There’s no denying the growth in popularity of documentaries in the last 20 years. From Morgan Spurlock’s fast food adventures in 2004’s Super Size Me to the focus on SeaWorld’s controversial orca in Blackfish nearly a decade later, documentaries have been making a difference as more people show interest in factual and not just fictional stories.
Docuseries, however, have shown the greatest surge of late, almost entirely due to the rise of streaming services like Netflix and the expansion of HBO’s original content output. Audiences have a better ability than ever before to watch what they want when they want — the perfect platform for episodic content.
If you’re entertaining the idea of expanding your documentary to a docuseries, consider the following to help you decide if it’s the right (or wrong) move for your project:
You have something truly unique
Perhaps one of the best ways to gauge if your documentary would be more effective if expanded into a docuseries is by asking yourself one question — is your subject fresh and exciting?
Elaine Frontain Bryant, Executive Vice President of A&E, shared an interesting nugget of information concerning how vibrant and competitive the docuseries market has become: “In the world of the DVR and trying to be Netflix-and-streamer-proof, it’s the subjects that people haven’t seen before that feel the hottest,” she said during a talk with realscreen.
Additionally, your access to the story should be unique. Whether that comes through your own personal drive and good research (see below) or a natural, personal connection to a subject, your documentary should be one that only you can tell. It is this unique angle that will make your story fresh and interesting to an audience looking for something new.
You have a story you really care about
If you’re putting in the effort into making a film, be it documentary or narrative, you likely already have a personal investment in the story. When it comes to creating a docuseries that requires following a subject or people for an extended period of time, you will need that passion throughout the process.
Docuseries often need extra time as you research, plan, shoot, and edit each and every episode. The less interest you have, the harder it may be to maintain a high level of creativity and dedication. Find a subject that you’re so passionate about that you are willing to give your all to tell its story.
Your subject is interesting enough
If you feel that your subject matter is unique and you have a lot of passion for it, the next thing to ask yourself is if people will still be interested after the first two or three episodes of your series.
Many of the most groundbreaking documentaries in recent years were effective because they formed an emotional connection with viewers. Although docuseries can provide powerful and thought-provoking content, the story needs to be especially captivating if you want to preserve interest for several episodes as opposed to single feature-length sitting.
You’re ready to do the work
Filmmaking is tough endeavor, no matter what kind of project you have in mind. The fact that docuseries are episodic and require additional hours of content means you’ll inevitably have that much more work to do.
This includes through research, following leads, fact-checking, creating outlines, shooting and editing content, and so much more. If you don’t think you’ll have the time or energy to take on such a feat, expanding your documentary film into a docuseries is probably not the right choice.
Interested in studying documentary filmmaking? Check out more information on New York Film Academy’s documentary school programs here.
Cue the haunting piano music: Michael Myers is back in theaters this October with a brand new Halloween sequel. In true 21st century filmmaking fashion, this sequel is also somewhat of a soft reboot – a sequel that is technically in the same timeline, but retains many of the classic beats (and the title) of the original.
But which timeline? The Halloween franchise first began in 1978 as an independent horror film written and directed by John Carpenter (and produced and co-created by Debra Hill) and was an instant classic. The silent, hulking serial killer Michael Myers became a Hollywood icon as he murdered babysitters and their boyfriends in a painted William Shatner mask. Halloween quickly spawned a series of sequels, spin-offs, and remakes — all of which interweave with distinct continuities.
Here then, are five different timelines of the Halloween franchise in its first 40 years — who knows how many more retcons will come about in the next four decades!
Timeline #1 Halloween, Halloween II, Halloween 4: The Return of Michael Myers, Halloween 5: The Revenge of Michael Myers, Halloween: The Curse of Michael Myers
This could be considered the original timeline, as it incorporates the first six films of the franchise (with one exception, which we’ll get to.) The first two films are very closely linked, filmed close together, with the same leads, taking place all in the same night (October 31, natch.)
After a brief departure from Halloween III, the real star of the franchise — Michael Myers — came back due to popular demand. He wasn’t joined by lead actress Jamie Lee Curtis, however, who had gone onto movie stardom in the 80s with smash hits like Trading Places and A Fish Called Wanda. Fortunately for the producers, veteran actor Donald Pleasance, a big get for the first two films, stayed and helmed the series as Michael’s psychiatrist Dr. Loomis for the next three films.
Jamie Lee Curtis’s character, Laurie Strode, was killed off-screen in a car accident and the fourth film shifted focus to Laurie’s niece, Jamie Lloyd. Halloween4 was released ten years after the original, in 1988, and quickly followed up with Halloween5 in 1989.
The timeline finally came to an end in 1995, with Halloween: The Curse of Michael Myers. The movie expanded the franchise’s mythology and dove deep into the supernatural, dark mystical side of Michael Myers. One of its stars was a very young Paul Rudd playing Tommy Doyle, a character from the first two films. The movie ends with the death of series constant Dr. Loomis, and was dedicated to the memory of Donald Pleasance, who died just a few months before its release.
Timeline #2 Halloween III: Season of the Witch
The reason the franchise is called Halloween and not Michael Myers is because John Carpenter envisioned the series as an anthology of distinct horror stories, each set in their own universe with nothing to do with each other — much like Twilight Zone, Black Mirror, and the Cloverfield films.
However, the huge success of the first film led to a direct sequel, Halloween II, which came out in 1981. This film started the notion that Michael Myers was superhuman, which was continued and explored in the rest of Timeline #1 (see above.)
But by the third film, Carpenter finally wished to move away from Michael Myers and the town of Haddonfield, Illinois. Halloween III: Season of the Witch, produced by John Carpenter and Debra Hill, came out in 1982, and had none of the cast or characters from the first two films. It was also a completely different story — about evil Celtic magic from Stonehenge and androids that wish to kill the trick-or-treating children of a Northern California suburb.
Halloween III most certainly doesn’t take place in the same universe as Michael Myers. In fact, one of the characters in the movie is watching a commercial for the original Halloween, meaning the Jamie Lee Curtis films are just as fictional in the world of Season of the Witch as it is in ours.
Timeline #3 Halloween, Halloween II, H20: 20 Years Later, Halloween: Resurrection
It was only three years in between Halloween 6 and H20, but filmmaking was already evolving and Wes Craven’s Scream had upped the horror genre for moviegoers everywhere. In 1998, to celebrate two decades since the dawn of Michael Myers, the franchise released another sequel, with Jamie Lee Curtis returning to the role of Laurie Strode for the first time since 1981.
With the return of Jamie Lee Curtis, the series had to retcon her character’s death, and so this film takes place after Halloween and Halloween II — but NOT Halloweens 4, 5, and 6. While this brings Laurie Strode (and presumably, Dr. Loomis) back to life, this change in the continuity did not bode well for Nurse Chambers, a character played by Nancy Stephens in the first two films. She appears again as the character in the opening scene of H20, where she is quickly dispatched by a middle-aged Michael Myers.
By the end of the film, Myers has attacked Laurie Strode and her family, but is decapitated by her to make sure he never comes back. He does come back, however, in the film’s sequel, Halloween: Resurrection.
Halloween: Resurrection, released in 2002, is very much of its time, with a story revolving around webcams and the Internet, and the then-brand-new medium of Reality TV. It also stars Tyra Banks and Busta Rhymes, who might play the only character in any of the timelines to karate kick Michael Myers through a window.
The film opens with a cameo by Jamie Lee Curtis, once again portraying Laurie Strode, who dies for a second time in the franchise — this time on screen as she falls from the roof of a psychiatric hospital.
Timeline #4 Halloween (2007), Halloween II (2009)
Sound familiar? These two films take the exact same titles as the original two, but they are 100% remakes in the truest sense of the word, and which was very much in fashion at the time. Fresh off his critical gorefests House of 1000 Corpses and The Devil’s Rejects, Rob Zombie decided to tackle the Michael Myers franchise next, remaking Halloween in 2007.
Dr. Loomis is back, this time played by yet another British veteran actor, Malcolm McDowell. Zombie’s Halloween has much more focus on Michael Myers before his breakout and All Hallow’s Eve killing spree. It’s also more of a tension-builder and slower horror film, very much in style then and even still now.
