Recently I wrote about how NBC News has developed a daily news program for distribution exclusively via Snapchat Discover. And while I can’t tell you how big an audience the program is attracting, I can tell you that it has generated a lot of positive notice. USA Today, for instance, went so far as to say “we may have seen the future of TV news this week.” That’s a pretty bold statement, even with the qualifier “may.” What’s obvious is that this program is unlike the prime time “NBC Nightly News.” And while I will always be a prime time kind of guy, folks half my age (one-third?) are looking for something very different.
Meanwhile, ABC News — which is located about 16 blocks north of NBC News, here in New York — and the millennial-focused news site ATTN: have entered into a production partnership. ABC has lots of full-motion video content, and ATTN: has a very different distribution platform (and audience) than ABC. The award for the most out-of-touch headline of the week goes to The Street, which headlined their report on the partnership “Disney’s ABC News Using Social Media To Target Millennials.” Isn’t everyone?
There is still plenty of discussion about the BBC’s seemingly skewed salary policies, that result in male presenters getting paid more than their female counterparts. Rachel Burden had an op-ed piece on The Guardian website provocatively titled “I’m paid a lot of money for doing my job – but the BBC must act on gender equity.”
Some of our Summer students were doing a news story on NYC subway track fires last week, so they went to the experts when it comes to firefighting — the FDNY. And not only did they get some great information, but t-shirts as well. All in all, not a bad day! The team is from (left to right) New Jersey, New York, Massachusetts and Connecticut.