New York Film Academy
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New York Film Academy Bachelor of Arts
BA Media Studies students shoot with the Red Epic camera NYFA instructor supervises BA Media Studies students with Red Epic BA Media studies student receives one-on-one instruction from faculty member BA media studies students prepare to shoot a scene NYFA filmmaking student uses RED camera

Overview of our BA in Media Studies

The Academy makes this accelerated three-year schedule possible by creating an extended academic year, allowing students to complete three full-length semesters in each calendar year. Students may also choose to complete the program in a traditional four-year time frame.

New York Film Academy BA degree programs are offered only at our Los Angeles Campus.

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The NYFA Bachelor of Arts in Media Studies is an eight-semester program designed to focus on the study of current and emerging media arts and the theoretical underpinnings necessary for understanding media's impact in today's society. The goal of the program is not only to prepare students for the rapidly changing landscape of the entertainment industry, but also to turn out thoughtful consumers, critics, and producers of media.

Students in the media studies BA program will build the critical, creative, and analytical skills needed to examine and understand current and future trends in media, as well as reach a deep understanding of the history and development of various forms of media in society. An exploration of media theory, history, criticism, media arts, pop culture, communication, and business are enhanced by NYFA’s hands-on approach to practical filmmaking and multi-platform content development.

The media studies BA program’s curriculum is structured to ensure that students are continually challenged both creatively and academically, and is integrated with NYFA’s liberal arts and sciences curriculum to offer a well-rounded education within a challenging field of study.

The BA in Media Studies combines three areas of content focus: critical studies, communication and marketing, and interactive narrative.

Critical studies allow students to research and analyze the historical development of the media and entertainment industry as well as learning the fundamentals of critical theory. Communication and marketing courses show how to design, create, and implement tools and techniques used in various aspects of media. These techniques include aspects of design, psychology, and mass communication to engage audiences and consumers in all aspects of media. Interactive narrative covers traditional forms of storytelling and production methods as well emerging methods, such as game design and transmedia story building, which allows students to create their own unique intellectual properties as part of the curriculum.

The media studies bachelor’s degree program combines seminars, lectures, and intense hands-on content creation, instilling students with the skills, understanding, and inspiration necessary to continue their scholarly and creative work well into the 21st century.


The strength of the NYFA Bachelor of Arts in Media Studies Degree is in its combination of media theory and media practice. Students will develop and present essays and academic studies on media, as well as creating professional-caliber emerging media pitch presentations, business plans, scripts, budgets, and ultimately completed content. The program is further enhanced through internships and NYFA’s collaboration with industry-leading emerging media companies. Students will learn the skills associated with traditional and emerging media.
  • Students will display a working knowledge of historical and contemporary media innovators and technologies — and their impact on current trends in global media.
  • Students will demonstrate a working knowledge of international storytelling practices through the development, collaboration and completion of scripts and content across multiple platforms.
  • Students will exhibit an understanding and application of the psychology, financing, and marketing strategies and practices used in both traditional and emerging models of media.
  • Students will be able to evaluate both communication technologies as an agent of social change and the ethical and legal considerations in working with digital media.
  • Students will be able to communicate the impact of media and different distribution platforms on society.


In the first semester, BA media studies students will be introduced to the complex world of new and emerging media and technologies. Students will examine and implement the basic, fundamental elements of storytelling and structure applicable to all platforms, while covering basic liberal arts courses of college-level English, physical and mental wellness, and an introduction to the history and aesthetics of film.

Throughout their time pursuing a media studies bachelor’s degree students will:
  • Understand, through analysis and application, essential cinematic storytelling techniques such as visual storytelling, dialogue, scene beats, theme, and three-act story structure.
  • Understand, through analysis and application, how characters and their arcs generate and propel story forward.
  • Examine the history of media and explore the future of content creation and storytelling.
  • Understand, through example and practice, how to generate original concepts, loglines, and outlines appropriate for visual storytelling.
  • Understand various acting techniques and schools of thought.
  • Develop and begin to cultivate healthy and productive writing habits.
  • Develop and cultivate professional-level oral and written communication skills.
  • Develop methods for working with personal and school- or work-related stressors and pressures in a positive, productive way.


