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  • New York Film Academy (NYFA) Photography Alum Denice Flores Exhibits ‘Naked Cowboy: The Backstory’

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    Most New Yorkers and countless tourists to the city have seen the Naked Cowboy, but probably never outside of Times Square; New York Film Academy (NYFA) Photography Alum Denice Flores is changing that with her new exhibition, Naked Cowboy: The Backstory.

    The body of work is the latest from Flores, who hails from Honduras and graduated from NYFA’s 8-Week Photography Workshop at our New York campus in 2014. Naked Cowboy: The Backstory is Flores’s first at the Soho Photo Gallery in Tribeca and opened on December 3. 

    Denice Flores naked cowboy

    Portrait of Robert Burck at home painting his underwear. Queens, NY. February, 2019. ©Denice Flores Almendares

    Naked Cowboy: The Backstory includes an installation as well as a slideshow that follows the life of Robert Burck, who has made himself a New York icon by performing as the Naked Cowboy in Times Square for years. Included in the exhibition will be some of his personal belongings, which will be on display in a recreated version of his living room. 

    Flores mixed traditional photographic methods with audio to create a digital presentation for Naked Cowboy, that together with the installation, gives a look into the subject’s life as an ordinary man, as well as his life as a performer and all that goes into it. The project continues the documentation of people’s inner lives that she has provided in her work since studying at NYFA.

    Flores’s work will be displayed until December 21, and is her second exhibition in the US; her first, The Last Italians, was showcased at New York’s International Center of Photography in 2016. 

    New York FIlm Academy congratulates Photography alum Denice Flores on her latest exhibition and encourages everyone to check out Naked Cowboy: The Backstory at the Soho Photo Gallery.

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    December 6, 2019 • Photography, Student & Alumni Spotlights • Views: 188

  • New York Film Academy Los Angeles (NYFA-LA) Photography Department – Fall 2019 Newsletter

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    Amanda and PDN 

    Our full-time faculty Amanda Rowan has won the prestigious PDN Curator Award. This is a biennial award given to five photographers for exceptional fine art images. Rowan received this year’s recognition for her photo project Ritual. This series examines the intersection of seduction, mysticism, and performance within the realm of modern reproductive politics and traditional mating rituals.

    Rowan attended the opening and week-long group show in New York City this past month. Photo District News produced the event, led by Holly Hughes. The group show was curated by:

    Brent Beamon, Director of Flowers Gallery – NYC
    Coco Conry, Gallery Director of Jackson Fine Art
    Pauline Vermare, Cultural Director of Magnum Photos New York

    The images from the winning photographers was published in October’s issue of PDN, focusing on fine art photography. 

    FAYN exhibition 

    FAYN’s latest iteration The Unseen Body arrived in September. We had a great turnout celebrating the launch of Issue #006! We exhibited the work in our Photo Arts Gallery, Los Angeles, and gave free copies of the magazine to all attendees. 

    The Unseen Body was inspired by the need for diversity in the representation of the human body in mainstream media. We hope to prompt deep discussions about how, as global imagemakers, we use our medium to make images of meaning. Our bodies carry us from our first day to our last. They are the holders of our stories; every blemish, scar, and mark is a part of us. Our bodies are inherently and uniquely our own and cannot be duplicated. And yet daily we are bombarded with images that tell us otherwise.

    Magazines available for sale HERE. 

    Lane Barden – The Elevated Eye: Aerial Photography Past and Present

    Lane Barden’s current exhibition at the Forest Lawn Museum examines the history of aerial photography, from its origins in the nineteenth century to the boundary-pushing technologies of the 21st century. It assembles nearly 150 images and 14 minutes of video, as well as satellite models and drones. 

