Miguel Cruz
Author archives

  • New York Film Academy (NYFA) and TEDxFulbright Visit Washington, D.C.

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    Continuing its commitment and support to the Fulbright mission, the New York Film Academy (NYFA) has partnered for a second year in the organizing of TEDxFulbright. In this occasion TEDxFulbright celebrated at a unique landmark: the U.S. Capitol.TedXFulbright 2017

    The New York Film Academy provided the film equipment and crew necessary for the event. Leading the team was Miguel Cruz, Fulbright Scholar, Vice President of the Fulbright Association of Los Angeles, and Director of Fulbright Initiatives at the New York Film Academy. Cruz attended NYFA in 2006 and has directed award-winning television programs and feature films, including Aida and Vulnerables.

    NYFA is proud to be hosting Foreign Fulbright Grantees from seven countries (Lithuania, Spain, Egypt, Finland, Indonesia, Angola, and the Dominican Republic) currently; in recent years, NYFA has welcomed more than 50 Fulbrighters to our campuses in LA and NYC. NYFA Fulbrighters have hailed from Bahrain, Angola, Indonesia, Egypt, Spain, Bulgaria, Lithuania, Finland, Uruguay, Dominican Republic, United Kingdom, Ukraine, Switzerland, Vietnamese, Ecuador, France, Sri Lanka, Russia, Paraguay, Indonesia, Pakistan, and Zambia.

    TedXFulbright 2017NYFA is committed to working with and supporting the Fulbright community, and has held special screenings for the Fulbright Association in addition to hosting both the 2015 and 2017 TEDxFulbright events. The most recent, now available from TEDxFulbright on YouTube, was held in Washington, D.C.

    Under the Theme: “A Curious Picture” was hosted by CNN host and Fulbright Scholar Priyali Sur, and presented eight interesting talks with topics ranging from Fractal Mathematics to the beautiful Fishnet Sculptures of Janet Echelman.

    The New York Film Academy looks forward to future collaborations with the Fulbright Association, and hopes to deliver more opportunities for Fulbright Students as it has for  

    NYFA Fulbrighters Ismelda Mojica (MFA Producing) and Oliver Olivo (MFA Filmmaking) when partnering to produce the thesis film Impressions.

    TedXFulbright 2017

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    July 27, 2018 • Community Highlights • Views: 759

  • Platino Awards and New York Film Academy Industry Lab Collaborate on Eugenio Derbez & Rob Schneider Comedy Sketch

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    The New York Film Academy Industry Lab participated in the production of the fifth edition of the Platino Awards, which was celebrated April 29 at Riviera Maya and broadcast to more than 60 countries. The Platino Awards have quickly become the Oscars of the Spanish and Latin-American film industry.

    The New York Film Academy team shot a comedy sketch written by and starring Eugenio Derbez (Overboard, How to Be a Latin Lover, Instructions Not Included), and Rob Schneider (Saturday Night Live, Grown Ups, Don´t Mess with the Zohan).

    The premise of the sketch was built around the clichés that Latin artists face when crossing over into the American film and television industry. Based on Derbez’s recent success in hits such as Overboard and How to be a Latin Lover, this hilarious sketch focuses on Rob Schneider wanting to cross over to the Latin market and being asked to audition by Derbez for all sorts of stereotypical characters.

    The sketch was directed by Spanish comedy director Miguel Cruz (Aída, CaigaQuienCaiga). Cruz is also a senior acting instructor for sitcoms and drama at the New York Film Academy Los Angeles campus.

    The Industry Lab was proud to offer equipment and production services for this groundbreaking sketch. NYFA Cinematography alumni Mridul Sen and Filmmaking alumni Fady Elmankabady were able to work as Gaffer and AC, under the guidance of Spanish Director of Photography Jon Aguirresarobe, son of renowned cinematographer Javier Aguirresarobe (ASC).  

    The Industry Lab is a production services entity of NYFA, offering equipment and crew support for professional productions. Our Industry Lab members have excelled in all aspects of production which enables them to acquire real world experiences. 

    The New York Film Academy would like to thank Rob Schneider, Eugenio Derbez, the Platino Awards, and the students of Industry Lab for putting together such an incredible event and hilarious sketch.

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  • MFA Filmmaking Grad Yolanda Centeno Directs Commercials with Grey Advertising

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    Yolanda CentenoNew York Film Academy MFA Filmmaking alumna, Yolanda Centeno, has recently directed a viral campaign for one of the world’s top advertising and marketing organizations: GREY ADVERTISING GLOBAL.
    Centeno started enjoying a great deal of success in 2014 with her multi-awarded NYFA thesis film called Zugzwang, which was accepted into more than 400 film festivals around the world.

    All throughout 2015, Yolanda produced, directed and edited branded content video for international clients. She had several projects screen at a number of film festivals, but the biggest milestone has come while working for GREY.

    The clients, Real Academia Española (the official organization in Spain in charge of maintaining the purity and good use of the Spanish language), along with the Spanish Advertising Academy, were looking for a campaign that would discourage the use of Anglicisms in Spanish advertising. The majority of Spaniards don’t understand the real meaning of those words, which are simply used in advertising to embellish the delivery of the campaign.

    Based on that assignment, Grey’s creative directors discussed with director Yolanda Centeno what they could do to illustrate the misuse of anglicisms in Spain, in a way that was both effective and resonating.

    They came up with four commercials that were launched on TV and internet. After a few days, the campaign went officially viral, and the concept has been analyzed and spread in many news and shows around the country, as well as in other Spanish-speaking countries.


    The campaign has also been awarded two awards in the prestigious Ibero-American Advertising Film Festival, commonly known as “El Festival del Sol.”

    As a result of this project, Yolanda Centeno, is now represented commercially by Central Films production company located in California, México and Spain.

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