The film received mixed reviews but made a decent amount of money at the box office, enough to warrant a direct sequel and the tenth film overall in the franchise. This new Halloween II harkens closer to the convoluted plotlines of Halloweens 4-6 than it does the original sequel though, dealing with hallucinations and flashbacks and revealing, like Timeline #1 eventually does, that Laurie Strode is actually the sister of Michael Myers. It ends with the death of Dr. Loomis (that makes two for him) and with Laurie now committed to a psychiatric hospital (that’s twice for her.)
Timeline #5 Halloween, Halloween (2018), ???
After considering a sequel to Zombie’s films or yet another reboot, the rights holders and producers of the franchise decided to do a sequel to the original Halloween. This film, once titled Halloween Returns, would have followed the first two, just as 4-6 did in Timeline #1. Soon indie director David Gordon Green and frequent collaborator Danny McBride (yes, that Danny McBride) came on board to work on the film.
In the writing process, Halloween II was taken out of the continuity, so that this sequel, which takes place forty years after the original (and twenty since the release of H20) is a direct sequel to only the original Halloween, and ignores the events of every other Halloween film that follows it.
The film will harken back to the original in plot and tone as well, as Myers will slowly make his way around town on Halloween night, picking off babysitters and anyone else who gets in his way.
It also brings back, once again, Jamie Lee Curtis as character Laurie Strode, who, as far as we know, isn’t the sister of Michael Myers. Whether Laurie Strode will die for the third time in the series or live for yet another sequel remains to be seen.
It’s doubtful Busta Rhymes will be back to karate kick Michael Myers through a window.
National Hispanic Heritage Month lasts from September 15 through October 15 and celebrates the contributions of Hispanic and Latinx Americans to the heritage and culture of North America and beyond, whether it be through films, music, books, art, or more.
Originally lasting a week and signed into law by President Lyndon B. Johnson, it was later expanded into a full month in 1988 and signed off by President Ronald Reagan. Events related to National Hispanic Heritage Month include the El Barrio Latin Jazz festival in the Bronx and events hosted by the Smithsonian in Washington D.C.
One of the most visible contributions of Latinx and Hispanic Americans are the films made for and about Hispanic culture. There are countless films that cover a wide array of genres, themes, and topics. It would be impossible to name all of them or rank even the best of them, but here is a list of just ten Latinx movies that need to be watched:
Amores perros is a 2000 drama thriller featuring an early breakout role for Gael García Bernal and was the first feature film directed by Alejandro González Iñárritu. Iñárritu is now one of cinema’s most unique, talented voices — the first person since 1950 to win back-to-back Oscars for Best Director (for his films Birdman and The Revenant) and only the third director ever to do so.
Pelo malo is a 2013 drama from Venezuela about a boy named Junior who is constantly trying to straighten his curly, unruly hair. Written and directed by Mariana Rondón, the film was critically praised for its exploration of adolescence, mother-child tensions, gender identity, sexuality, and other themes in the context of Venezuelan culture. Its release in 2013, shortly after the death of Hugo Chavez, also pivots the film in an important, transitional moment for the nation.
Sin País is a documentary short that tells the story of Sam and Elida, who are deported from the United States and try to reunite with their son. Released in 2010, it is more relevant than ever in today’s contemporary political climate — although it is more an emotional story about humanity than a political disquisition on immigration.
Directed by Julie Taymor, Frida stars Salma Hayek and Alfred Molina and tells the true story of Mexican surrealist painter Frida Kahlo. Kahlo was a fascinating figure in the art world, all the more notable for being a woman in a time where culture was very much dominated by men. The same could be said to be true for Hollywood, which made the film — also produced by Hayek, who picked up an Oscar nom for her acting in the movie — all the more important for both female and Latinx voices.
El secreto de sus ojos
The 2009 crime drama El secreto de sus ojos is a co-production between Argentina and Spain and won the Academy Award for Best Foreign Language Film. The epic nonlinear story tells of two officials investigating a rape and murder case over the span of 25 years. El secreto de sus ojos has been voted one of the top 100 greatest motion pictures since 2000 by a BBC poll of international film critics.
While nearly every one of Alejandro González Iñárritu’s films could be included on this list, Biutiful is especially notable for the lead performance by star Javier Bardem. Bardem received high praise for his acting in the film, and his Oscar nod for Best Actor was the first nomination ever given to a performance that was entirely in Spanish.
Selena is a 1997 biopic telling the tragic story of the eponymous Tejano music superstar who was murdered in the prime of her career. Eventually becoming the 13th highest-grossing musical biopic of all time, Selena might be most notable for launching the career of Jennifer Lopez, whose acting and musical fame skyrocketed and hasn’t abated since.
Y Tu Mamá También
Y Tu Mamá También is a 2001 Mexican coming-of-age drama about two teenagers who take a road trip with a 20-something woman. Critically hailed at the time of its release, the film is also notable for helping launch the careers of its stars Gael García Bernal and Diego Luna, as well as writer-director Alfonso Cuarón. Cuarón instantly became one of Mexico’s most prominent directors, following the film up with series-highlight Harry Potter and the Prisoner of Azkaban and later directing Children of Men and sci-fi epic Gravity.
City of God
City of God is a 2002 Brazilian crime drama directed by Fernando Meirelles andKátia Lund and adapted from the 1997 novel written byPaulo Lins. The film depicts the growth of suburban crime in a Rio de Janeiro suburb over the course of several decades, and was an instant critical hit, eventually earning four Academy Award nominations. It was later followed by the spiritual sequel City of Men.
El laberinto del Fauno
El laberinto del Fauno may be the purest expression of Mexican writer-director Guillermo del Toro’s dark, whimsical aesthetic. The film, which found huge mainstream success in the United States as Pan’s Labyrinth, combines historical drama with fantasy in telling the story of a young girl living in Spain five years after its Civil War. The film was nominated for and won countless awards after its release, including winning three Oscars, and certified del Toro as one of Hollywood’s strongest, most successful voices.
Interested in making a film of your own one day? Find more information on the programs offered by the New York Film Academy here.
Peter Rainer is a lecturer at the New York Film Academy Los Angeles (NYFA-LA).
Rainer is also the film critic for the Christian Science Monitor and can be heard regularly on NPR’s Film Week on KPCC-FM. He was one of three finalists in 1998 for the Pulitzer Prize in Criticism and is a three-time winner of the Arts and Entertainment Journalism Award for Best Online Film Critic. Rainer is also president of the National Society of Film Critics and has appeared as a film commentator on CNN, ABC News World Tonight, Bloomberg Radio, and Nightline.
Additionally, Rainer has served as film critic for New York Magazine, the Los Angeles Times, Los Angeles Herald Examiner, New Times Los Angeles and Los Angeles magazine. His writings have also appeared in The New York Times Magazine, Vogue, and GQ. He has also written and co-produced two A&E biographies–on Sidney Poitier and John Huston–as well as co-authoring the 1977 film Joyride. He has served on the main juries for both the Venice and Montreal film festivals.
Rainer continues to immerse NYFA students with decades of film history, knowledge, and insight.
Rainer’s Roundtable at NYFA
In this series, Peter Rainer sits down with NYFA students and discusses film production, critique, and the filmmaking process.
Rainer on Film
With Rainer on Film, Peter Rainer dives deeper into film trends with video essays that incorporate clips from films as well as behind-the-scenes photos and footage. In its debut episode, the film critic discusses films of the 1960s and 1970s. In the second episode, Rainer moves on to the films of the 1980s.
The NYFA Hour on Popcorn Talk
Popcorn Talk Network is the online broadcast network with programming dedicated exclusively to movie discussion, news, interviews, and commentary. In The NYFA Hour, the New York Film Academy hosted an array of knowledgable industry personalities, with multiple guest appearances with Peter Rainer.
In the episode below, Rainer joins host Pegah Rad to discuss the art of film critique and how cinema has changed since he started writing about the movies:
The Back Lot – NYFA Podcast
The Backlot podcast aims to offer our students and you, the listener, expert insight into the film and entertainment industry through top notch instructors and A-list guests. Check out the July 22, 2019 episode where guest Peter Rainer discusses the Hollywood artists we lost in 2018.