    The exhibition includes photographs from Forest Lawn Museum’s permanent collection that have never been displayed, as well as works from the Getty Research Institute; Huntington Library, Art Collections and Botanical Gardens; and the Special Collections of Los Angeles Public Library. The Elevated Eye: Aerial Photography Past and Present also features the work of David Maisel, a 2018 Guggenheim Fellow in the Creative Arts and Jenny Odell, a multi-disciplinary artist and writer. The exhibition includes more than twenty images and mesmerizing video footage by the drone pilot and photographer Chen Ming. Moving beyond the stratosphere, The Elevated Eye features historical images from NASA as well as the work of Erwan Rivault, a French geographer who uses data from European Space Agency satellites to create stunning images of natural wonders on the Earth’s surface.

    The Elevated Eye: Aerial Photography Past and Present will be open to the public from October 10, 2019 – March 8, 2020
    Forest Lawn Museum, Forest Lawn-Glendale
    1712 S. Glendale Avenue
    Glendale, California

    Photo LA

    This year the Photo Arts Conservatory will exhibiting and putting on educational programming at Photo LA. Photo LA is a collaborative platform that links the international photography community–world-class artists / photographers, galleries, dealers, and publishers. This four-day event takes place January 30 – February 2nd, 2020 at The Historic Barker Hangar in Santa Monica, CA.

    In addition to exhibiting student and faculty work, educational panels will be part of the event:

    Friday Jan. 31, 1:30 p.m. – 3 p.m.
    Artist and Curator: Lane Barden and Getty Curator discuss Lane’s work in the Monumentaily exhibition at the Getty. The curator will also break down how the show was curated. 

    Saturday Feb. 1,  4 p.m. – 5:30 p.m.
    Social Media Giants: Thoughts and Advice on Instagram
    Baz Here (MFA student at PhotoArts) and Alejandro Ibarra (MFA Alumni), both who have strong Instagram followings will discuss their use of Instagram as a platform, how they got their following, and what they see the future of Instagram to be for photography. 

    Saturday Feb. 1,  5:30 p.m. – 7 p.m.
    Photo Reps: The Inside Scoop
    Maren Levinson (RedEye), Jen Jenkins (Giant Artists), and more will be in dialogue about the current trends in photography and the role reps are taking as things change within the industry. 

    We will be exhibiting work from students, alumni and faculty. Here are some highlights from our curation:

    Service Learning: Pet Shoot 

    On December 2, our first-semester Lighting I students will be visiting the South LA pet shelter to photograph dogs and cats animals in need of a home. As part of our service and learning engaged curriculum, we are asking the students to evaluate three areas of service learning as they participate in this photoshoot and event: 

    Perspective Taking: the ability to engage and learn from perspectives and experiences different from one’s own and to understand how one’s place in the world both informs and limits one’s knowledge. 

    Social Responsibility: the ability to recognize one’s responsibilities to society–locally, nationally, and globally–and to develop a perspective on ethical and power relations both across the globe and within individual societies.

    Cultural Diversity: the ability to recognize the origins and influences of one’s own cultural heritage along with its limitations in providing all that one needs to know in the world. The students will submit final images that they shoot and a 1.5 page reflection paper in response to their experience. 

    Darkroom Class

    The black-and-white film photography class at NYFA is headed by Andrew Hall and has the darkroom at its heart. Offering hands-on experience of the art and craft of photography, this is our orange-lit haven in today’s storm of digital and manipulated imagery. 

    Getting back to the DNA of photography, students are introduced to the liberating process of creating their own images from scratch. This begins with processing their own films, then editing from contact prints, right through to creating beautifully crafted black-and-white prints, with a rich tonal range that remain unchallenged in their immediacy. The physicality of the entire endeavor enriches the photographers’ ability to communicate with their audience, and grants them ownership of the work in a unique way, when they have brought their whole project to life by their own skill, diligence and judgment. 

    The darkroom may be a Victorian creation, but thanks to the continued commitment of NYFA students and faculty, its creative relevance continues to evolve. 

    Sony Event 

    This year NYFA was selected to be invited to Sony’s EDU Class of 2019 Immersion Event in Los Angeles September 27-29, 2019. This is an annual workshop bringing together creators from the EDU community. Students and faculty expressed their creativity while learning from experienced coaches, along with the chance to win some great prizes! After the workshop, on October 3rd, there was an exhibition where students submitted work to be shown on display.