In the second semester, students build upon what they have learned in semester one. Courses introduce students to the concepts of how we communicate and how communication technology has evolved over the last 100 years. Students will explore basic principles of marketing as well as media’s role in society, both for good and ill. General education continues to round out the students’ knowledge base and analytical skills through Public Speaking, Basic Computing, and Critical Film Studies I.

Throughout their time pursuing a media studies bachelor’s degree students will:
  • Examine and analyze the role of media in society in its various manifestations (news, propaganda, film, internet, TV, etc.).
  • Understand how marketing is used influence consumers and audiences.
  • Examine how humans communicate and how technology has changed the way we communicate, as well as communication overall.
  • Examine successful marketing methods and techniques to implement in their own careers.
  • Develop skills for creating and delivering a logical, clear, compelling oral presentation.
  • Understand various significant historical movements in cinema.
  • Gain a working knowledge of computers and computer programs associated with word processing, visual presentations, the internet, and screenplay formatting.


Semester three students are introduced to historical and fundamental principles of a free press, and examine how (or if) these principles apply in an age of new and emerging media. Students will consider the etiquette and ethics of documenting real life events and subjects. Courses in Critical Thinking, Mathematics, Critical Film Studies II, and either Comparative or Dramatic Literature will increase students’ tools and knowledge of core information; giving them tools for logical reasoning and argumentation, an in-depth knowledge of film history, and an exposure to the classic literature of various cultures.

Throughout their time pursuing a media studies bachelor’s degree students will:
  • Examine the history of journalism and it’s connection to the media industry.
  • Explore the path of journalism in the 21st century and beyond, implementing their knowledge into researching, reporting, anchoring, shooting, editing, and posting field reports and investigative segments.
  • Explore the etiquette and ethics of documenting real life events and people and how these interactions will impact their storytelling.
  • Learn how to engage and interact with interview subjects.
  • Develop and cultivate professional-level oral and written communication skills.
  • Understand the basics of college-level mathematics.
  • Understand and explore the connections between classic literature and its impact on the narrative of media.
  • Develop skills for critical and analytical thinking in problem solving and textual comprehension/critique.


In semester four, students are introduced to the principles and tools of basic web design, app development, and game design. Students will explore how to create a website that will build and control both their original content and their personal and professional brands. General education courses in Anthropology and the Psychology of Performance inform narrative storytelling by enriching depth of character, and providing an understanding of cultures and archetypes. A course in Environmental Biology will give students an understanding of themselves and the world around them.

Throughout their time pursuing a media studies bachelor’s degree students will:
  • Understand the storytelling techniques specific to transmedia and web development.
  • Understand the structure of cross-platform narrative, interactive games, and mobile applications.
  • Understand historic and current web, game, and app programming trends.
  • Understand, through studies in the natural and social sciences, methods of conducting systematic scientific research in order to use these techniques when broaching new subjects.
  • Understand basic concepts in behavioral and social sciences and apply that knowledge to better create human behavior in scripts.
  • Gain an understanding of the scientific method for testing hypotheses and confirming results.
  • Understand sequential art storytelling techniques.


Semester five will afford students the opportunity to learn about the social media landscape, in which content is delivered through ever-evolving channels such as web series, mobisodes, and branded entertainment. Students will continue their general education with the study of design (crucial to the visuals of media), classical genres and how stories are developed, or modern psychological schools of thought. A study of the anthropology of media places the practical application of media studies into a scholarly context.

Throughout their time pursuing a media studies bachelor’s degree students will:
  • Understand storytelling techniques specific to emerging media.
  • Understand historic and current web series and mobile content trends.
  • Understand the storytelling techniques specific to web series and mobile content.
  • Understand the structure of web series.
  • Understand the unique advantages and challenges of adapting original source material for content creation.
  • Develop further understanding and appreciation for classic methods of storytelling.
  • Expand core areas of knowledge through the study of psychology and the study of media as an anthropological subject area.
  • Continue to examine concepts in behavioral and social sciences and apply that knowledge to better create human behavior in scripts.


