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New York Film Academy
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New York Film Academy Associate of Fine Arts

ASSOCIATE OF FINE ARTS (AFA) IN PRODUCING

Producing school students filming a combat scene Producing school students film a scene with a masked actor Producing school students filming on set Students film a scene at NYFA's Producing School

Overview of our AFA in Producing

The Academy makes the accelerated two-year schedule possible by creating an extended academic year allowing students to complete three full-length semesters in each calendar year.

New York Film Academy AFA degree programs are offered only at our Los Angeles Campus.

Qualified students have the option of completing course work at the New York Film Academy in New York City in a one-year non-degree program and then applying their course work to be accepted for advanced standing in the AFA Producing degree program.

The New York Film Academy Associate of Fine Art degree programs are stand-alone degree programs intended to prepare students for a career in the industry. They are designed giving students the opportunity to focus almost exclusively on subject in a studio based curriculum without standard distribution requirements. These AFA programs are not intended to be components of longer bachelor's degree programs nor they structured for transfer.

DEGREE PROGRAM OVERVIEW

The AFA Degree Program in Producing allows students to focus exclusively on their professional and artistic development. Unlike a standard undergraduate program students are able to focus on the field they wish to pursue immediately and without the usual array of distribution requirements.

The New York Film Academy Associate in Fine Arts (AFA) in Producing is a conservatory-based two year program designed for full-time study over the course of four or five semesters. The New York Film Academy provides a creative setting with which to develop, challenge and inspire the talents of dedicated prospective producers in a total immersion, professional environment. By combining seminars, lectures and intense hands-on film shoots, students acquire a sound understanding and appreciation of motion picture arts and learn to integrate knowledge and professional experience. Our prescribed four semester producing curriculum serves to address the following core competencies:

  • Introduction to the roles, tasks and obstacles faced by film and television producers.
  • Gain understanding of the physical and post production processes.
  • Master storytelling concepts of elements, conventions, structure and style.
  • Understand basic principles of entertainment law.
  • Introduction to filmmaking from the perspective of the screenwriter, director, actor and cinematographer.
  • Develop a foundation in English composition and literature and basic computing.
  • Continue to analyze and master key elements of effective producer's craft.
  • Develop and write original film and television pilot treatments.
  • Introduction and practice of effective pitching and public speaking skills.
  • Learn critical elements of effective feature film business plans and television show bibles.
  • Explore story and storytelling through an in-depth study of the elements, conventions, structure, style and traditional forms of the art.
  • Identify the techniques used by cinematic innovators.
  • Explore the post production process.
  • Case study analysis of successful feature film business plans and television show bibles.
  • Further advanced study of cinematic innovators.
  • Advanced hands-on study in camera, lighting and sound.
  • Undertake a study of basic physical and mental health.
During the first half of the program, students will take a variety of general education courses which focus on communications, analysis and deductive reasoning. Students will practice critical thinking, analysis, scholarly research, writing and reading. These courses will build the foundation for more specialized subjects requiring advanced written and oral communications skills.

Further, students undergo a thorough regimen of class work and film production that lays the groundwork for a professional life in the film arts. The curriculum is extremely comprehensive, teaching students the creative aspects of producing, as well as the more technical side of line producing. Students gain a practical understanding of the entertainment industry and the tools needed to successfully navigate it.

During the second half of the program, AFA in Producing candidates must complete a series of advanced classes and deliver a completed and well-executed Thesis Project in order to successfully complete the program and graduate with an Associate of Fine Arts in Producing. Students are required to pursue one of three thesis options for the remainder of the degree program. While the thesis options differ in length of time for completion, they are equivalent in scope and content. All students are expected to have a role in multiple thesis productions besides their own. Those who select Thesis Option C will also be required to enroll in a paid fifth semester to complete their project.

DEGREE PROGRAM OBJECTIVES

In addition to providing a solid foundation of general education and specified upper-level knowledge, the educational objectives of the Associate of Fine Arts (AFA) in Producing Degree Program are to teach students the skills and craft of producing and to instruct students through a strict regimen consisting of lectures, seminars, and total immersion workshops to excel in the art of producing.

YEAR ONE

During their first year, students undergo a thorough regimen of class work and film production that lays the groundwork for a professional life in the film arts. The Year One curriculum is extremely comprehensive, teaching students the creative aspects of producing, as well as the more technical side of line producing. Students gain a practical understanding of the entertainment industry and the tools needed to successfully navigate it.