    Sony’s EDU Team and Artisans of Imagery lead a fabulous workshop for NYFA Photo students with Nino Rakichevich – Fashion Photography, Katrin Eismann – Street Photography, and 

    Brooke Shaden – Fine Art: Your Unique Style. They also held workshops in video with Eyenamics – Telling a Story, and Jeff Berlin – FS Series on Set.

    All attendees received a swag bag and had a chance to win a Sony Alpha camera with lens.

    If you want to be involved next time or have questions, please reach out to Sony directly at EDU@sony.com or (858)942-0099

    Alumni News

    Our BFA Alumni Lotta Lementti was featured in a cover story for Float Magazine for her contemporary Still Life Images. “With the series The Ordinary, I want the viewer to share my sense of wonder and joy in the ordinary objects of everyday life. I want to give the audience a moment to appreciate the things we so often take for granted and overlook.” 

    Our Current BFA student Eric James Cabral is working on a personal project documenting iconic rap and hip hop artists, including Big Boi from Outkast and Ice Cube.

    Graphic Design and Social Movements Class

    Our Graphic Design and Social Movements class covered the history of the relationship between print, design, and social justice movements. In addition to this, students were also introduced to the digital and analog skills required to develop a graphic design practice that responds to a social issue. Topics we covered included: the abolitionist press, suffragist press, early environmental and labor movement press, various printmaking collectives, anti-war media, agit-prop, street art as intervention, and aspects of social media’s potential for advocacy projects. 

    We explored a variety of US and international graphic design styles, uses, and purposes as they relate to specific moments in various struggles for social justice. We surveyed these technological and stylistic specifics and the impacts design has played in launching, growing, and spreading these transformative moments through the social fabric. At the heart of the class was the necessary intersectionality of contemporary social movements that link racial capitalism, gender oppression, ableism, homo- and transphobia, and ecological devastation with each other. 

    Through this lens we looked back at the politics and movements of the past century (and a few examples of further in the past) to examine how movement graphics, presses, and arts collectives have built an inspiring constellation of liberatory determination for designers and activists of today to draw on. Students engaged with this history and potential by planning, designing, and printing their own publications that related to an issue or concern of their choice. 

    Sneak Peek to the new FAYN, which is now a class:

    We are currently in production on our latest issue of FAYN, Gender and Sexuality.

    We are privileged to publish FAYN in LA and be within an academic environment that encourages diversity of thought and expression. Despite this, we as a society are still systematically plagued by gender-based discrimination and sexual oppression. For this next issue of FAYN we will focus on imagery and content that examines your beliefs, constraints, and ideas of gender and sexuality.

    We sought work that examines desire and the free expression of all genders and sexualities towards liberatory futures that free heteronormative patriarchal constructions that we have been conditioned to adhere to. 

    Now Casting: Actors and Models

    Photo Newsletter November 2019

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    December 2, 2019 • Faculty Highlights, Photography, Student & Alumni Spotlights • Views: 229

  • New York Film Academy (NYFA) BFA Photography Student Joseph Ford Photographs Jeff Bezos, Blac Chyna, and More

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    Joseph Ford, current BFA Photography student at New York Film Academy (NYFA), recently captured photo coverage of the Amazon float at the 2019 SF Gay Pride parade, including Amazon founder and richest person in the world, Jeff Bezos.

    Ford is a military veteran who originally hails from San Jose, California. After ten years of military service, Ford moved to Los Angeles to pursue his passion for fashion photography, enrolling in the BFA program at the Photo Arts Conservatory at New York Film Academy (PAC At NYFA). 

    Joseph Ford VoyageLA

    He’s since started a beauty and fashion photography company, Gifted Mindset Photography, and has had success shooting numerous models in beautifully composed, striking images.

    His talents have not gone unnoticed, and Ford has been tapped to shoot influencers like Blac Chyna and Brittany Renner, among others. He was tapped to cover the Amazon float at the 2019 SF Gay Pride parade, photographing the richest man in the world, Amazon founder Jeff Bezos.