The film industry is brimming with roles that contribute to the creation of fun, unforgettable experiences. While a typical moviegoer is well aware of what writers, actors, and directors do, if there’s one position that often gets overlooked, it’s that of producer.
Producers are there from start to finish, overseeing the film’s production while usually filling a number of roles. From budgets and schedules to helping to cast the right actors, they are expected to make big decisions during every stage of filmmaking. Producers are also one of the main creative forces in production, often seeing their own vision and ideas come to life on the big screen for many to view.
But with a complex role comes a variety of compensation options that aren’t always as straightforward or risk-free as other jobs in the industry:
A development fee is what a producer might get paid for their pitch and thoughts during the time that the studio is filling other key roles, such as screenwriters, and figuring out if the project is worth greenlighting at all. As mentioned, many project pitches are abandoned by studios before they can move from development to production, which means producers will need to take their project elsewhere.
Development fees are up to the studio and vary. Where one producer is getting $15,000 for their input during development, another may receive up to $60,000 or more. At the end of the day, the amount of cash a producer makes across an entire film production — starting with this development fee — relies heavily on both the producer’s participation and previous experience.
If a studio does decide to move forward with a film, producers can expect to receive a guaranteed fee. This payment is also up to the studio and thus can also range widely — a normal estimate is somewhere between $100,000 and $400,000. The power a producer has when it comes to negotiating their production fee relies on a number of factors, but perhaps the most important is how impressive their resume is.
The more box office hits and critically acclaimed films a producer has been a part of, the more leverage she or he has for getting a good deal. Also important is how involved the producer plans to be during productions — performing more services means you should get more money. This payment is also not usually given all at once and is instead divided throughout a film’s production. For example, a producer may receive 20% of the total production fee before principal photography, 50% during photography, and then the rest after.
Most producers are also promised a cut of the film’s profits. Again, how high of a percent you get usually depends on your reputation and level of success. The truth is, the average producer doesn’t expect to make a lot of money from profits considering how much of it gets divided up among other players who were involved in the process.
For example, movie theaters usually get to keep about fifty percent of gross revenues. What’s left is often used to repay the costs of making the film in the first place, including added interest since the money was likely borrowed years ago. In short, producers may obtain back-end points (i.e. percentage on profits) on net profits, at the most. However, some post-release profits to look forward to — if the producer has a share in the copyright of the film — are things like DVD and rights to streaming services like Netflix.
Bridge Between Art & Business
A common misconception in the film industry is seeing producers as these high-stakes gamblers who often bet all their chips on ideas, either earning nothing or become millionaires. The truth is, being a producer is all about using your knowledge and experience to minimize risk and maximize opportunity. As the bridge that connects the artistic vision with the business goals of the film, it’s on you to help foster creativity and build relationships while making sure the project stays on a promising financial course.
If you want a role that requires both imagination and strategic thinking while letting you work closely with people trying to impact audience’s lives with memorable films, look no further. It also doesn’t hurt that you’ll likely make very good money if you know what you’re doing.
Interested in taking classes at the producing school at New York Film Academy? Check out more informationhere.
Although it’s usually the big-budget films raking in the cash and getting all the commercial attention, film’s greatest strength as a source of entertainment for its variety. When the market is saturated with enough A-list actors and adrenaline-fueled blockbuster rides, many look to independent films for fresh faces, stories with creative risks, and more. The following movies recently striking a chord are just the latest icing on the cake that is the current indie film industry:
Won’t You Be My Neighbor?
You know you’re dealing with a good documentary when it not only sits at the top 15 highest grossing non-fiction films of all time but also beat four Disneynature documentaries despite a smaller theatrical run. Using a tone both elegant and tender, director Morgan Neville helps capture minister Fred Rogers’ magical ascent in television while embodying what children’s programming should be about.
As Ari Aster’s first feature, this supernatural horror film does more than give viewers a scare. Toni Collette’s character creates a memorable look at the grieving process as she struggles to cope with several deaths in the family. Critically acclaimed and standing as American independent entertainment company A24’s highest-grossing film worldwide, Hereditary sets a high bar for horror films looking to provide tension and terror through means other than your average shock tactics.
Jordan Peele put on the director’s hat for the first time with this indie horror film that earned its spot among the ten most profitable movies of 2017. Viewers praised the film’s excellent mix of humor and its creative visual style. Perhaps most importantly, Get Out does what horror films do best: provide an entertaining story that touches on real world issues — in this case, racism.
The Florida Project
Sean Baker’s drama film tells the story of a restless mother and her young daughter as they do whatever it takes to avoid homelessness. Strong performances and a powerful, sensitive look at poverty in today’s America earned this movie a number of notable nominations, including a spot on the National Board of Review’s and American Film Institute’s Top 10 Films of the Year lists. (One of The Florida Project’s producers is Darren Dean, a NYFA producing school instructor.)
A Quiet Place
Grossing $332 million worldwide after being made with a budget of around $20 million, this sci-fi horror film has been the talk among scary flick fans in 2018. Writer/director John Krasinski’s reliance on visual storytelling paid off as his use of silence and excellent sound design, along with strong performances help drive its eerie atmosphere. Notable figures such as Stephen King and Nick Allen specifically praised the expressive silence that allowed viewers to feel terror not through words but mostly from the expressions of the characters alone.
Craig Gillespie’s biographical film recounts the story of Tonya Harding, the American Olympic figure skater connected with the brutal attack on rival skater Nancy Kerrigan one day before the Ladies Singles competition the 1994 U.S. Figure Skating Championships. The film earned numerous nominations, including a win for Best Supporting Actress at this year’s Academy Awards, and was praised for its great execution of humor and tragedy thanks to its strong, emotional performances.
Directed by Dee Rees, this American period drama follows two World War II veterans — one black, one white — as they battle against racism and PTSD in their post-war life. Widely praised for its strong cast, Mudbound earned many nominations, including four at the 90th Academy Awards, and led to Rachel Morrison becoming the first woman ever nominated for a Best Cinematography Oscar.
The Big Sick
One of the top grossing indie films of 2017, The Big Sick is a romantic comedy based on the actual romantic beginnings of writers and interethnic couple Emily V. Gordon and Kumail Nanjiani. Audiences and critics both enjoyed the film’s original spin on a true love story that succeeded despite illness, cultural differences, and more. Director Michael Showalter’s film turned a $5 million budget into a $56 million box office worldwide, while also earning several dozen awards and nominations.
Who could forget Heath Ledger’s Joker applauding Gordon in The Dark Knight or Anthony Hopkins’ Hannibal Lecter making the “hsss” sound in The Silence of the Lambs? Whether it was an actor being spontaneous or the team unexpectedly having to rework a scene on the spot, improvisation is a fun and occasionally necessary part of filmmaking. Beyond the many hours behind writing screenplays, planning shots, and preparing scenes, you’ll find that some of our favorite film moments weren’t originally planned.
If you’ve ever been involved in a film production, then you know how crazy schedules can get. This means that if you want room for trying out spontaneous ideas while filming your own project, you’ll have to find time for it in your schedule. Fortunately, there are a number of time management tips to consider if you want to create some extra space for these opportunities.
It All Starts With a Solid Shooting Schedule…
There’s no better way to tackle a creative endeavor as demanding as filmmaking than with a plan of attack — with the understanding that things will almost certainly not always go as planned, and improvisation may be required!
Even if you’re project doesn’t have a large scale of time and dollars on the line, a good shooting schedule will usually directly impact the quality of your film. Thus, you can kiss any room for improvising goodbye if a poor shooting schedule has you pressed for time while you juggle tasks that need to be done and should have already been completed.
A good start for an effective production schedule is making sure your team’s key players sit down and make decisions. These days it’s easier than ever to all stay on the same page, thanks to online communication and project tools like Slack and Google Hangouts.
A rule of thumb in the film business is to plan for extra time — be it more days in a month or hours in a tough shooting day — so you can prepare for the unexpected, and leave space for opportunities to play.