SEMESTER ONE OBJECTIVES

Producers are confronted with a number of visual, dramatic, financial, legal, logistical, managerial, and technical challenges. From the first day of class, students are immersed in a hands-on education on how to work through these challenges. Through an intensive sequence of classes and workshops, and with encouragement from their instructors, students rapidly learn the fundamental creative and technical skills they need to produce film and television.

LEARNING GOALS
  • Introduction to the roles, tasks and obstacles faced by film and television producers.
  • Gain understanding of the physical and post production processes.
  • Master storytelling concepts of elements, conventions, structure and style.
  • Understand basic principles of entertainment law.
  • Introduction to filmmaking from the perspective of the screenwriter, director, actor and cinematographer.
PRODUCTION GOALS
  • In collaborative groups, students develop, prep, shoot and edit a short film on the Universal lot.
  • Each student will write, prep, shoot and edit his or her own short film.
  • In collaborative groups, students develop, prep, shoot and edit a reality television segment.

SEMESTER TWO OBJECTIVES

The second semester challenges students to develop their production abilities artistically and technically. Producing students are instructed in the craft of writing and championing dramatic treatments; in pitching story ideas to a variety of audiences; and presenting industry-standard written proposals in support of the feasibility of their projects. This semester culminates in each student pitching and presenting a film or television project at the Producers Pitch Fest.

LEARNING GOALS
  • Continue to analyze and master key elements of effective producer's craft.
  • Develop and write original film and television pilot treatments.
  • Introduction and practice of effective pitching skills.
  • Learn critical elements of effective feature film business plans and television show bibles.
PRODUCTION GOALS
  • In collaborative groups, produce a short documentary or news segment.
  • Produce a short film for a NYFA filmmaker.
  • Develop an effective pitch and business plan or TV show bible.

YEAR TWO

AFA in Producing candidates must complete a series of advanced classes and deliver a completed and well-executed Thesis Project in order to successfully complete the program and graduate with a Associate of Fine Arts in Producing. Students are required to pursue one of three thesis options for the remainder of the degree program. While the thesis options differ in length of time for completion, they are equivalent in scope and content. All students are expected to have a role in multiple thesis productions besides their own. Those who select Thesis Option C will also be required to enroll in a paid fifth semester to complete their project.

Prior to entering into thesis production all candidates, regardless of thesis option, must pass a final evaluation by the thesis committee and faculty chair, ensuring that all academic requirements and standards for the previous semesters have been achieved.

SEMESTER THREE OBJECTIVES

Semester Three focuses on perfecting craft, exposing students to emerging media and technology, and exposing them to the realities of the film industry and the business of filmmaking. Emphasizing professionalism, the third semester is designed to prepare AFA students for their thesis projects as well as for a life in the industry after graduation. Throughout this semester, students meet individually with their Thesis Advisor, as well as the Faculty Chair of the Producing Department to discuss the progress of their thesis projects.

LEARNING GOALS
  • Explore story and storytelling through an in-depth study of the elements, conventions, structure, style and traditional forms of the art.
  • Identify the techniques used by cinematic innovators.
  • Explore the post production process.
  • Case study analysis of successful feature film business plans and television show bibles.
PRODUCTION GOALS
  • Develop and write a first draft feature screenplay.
  • Develop and write a TV pilot episode.
  • Introduction to the production demands of web episodes, commercials and music videos.
  • Begin in-depth research and development of the AFA Thesis Project.

SEMESTER FOUR OBJECTIVES

In Semester Four, students devote much of their time to their AFA Thesis Projects and thesis requirements. Throughout this semester, the Thesis Committee, chaired by the Producing Department Faculty Chair, meets with students and advises them through the successful completion and final presentation of their AFA Thesis Projects.

LEARNING GOALS
  • Further advanced study of cinematic innovators.
  • Advanced hands-on study in camera, lighting and sound.
  • Further analysis of successful film and television development strategies.
PRODUCTION GOALS
  • Successfully develop and present the AFA Thesis Project.