    “I think what sets me apart from other photographers is the experience models get when they work with me,” Ford told VoyageLA in a recent interview. “I still approach each shoot with the excitement and passion I did when I first started. And that’s actually easy for me because the excitement and passion is still there.”

    New York Film Academy congratulates BFA Photography student Joseph Ford on his success and looks forward to seeing his future work as he continues his studies!

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  • New York Film Academy (NYFA) BFA Photography Alum Lotta Lemetti Featured in Float Magazine

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    Lotta Lemetti

    PAC at NYFA alum Lotta Lemetti

    New York Film Academy (NYFA) BFA Photography alum Lotta Lemetti had her series The Ordinary recently featured in popular photo magazine, Float, as their latest issue’s cover story.

    The Finnish-born artist and Fulbright scholar first attended the Photo Arts Conservatory at New York Film Academy (PAC at NYFA) in 2015 at our New York City campus, before continuing her studies in Los Angeles and earning her BFA in Photography.

    Lemetti has refined a unique vision embracing the beauty of the simple and mundane with a minimal aesthetic that carries through her diverse body of work, which employs alternative processes, mixed media, and graphic design. She has earned two grants from the City of Vantaa, was the winner of the 2019 CCC Ad Open Call, and was named the 2019 Latitude Life APS Photographer of the year.

    Her work has already been exhibited in group shows in New York City, Los Angeles, and Finland. Additionally, Lemetti has served as art director for the latest two issues of PAC at NYFA’s photo magazine, FAYN.

    The cover story for the latest issue of Float features her portfolio The Ordinary, a series of beautiful still life compositions that include various types of colorful foods on a stark white background. 

    Lotta Lemetti

    Photo Credit: Lotta Lemetti

    “With the series The Ordinary I want the viewer to share my sense of wonder and joy in the ordinary objects of everyday life,” Lemetti tells Float. “I want to give the audience a moment to appreciate the things we so often take for granted and overlook. I wish to encourage people to slow down from the hecticness of life to a more tranquil pace in which they are able to fully observe and receive the beauty and peculiarity of this miraculous world we live in.”

    Float Photo Magazine was founded in March 2014 by Dana Stirling and Yoav Friedlander with a mission of celebrating the work of contemporary photographers from around the globe, both emerging and established, with the intention to inspire and push forward the photography community.

    New York Film Academy congratulates BFA Photography alum Lotta Lemetti on her cover story and encourages everyone to check out the article, which includes several of Lotta’s beautifully composed images.

    Select images from The Ordinary by Lotta Lemetti:

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    October 16, 2019 • Photography, Student & Alumni Spotlights • Views: 541

  • New York Film Academy (NYFA) Students & Alumni Featured in VoyageLA Magazine

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    VoyageLA, the flagship publication for Voyage Group of Magazines, is a media and city guide for Los Angeles that aims to authentically represent a wide variety of artists and communities, looking for outside-the-box ways to bring together the many different small businesses, independent artists and entrepreneurs, local institutions of LA.

    It’s no surprise that many of New York Film Academy’s incredibly talented students and alumni have been featured on their pages, usually with personal and informative interviews. Here are the most recent NYFA artists who have been showcased by VoyageLA:

    Dayana Espinoza

    Recent 1-Year Acting for Film grad Dayana Espinoza has a knack for landing roles in quality films–she’s appeared in award winners Outlandish (Winner – CKF International Film Festival) and The Rosy Summer Day (Best Fantasy Film – Los Angeles Film Awards; Best Short – Top Short Film Festival; Best Women Short – Indie Short Fest; Best Director – Independent Shorts Awards; Best Director – Festigious International Film Festival) as well as Invisible Murderer, which was nominated in the Indie Short Fest for both Best Original Story and Best Film Noir Short. Espinoza, who was born and raised in Peru and has been recently interviewed by both VoyageLA and Film Daily, is currently represented by two agencies and recently worked on her first SAG-AFTRA project.