If you’re a student or new to filmmaking, chances are your first big projects will have pretty limited funds. Even so, it’s important to make sure your budget will meet your main project goals — especially if you plan on having one or two expensive scenes that will impact viewers.
So what does budget have to do with making room for improvising? The better you are at planning according to your budget (and sticking to it), the more breathing room you’ll have during production.
In other words, staying on budget means the entire production will be more relaxed and focused because there’s room for emergencies, extra takes, etc. A rushed, stressful day with an entire team worrying about going over budget or not getting paid will certainly put a damper on things. The less pressure everyone feels while working, the more likely you or someone else will be comfortable enough to offer a fresh, creative idea on the spot — like Don Corleone’s cat in The Godfather.
Going with the idea of keeping your team fresh, there’s no better way than to plan for moments where you set the project aside and let your batteries recharge. On a union project breaks are mandated, but even student and non-union projects can benefit from this practice. Breaks can make a world of difference; just like that terrible essay or exam you rushed through due to being exhausted and anxious, your film’s quality will be affected by how strung out you let yourself become during production.
From fueling creativity to increasing work productivity, there are countless studies that convey the importance of taking breaks and practicing self care even in the midst of a hectic or high pressure situation — like working on a film set. Setting aside time for the crew to eat and relax, or an entire day where you can stop to do things you love, will have you coming back with refreshed energy, creativity, and stamina.
If you plan for breaks, taking a break won’t feel like a waste of time; it is a productive part of your schedule. You wouldn’t be the first filmmaker who has a brilliant idea or solves a problem during the time they set aside to NOT think about the project!
Gaming tie-ins for movie franchises have existed for nearly as long as people have been playing video games. When done well, these media can blend to create a hybrid marketing approach that will reach a wide audience.
The most common and familiar method of video game marketing is the tie-in game, which is produced and sold after the movie is released. These range from straightforward console adventures to immersive MMO games like Lord of the Rings Online or the now-defunct Matrix game universe. Occasionally, these games go on to take a life of their own, becoming a franchise in their own right.
A more recent trend in video game film marketing is more creative and flexible: creating social games to entice casual gamers. Facebook games and smartphone apps reach a wider potential audience than console games, and they can generate a sort of viral marketing frenzy that any film marketer would be glad to launch.
Social games usually rely on player interaction to solve puzzles or complete basic adventures. When these games are designed around a film or television show, they can incorporate elements of the story into the game to pique the player’s attention and create a sense of investment. Because of the social element of casual gaming, these apps entice players to talk about the game and its associated film, which can generate much-needed word of mouth and marketing buzz. This effect is multiplied when the game requires a collaborative effort for fans to solve clues or puzzles related to the game.
Successful Video Game Marketing Campaigns
Recently, The Fast and the Furious 6: The Game has earned a healthy following of casual players. Other successful casual gaming franchises include the nine-week episodic Salt tie-in, Day X Exists, and Disney’s Tron-based social game. Television shows like Dexter and Spartacus have also employed the casual gaming strategy to keep fans engaged between seasons, and the console adaptation of The Walking Dead earned an incredible amount of critical acclaim.
Of course, there are some limitations to what these games can do for a film. For the most part, video game tie-ins of all kinds primarily attract dedicated fans. It’s unlikely that someone unfamiliar or uninterested in an upcoming film will seek out these games, and most of the hardcore player base will be made of people who had planned to see the film anyway.
Where the marketing potential comes is from the friends and acquaintances of these die-hard fans. As these people see their friend playing the game, they may develop some curiosity for the game itself or the world it’s set in. If nothing else, they’ll have some name recognition for the film when it’s released.
Tips for Creating a Promotional Game:
Keep the target audience of both the film and game in mind. Certain types of games appeal more to certain demographics in players, and it won’t help you to market a film to players who won’t be interested in watching it. Unlike console games, a large percentage of social gamers are women. Social gamers also span a wide age range.
Match the tone of the game to that of the film. You don’t want to misrepresent the film by creating a game that’s wildly different, even if the game itself is quite good. A fun, lighthearted social game will not generate the right audience for a gore-heavy action thriller.
Provide an ample budget for the game and find a good developer, ideally one who has graduated from game design school or at least has a lot of prior experience. If you can’t afford to make a high-quality marketing game, it’s best not to attempt it at all. A badly made or overly cheesy game runs a high risk of creating a negative image for your film before it even comes out, which can drive away viewers who might otherwise have been interested in the movie.
Whenever possible, reward players for following through at the box office. With mobile devices becoming increasingly popular gaming platforms, it’s easy to provide rewards to your players. Try incorporating a code that will unlock a bonus level or special perks and make that code available only to people who watch the film. Before the movie starts, have the code displayed for viewers to input on their phones, or enable the ability to text before or after the film to receive special perks.
Video game marketing is not the right strategy for every film, but it can be a very powerful tool when used correctly and aimed at the right audience. Putting some careful thought into the benefits and logistics of developing a tie-in game can lead to substantial rewards once the film has been released.
Every year tens of thousands of students across the country graduate with film degrees and get ready to join the workforce. Some of these graduates will go on to enter the film industry, while others will move into the rapidly growing corporate media landscape. More and more corporations and marketing companies are hiring and developingvideo production in-house.
While a film degree or certificate from a school like the New York Film Academy is a huge step towards becoming employable in corporate video, there are additional things you can do to optimize your ability to get full-time work. This article outlines five tips for getting a full-time job in the corporate and commercial video industry. Here they are:
1. Know your Audience
Working in corporate video is very different than trying to get work in traditional filmmaking. In filmmaking, the end goal of the process is to output content that will sell to a distributor or be a commercially viable product for entertainment audiences. In corporate video, however, you are primarily aiming to make content that will please a client’s expectations and solve a real world business problem. In order to optimize your ability to work in this sector of the video production industry, you must align your priorities with those of the company you’re aiming to work for.
People hiring in corporate video will care about your ability to:
Understand the theory and process how marketing works (lead generation, brand awareness, sales, etc)
Be able to think of and develop video ideas that solve problems within any of these areas of marketing and sales
Develop marketing messaging and video concepts that align with business goals
Develop thoughtful brand-centric creative writing
Present ideas, storyboards, and concepts to clients
Shoot & edit in a way that matches the client’s or company’s overall brand standards and guidelines
Communicate respectful and empathetically with clients
Handle varieties of projects at once and work quickly
Understanding the goals and priorities of your hiring audience will inform your interviews, resume building, and overall strategy for finding work. Start to embrace the above points and skills.
2. Invest in Yourself
Hands-on training is a powerful way to build serious experience and stand out amongst other candidates. Beyond the four walls of school there are a variety of other investments one can make to build your network and create ongoing opportunities for full time work. Utilizing some of the following, while not essential, can help develop your career, skills, and ultimately make you a more valuable & hireable professional.
AMA or AAF: Groups like the American Marketing Association (AMA) or American Advertising Federation (AAF) allow you a great opportunity to create one-on-one relationships with both potential marketing employers and people who could refer you to others for work.
LinkedIn Premium: Linkedin is a great tool to network within corporate America. Linkedin Premium affords you the ability to network even deeper by messaging hiring managers, sending portfolios, and with other powerful tools to help you get in touch with just about any marketing or business professional.
Redbooks: Redbooks is a database of targeted decision makers and potential hiring managers of ad agencies and brands. With over 250,000 decision makers from 14,000 agencies, you’ll have the direct contact information of just about anyone in marketing. Having this will allow you to network, send work examples and resumes.
Hands-On Workshops: You can never be too experienced to get your hands back on production tools to hone your skills. Keep your skills relevant and honed, and also do some valuable networking and resume building.
There are hundreds of other things you can invest in to help build your career, but the above are great ways to get in front of the right people — which at the end of the day is one of the most vital aspects of getting full-time work in corporate video.
3. Become a Brand
Just like a company must brand and market themselves in order to sell their products, you as a video professional must brand and market yourself to find full-time work. This means you must have the ability to package your skills, communicate your experience, and have the tools to effectively market yourself. The following tools will be valuable:
A Simple Website: Creating a simple website through SquareSpace or WordPress can help bring all your information together into one place. Making a website shows you can put the effort in, and shows you’re serious about your craft. Include contact information, work examples, your resume, and references.