SEMESTER FIVE OBJECTIVES

Students who choose to complete Thesis Option C will complete their thesis in a paid fifth semester. During Semester Five, each candidate will produce a feature length film or television show pilot and will navigate each phase—development, prep, shoot and post production—of their selected project. Students will be involved in all aspects of each phase of the film or television pilot's production execution, including development of script, casting and talent negotiations, budgeting, scheduling, locations, hiring of crew, payroll, contracts and deal memos, equipment rentals, applicable Union regulations and contracts, and post production including delivery requirements.

GRADUATION REQUIREMENTS

With the exception of electives and the thesis option, the AFA in Producing does not provide for multiple tracks of study. The AFA is a full-time program only. The degree may not be obtained in less than four semesters for Thesis Option A and B, or less than five semesters for Thesis Option C. Students who elect Thesis Option C are required to register for a paid fifth semester of study in order to complete their thesis requirements. In order to graduate, students must successfully complete each required course for a total of 76 semester credits. Additionally, students must successfully complete and submit all thesis requirements in a timely manner and receive a passing grade for the thesis production requirement. Those pursuing Thesis Option C must enroll in a paid fifth semester to successfully complete all requirements for the AFA degree.

The school Registrar ensures that the student has fulfilled all academic requirements for the entire program, as well as all financial obligations to the school. Student transcripts showing the awarding of the AFA degree will be withheld until the graduate meets all academic and financial obligations.

OTHER COSTS

Film and Video Stock, Processing, Telecine, Art Supplies and other production related expenses are not included in tuition, and vary from student to student. Students must pay a refundable fee of $30 for a magnetized Student ID Badge that is required for access to several areas of the campus.

GENERAL EDUCATION REQUIREMENTS

The proposed Associate of Fine Arts in Producing (as in the existing Associate of Fine Arts degrees at the New York Film Academy), and is intended as a General Education transfer degree. In spirit with the traditions of the AFA degree, the curricular structure of the proposed degree programs focuses heavily on professional artistic development. Also in line with many AFA degrees, the general education requirements generally incorporated into a traditional AA, BA, or even BFA degree, are not satisfied upon conferral of the degree. Although designed to meet the transfer requirements of many institutions, the AFA degree does not complete the full general education requirements generally accepted by NASAD standards for the successful completion of an Associate of Arts (AA) degree. It does, however, provide 10-15 % of the total degree in art history and film studies. The AFA degree allows qualified, career-oriented students to properly focus on their intended majors earlier than the Associate of Arts degree allows.

CREDIT TRANSFER

The New York Film Academy makes no representation whatsoever that credit earned in the Bachelor of Fine Arts Degree Programs or any non-degree program or workshop operated by the New York Film Academy will be accepted or applied toward the completion of any degree or certificate by any other postsecondary institution. The acceptance of transfer credits is always governed by the receiving school.



Course Descriptions

Producers Craft
Directing for Producers I
Cinematography, Lighting & Editing
Entertainment Law & Business Practices I
Introduction to Screenwriting
Producing Reality Television
Short Film Production I
Sound for Producers
Producers Craft II
Pitching , Business Plans, & TV Show Bibles
Producing Documentaries
Writing the TV Pilot Treatment
Writing the Feature Treatment
Business Affairs
Short Film Production II
Industry Speaker Series
Thesis Development Workshop I
Writing the Feature Screenplay
Writing the TV Pilot Screenplay
Producing Alternative Media
Budgeting & Entertainment Accounting
Introduction to Film
Thesis Development Workshop II
Entertainment Law & Business Practices II
Advanced Pitching Workshop
Directing for Producers II
Acting for Producers

Producers Craft

This core introductory course outlines the essential roles, tasks and obstacles faced by producers in the entertainment industry. Topics include navigating the studios, television networks and emerging media as well as the relationship between producers and the unions, guilds and talent agencies. From the producer’s perspective, students will discuss and analyze their current projects in development or production. Relevant events in the entertainment industry will be presented and analyzed. Students will be introduced to and trained on the industry-standard software used by producers, Movie Magic Scheduling and Movie Magic Budgeting.
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Directing for Producers I

Effective producers create a collaborative and artistic production environment that enhances each director’s skills and provides the support needed to make the best possible project. Students will work in collaborative groups to develop and shoot a short film. In addition, each student will direct his or her own individual mise-en-scène. Students will learn the basics of film directing and how to collaborate to tell a visual, narrative story. Students will learn film production standards and practices, working with basic production documents, working with actors and the fundamentals of telling a story through a camera.
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Cinematography, Lighting & Editing