In semester six, students will expand their writing and content creation skills as they analyze and implement the tools of storytelling, also going deeper into emerging media and digital production. In Business of Emerging Media, students will learn what it takes to be a self-sufficient and self-sustaining media entrepreneur in the 21st century. Filmcraft and Producing expands upon the tools, techniques, and foundations of product content, with emphasis on traditional filmmaking skills. Students will be encouraged to participate in industry internships at production companies, agencies, management companies, or studios. Students will broaden their general education studies with courses on the role of the artist in society, interactive storytelling techniques, and an elective course in the natural sciences, such as physics, astronomy or geology.

Throughout their time pursuing a media studies bachelor’s degree students will:
  • Understand the history and evolution of interactive storytelling and gameplay.
  • Gain a greater knowledge of traditional and emerging independent business techniques and principles.
  • Learn the differences between traditional and interactive story techniques.
  • Study natural science to expand their story worlds.
  • Expand and strengthen their stories through the exploration of the role of the artist in society.
  • Understand and acquire the tools to identify, research, and interact with brand leaders and brand representatives.
  • Explore the legal issues related to traditional and emerging business models.
  • Explore both traditional and emerging tools and techniques for budgeting and scheduling content creation.
  • Apply the storytelling tools, techniques, and resources of cinematography, lighting, and sound.
  • Have the opportunity to participate in internships.


In their penultimate semester, students focus on content production and marketing content in the core classes, designing and developing their own intellectual content and product. Students will be encouraged to continue participating in industry internships at production companies, agencies, management companies, or studios. Upper division general education electives give students exposure to non-Western traditions of storytelling; an overview of the world’s great myths; and an academic study of the role emerging media can play and should play in contemporary society.

Throughout their time pursuing a media studies bachelor’s degree students will:
  • Be able to define and implement emerging media storytelling tools and techniques.
  • Gain a deeper understanding of emerging media storytelling through an exploration of story generation and cross-platform franchise properties through the writing of emerging media projects.
  • Master the art of developing concepts, loglines, and outlines for original content.
  • Examine traditional and emerging marketing and branding campaigns; how to develop strategies to discover, engage, and increase audience involvement and participation; and how to implement those skills in their own projects.
  • Gain a foundation in the tools and techniques of traditional and emerging finance, marketing, and distribution.
  • Be able to identify, research, and engage with industry professionals in a proficient manner.
  • Further deepen knowledge of mythic structure, world cultures, and non-Western narratives in order to broaden their perspectives as storytellers.
  • Develop the skills for building stories around a variety of ideas and inspirations, ranging from art and current events to legends/folklore and social media.
  • Have the opportunity to participate in internships.


The eighth and final semester sees BA media studies students complete their thesis projects in the Emerging Media and Digital Production II workshop, where students delve more deeply into the tools and techniques of creating, marketing, and branding. Global Media Studies reviews the way in which other societies use, limit, co-opt, or create media content. Additional arts and humanities and social science courses round out a student’s cultural awareness and resources. The program culminates in capstone project presented to faculty, staff, peers, and industry professionals.

Throughout their time pursuing a media studies bachelor’s degree students will:
  • Master the art of pitching a project and cultivate the skills of working in a collaborative environment in the professional world.
  • Master the skills to navigate pathways into their chosen professions.
  • Have the experience to use social media not only to engage audiences but also as a means of controlling their project and personal brand identities.
  • Effectively build integrated, cross-platform, multimedia worlds that immerse and engage audiences.
  • Have an understanding, through their general education classes, of the global reach and impact of media and the various ways it is used in various cultures.
  • Complete and present their thesis projects.
  • Have the opportunity to participate in internships.

Course Descriptions

Semester One
Introduction to Media Studies
Narrative Essentials
Semester Two
Introduction to Communication Theory
Marketing, Media & Society
Semester Three
Principles of Journalism
Semester Four
Introduction to Web Design & App Development
Transmedia Storytelling & Production
Semester Five
Introduction to Branding & Social Media
Semester Six
Business of Emerging Media
Filmcraft & Producing
Interactive Storytelling
Semester Seven
Emerging Media & Digital Production I
Entrepreneurship & Media
Semester Eight
Emerging Media & Digital Production II
Thesis Prep
Studies in Global Media


Introduction to Media Studies

Introduction to Media Studies will explore the use of technology, storytelling, and production techniques to enrich business, recreation, leisure, and the spreading of information. In this class, students will learn the history of media and the tools and technologies being used today to reach audiences and consumers around the world. From time shifting to localization of content and from digital production to new forms of distribution, students will gain insight into the current state of media in the 21st Century and beyond.
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Narrative Essentials