Completed Social Media Profiles: Create all the relevant social media accounts (Facebook, LinkedIn, Twitter, Vimeo, YouTube, Tumblr, etc) and upload all of your video examples and other information to these sites. Add your contact information and experience, as well as linking to your website.
Logo: Have a simple logo that represents who you are. It can be as simple as just a text-based logo of your name, or something more artistic. Either way, having a simple logo can help your resume pop, and help make your overall professional brand be engaging.
Demo Reel: Your demo reel is essential in summing up your video production capabilities and experience. Have this easily accessible on your website and resume so that employers can quickly get an idea of your skills. Make your demo reel 60 seconds in length and speak to the experience that relates to the type of work you’re aiming to get.
Relevant Video Examples: Demo reels don’t always tell the full story. If you’re aiming to work at an ad agency, have example videos of commercials you’ve directed, or web marketing videos you’ve produced. Having this in addition to your demo reel on your website is essential.
The above are the basic branding and marketing tools for your professional brand, and should be updated even after you find your first full-time job. They should evolve with your career and be ongoing tools for you to communicate your value.
4. Follow Up … And Follow Up (Again)
Of course, you must apply and reach out to potential job creators after you have your resume and demo reel, etc. But if you think you’re just going to apply to a job or email a manager once and immediately get a job, think again. Working in corporate video is competitive and it requires consistent and respectful follow-ups to the companies and agencies you’re trying to be employed by.
In business development, 80 percent of sales happen after five follow-up attempts, and finding work is essentially sales — so don’t be bashful in sending follow-up emails or making follow-up calls to jobs or companies you’ve applied to. However, don’t be annoying or spammy, as you might create the opposite effect. Here’s a simple follow-up email script that will help increase your ability to engage a hiring manager:
“Hi [First Name] –
How are you? My name is [Full Name] and I’m following up regarding the video position I applied for last week. I understand you have a lot going on, but I wanted to say hello and send you another example of my video work for your consideration.
Here you go: [insert link]
Let me know what you think. If you’d like to speak with any references, let me know and I can send any email introductions. I appreciate your time!”
The above approach does not apply to every situation, but in general is a solid starting email template for following up with a manager. Remind them of your name, that you applied, and send them something referenceable like a new video link or a particular project you’ve done.
Between knowing your audience, investing in yourself, building your brand, and mastering the follow-up, you’ll be in a great position to land a full-time job. Stay engaged throughout your studies at NYFA, and network with fellow graduates. Whatever happens, never give up, as there is incredible opportunity in the corporate video industry.
Article by Mike Clum.
Mike Clum is the founder of Clum Creative, a corporate video production company that employs 10 full-time video production professionals.
With a new semester beginning, students at NYFA campuses are starting their first introduction to Avid’s Media Composer system. Hard drives are being formatted, project directories are being created, and folks everywhere are wondering to themselves “What is YCbCr anyway?”
As Post Production instructors, we often get the asked how Media Composer became the software of choice at the New York Film Academy. I can only assume that question is also asked at the many film schools where Media Composer is the required software.
This uniform approach to editing software comes from three basic facts about Media Composer that have been consistent since the 1990’s and look to continue to be true for at least the next five to ten years.
1. Avid Media Composer is the Industry Standard Editing Software.
All of the films nominated the Academy Award for Best Picture in 2018, as well as all the films nominated for Best Editing for 2018, were edited using Avid Media Composer.
If you’re going to be working in feature films or episodic television, Media Composer is simply the standard for editing software. Post facilities are set up to use Media Composer and that is the expected workflow.
2. Proficiency in Avid Media Composer Translates to Proficiency in Other Editing Platforms
Students sometimes find the first few sessions with media composer a bit challenging, as the interface does very little to inform you what everything is and what it does. This is a legacy of the software’s creation by engineers for technically-inclined individuals.
The thing to remember, however, is that all the other Non-Linear Editing software on the market is at least in some part inspired by or reacting to Media Composer. That means the general workflow of every platform is the same. Media gets into the software. A window allows the editor to view and listen to the media. The editor chooses the media to include in the show and places it in a timeline, which can be viewed in another window. This is the same in every platform!
Once an editor becomes comfortable with this process in Avid Media Composer, moving to other platforms becomes easier, as the switch is simply a matter of finding the same tools in the new software, as well as understanding which tools the new platform has automated or eliminated.
3. Avid Editors Earn More Than Editors On Other Platforms
Of course, success as an editor is first and foremost a result of talent, skill, and experience — whatever the platform. Nevertheless, the data shows that there is a positive difference in income for Avid editors. For students hoping to move into editing, or at least have a gig that can pay well between other projects, Media Composer is the clear choice. According to Payscale.com, the median nationwide salary for an editor with Avid skills is over $50,000. For an editor with Premiere skills, $37,475. In Payscale’s survey, Premiere editors topped out at $53,727, top Avid editors made $105,126!
According to Glassdoor.com, Avid Editors in major markets, depending on experience, can expect even higher salaries, getting to over $135,000 annually. The same site currently lists Premiere Editor positions for $40,000 to $51,000.
For gigs and on an hourly basis, Avid Editors expect between $45 and $75 an hour. Final Cut Pro Editors fare even worse — Glassdoor currently lists a Final Cut Pro Editing position for $20-$22 an hour.
As we saw above, once an editor learns Avid, it’s relatively easy to shift to a new platform. So not only does an editor have an economic advantage by knowing Avid, in the absence of Avid jobs, it’s easy to shift to another software, even if it means a lower rate for a while.
So with those three basic facts in mind, Avid Media Composer has been the clear choice for editing software. Avid has also sweetened the deal a bit for students and New York Film Academy in particular. First, Media Composer is available to students for about $10 a month, which is an enormous discount off the retail price. Second, Avid has partnered with NYFA to make us an Avid Learning Partner, which allows us to offer our students the possibility of earning Avid User Certification (if they successfully pass the exam).
With those things together, our goal continues to be giving students a thorough training in Post Production, on industry standard software, with a competitive advantage when entering the marketplace. And maybe even a passing knowledge of YCbCr.
As a director, you may have trouble putting your baby in another’s hands. Perhaps you’ve been thinking about your project for years. But working with an editor will be a vital part of being a professional filmmaker, and learning how an editor works can help your film be its best. Here we offer six tips for establishing a relationship with the person who holds the keys to turning your countless hours of hard-earned footage into a film.
Choose your editor wisely.
You will likely be spending a lot of time with your editor, and there may be tense moments of disagreement, so be sure you choose one you like! It’s important that you get along as well as respect their work. As quoted in this MovieMaker article, Michelle Morgan (L.A. Times) gives this important bit of wisdom: “You should never hire an editor that you don’t want to sit and have a beer with.”
Let your editor do her job.
Perhaps the biggest mistake a director can make is to micromanage the editing process. Besides the fact that you’ll be stepping on the toes of your editor, who is an artist in her own right, you’ll be less likely to allow for the objectivity of a person who has come to the project relatively late, and who can look at it with fresh eyes.
Learn how to edit.
This may sound contradictory to the above, but learning what’s possible in the editing process can help you avoid missteps. “I love working with directors who have an understanding of editing,” editor Joi McMillon told MovieMaker, “because I feel like a lot of times when they ask me to do something, and I say, ‘I would love to do that but you don’t necessarily have the material to make that happen,’ they understand.”
Give your editor a room of her own.
Having a quiet room of one’s own is crucial to the creative process, and this is particularly true for your editor. Perhaps this is your first film and super low budget, but packing your editor into a space with lots of distractions is going to hinder her work.
Remember the editor is there to serve the story too.
If you find yourself constantly doubting your editor and question her decisions, it may help to remember that she is also there to serve the story. You did not bring her on board to be an automaton, but as a skilled artist who can serve your story best if she is allowed to work with some degree of freedom.
Give postproduction room to breathe.