    Dayana EspinozaJoseph Ford

    Current BFA Photography Joseph Ford has been hired to shoot Instagram influencers including Blac Chyna and Brittany Renner, and has recently shot photo coverage of the Amazon float for the 2019 SF Gay Pride parade. The Marines veteran talks about his fashion photography company and the path that led him to NYFA-LA and beyond. 

    Joseph Ford VoyageLA

    Saana Laigren

    In her interview with VoyageLA, 1-Year Acting for Film alum Saana Laigren talks about how she first got into acting during her childhood, and about the internal struggles she’s faced while trying to create a career in the arts. In the end, though, her path ultimately led to her following her dream, and she’s recently won Best Foreign Actress at Chandra Khamini International Film Festival.

    Saana Laigren VoyageLA

    Alice Rehemutula

    VoyageLA calls MFA Producing alum Alice Rehemutula a “trailblazer” in an interview that charts her unconventional path from a Muslim province of China to Shanghai to Hollywood. Rehemutula found great success overseas as a performer, including appearing on China’s Got Talent, but she also has a passion for working behind the camera, earning her Master of Fine Arts in Producing from NYFA’s Los Angeles campus.

    Alice Rehemutula VoyageLA

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  • New York Film Academy (NYFA) Photography Camp Alum Sydney Ciardi Wins Griffin Foundation Scholarship

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    Sydney Ciardi

    Sydney Ciardi, courtesy of Griffin Foundation website

    Sydney Ciardi, an alum of the New York Film Academy (NYFA) Photography Camp for Teens, has won a Griffin Foundation scholarship for her incredible work.

    The Arthur Griffin Foundation for Winchester provides scholarships for young visual artists with the mission to preserve and enhance the beauty of the Winchester, MA community. The Student Scholarship Award is an annual grant of $5000 that is presented to current Winchester students committed to and interested in the visual arts. 

    Sydney Ciardi attended NYFA’s Photography Camp for Teens in June 2018, after having attended NYFA’s 3-Week Filmmaking Camp for Teens a year prior. She attended both camps at NYFA’s summer location on the Harvard University campus. Ciardi won the scholarship over other entrants who, like her, had to submit a portfolio of work that represents both their creativity and experience. 

    Ciardi’s artist statement is available on the Griffin Scholarship webpage, and reads: “Throughout my life I have expressed myself through art, whether it be media or motion. I have always found it an effective way to share stories and interpret the world in which I live. Photography, film, and dance are important creative outlets for me: they let me articulate the sometimes elusive ideas in my mind and better understand those of others. Art has influenced the way I see life, the world, and the person I have become by allowing me to understand the way others interpret the world and giving me the opportunity to share my own interpretation of the world.”

    New York Film Academy congratulates NYFA Photography Camp alum Sydney Ciardi on her well-deserved Griffin Foundation scholarship and looks forward to her future work as a visual artist! 

    Sydney Ciardi

    Photography by Sydney Ciardi

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    October 15, 2019 • Photography, Student & Alumni Spotlights, Summer Camps • Views: 624

  • Photo Arts Conservatory at New York Film Academy Los Angeles (PAC at NYFA-LA) Faculty Updates

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    Here are the latest updates from faculty members of the Photo Arts Conservatory at New York Film Academy Los Angeles (PAC at NYFA-LA):

    Naomi White, Co-Char of the PAC at NYFA-LA will be appearing in the group show, XPOSED: Humans vs. Planet Earth at the Knox Contemporary gallery in Canada this month. She will be featuring her new work, “Time Capsules from the Anthropocene.”

    Of the work, White says, “Laws, societal norms, and culture in the Anthropocene view nature only in relation to how it serves humanity. Today, animals and their environments have no legal rights of their own, unless the extinction of animals, forests or oceans affects humans. The effects of our species are written into the rocks. Rocks are the black boxes, databases, cameras, recording our maniacal drive towards extinction. These pictures are visual constructions of what data might look like and say about this moment on earth … This work calls for consideration of new approaches, new perceptions, new ways of talking about and meeting the challenges of our time.”