Students will learn the basics of live-action motion picture cinematography in a hands-on workshop environment. They will gain an overview of working with film and video cameras, lighting, image construction, and composition. Students are instructed in the basic techniques of digital editing. They will learn the basics of motion picture editing and post-production techniques. They will gain an overview of nonlinear editing, post-production audio, basic visual effects, and professional post-production workflow.
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Entertainment Law & Business Practices I

This course is an overview of contract law and how it impacts the entertainment industry. Producing students will study legal issues regarding television, films, recordings, live performances, and other aspects of the entertainment industry. Topics include copyright law, intellectual property, and talent representation. Students will be introduced to finance, marketing, and distribution models for both studio and independent films.
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Introduction to Screenwriting

Producing students will gain firsthand knowledge of fundamental screenwriting techniques and will develop strategies in communicating with the producer’s key collaborator in story development, the screenwriter. Each student will develop and write a five-page original narrative script to be produced in the Short Film Production I course.
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Producing Reality Television

Students will learn the basics of producing for reality television, and the genre’s relationship to other platforms and formats through the analysis of existing successful reality programming. Students will develop, create, and pitch an original reality television proposal.
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Short Film Production I

Producing students will develop, prep, and shoot their own individual short films. Students will receive instruction in a workshop setting on the fundamentals of sound recording. Working in teams, students will function as crew on each other’s productions. Scripts will be developed in Introduction to Screenwriting and finalized in this course. In the early part of Semester Two, students will edit and prepare their projects for a final screening.
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Sound for Producers

Motion picture sound is often overlooked and taken for granted. In this course, students will learn about the fundamentals of both production sound and post-production sound and gain an understanding of how sound can enhance their stories. In a studio environment, students will get hands-on experience working as sound mixers as well as boom operators. They will also gain knowledge in how to add sound effects, music, and dialog replacement to their films.
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Producers Craft II

This course continues the study of the essential roles of and obstacles faced by film and television producers. Topics include optioning and developing material, film festivals, networks and ratings and analyzing U.S. and international tax incentive and rebate programs. Students develop professional-caliber resumes, cover letters and lists of references. They will formulate a plan to secure an internship and participate in a supervised internship for academic credit.
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Pitching , Business Plans, & TV Show Bibles

Through in-class examples, students are introduced to effective pitching styles and instructed on how to pitch to investors and development executives. Students will develop a brief and effective pitch of the material they choose to pitch at the Producers Pitch Fest. Each student will practice and gain critical and fundamental pitching skills. Through lectures and analysis of case studies, students will learn the critical skills to develop effective feature film business plans and television show bibles. The feature business plan or television-show bible developed in this course will be presented at the Producers Pitch Fest.
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Producing Documentaries

This course offers producing students an introductory exposure to documentary storytelling and filmmaking. Working in small collaborative teams, students will pitch, develop, and shoot a short documentary.
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Writing the TV Pilot Treatment

Students will revisit how the television industry operates and how television programs are pitched and developed. Each student will develop and write an original television pilot treatment.
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Writing the Feature Treatment

Through in-class instruction and critique, students will develop storytelling skills within the industry-standard format of the film treatment. In a workshop setting, each student will develop and write a detailed feature film treatment. Students will also have the option of beginning the screenplay writing process in the last part of this course.
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Business Affairs

Students analyze and discuss legal topics such as contract negotiations, marketing projects to financiers and distributors, and audience and research testing.
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Short Film Production II

Students will further develop critical line producing skills. Working with NYFA filmmaking students, producing students will line produce a filmmaker’s Year One Film.
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Industry Speaker Series

These informative sessions feature discussions with producers and other industry professionals. Each session includes a Q&A, providing each student access to first-hand impressions of real world circumstances faced by working industry professionals.
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Thesis Development Workshop I

Students begin to conceptualize and develop their Thesis Projects. Topics include executive summary, logline, synopsis, story and character development, researching and analyzing comparable films or televisions shows, and developing effective comparisons. Students will view and critique sample teasers for creative style and effectiveness. Through lectures and examples, students will learn the critical skills to develop effective feature film business plans and television show bibles. Students will participate in a supervised internship for academic credit, benefiting from real-world application of their proposed thesis projects.
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Writing the Feature Screenplay