Rushing the postproduction process will likely cause thoughtless decisions to impact your film. As The 6 Stages of Editing as a Film Director hints, “Never be afraid to let the first cut ‘rest’ for a few days so everyone involved can see it with fresh eyes.”
Filmmaking is a stressful, deadline-driven business, but you will do your film a disservice if you do not allow a little breathing room, so that you and your editor are not forced to make snap decisions that you’ll regret when you see the finished product on a big screen, with an audience to witness!
While the Oscars are still a few weeks away, the 71st British Academy Film Awards are finally upon us. The ceremony will be hosted by Absolutely Fabulous star Joanna Lumley on February 18, at London’s famed Royal Albert Hall.
The BAFTAs are one of the major award shows of the season. Because so many actresses, actors, and filmmakers come from the United Kingdom, the nominations and winners often overlap with many of the Golden Globe and Oscar categories. However, because the Academy is made up of different voters, sometimes the results can be wildly different.
Here then are the nominees for some of the major categories, along with our best guesses at who will be taking home the BAFTA award bronze mask statue this weekend — though like always, anything can happen.
Annett Bening – Film Stars Don’t Die in Liverpool
Frances McDormand – Three Billboards Outside Ebbing, Missouri
Margot Robbie – I, Tonya
Sally Hawkins – The Shape of Water Our Predicted WINNER: Saoirse Ronan – Lady Bird
While Margot Robbie is considered the favorite for the Oscar in this category due to her stellar performance in the wildly enjoyable I, Tonya — the story of Tonya Harding and Nancy Kerrigan isn’t as much of a cultural milestone outside of the United States. This may give the edge to Irish actress Saoirse Ronan, star of Lady Bird, a film with near perfect critical acclaim.
Daniel Day-Lewis – Phantom Thread
Daniel Kayluuya – Get Out
Jamie Bell – Film Stars Don’t Die in Liverpool
Timothee Chalamet – Call Me by Your Name Our Predicted WINNER: Gary Oldman – Darkest Hour
It’s hard to bet against Daniel Day-Lewis, especially in a thoroughly British role that may also be his last. But Winston Churchill is about as legendary as you can get in Great Britain, and Oldman’s performance as the Prime Minister in his finest moments has already won several awards.
Allison Janney – I, Tonya
Kristin Scott Thomas – Darkest Hour
Laurie Metcalfe – Lady Bird
Octavia Spencer – The Shape of Water Our Predicted WINNER: Lesley Manville – Phantom Thread
While Day-Lewis may not win, his co-star Lesley Manville certainly has a good shot just for being able to go head-to-head with him in several scenes, matching his intensity and emotional subtlety every time.
Lesley Manville in Phantom Thread
Christopher Plummer – All the Money in the World
Hugh Grant – Paddington 2
Willem Dafoe – The Florida Project
Woody Harrelson – Three Billboards Outside Ebbing, Missouri Our Predicted WINNER: Sam Rockwell – Three Billboards Outside Ebbing, Missouri
There’s a lot of momentum behind Sam Rockwell this season for his complex performance as a bigoted cop in Three Billboards Outside Ebbing, Missouri. That momentum might be too much for any of the other very talented actors in this category, including co-star Woody Harrelson.
EE Rising Star Award
Timothee Chalamet Our Predicted WINNER: Tessa Thompson
Daniel Kaluuya made a huge splash with his haunting starring role in Get Out, but we’ve got to give the edge to Tessa Thompson, the talented American actress who is quickly becoming an A-list movie star thanks to her scene-stealing performance in Thor: Ragnarok.
Baby Driver – Jonathan Amos, Paul Machliss
Blade Runner 2049 – Joe Walker
The Shape Of Water – Sidney Wolinsky
Three Billboards Outside Ebbing, Missouri – Jon Gregory Our Predicted WINNER: Dunkirk – Lee Smith
The editing in all of this year’s nominees was impressive, but Dunkirk’s style was a crucial part of the narrative — telling the evacuation of Dunkirk in three distinct timelines cut back-and-forth. The epic World War II film will probably come away with at least one award this weekend, and odds are it’ll be this one.
Special Visual Effects
Blade Runner 2049
Star Wars: The Last Jedi
War For The Planet Of The Apes Our Predicted WINNER: The Shape Of Water
The Shape of Water is essentially a classic romance tale, except one of the romantic leads is a computer generated seven-foot fish creature. By making the character not only believable but emotionally relatable, the special effects team for The Shape of Water more than proved they’re worthy of this year’s award.
Blade Runner 2049 – Roger Deakins
Darkest Hour – Bruno Delbonnel
Dunkirk – Hoyte van Hoytema
Three Billboards Outside Ebbing, Missouri – Ben Davis Our Predicted WINNER: The Shape Of Water – Dan Laustsen
Blade Runner 2049 is a dark horse in both the Special Effects and Cinematography categories for its fully realized portrayal of a near-future America, but The Shape of Water will probably come ahead in both. The film is a visual marvel in multiple ways, and slides between multiple styles and genres with ease.
Armando Iannucci, Ian Martin & David Schneider – The Death Of Stalin
Matt Greenhalgh – Film Stars Don’t Die In Liverpool
Aaron Sorkin – Molly’s Game
Simon Farnaby & Paul King – Paddington 2 Our Predicted WINNER: James Ivory – Call Me By Your Name
Paddington 2 is a smash success and both Aaron Sorkin and Armando Iannucci are screenwriting legends, but Call Me By Your Name manages to adapt the 2007 novel of the same name in a way that preserves all its raw emotion that audiences can’t help but be affected by.
Jordan Peele – Get Out
Steven Rogers – I, Tonya
Guillermo del Toro – The Shape Of Water
Martin McDonagh – Three Billboards Outside Ebbing, Missouri Our Predicted WINNER: Greta Gerwig – Lady Bird
Gerwig is making history as only the fifth woman nominated for a Best Director Oscar, and her film Lady Bird is easily considered one of the best of the year. It’s had a tougher time at the BAFTAs, so if the overall film gets recognized it’ll have to be here for its remarkable screenplay.
My Life As A Courgette Our Predicted WINNER: Coco
All three films are visual works of art, but it’s hard to bet against Pixar and their soulful, supernatural masterpiece about a 12-year-old boy trapped in the land of the dead.
City Of Ghosts
I Am Not Your Negro
An Inconvenient Sequel Our Predicted WINNER: Jane
Primatologist and anthropologist Jane Goodall is a hero and legend to naturists and to her fellow Britons alike. Jane, the 2017 documentary about Goodall, has already picked up several festival and critics awards and will probably get the BAFTA as well.
Outstanding British Film
Death Of Stalin
God’s Own Country
Three Billboards Outside Ebbing, Missouri Our Predicted WINNER: Paddington 2
There might not be anything more loved and more British than Paddington 2, a film with a rare 100% fresh score on Rotten Tomatoes. While all of the other nominees could win as well, especially Irish playwright Martin McDonagh’s Three Billboards or the Winston Churchill drama Darkest Hour, the world really needed an adorable teddy bear in a raincoat —again— and Paddington 2 delivered.
Denis Villeneuve – Blade Runner 2049
Luca Guadagnino – Call Me By Your Name
Christopher Nolan – Dunkirk
Martin McDonagh – Three Billboards Outside Ebbing, Missouri Our Predicted WINNER: Guillermo del Toro – The Shape Of Water
The Shape of Water leads the BAFTA nominations with twelve total — and it takes a masterful director to bring all of these nominated elements together into a fantastical tour-de-force. Guillermo del Toro already picked up a Golden Globe for his efforts, and while his competition is stiff, he’ll most likely pick up a BAFTA as well — even if the film falls short in other categories.
Call Me By Your Name
Three Billboards Outside Ebbing, Missouri Our Predicted WINNER: The Shape of Water
It cannot be overstated just how important the Second World War is to modern Britain, and both films in this category dealing with the subject —Dunkirk and Darkest Hour — do so in masterful ways. For different reasons, Call Me By Your Name and Three Billboards have connected with and sparked conversation for their audiences. But The Shape of Water has a slight advantage over its competition with its overwhelming amount of nominations this year, as well as its perfectly executed fairy tale with just enough of a twist to make it unique. It doesn’t hurt that avid movie buff Guillermo del Toro also managed to make the film a love letter to cinema. Look for this film to take home the biggest BAFTA of them all.