    Amanda Rowan, Full Time Faculty and FAYN Editor of PAC at NYFA-LA has won the PDN (Photo District News) Fine Art Photographer of the Year award for her work in Still Life. Four of her images will be appearing as part of the PDN Awards opening at the Canoe Studios in Chelsea, NYC on October 21 to kick off the Photo + Expo.

    About the project, Rowan says, Ritual is a body of work that examines womanhood at the intersection of seduction and mysticism within the realm of traditional mating rituals. Working within the genres of still life and self-portraiture, I am shifting the gaze from voyeur to muse in an amalgamation of symbolism that explores notions of performance, power, and the act of vulnerability. I have constructed the moments using inherited clothing and objects from my late maternal grandmother. By pairing these pieces with symbolic organic matter, I am examining the history of conception, domesticity, and matriarchy within my personal and family narrative.”

    Kristine Tomaro, Photography Supervisor of PAC at NYFA-LA, is part of a group show and award fundraiser for the Los Angeles organization Las Foto Projects this month. The Foto Awards are presented by Las Fotos Project, a community-based nonprofit organization that inspires teenage girls through photography, mentorship, and self-expression; encouraging them to explore their identity, advocate for their community and create their future career.

    New York Film Academy congratulates the PAC at NYFA-LA faculty on their success and is proud to have such talented artists instructing the next generation of professional photographers!

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    October 10, 2019 • Faculty Highlights, Photography • Views: 33

  • New York Film Academy (NYFA) Photography Exhibit a Huge Success at This Year’s Photoville

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    This year’s Photoville was yet another huge hit, including the exhibit by the New York Film Academy (NYFA) Photography department. The annual photo festival held at Brooklyn Bridge Park took place from September 12 – 22. Produced by United Photo Industries, this is the festival’s eighth year.

    Photoville 2019

    The crowds were in full force this year, with over 100,000 visitors checking out the varied and beautiful work at Photoville. In addition to exhibits held in the fest’s trademark re-purposed shipping containers, the event included panels, walking tour guides, workshops, and delicious food from Smorgasburg and Brooklyn Roasting Company. Photoville also included an Education Day, participated by several artists, schools, and organizations. 

    The exhibit from the Photo Arts Conservatory at New York Film Academy (PAC at NYFA) was curated by NYFA Photography Chair David Mager and Joan Pamboukes, and featured works from NYFA students, alumni, and faculty. NYFA’s container exhibit was made up of art from FAYN, NYFA’s collaborative photography magazine. FAYN, produced by PAC at NYFA, is published three times per year, and features students, faculty, and alumni whose work explores contemporary concepts in art and culture.

    Photoville 2019

    “The turn out at Photoville this year was incredible, with lots of positive comments about the gallery,” says Mager. “One of the highlights was the guided walks provided by Photoville; we had around six artists on site to talk through their projects with the tour. It was an amazing experience.”

    New York Film Academy was thrilled to participate in another successful edition of Photoville and looks forward to another amazing fest next year!

    Photoville 2019

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    October 3, 2019 • Photography • Views: 530

  • New York Film Academy Photography Students Showcase Work at Photoville

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    Seventeen talented photographers from New York Film Academy (NYFA) will be showcasing their work at this year’s Photoville, the annual photo festival held at Brooklyn Bridge Park. The fest will take place from September 12 – 22.

    Photoville, produced by United Photo Industries, is currently in its eighth year, The free festival is built from over 65 re-repurposed shipping containers to create physical platforms from photographers of all kinds, providing them a unique opportunity to engage with a diverse audience in view of the city skyline and Brooklyn Bridge.

    Photography students studying at the Photo Arts Conservatory at New York Film Academy (PAC at NYFA) are immersed in the industry, and are encouraged to participate in the larger world of photography by attending showcases like Photoville. This year continues a tradition of PAC at NYFA has exhibiting work at the annual Brooklyn event.

    Photoville 2019

    The NYFA exhibit at Photoville is curated by David Mager and Joan Pamboukes, and features works from NYFA students, alumni, and faculty. On Saturday, September 14, Photoville is conducting a guided tour and visiting the NYFA container from 4:00 p.m. – 5:00 p.m.

