super bowl

  • New York Film Academy (NYFA) 3D Animation & VFX Faculty Matt Galuppo Works on 3 Super Bowl Commercials


    One of the biggest advantages to studying 3D Animation & Visual Effects at New York Film Academy (NYFA) is studying under faculty members who not only have experience in the industry, but also continue to work in it and have the most up-to-date and relevant perspectives from the inside out.

    Matt Galuppo, Associate Chair of the NYFA-LA 3D Animation & VFX school, is one of these experienced faculty members, with credits as a visual effects artist on films including Divergent, Hercules, Warcraft, The Maze Runner, and Teenage Mutant Ninja Turtles (2014). Most recently, he worked on not one but three Super Bowl commercials as part of the pitch and pre-pro team for the production companies behind them:

    Microsoft – Bring it to the Surface

    Verizon 5G
    McCann Ericson

    NFL 100 Opening – Take It to the House
    72 and Sunny

    super bowl liv

    In his own words, Galuppo describes what it was like pitching and working on Super Bowl commercials seen by millions of television and streaming viewers:

    Working on the pitch and pre-production for every commercial is different. It can shift between visual research and script breakdowns to taking passes on the actual script itself. You have to have a great sense of collaboration, client sensibilities, visual storytelling, as well as copywriting. It is doing a little bit of everything over a very short period of time.

    Whatever the individual asks for, most agency and production company pitches usually culminate in some sort of treatment or deck. The purpose of these is to take the agency and brand step by step through the spot, covering everything from pacing, tone, story arc, etc.

    For the Microsoft spot centering on the first female coach in the Super Bowl, it included watching and reading hours of interviews of the coach, Katie Sower, to better get to know her. What came out of that research was that she was an avid journaler, and we were able to use her reading from her old journals as a narrative frame for the longer spot itself.

    The Verizon 5G spot did a great job of doing what no one else was doing. While everyone else was talking about smartphones and emerging technologies, Verizon reframed the conversation around those how jobs could work with or without the technology. It refocused the conversation on the bravery and humanity of first responders and their organic relationship to technology.

    The trick of the NFL 100 opening is a giant montage across America where every shot had to include references to both past and present NFL players, coaches, and commentators, while also referencing the city themselves. The agency was very open to hearing additional gag pitches for the teams and cities involved.

    New York Film Academy thanks Associate Chair of NYFA-LA 3D Animation & VFX Matt Galuppo for describing what it was like behind the scenes working on these Super Bowl ads!


    March 26, 2020 • 3D Animation, Faculty Highlights • Views: 2103

  • 8 Hilarious Commercials From Super Bowl XLIX


    danny trejo

    For a lot of people, the best part of the Super Bowl are the commercials. After all, companies pay millions of dollars for just seconds of screen time, so of course try their darndest to make them count. This year had commercials of all kinds, including movie trailers and ads ranging the spectrum from dark and gritty to sexy to somber and sad. Fortunately, a lot of them were just downright funny, usually thanks to some well-cast celebrity casting. Here’s eight Super Bowl commercials from last night that we’re still chuckling from. List your favorites in the comments!

    1. Esurance

    Fans of Breaking Bad were pretty disappointed when they found out Bryan Cranston wouldn’t be reprising his legendary role as Walter White in the new spinoff Better Call Saul. They were probably ecstatic to see his surprise return to TV in the Esurance ad, where he works over the counter at a pharmacy.

    2. Nationwide

    Mindy Kaling wonders what a lot of us do sometimes—are we invisible?—and concludes that yes, yes she is. To the sounds of “Pretty Woman”, she takes advantage of her superpower in many ways, until she finds out—from a foiled attempt at smooching silver-haired Matt Damon—that she is completely visible.

    3. Snickers

    Snickers has made a great long-running campaign out of showing characters transformed into famous celebrities by their hunger. For the big game, they used footage of The Brady Bunch to present Machete star Danny Trejo as a hungry, grumpy, nose-bruised Marcia Brady. If that wasn’t hilarious enough, they throw in Steve Buscemi as jealous Jan.