In a workshop setting, each student will develop and write a first draft screenplay. Structure, style, character development, and arcs are some of the topics that will be discussed and put into practice throughout this course.
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Writing the TV Pilot Screenplay

In a collaborative workshop setting, each producing student will develop an original drama or situational comedy pilot.
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Producing Alternative Media

It is essential for the producer to keep abreast of evolutions in new media technology and the many new outlets for distribution that continually emerge on an increasingly rapid basis. iPods, webcasts, the dynamic possibilities of multimedia tie-ins, and Alternate Reality Games, and the anti-piracy aspirations of digital 3-D projection are a sampling of topics presented. Through in-class discussion and samples, students will be exposed to trends in these arenas. In this course, students will pitch, develop, and create an original piece of new media.
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Budgeting & Entertainment Accounting

This course provides an overview of production budgeting and financial, cost and managerial accounting functions specific to the film industry, with application to other areas of media production, including television. Students analyze techniques and control procedures for accurate preparation and presentation of budgets and financial statements. Topics include budgeting, cost reporting, and film accounting terminology.
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Introduction to Film

Through screenings and discussion, this class charts the 120-year history of the medium, from early silent shorts, through various international movements, the rise and fall of the Hollywood Golden Age, to the birth of the modern cinema. In the process, students discover where their own work fits in the history of the art form.
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Thesis Development Workshop II

Students continue to refine and finalize their Thesis projects. Option A candidates will prepare for their production green lights, while Option B candidates will finalize multiple components of their required thesis documents. Students will participate in a supervised internship for academic credit, benefiting from real-world application of their proposed thesis projects.
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Entertainment Law & Business Practices II

This course offers a deeper analysis of contract law and critical issues raised in contract negotiations. Copyright law and the protection of intellectual property are further analyzed. Focusing on domestic, international, and independent finance, marketing and distribution, and using case studies of actual campaigns, this course focuses on successful strategies for each of these vital aspects of producing.
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Advanced Pitching Workshop

This course exposes students to a variety of successful pitch styles and formats in a workshop setting. Students will acquire advanced techniques in developing and executing effective pitches and they will develop and master an effective written pitch.
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Directing for Producers II

Through in-class exercises, students will gain a deeper understanding of the director’s integral creative role and directing craft. In a workshop setting, students learn advanced camera techniques, lighting concepts, and production sound. Working with the Thesis Option A equipment package and through a series of exercises, students will develop a deeper understanding of cinematography, lighting, and sound needs and how to creatively meet those needs.
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Acting for Producers

In a workshop setting, students will develop a critical understanding of the acting process and what each actor brings to the collaborative process of filmmaking.
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Dates & Tuition

Fees Per Semester

Tuition: $19,000 (USD) +
Equipment Fee: $1,000 (USD)


Students will also incur additional expenses on their own productions. This varies depending on how much film they shoot and scale of the projects.


Location & Available Dates

For Los Angeles:
September 2016 - January 2018
January 2017 - May 2018
September 2017 - January 2019

