Harry Potter fans were amazed at the newly unveiled promotion for the new two-part Broadway play in New York’s famous Times Square. The billboard takeover took up every display in Times Square to show Harry Potter and The Cursed Child’s bright colors, followed by a dark disturbance of animated dementors and darkness across each screen.
Fans of the Harry Potter franchise can only guess what this means if they haven’t read the play or seen it yet on Broadway; darkness is afoot in the Wizarding World yet again.
The new design celebrates Harry Potter and the Cursed Child’s as the eighth story in the canon by incorporating J.K. Rowling’s name and the iconic lightning-bolt logo. NYFA alum Adriano Araujo was a Junior FX artist on the project that was helmed by NYFA Animation instructor Boaz Livny.
Passers-by and assembled fans watched in amazement as the show made the big reveal in Times Square on September 5. For more information about the show, click here.
To learn more about NYFA’s Animation programs, click here.
Full Credits for the Times Square Display
Production Company: Nathan Love
Executive Creative Director: Joe Burrascano
Director: Ellen Su, Anca Risca
Executive Producer: Jon O’Hara
Producer: Anna Toyama
Design: Claire Kho, Ellen Su
Layout: Tim Probert
Animatic: Andy Kennedy
CG Lead: Boaz Livny
3D Animation: Hee Jin Kim, Han Hu, Thomas Shek
2D Animation: Peter Ahern
AE Animation: Sam Feske, Jeff Dragon
Compositing Lead: Kristjan Zaklynsky
Compositor: Matt DeFranco, Jeff Dragon, Eric Concepcion
Junior Compositor: Emily Mai
Look Development: Christine Kim
Lighting & Rendering: Mirelle Underwood
FX TD: Hassan Taimur, Boaz Livny
Junior FX Artist: Adriano Araujo Dos Reis Botega
Modeling: Krista Albert, Ellen Su
Groom TD: Jin Fang Jiang
Editing: Asher Horowitz
Rigging Studio: Kippcase
Producer: Juliane H Barone
Rigging: Rijah Kazuo
Rendering: Aardman Animation
Producer: Emily Stone
Head of 3D: Ben Toogood
CG Supervisor: Rich Spence