There’s two types of people that watch the Super Bowl—those who want to watch football, and those who want to watch the commercials. Either way, that’s a lot of people—the NFL’s championship game is typically highest-rated event of the year, and 19 of the top 20 most watched TV broadcasts of all time are all Super Bowls (the M*A*S*H finale being the only exception at #9.)
It’s hard to stand out from the crowd of countless ads that have aired in the previous 51 games, though dozens have managed to become iconic—including the dancing Pepsi bears, the Budweiser frogs, and the screaming squirrel.
But only a few commercials have actually changed the game when it comes to advertising or filmmaking, introducing new concepts and employing out-of-the-box techniques. By doing something unique and influencing future spots for years to come, these game-changing ads are lessons in themselves.
Here’s five such Super Bowl ads, and what you can learn from them:
1. Apple’s “1984”
“1984” is possibly the most famous commercial of all time, Super Bowl or not. Released the same year as both the Summer Olympics and the 1984 cinematic adaptation of George Orwell’s dystopian novel “1984,” it was a relevant short film that audiences easily identified with, and introduced Apple’s Macintosh desktop PC, which would shortly go on to revolutionize the home computer lifestyle.
The commercial, while signifying major change, was also a short film — a dark, moody, science fiction epic directed by the perfect person for the job, Ridley Scott. Scott was fresh off his own dark, moody, science fiction epics “Alien” and “Blade Runner.”
To this day, the “1984” commercial is a testament to spectacle — influencing countless advertisements that went very, very big to make themselves heard.
2. GoDaddy’s Teaser Ads
GoDaddy, the company that web hosts and sells and registers domains, doesn’t typically offer highbrow advertisements; indeed, they’ve gotten a lot of flack for tasteless, sexist commercials on more than one occasion. Several of these have been rejected for the Super Bowl, so GoDaddy’s marketers came up with an innovative solution — using their 30 seconds of Super Bowl time to advertise their full-length, real commercials online.
By playing teasers of their actual ads, GoDaddy made a name for itself purely on buzz, while also incorporating social media into advertising well before most of the industry had caught on to the Internet’s potential in such regards. While their actual content was nothing worthy of emulating, this unique innovation has led to an entire industry of “commercials for the commercials.”
3. Coca-Cola’s “Mean Joe Greene”
One of the earliest iconic Super Bowl ads came in 1979, though it had already premiered a few months earlier before making a splash during the big game. This Coca-Cola ad featured NFL star “Mean” Joe Greene chugging a bottle of Coke in the halls of a football stadium before tossing his towel to a 9-year old fan.
The heartwarming moment was a perfect storm of Americana, celebrity, and — of course — football. By using a celebrity most of the television audience already idolized and combining it with a cute kid and some good ol’ fashioned sentimentality, the advertisement formed the basis for countless imitators, including other Coke ads.
If a commercial can give you a warm, fuzzy feeling, the “Mean Joe Greene” ad argues, then maybe so can the product it’s advertising?
“Mean” Joe Greene
4. Nike’s “Hare Jordan”
Michael Jordan was as famous for his TV commercials as he was for his basketball skills, but the “Hare Jordan” spots that advertised his Nike-brand Air Jordan sneakers took marketing to a whole other level. By appearing on screen with an animated Bugs Bunny in modern-day “Looney Tunes”-style shorts, Jordan changed yet another game.
Cutting edge special effects and combining live action with animation was typically only seen in the movies (and in the latter case, only very rarely.) By putting money and unique visuals into their advertisements, Nike proved the investment could be worth it. The ad first hit the Super Bowl in 1992, when computer-generated effects were just hitting the mainstream but were still a rarer, more expensive option than traditional hand-drawn animation.
The ad ended up being a harbinger of the special effects-heavy commercials that would follow in the next two decades as CGI became cheaper and easier to implement. A Super Bowl doesn’t go by these days without several CGI-assisted commercials, but Nike’s hand-drawn/live action combo “Hare Jordan” can be considered the grandfather of them all (and the predecessor to Jordan and Bugs Bunny’s feature-length collaboration, “Space Jam.”)
Michael Jordan & Bugs Bunny
5. Doritos’s “Crash the Super Bowl”
For 10 years, the Doritos approach to their Super Bowl ads was to hold a “Crash the Super Bowl” contest, where anyone could film and submit their own Doritos commercials. The winner of the contest would have their amateur project aired for TV’s biggest audience.
The ads were highly successful. By opening up their commercial pitches to millions of amateur filmmakers, Doritos also had way more choices to choose from than any advertising firm could offer. And audiences could connect to the DIY-style low-budget ads — it was a democratic solution that showed that anyone could potentially be seen or heard.
Aspiring filmmakers, advertisers, and just funny people who liked Doritos instantly had a shot at the big time. In the age of YouTube and Instagram stories, Doritos’s “Crash the Super Bowl” campaign couldn’t be a more relevant, decentralized way of telling stories — even if those stories were selling Nacho-flavored tortilla chips.
Doritos “Crash the Super Bowl”
Interested in learning the skills to make your own Super Bowl commercial one day? Check out NYFA’s filmmaking program here.
An image system is an image or a motif that is repeated during a film. The audience is watching it but they’re not aware of it. The image system is there, but the director hides it enough so that the audience is not really aware of what they’re looking at, unless somebody points it out.
But wait a minute … if the audience is not aware of an image system, then what difference does it make?
Aha! Great question. Well, just because an audience is not aware of an image system doesn’t mean it doesn’t affect them.
Images have the power to bypass the part of the brain that does the judging and get straight to the part that feels. This is one of the things film does very well, and an image system is one of the way in which it does it — a highly effective way. We hide the images in plain sight, so that the brain can’t analyze them and catalogue them. In that way, they affect you without filters, raw.
The image system usually reinforces a thematic concern of the film by repeating an image that has connotation for the story. Let me explain: The film “Casablanca,” for example, has an image system of prisons.
There’s an airport tower light in Casablanca that rotates like a prison guard tower light, as if it was searching for somebody. This reinforces the idea that the residents of Casablanca are prisoners in their own country.
The characters are often seen through bars, or through the shadows of bars. There are even scenes in which characters are wearing stripes.
This is all part of the design of the film, and as you watch it, you don’t really notice it. You can watch the entire film and never become aware of the image systems. (Now that I’ve pointed them out, next time you see the film, you’ll notice for sure!)
Another one of my favorite image system examples is “Michael Clayton.” In “Michael Clayton,” written and directed by Tony Gilroy, the color red represents the truth. (At least that’s what I think. I’ll have to ask Tony one of these days.) And as the tagline of the film suggests, in this story, the truth can be adjusted.
There’s a book in the film that plays an important part in the story. This is a book that the son of the protagonist is reading, that he wants his dad to read. The book has a red cover.
There’s a scene in which Walter, one of the main characters of the film, is talking to the woman he’s in love with on the phone. He’s wearing a red robe. She talking on a red phone. She’s talking from a room that has red wallpaper.
Right before the scene starts the director shows you an image of a farm in the winter. Most of the frame is white with snow, except for a big red barn.
Michael, the protagonist, finds a major clue to the murder of his friend, in a document his friend had photocopied and bound. The binding of the document is red.
Inside of Walter’s fridge there’s nothing more than a bottle of champagne and some containers of red jello. The inside of the van that takes away the equipment from a failed restaurant venture Michael is trying to auction off, is red.
Over and over, the color plays an important part of the story. Mr. Gilroy masterfully inserts the image system into the fabric of the film and you’re never really aware he’s doing it.
Here’s another instance, and this might be stretching it a bit, but I’m going to go for it anyway: the protagonist’s son, the only thing true and pure in his life, is a read head.
When you’re watching the film, you don’t notice these things unless you’re looking for them, and even then, they can be so subtle it can still be hard to identify them. I sometimes play a game with my students. I tell them there’s an image system in the film. I explain to them what an image system is, but I don’t tell them what it is, and 90 percent of students can’t figure it out, even though they’re looking for it.