Faculty

  • Tony Schwartz Tony Schwartz
    Chair of Producing
    BA in Film & Television Production from California State University, Fullerton. Spent 25 years as an assistant director and line producer for television and feature films of varying budgets. Also developing several projects with his company, Kohler Schwartz Productions. His credits include "Terminator 3: Rise of the Machines," "Romy and Michele's High School Reunion," "Firefly," "Freaks and Geeks," "The Unit," and "CSI: New York."
  • New York Film Academy Producing School Faculty Denise Carlson Denise Carlson
    Producing, Emphasis in Cinematography
    Denise Carlson is a producer and development executive with 20 years of experience in the entertainment industry. She was at Disney Channel for nine years as the Director of Original Movies, responsible for overseeing the development and production of 47 television movies, including the megahit HIGH SCHOOL MUSICAL, as well as other highly successful films such as WENDY WU and THE CHEETAH GIRLS movies. She is on the board of the LA Femme film festival, which is dedicated to presenting films that are made by and about women. Denise began her career in entertainment as a founding member of the ComedySportz Improv Troupe, and also toured with the L.A. Children's Museum Reader's Theatre. She became an agent trainee at the William Morris Agency, and then worked extensively as a freelance story analyst before accepting her job at Disney. She has a BFA from Rollins College and a Master's Degree in Counseling Psychology from Ryokan College.
  • New York Film Academy Producing School Faculty Lydia Cedrone Lydia Cedrone
    Producer's Roundtable I; Internship
    MBA, New York University Stern School of Business; BA in Economics, Boston College. Oversaw company operations for Michael Mann, and production operations for "Ali." At The Walt Disney Co., Trimark Pictures and Savoy Pictures, managed production spending on over two-dozen studio films. Developed and produced two feature films, including the 2009 MGM film "The Betrayed."
  • New York Film Academy Producing School Faculty Clay Epstein Clay Epstein
    Finance Marketing and Distribution
    BA, California State University at Northridge. Currently serves as Vice President of Sales and Acquisitions at The Little Film Company, a worldwide film sales and marketing firm that also theatrically distributes, finances and executive produces independent motion pictures.
  • New York Film Academy Producing School Faculty Adam Finer Adam Finer
    Finance, Marketing & Distribution, New Media, Branding and Marketing
    BS, University of Phoenix. Served as Director of Market Research at Universal Pictures. Co-founder of Arpil Entertainment, a literary management and production company. Consults individuals in career planning, as well as working with content creators, writers, directors, producers, and studio executives to design marketing plans, and business and branding strategies.
  • Ralph Greco Ralph Greco
    Producing Reality Television
    BS in Cinema and Photography, Ithaca College. Reality TV producing credits include "The Bachelor 3," "Joe Millionaire," "Deal or No Deal," and "Take Me Out."
  • New York Film Academy Producing School Faculty Mitchell Gutman Mitchell Gutman
    Developing the Feature Business Plan & TV Show Bible
    MFA in Film Production, Columbia University; BA, University of California, Berkeley. Currently serves as Director of Development at Little Engine Productions. Worked in production on several television shows, including “Law & Order” and “Human Giant.” Read and analyzed scripts for Happy Madison and Tribeca Films.
  • New York Film Academy Producing School Faculty Greg Hemstreet Greg Hemstreet
    Entertainment Accounting
    BS in Business Administration, USC. Currently serves as Senior Director of Production Finance at Universal Pictures. Production accountant credits on numerous films including “Walk Hard,” “State of Play,” “The Prestige,” “Murder by Numbers,” and “Skeleton Key.”
  • Jonathan London Jonathan London
    Commercials, Webisodes and Music Videos, New Media and Branding
    MFA in Directing, Columbia University; BA, University of Pennsylvania. Producer and director of numerous webisodes, music videos, and commercials for Fox Studios, Nickelodeon, and Coca Cola. Weekly co-host for popular podcast and website at Geekscape.net.
  • New York Film Academy Producing School Faculty Stephen Miele Stephen Miele
    Entertainment Law, Business Affairs
    JD, Glendale University College of Law; BA, State University of New York, Albany. A practicing lawyer for more than 25 years, with clients including songwriters, musicians, actors, business and personal managers, producing companies, banking institutions and manufacturers. Appointed and acted as judge pro tem for the Los Angeles Superior Courts.
  • Sean Mullin Sean Mullin
    Producing
    MFA in Filmmaking, Columbia University; BS, The U.S. Military Academy at West Point. Writer/director/producer; Short film "Sadiq" was nominated for an MTV Movie Award. Hired to write screenplays for Oscar-nominated director Henry-Alex Rubin as well as pop star Britney Spears. Writer/producer on commercials for award-winning Smuggler Productions.
  • New York Film Academy Producing School Faculty Sean O'Brien Sean O'Brien
    Directing for Producers
    MFA in Film Production/Directing, Chapman University; BA, Ohio State University. Director of 5 short films, including the award-winning “Semi-Dead.” Writer of 11 feature films and 12 shorts.
  • New York Film Academy Producing School Faculty David O'Leary David O'Leary
    Screenwriting for Producers
    BA in Film, Vassar College. A screenwriter and producer, currently writing movies for Offspring Entertainment and Original Film. VP of Production at Bellevue Productions. Previously staffed on Development/Production teams at Valhalla, Kopelson, Rogue Pictures, Warner Bros., and Industry. Former story analyst for Team Downey, The Gersh Agency, Village Roadshow, and Silver Pictures.
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