50 shades of grey

  • Will Smith’s Focus Leads Soft Weekend Box Office

    Will Smith and Margo Robbie in Focus

    (From left) Will Smith and Margo Robbie star in Focus, which led the box office the weekend of 2/27/15.

    Is Will Smith’s box office draw starting to wane? That’s the main question being asked by industry analysts today after Smith’s latest feature took the top slot at the weekend box office, taking in $19.1 million, which was under the projected $21-23 million. The film’s debut, which co-starred rising Australian star Margo Robbie, made for Smith’s second-weakest opening weekend ever, behind Seven Pounds‘ $14.8 million.

    All in all, in a year where box office records are being smashed on a weekly basis, many analysts predicted this to be a slow weekend and the rough weather in the South and Midwest certainly did not help as the top twelve films brought in a meager $95.4 million collectively. In addition, this weekend also saw history being made as China’s box office totals for the month of February outpaced the US box office for the first time ever.

    The other big new release of the weekend, horror flick The Lazarus Effect also failed to make a major impact, bringing in only $10.6 million, trailing both 50 Shades of Grey and The Kingsmen. The latter film was able to leapfrog over 50 Shades to take the second spot in its third week of release.

    As this was the first box office weekend following the Oscars, winners Still Alice and Birdman both saw an upsurge in both ticket sales and theater expansions, as both films added roughly 500 and 800 new theaters respectively.

    The top ten films for the weekend of February 27 – March 1 are as follows.

    Focus $19,100,000
    The Kingsmen $11,750,000
    The SpongeBob Movie: Sponge Out of Water $11,200,000
    Fifty Shades of Grey $10,927,000
    The Lazarus Effect $10,600,000
    McFarland, USA $7,797,000
    American Sniper $7,700,000
    The DUFF $7,150,000
    Still Alice $2,695,00
    Hot Tub Time Machine 2 $2,400,000



    March 2, 2015 • Entertainment News • Views: 4949

  • ’50 Shades of Grey’ Breaks Records at the Box Office, Not with Viewers


    ’50 Shades of Grey’ breaks records at the Box Office. Viewers left not-so-impressed.

    50 Shades of Grey strategically had its official release date set for Valentine’s with Variety announcing the record breaking $94.4 million debut over the 4-days. The reviews, however, were not so generous.

    The verdict? You are either going to be “okay” with it or hate it. Critics and most viewers are leaning towards the latter with IMDb giving it an unimpressive 4/10, based on 61,686 votes. ‘Bubab2’, a reviewer on IMDb, summed it up in one sentence saying the issues included, “the cruddy screenplay, the corny dialogue, the ridiculous script, the highly improbable storyline.”

    There was a great deal of criticism on the much anticipated sex scenes too. Australian news anchor, Lisa Wilkinson, completely ripped into the movie, describing it as “domestic violence dressed up as erotica.” Ouch.

    They weren’t all negative. After much scrolling (lots of scrolling to be precise), we found a positive review, surprisingly, from a male viewer. “The movie becomes an intriguing roller-coaster of emotions, decisions, psychological struggle and compromises for both partners who both love each other and want each other,” says ‘mowglilp’. He was pleasantly surprise.

    Putting aside the downfalls mentioned by reviewers, it leads us to ponder the thought that maybe the book and people’s expectations were inflated prior to watching the film. We should also consider each person who had read the book created his or her own interpretation of the imagery. The scenes play out differently from what he or she created in their mind, consequently creating a huge anticlimax for the viewer (please, excuse the pun).

    It could also be that less effort was interjected into the production process, as film investors already knew they would be bringing in the numbers purely based on the books following. If that was indeed the case, their box-office numbers proved them right.


    February 18, 2015 • Entertainment Australia, Entertainment News • Views: 5040

  • ’50 Shades of Grey’ Breaks Record for Advanced Ticket Sales


    50 Shades of GreyProving that the nation’s aunts have finally learned how to fully utilize the Internet, advanced ticket sales for Fifty Shades of Grey hit an all-time high this week. This was reported by box office website Fandango, which stated that since tickets for 50 Shades became available for pre-order last Sunday, the enormous sales have made the movie the fastest selling R-rated film in history.

    50 Shades of Grey releases February 13, obviously hoping to attract a Valentine’s Day crowd. The steamy, sex-filled film is an adaptation of the best-selling novel, itself a surprise hit considering it was originally conceived as erotic fanfiction for Twilight. It’s enormous success spawned two sequels and an entire genre of modern romance novels, many self-published as ebooks like 50 Shades originally was. It has since made author E L James over $100 million.

    R-rated films typically make less money because of their restricted demographics. Previous R-rated movies that have had explosive pre-order sales on Fandango include Sex and the City 2, Gone Girl, and The Hangover Part II and Part III.

    50 Shades of Grey already made news earlier this week when a new trailer was released during the Golden Globes. It stars Jamie Dornan and Dakota Johnson and was directed by Nowhere Boy’s Sam Taylor-Johnson.


    January 16, 2015 • Entertainment News • Views: 5498