It’s no secret that increasing numbers of Americans across all demographics are obtaining news from social media—mostly Facebook and Twitter. According to a July study from the Pew Research Center…
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NPR reports downloads of their podcasts were up 14% in 2014, according to the 2015 State of the News Media report. In fact, the number of Americans who have listened…
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According to a 2015 Pew State of the Media report, retransmission fee revenue for local stations has been steadily growing since 2006, leaping up from $2.4 billion in 2012 to…
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Morning news viewership for local TV news has been steadily increasing since 2012, according to the Pew Research Center’s 2015 State of the News Media report. Early morning news viewership…
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In today’s world of viral videos and retweets, many broadcast journalists turn to user-generated content to stay relevant with their audiences. User-generated content (UGC) generally means content contributed by someone…
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User-generated content, or UGC, is everywhere these days. Many broadcast journalists feature it during newscasts, and even on the broadcaster’s website and social media profiles. User-generated content (UGC) generally means…
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Live or up-to-the-minute coverage of news events is expensive for TV stations, but also essential in today’s fast-paced world of viral videos and many big stories breaking on Twitter. TV…
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Every day, broadcasters struggle for new ways to stay relevant as viewers spend more time watching video online than on TV. According to a 2014 Time article, more than 2.5…
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Social media provides multiple platforms for promoting a TV or radio station, its programming, and its on-air talent. Social networks are also great places to engage with viewers and get…
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