    NYFA’s container exhibit this year will be made up of art from FAYN, NYFA’s collaborative photography magazine. FAYN, produced by PAC at NYFA, is published three times per year, and features students, faculty, and alumni whose work explores contemporary concepts in art and culture.

    “It is incredibly exciting that NYFA will be represented again for the fourth year in a row at Photoville NYC,” says David Mager, NYFA Chair of Photography. “This year’s show pulls work from an amazingly diverse group of artists–spanning ideas of race, deconstruction, collage, fashion, and sexuality.”

    Among those featured at this year’s Photoville is NYFA alum EnLin Qing. Having attended NYFA’s Photography and Fashion Photography workshops, Qing is a dancer and psychologist, as well as a photographer. Qing prides himself on his creative process and his ability to draw inspiration from both his environment and through his dance and psychology studies. 

    Here is the complete list of PAC at NYFA photographers featured at this year’s Photoville festival: Kevin Abangu, Um Kulthoom Alnasri, Angel Chestnut, Juan Sebastián Echeverri, Arthur Hylton, Lotta Lemetti, Jackie Neale, Oluwasegun Oladele-Ajose, EnLin Qing, Mariangela Quiroga-Castillo, Amanda Rowan, Natasha Rudenko, Jennifer Siemsen, Maddie Smith, Katerina Stratos, Edolia Stroud, Tanne Willow

    You can check out the photographs being exhibited by PAC at NYFA here, and we encourage everyone to see them in person this September at Photoville!

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    September 12, 2019 • Photography • Views: 450

  • Photography Tory Rust Gives Guest Lecture at New York Film Academy (NYFA)

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    On July 16, New York Film Academy (NYFA) welcomed Brooklyn-based photographer and director Tory Rust for a guest lecture at the New York campus. Raised in Fargo, North Dakota, Rust currently works with major brands and publications to create bold images and videos for campaigns and editorials, and considers her work to be accurate representations of her obsession with saturated colors, high energy, and junk food.

    Speaking to NYFA students from multiple disciplines, Rust shared stories of her experiences working as a photographer and director for global beauty, fashion, and lifestyle brands and magazines. She offered an inside look at some of her recent photography and video projects, including a NYLON Magazine digital cover, GLAMSQUAD product launch, BUSTLE x Calvin Klein branded content, and an in-depth DJ shoot at this year’s Coachella music festival.

    When touching upon her experiences, Rust lent an air of relatability to the lecture, with her bubbly personality shining through as she explored her work and offered advice on standing out and finding success as a photographer in New York City. 

    Tory Rust

    She noted that stepping out of her comfort zone is still a challenge, but that “it’s all growing pains,” and that it’s particularly challenging when there are multiple clients on one set. A self-proclaimed “hype person,” Rust shared that one of the most important parts of her job is bringing creativity and energy on set with her, as this energy has a direct impact on the clients and cast of the day.

    Rust also addressed how having an agent has impacted her career, observing that it changed her overall workflow, as her agency (Apostrophe) handles job estimates, offers guidanceon rates, and takes care of the majority of her promotions with ad agencies, brands, editorial houses, producers and more. When asked how she decides whether or not to take a certain job presented to her, Rust offered, “It has to check two out of my three requirements: it’s something that I genuinely want to do creatively, it’s good money, or I like the people.” As a follow-up, she cheekily advised, “Find the balance between paying to live and keeping your sanity.”

    A strong advocate of being persistent in the pursuit of projects that inspire you, she advised students to convert emails and direct messages to face time as quickly as possible, and to never stop reaching out. As a final thought, she touched on identifying and creating a personal brand: “Keep your brand tight. Show your personality, but mostly show your work, and make sure it’s what you want to do.”

    New York Film Academy thanks photographer and director Tory Rust for sharing her experiences and vibrant portfolio, and wishes her the best as she continues to find success in shooting creative projects that inspire her and those around her.

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    August 1, 2019 • Guest Speakers, Photography • Views: 333