel cheated if you give them more of what they already saw in the main game, even if it’s great. That is why many developers put extra effort into creating new locations for their DLC that feels fresh and satisfying.

FromSoftware accomplished this with their expansion to Dark Souls, Artorias of the Abyss. Players can explore a unique environment where they will meet new enemies, bosses, and NPC characters. There was also a ton of lore to discover within the long-lost land of Oolacile, allowing players to learn why it was swallowed by the Abyss long ago.

How To Write A Compelling Game Story In Three Steps

Marston from Red Dead Redemption

More people are realizing just how powerful video games are as a storytelling tool. Movies are fine and books are great too, but there’s just something about jumping into an interactive world where you can choose who to talk to and explore wherever your heart desires— within the limits of the game, of course.

Whether you’re playing a two-decade old role-playing title like Chrono Trigger or an atmospheric 3D first-person shooter like Bioshock, a story can sometimes be the reason you fall in love with a game. The following are some of the main ingredients you want to think hard on when developing your own video game, especially if you’d like players to be impacted by its narrative.

The Characters

“It begins with a character, usually, and once he stands up on his feet and begins to move, all I can do is trot along behind him with a paper and pencil trying to keep up long enough to put down what he says and does.” ― William Faulkner

First, and arguably most important, is the characters; especially the one who your player will be taking the role of throughout the adventure. Characters that players can relate to are the ones that act human, even if they’re actually a robot, fantastical creature, or something else familiar. Unless they have a backstory, strengths, weaknesses, and genuine intentions, your characters will feel fake and uninteresting.


Scene from Uncharted 4

When building a character, start by settling on an idea of where they come from. Were they born to the king of a powerful kingdom or a humble father barely surviving by tilling the land? From there, come up with their personality, their skills, and what they look like. Even a life-changing event that occurred prior to the game’s story can help shape who your character/s are.

The World

Focus on building worlds where you’d like to spend time, no matter who you are in the game. When franchises don’t succeed is because the focus is too narrow from the outset, too singular. I think Halo from the very beginning was an IP where you could tell any story you wanted.” — Joseph Staten

Next up is deciding what the world of your game will be. The world is obviously very important to the story since it will determine what the player will encounter. Since this step can sometimes feel overwhelming, it’s a good idea to separate your world into different pieces and them put them together.

For example, after deciding on a time and setting, think about what cities/villages exist and who live there. Are there nations or kingdoms present? And if so, are they at war? Why? Thinking about what technologies exist can also help you come up with cool story events and even gameplay mechanics. Note that it might not be until you’re world-building that you really start fleshing out your characters.

The Main Conflict

The world is indeed full of peril, and in it there are many dark places; but still there is much that is fair, and though in all lands love is now mingled with grief, it grows perhaps the greater.

― J.R.R. Tolkien, The Fellowship of the Ring

Almost every good story, whether it be from a book, film, or game, pushes an overarching conflict. Without it, the characters would have nothing to fight for or have no need to develop. This is especially important in video games since most of them have enemies you must defeat. But if the “enemy” or problem the character is facing isn’t interesting, you’ll have a hard time captivating players with your story.

Carmine from Gears of War 3

In JRR Tolkien’s The Lord of the Rings, a book/film trilogy you’re probably familiar with, the main conflict is the struggle to destroy the Ring while making sure Sauron doesn’t obtain it. The characters face Black Riders, Saruman’s army, and even themselves (Boromir failed) to make sure they overcome the conflict. If you can write a main problem for your story that has players caring about the characters and world, you’re on the right path.

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