What Does A Production Designer Do?

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Production designers may not be as well-known outside the film industry as directors, writers, and producers, but aspiring filmmakers learn very quickly that movies can never go from idea to the big screen without a talented production designer. If you’re a creative person with sharp visual awareness and great design skills, this career path might be perfect for you. To help you explore this option, here we’ll answer the first important question when considering production design: What exactly does a production designer do?

There On Day One

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As the head of the art department, the production designer is in charge of making sure each shooting location is perfect, prepared, and on point with the vision of the film. Film is a language of visual storytelling, and so the visuals captured by the camera matter immensely. Your locations, sets, costumes, lights, etc. all work together to create a world on screen, and this world is a crucial part of telling your film’s story. Having an incredible script and cast of actors onboard won’t be enough if what the audience will be looking at doesn’t tell a cohesive story. This is why the production designer’s job starts during pre-production alongside the director and producer of the project. The production designer takes the writer’s work, the director’s vision, and the producer’s plan, and synthesizes it into a visual story.

Together, the pre-production team formulate ideas and plan for the visual context that will be used to tell a captivating story. This includes deciding on colors, themes, compositions, and other visual elements that work best to evoke the emotions, themes, and actions of each scene and the project as a whole. With their strong knowledge of art and design, including color theory, lighting, and more, the production designer will have a significant influence on the final look of the movie — and, indeed, on how the audience experiences the story.

Doing the Homework

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Once the desired look and feel of the movie has been decided, it is up to the production designer to make it happen. This begins with research. Production designers help identify which places and assets will be needed to create the right atmosphere for each scene. Whether it’s a sci-fi adventure set in the year 3000 or a story about the conquest of England by Vikings a thousand years ago, the product designer makes sure every detail is considered when crafting a believable set.

Another big responsibility left in the hands of the product designer is the budget. They play a big hand in calculating the cost of materials and resources needed, including any CGI elements required for the movie. More often than not, the production designer is responsible for helping to steer a production around the common pitfall of a misallocated budget. Many film projects fail to bring a story to life in an enthralling way simply because money was spent unwisely, leaving certain departments with little to work with. Production designers must keep the whole film and the whole budget in mind at all times.

Making the Story Come Alive

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After countless design sketches and discussions with art directors, the art team is finally ready to turn all those drawings and ideas into reality. Since the art department is usually the largest on any film set, the product manager must have good management skills to make sure everything is being made with the same creative vision. This includes working with set designers, illustrators, graphic artists, wardrobe supervisors, set decorators, propmasters, makeup artists, special effects supervisors, and more.

Like any creative project, things don’t always go as planned. A product designer is often called upon to come up with quick, effective solutions on set, all while making sure the whole team stays motivated, creative, and productive. The best product designers have enough patience to lead their team amidst script changes or unexpected issues so that each milestone is reached no matter what.

Is Production Designer The Role For You?

As you can see, product designers hold a position of unique and important responsibility within a film. As a production designer, you’ll be expected to be fully present and fully engaged from start to finish, working long hours every step of the way in order to make sure the movie looks as intended. Without the production designer’s organization, creativity, and knowledge, every area of the art department would have trouble staying focused and on the same page. And without a cohesive design, the look of a film may not be strong enough to tell its story.

If you’re confident in your artistic abilities and boast a great amount of imagination, then the career path of production design may be just right for you. Even though it’s a demanding and exhausting job, few gigs in the industry offer more creative expression, fulfillment, and control than that of product designer.

What appeals to you most about working as a production designer? Let us know in the comments below! And learn more about film production at the New York Film Academy’s Filmmaking School.

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