New York City is often considered the matron metropolis impacting creativity and commerce throughout the globe. Many of our students do indeed pursue the career path illuminated by those glorious Hollywood lights. A peculiar breed of cinematic visionaries, however, has appeared in the arts and cultural scene seeking opportunities outside of movie studios and inside the illustrious world of New York high fashion. One student has stepped forward as arbiter of a brave artistic movement in a cultural age saturated by faux-freedom and endless hipster posturing. Steep Daniels (Cinematography ‘11) is spearheading the vision of NEON Americana.
“NEON Americana represents a new breed of young people, a new way of living. We are freed from social constructs, breaking through into the life they’ve always dreamed of. It represents the new way of living in which its vibrant characters charge through life, never taking ‘no’ for an answer—inspired to be the biggest, best version of themselves. They envision a post-apocalyptic America. One in which a lone television set appears to be the last one left after a cataclysmic event of epic proportions. We look inside the screen to find the next wave of Mankind: the NEON generation.”
As its name implies, NEON’s visual aesthetic is unapologetic in its brightly bold nod to the American spirit. Canadian-bred and hailing from Toronto, Steep exudes a passion which is reminiscent of the unabashed artistic ambition now seen as legend. The sort of creative character—a purity long lost—made famous by the Mudd Club kids in the late 70’s. The young Basquiat as graffiti artist SAMO. A sprightly Glenn O’Brien decades prior to his arrival at GQ magazine. Creatives fueled by youth and an earnestness, they were making their mark with a devil-may-care attitude of art trumps artist. When NYFA produces filmmakers like Daniels who conjure this golden nostalgia through a splashy collaboration with celebrity designer Stevie Boi
, we want the student body to stand up and take notice. Stevie Boi’s ascent in fashion is remarkable. Backed by endorsements from pop culture icons Lady GaGa and Madonna, Boi is garnering acclaim
for his ability to create drama through his designs. Therefore it is fascinating that he is becoming a character player in the vast NEON universe, a film series about artistic redemption in the heat of dystopian despair. The first subject of this series, Boi collaborated with Daniels in order to proclaim a new world order in the creative arts. “I’ve wanted to do a fashion film with a big artist for a long time and wanted to work with someone who represented a new form of fashion,” said Daniels.
Daniels has enlisted fellow NYFA students Sandra Stakic (Documentary Filmmaking
‘12) and Markus E. Mueller (Cinematography ‘10) to assist in building the NEON brand. Stakic is working on a nonfiction film documenting the creative process of Daniels while Mueller acts as Director of Photography for the project. Stakic credits Daniels for the concept and execution of NEON. As she explained, “It’s his energy which draws people. His willingness to collaborate inspires others around him to be creative.” Becoming friends on their first day of classes at NYFA, the graduates credit the NYFA faculty
for inspiring their drive to succeed. “Andrea Swift was incredible. The documentary students became a family in the end. There was healthy competition and a total respect for the filmmaking process,” says Stakic. Recounting 18-hour work days, Daniels credits department chair John Loughlin for teaching him how to “connect the dots” and to stay focused on storytelling no matter the chaos being wrought on set. He also described a creative process unhindered by the oft-cited idea called financial compensation. Everyone involved, including set designers and actors, were not paid. As Daniels explained, “We did it for the passion of being creative. Boi came to Toronto on a bus to work on this film and told me that he was inspired by our willingness to bring everything and ask for nothing.”
Daniels is entering the New York arts scene in full force. NEON Americana will be screened during the Stevie Boi show for New York Fashion Week
tomorrow on February 9th. He is also a part of SPiN New York’s annual Valentine’s Day benefit for M.A.D.A on February 14th hosted by the prince of Madagascar and actress Susan Sarandon. He designed the ping-pong table to be auctioned in order to raise proceeds for the foundation. Daniels is committed to expanding the NEON movement to include creative collaboration outside of the world of fashion. Working for passion with no promises, Steep Daniels never expected to have his art become a centerpiece for a designer deemed as the next fashion icon by Vogue Italia. He is living his vision aimed at shifting the paradigm of creativity and commerce.
We encourage students to think outside of the box. How far can your creativity go? Will you take the necessary risks in order to create something greater than yourself?