Utilizing lectures, in-class exercises, outside readings, classroom discussions, and film and television viewings, this course introduces students to the craft of storytelling. The intersection of story structure, theme, character, tension, and conflict is examined through detailed analysis. Students are encouraged to tell their stories visually. This course introduces the established tools and language used in writing. Instruction focuses on the fundamentals of visual storytelling. Topics will include: Classic Three-Act Structure, the Elements of the Scene, Developing the Character, Character Arcs, Protagonists, Antagonists, Dialogue, Writing the Visual Image, Introduction to Final Draft, Theme, Conflict, Flashbacks, Fantasy Sequences and Dream Sequences, Voiceover, Text and Subtext, Developing a Writing Style, Tone and Genre, Visualization, Revealing Exposition, Creating a Compelling Second Act, Climaxes and Resolutions, and Scene Beats.

Students will workshop ideas in class in order to discover creative tools to explore storytelling, create story worlds, and uncover exciting and perhaps unexpected versions of their stories. The goal is to become versatile, adaptable, and creative, providing the best “product” to the industry when called upon to generate new ideas to fill various needs. In the second half of the course, students will commit to one of their story ideas and develop it into a treatment.
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Introduction to Communication Theory

Human communication has evolved from cave paintings, to verbal communication and performance to the written word as consumed by the elite, the written word for the masses, movies, radio, television, the Internet, and global communications technologies (and every small and large step in-between). This course will guide students through the history, modes, concepts, and theories of human communication. Students will explore communication in various situations including interpersonal, small group, large group, business, cultural, and global interaction. With a core understanding of communication theory, students will begin to examine mass communication and how emerging technologies are changing global communication. Students will be introduced to communication career paths so as to better understand how communication affects society and how society and commerce effect communication.
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Marketing, Media & Society

Marketing and the marketer’s impact on consumers and audiences cannot be underestimated. This course examines the principles and strategies used by marketers to reach and engage consumers and audiences. Marketers are faced with unique and complex decisions and must understand how their choices influence consumers, audiences and society as a whole. Marketing now has global reach and marketers must realize how different cultures react to the marketing message as well as the product. Students will learn the language of marketing, the tools and techniques used by marketers, and how the marketing message impacts society. A focus on the entertainment industry and media will provide students with insights into the decision making process of studios and global media companies. Students will examine case studies to analyze why some marketing campaigns succeed and others fail.
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Principles of Journalism

The worlds of communication and journalism are changing rapidly. Students will explore traditional and historical forms of journalism and how journalism is evolving. Students will examine the changing face of communication and the tools and techniques for spreading information. Students will learn an array of skills that can be translated to other forms of storytelling, including research, reporting, digital production, editing, anchoring, and show production. Students will be challenged to be resourceful digital journalists who can handle every aspect of covering a story. Students are encouraged to dig deep into a story and ask the hard questions. Journalists and storytellers alike will introduce students to cutting-edge digital technology and methods that are now being used professionally. Students will learn to work in small crews as well as solo to research, write, shoot, produce, edit, and even appear on camera in their own field reports and investigative segments.
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Introduction to Web Design & App Development

This course offers branding techniques and step-by-step instruction on how to develop a dynamic and innovative website. An intensive introduction to web site design, this course walks content creators from the basics to more advanced tools and techniques. Students will learn industry standard programs as well as site management, site workflow, and choosing a URL and site host. Students will design and build a live web site to host their content and create a professional quality web presence for their projects. In addition, students will gain the knowledge to post their content to other distribution platforms.

Once students understand the basics of Web Design they will explore App development as a way to expand story worlds and give consumers and audiences a deeper experience with content. Students will gain the basic tools to design mobile applications (apps) for smart phones, tablets, and computers. Students will learn to create strategic design documents to build, on their own or with a creative team, mobile apps. Students will explore user experience to create apps that engage consumers and audiences.
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Transmedia Storytelling & Production

Transmedia Storytelling and Production is an intensive course that introduces students to the process of Transmedia development. Topics will include the concept of the “Immersive World,” the History of Transmedia, building Story Worlds, Audience Engagement, Branded Content, and Brand Integration. Students will learn how integrate stories across platforms including traditional formats (TV and Movies), Sequential Art, and Video Game Narrative.