    4. Kia Sorento

    Like a fine wine, Pierce Brosnan just gets classier with age. Never afraid to send up his image as James Bond, the commercial for Kia shows the former 007 imagining his Kia road trip filled with snipers and explosions. Instead he gets owls and log cabins. The ad has a happy ending though because Brosnan still gets his “fireworks.”

    5.  T-Mobile

    T-Mobile doubled down on its funny, beautiful women by having Sarah Silverman and Chelsea Handler team up for their ad. Both comediennes compete over the increasingly ridiculous rooms in their mansions where they can get Wi-Fi service. The episode ends with Chelsea trapped under the floorboards with a possum, or as she calls it, a rabbit.

    6. Avocados from Mexico

    The healthy green fruit didn’t need any celebrities for its commercial. Instead it used a very clever riff on sports drafts. In the very first draft ever, various animals and plant life are drafted by nations. Australia’s pick—the kangaroo. The ad succeeds in making its guacamole look delicious, though you can’t help but feel bad for that poor polar bear that wanted to hang out at the beach.

    7. BMW i3

    BMW was smart enough to use history for the bulk of its ad, playing a vintage clip of Today show hosts Katie Couric and Bryant Gumble showing their complete ignorance of the @ sign and the Internet. The ad then jumps to present day where the real-life personalities poke fun at themselves and struggle to understand the advanced technology of BMW’s latest model.

     8. Clash of Clans

    Tower defense game Clash of Clans shows how dedicated its players can be by casting Liam Neeson as a gamer who vows revenge on his conquerors. He also doesn’t like it when baristas mispronounce his name. Who would’ve thought that nothing could be funnier than Neeson denying mercy to BigBuffetBoy85.

    Which commercial was your favorite? Share in the comments below!


    February 2, 2015 • Entertainment News • Views: 7247

  • NYFA Grad Finalist for Doritos “Crash the Super Bowl” Grand Prize


    Doritos Angler

    Do not underestimate the power of the craving for Doritos. At least the New York Film Academy isn’t. Of the ten finalists in the Doritos “Crash the Super Bowl” contest, which provides the winner with the opportunity to have his or her commercial air during the Super Bowl and win one million dollars, the New York Film Academy has two representatives!

    In addition to Nick Sivakumaran and Dave Horowitz’s finalist The Lemonade Stand, we’ve come across former New York Film Academy Los Angeles alumnus James Bedford‘s comical commercial Doritos Angler.

    “I’m really delighted to have made it into the finals, considering how strong the competition is,” says Bedford. “And it’s also great to be the first person from the UK to make it into the finals.”

    You can vote for Bedford’s commercial on multiple platforms everyday from now until January 28th! Visit: and vote now!

    Bedford is currently working as a freelance director working across tv, brand films and commercials. If James wins the grand prize, he plans to use the money to film a feature film — no fish involved.


    January 13, 2015 • Filmmaking, Student & Alumni Spotlights • Views: 5982

  • NYFA Grad & Instructor’s Doritos Commercial Finalist to Air on Super Bowl

    Nick Sivakumaran

    Senior Directing Instructor Nick Sivakumaran

    With the NFL Playoffs in full swing, remaining teams are battling it out on the field for their dream of playing in the biggest sporting event of them all: the Super Bowl. Comparatively, creative directors, ad agencies and filmmakers have been competing all year for the opportunity to have their ad broadcast on what is also the “Super Bowl for commercials.” Such is the case for New York Film Academy Los Angeles Senior Directing Instructor Nick Sivakumaran, Filmmaking alum Dave Horowitz, as well as writer Richard Jindapornsuk for their entry into the Doritos “Crash the Super Bowl” contest. Their hilarious spec commercial, The Lemonade Stand, was announced as one of ten finalists to potentially air during the Super Bowl XLIX broadcast—one selected by fan votes and the other by the Doritos brand. Not only that, if the trio receives the most votes, they will win a guaranteed $1 million grand prize!

    “We’re thrilled to be selected as Finalists and cherish the opportunity to have The Lemonade Stand air during the Super Bowl,” said director Sivakumaran. “It would be an incredible honor to have a project I directed viewed by over 110 million people.”

    The team’s 30 second spot already aired on NBC’s The Today Show during Matt Lauer and Carson Daly’s segment that announced the finalists.