Industry guest speakers will help students gain a deeper understanding of the current state of the Transmedia and where it is heading. By the end of the course, students will create their own original Transmedia concept and a “template/Bible” from the skills they have learned including Traditional and Emerging Media Storytelling Techniques, Sequential Art, New Media Journalism, Web Design, and more.
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Introduction to Branding & Social Media

In Introduction to Branding & Social Media, students will explore the emerging tools and techniques used by content creators to build brands and to create, maintain, and secure brand identities. This course will explore key social media and networking strategies including posting, sharing content, co-creation, commenting, aggregators, curating, public relations, and mobile marketing. Students will examine branded content, brand integration, product placement, and other methods for financing projects and expanding audiences. Students will study the history and purpose of branded entertainment to gain an understanding of how the industry has evolved. Students will learn approaches to Brand Management and connecting with Brands and Brand Representatives and agencies. The myths, truths, and tools of creating and spreading “viral video” and “viral campaigns” will be investigated. Students will also learn the skills to create their own brand identities. Social networks, Social Media, and Social Marketing tools, sites, and techniques will be explored and students will examine the use of Social Media, Social Networking, and Social Marketing to grow audiences, expand story worlds and build brands. Students will learn how to best use Branding, Social Media, Social Networking, and Social Marketing personally and professionally.
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Business of Emerging Media

This class introduces students to the modern day practices and players of the Media and Entertainment Industries as well as provides them with a historical perspective to prepare them to navigate the business after graduation. Students learn about the birth of film as a dramatic medium and how the major studios grew out of this development. This class introduces students to roles of writers, directors, producers, agents, managers, studio executives, publicity and advertising, and more. In-class lectures and research projects are supplemented with in-class exercises and guest lectures from prominent figures in the entertainment industry. Students will be given the opportunity to intern at entertainment/media companies and are encouraged to choose their internship based on their interests and strengths honed during the program. Students will be expected to write reports on their internship experiences, and internship supervisors will assess the students' performance at the work site. Students should keep in mind as they choose their internship sites that this position is likely to be their entrée into the entertainment industry, so it is imperative that they be responsible and recommended that they foster as many positive relationships as possible.

Students not wishing to intern may choose to write a research project: a research paper that will investigate a specific topic related to the entertainment industry. All research papers must address a topic that directly relates to the field, such as the studio system, histories of specific entertainment companies or movements, depictions of writers and filmmakers in popular culture, etc. Papers must be at least 15 pages in length and must reference a comprehensive list of research sources.
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Filmcraft & Producing

Filmcraft & Producing introduces students to the language and practice of acting, directing, and producing. Learning the roles of the players on a film set dramatically increases the ability to collaborate with others. Effective content creators craft a collaborative and artistic environment that enhances the creator’s vision and provides the support needed to make the best possible project. Students learn how to bring stories from development through post-production and beyond. Students learn to develop their skills and voices through their creative instincts, all the while developing their communication and problem-solving abilities. Students explore what happens to their stories and worlds when actors interpret them in front of the camera. Students will learn various acting theories and practices including improvisation, and scene and monologue work as starting points. By exploring how actors build characters and performances based upon the information provided in a script, students will learn how to build powerful dialogue, develop memorable characters, and create effective dramatic actions. Students will also learn about the fundamentals of directing, which in turn facilitates an understanding of the process as it relates to Content Creation.

In hands-on sessions, students will break down a short script into a shooting plan and direct a scene with actors on Digital video. Students will work in small collaborative crews to develop and shoot a short project. Afterward, students will edit their footage on industry standard platforms.
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Interactive Storytelling

This course will examine the critical elements that create the foundations of great Interactive Storytelling. Students will design, shape stories, plan game play in multiple environments including board games and game play in physical environments (world, gameplay spaces), and understand the basics of Gamification and game theory. Students will function in a creative team environment to deeply refine their storylines, character bios, arcs, and world guides. More than a concept lab, students will be pushed further to see and present themselves as professionals. As we are in the most rapidly evolving narrative form in history, we will constantly be reviewing, adjusting, and refining our ideas with a direct focus to take them to market. Awareness of the modes and formats of game narrative, from controllers to sensors to platforms, will influence the games we make.