    If you want to support Nick and his team you can help by voting daily, on every browser, on every device.

    Join the campaign on social media below and use #VoteLemonadeStand.

    Each of the 10 “Crash the Super Bowl” finalists are invited to Arizona to attend Super Bowl XLIX and watch the game from a private suite, where they will tune in to learn which finalist ads will air for the world to see. The eight finalists whose commercials don’t air during the broadcast will each win $25,000. The runner-up whose ad airs, but does not receive the most fan votes, will win $50,000. The Super Bowl XLIX broadcast will be on Sunday, Feb. 1, 2015, on NBC in the United States and local broadcast networks around the world.

    Voting ends January 28th, 2015, so vote now and support our fellow NYFA peers!



    January 7, 2015 • Filmmaking, Student & Alumni Spotlights • Views: 8006

  • An Evening with Steve Tisch: Winner of the Oscar and Super Bowl

    steve tisch

    Steve Tisch

    Recently, lyricist Robert Lopez became the 12th member of the exclusive E.G.O.T. Club – Emmy, Grammy, Oscar and Tony. Yet there is an even more exclusive club, one that I am officially labeling the O.S.B : Oscar, Super Bowl ring. The difference is this club only has one member –Steve Tisch. Tisch won an Oscar as producer of Forrest Gump and two Super Bowl rings as chairman of the New York Giants. After a screening of his heart-wrenching drama, American History X, Mr. Tisch spoke to our students at the New York Film Academy.

    Steve Tisch got his start as an assistant to legendary producer Peter Guber, an experience he described as both his graduate school and PhD in the entertainment business. After a few years, Mr. Tisch started his own production company. His first major hit was 1984’s Risky Business, the movie that made Tom Cruise a star. During the 1980’s, Steve Tisch also produced several popular TV movies, including Burning Bed with Farah Fawcett. With only three major networks and limited competition from cable, TV Movies could draw an audience larger than most features. During some weeks, there’d be six new TV movies premiering, most of which would cover social topics that feature films wouldn’t touch.

    Mr. Tisch talked about how he’s managed to keep producing successful material over the years. For him, the keys are the material and the relationship. In the case of Forrest Gump, he spent nine years getting the movie made. The largest issue was no writer seemed to be able to crack the book until Eric Roth stepped in. He was the one who understood that it needed more relationships, more love stories. The audience cares about Forrest Gump, largely because of his “love stories” with Jenny, his mother, Lieutenant Dan and the shrimp-loving Bubba. Six Academy Awards and several hundred million dollars later, it’s safe to say they figured it out.

    forrest gumpOne of the students asked how the entertainment industry and sports industry were alike. Mr. Tisch explained that it’s all about getting an audience, and giving the audience some real entertainment for their dollar. He also admitted that if he had to give either his S.B. Rings or Oscar back, he’d keep the Rings! In three plus hours, the Super Bowl had drama, tension, heart, excitement, heroes, villains, and (in the end) the thrill of victory. All without a screenplay.

    Another student asked Steve Tisch, “What is your greatest mistake–the one you learned the most from?” Smiling and shaking his head, Mr. Tisch said to never give a movie star (who’s also directing) final cut. He knew the movie wasn’t working in post, but couldn’t do a thing to fix it. Lesson learned.

    On American History X, Mr. Tisch faced a bit of a battle, but with much better results. Using his clout from the ultimate feel good movie (Gump), he was able to get funding for what he called the ultimate “feel bad movie.” When Edward Norton signed on as the reformed neo-Nazi, the movie got its green light. And that’s when the trouble began.

    The director – Tony Kaye, who had a terrific career in commercials – clashed constantly (and very publicly) with Edward Norton. Tony Kaye put out an ad in Variety demanding that his directing credit get changed to “Mickey Mouse, etc.” In the end, the movie is 90% Tony Kaye’s cut, 10% Mr. Norton’s and holds up as a beautifully shot, devastating drama that netted Edward Norton a well deserved Oscar nomination.

    Steve Tisch’s big advice to the student body was to keep working on their material and finding the people who they want to work with… as well as the ones who will help them steer their way through Hollywood.


    March 12, 2014 • Guest Speakers • Views: 12976