Interactive Writing Workshop will support the students’ narrative development to design a professional interactive story. Focus will continue on executing effective narrative GDDs and game scripts in a timely fashion for a studio/publisher/rep. The class will also look at gaining representation and/or development funds from a publisher, to actually shipping and publishing. Veteran Game Writers and Designers and reps will speak.
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Emerging Media & Digital Production I

Emerging Media & Digital Production I introduces students to the content creator’s role and presents an overview of the tools that can help students take control of their careers. Upon successful completion of the required coursework, students will have the basic tools to create Digital Short Form Content. Students design shots to heighten the emotion of a sequence while the relationship between text and subtext is explored in-depth through classroom sessions, screenings and critiques, and in the field production exercises. Students will learn budgeting, scheduling and financing techniques needed to create content. Students will then stage and shoot more advanced exercises under the supervision of the instructor. Putting into practice the skills learned throughout the course. Students will then learn more advanced editing techniques to uncover the tools to tell more complex visual stories. This experience gives students the resources, techniques, and practical tools, which they can use to create content.
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Entrepreneurship & Media

This course is designed to guide students as they discover pathways to create opportunities after graduation. Students will explore different methodologies and the best resources to uncover the tools they need to meet and exceed their goals. Goal setting, project planning, time management, and project management skills are essential for the creative artist. It is crucial for content creators, and all creative artists, to have the discipline to meet deadlines (especially self-imposed deadlines) and the tools and skills to complete the tasks they set. Students will also meet with successful industry professionals during special guest lectures to uncover their tools and techniques. By examining the skills and techniques of successful business and creative professionals students will be able to implement those tools into their own careers. Utilizing the tools and techniques they uncover, students will construct an action plan for their career upon graduation. Students will also investigate the tools of successful business people including legal aspects of the media world.
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Emerging Media & Digital Production II

In Emerging Media & Digital Production II students will create the pilot episode of a web series. This course will also examine the tools, techniques, and foundations of creating web series. Each student will produce, direct, and edit the pilot for a scripted webisode, exploring cinematography, lighting, and sound as elements of visual storytelling. Producing, directing, and editing workshops will take students from pre-production through production and post-production. Students will work on crews for fellow classmates’ pilot shoots. Students will also explore budgeting and scheduling a web series, working with and around talent and crews schedules, working with guilds (particularly SAG), methods for financing their web series (including traditional means and emerging methods like crowd-funding), and how to engage and grow an audience and fan base. Students will also examine the legal aspects of creating web content.
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Thesis Prep

Students begin to conceptualize and develop a detailed outline of their final Thesis. Topics include Media, Entertainment, Storytelling, Culture, Marketing, Emerging Media, Distribution Platforms, Journalism, and other areas explored during the program. The thesis is a 30–50 page original, scholarly, organized, and completely researched (with supporting documentation) examination of one of the Topics. The Thesis will be the opportunity for students to show they have full comprehension and mastery of the concepts and skills learned throughout their coursework.

Students will submit both their outline, first, and second draft to their Thesis Committee, which consists of the Chair of the Media Studies department, the student’s Thesis advisor, Thesis Prep instructor, and core department instructors. Thesis Committee meetings will provide the student with an opportunity to present their vision of their Thesis and voice any issues they have executing this vision, thereby allowing the Committee to provide detailed notes and guidance specific to the student’s strengths and weaknesses. Thesis Committee will assist students in mastering their craft at a professional level and create a foundation for future creative work and scholarship.

If the Chair of Media Studies and the Thesis Committee agree, a student may produce a Media project as part of their final Thesis project. A written component accompanies all production-based thesis projects.
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Studies in Global Media

Students will analyze the cultural, political, socio-economic, and societal influences of the U.S. Media on Global Markets as well as how Global Media has begun to transform domestic markets. Students will examine the connections between media, communication, business and the Entertainment Industry around the Globe. Students will study the history and current state of Global Media to uncover trends and understand how the consumer and audience are now Global. Students will investigate how a Global Media has influenced local markets and consumers. Students will gain an understanding of how Global Media has led to social, economic, political, and activist change around the World. Students will explore the concepts of “Globalization” and “Localization” to discover what it means to be “Global Citizens.”
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