Once I point it out, they can see it no problem.
This is because the image system works best when you’re not aware of it, when your brain can’t edit it and interpret it. It affects you in a much more powerful way. Once I point it out then it loses most of its power: Now you can identify it as a device. (My apologies to Mr. Gilroy for spoiling the fun. His film is superb and I’m sure you’ll enjoy it, spoilers or not.)
It is the mark of the amateur filmmaker to show you the metaphor up front, to make it visible. To say, “Look, this means something!”
The pro puts the metaphor somewhere in the back, to enhance the story, but never leads with it. The story always comes first. Remember that. Story, story, story.
Still, that doesn’t mean you can have some fun with the other stuff as well.
NOTE: All production stills are the property of Warner Brothers and used here for editorial purposes only.
The above question is the first thing I ask my director. You, the director, answering it ensures that you’ll get the most out of me – your cinematographer or DP (director of photography).
Before you meet with your cinematographer, you should have a good grasp of what the film is about and the story you want to tell. What do you want your documentary to look like? Start with visual references (documentaries, narrative films, still photos, paintings, etc.) ready to show and discuss. After reading the script or treatment, it’s the first thing a cinematographer will want to talk about.
As a visual artist, my job is to translate words and concepts into images. Cinematographers bring loads of ideas to the table. Once I know what a film is about, I shift into visual hyper-drive.
In the meetings — there will be more than one — you’ll want to discuss the tone of the movie: Should it be pretty or gritty? Formally composed or “fly-on-the-wall?” Some handheld work perhaps? Why? Will the subject matter benefit from cool, somber tones, or warm, inviting colors?
Once you’ve discussed tone, your documentary film is well on its way to visual coherence. Some directors just like to chat and pull up images to discuss. Others spend a considerable amount of time preparing a lookbook. Either is okay. It’s whatever works for you.
Some questions to answer for yourself and communicate to the DP:
What lenses will best depict the characters?
Is the style up close and personal or are we taking a long view?
Will the interviews take place in a home, a workplace, or some neutral ground?
Are you thinking formal compositions, or something more edgy?
If there are re-creations, will they be stylized or realistic?
Finally, and not least important, you’ll want to discuss visual metaphors and transitions that serve to link the sequences.
But what about “shooting from the hip,” some will ask? Let me share an experience I had in the field.
A while back, I was starting a documentary television series that, in addition to archival footage, involved interviews, re-creations, and establishing shots. In pre-production, we spent some time discussing the re-creations, but the director and producer weren’t ready to discuss overall tone. I knew it would come back to haunt us.
On day one, our first interviewee waited patiently while we went back and forth about the location, then the background, then the lighting. It was decided the lighting should be soft with strong contrast. It became the interview tone for the show. We met later to clarify things going forward and avoid further embarrassment of the interviewees watching a confused approach. There were new challenges for sure, but the solutions were more intuitive for me because the tone and style were set.
The DP is the director’s confidante, the “ace-in-the-hole,” the side-kick to the superhero. But most importantly, he/she is the director’s collaborator, who wants to help make the best documentary film possible. To do that, communication is key.
Ready to learn more about documentary filmmaking? Check out the New York Film Academy’s Documentary School.
Written by Carl Bartels. Bartels is a director and cinematographer whose credits include “Taken,” “The Fantastic Four,” and “Greedy Lying Bastards.”
Anyone with dreams of becoming a successful filmmaker has probably seen a good number of movies in their lifetime — in fact, for many of us, watching movies inspired our own desire to make them.
If you’re a movie buff who wants to take their cinephilia to the next level, try these useful exercises to help you improve your knowledge about filmmaking and pick up new skills and inspiration — all while watching films!
Study the filmmaker’s use of their signature trademarks.
Many filmmakers have their own distinct patterns that can be seen across their works. This can include anything from specific types of shot to a focus on certain body parts.
For example, if you’re watching a Michael Bay movie then you can expect — you guessed it — explosions and fast action scenes.
From Hitchcock’s voyeurism effect and Tim Burton’s dark color schemes to Spielberg’s iconic extreme close-ups, the best filmmakers have trademark methods we’ve come to know and love. Watching their masterpieces to study why they rely on the same techniques is a great way to start developing your own style.
Do a shot breakdown of an important scene.
If there’s one exercise that every ambitious filmmaker has to do at least once in their life, it’s the shot breakdown.
Although it’s a long and arduous process, it’s one of the most effective ways of mastering the complex language of film.
More importantly, you’ll gain a stronger understanding of editing when you consciously watch with the question in mind of why filmmakers and editors chose to cut where they did. A shot breakdown is also great way to study and learn the basic shots and angles in the industry and their best uses.
Focus on camera movement.
The director’s role is to position the camera where they think it will better capture their vision on film. Pay attention to where the camera is and the distance between the camera and subjects. Why did the filmmaker go from a very wide shot to a close zoom for a specific moment? Asking and answering these questions as you watch a film will help you make your own decisions when it’s time to choose how your camera will tell your stories.
Pay attention to new things.
The power movies have to enchant us is all due to the numerous elements filmmakers have at their disposal. Of course, directors want all these parts and pieces to blend together so well that audiences are too busy being captivated by the story to notice how or why the movie is keeping their attention so firmly. But as someone who hopes to improve their own craft while watching films, you should be able to shift your focus to notice and study new elements of the films you watch.
How are they using sound to sculpt a mood? What is going on with the lighting? Shadow? Texture? Are there subtle changes in grade/coloring? Does a certain color continue popping up, and does it have any symbolic meaning? What role does the landscape, city, or setting play? Camera angle? The list goes on and on. Challenge yourself to notice and question new elements as you watch film to try to understand the choices the filmmakers made behind the scenes.
Everything audiences see characters do on screen — and includes background extras — plays a part in telling the story of a film. That is why a director’s style with actors plays such an important role in guiding the story.
Who can forget the way Joker laughs in “The Dark Knight”? Or the way Frodo looks at Sam when refusing to destroy the ring at the end of “The Return of the King”? These moments came out of a collaboration between the director and the actors. As you watch, ask yourself how you would direct your actors to reach the performance you envision.
Watch a new movie thrice.
When a good movie comes out that you want to learn from, watch it the first time purely as a cinephile. Throw all your knowledge and vocabulary out the window so you can simply be entertained by the film’s story and mood.
During the second viewing you can focus on the things we covered above to sharpen your understanding of excellent filmmaking.
The third time you sit to watch the film is to catch things you didn’t before, such as foreshadowing, what background characters are doing, and how sets are arranged.
If there’s one thing every aspiring filmmaker should consider if they want to achieve success, it’s learning to take chances and be persistent. Not giving up on risky creative ideas is what separates the good films and their makers from the great ones.
Right now, people can’t stop talking about the latest Star Wars film to release — a franchise that wouldn’t exist if the young George Lucas hadn’t gambled his career at the time to see his vision come to life.
Such is the essence of the long take, a technique that offers great benefit to those willing to put in the effort and take a chance.
Risk = Reward
When you consider that today’s movies are made up of several thousand editing cuts, putting together typical shots comes with enough challenge. But while a typical final cut rarely exceeds three seconds per shot, a true long take can last several minutes — or even last for an entire film, as in “Russian Ark” (2002).
These tracking takes involve complicated camera movement, countless hours of rehearsing, and enormous amounts of patience, as a single mistake forces the team to prepare and shoot the scene all over again.
Of course, long takes almost always stand out from the rest of the film when done right. Whether it’s an elaborate action sequence or an establishing shot, viewers love watching a scene unfold without any visual interruptions. This is why many directors pay close attention to long shots, even if it might cost them valuable time and resources.
The Many Uses of a Long Take
There are many ways this powerful technique can be used in filmmaking
A common one is for an establishing shot that introduces the audience to a new scene or location. Since there aren’t any cuts, a long take smoothly draws us into the space via continuous look at the setting and moving parts. For example, the first shot in 2015’s “Spectre” lasts a breathless four minutes as we follow a masked man moving through a Dios de Los Muertos party and up onto a rooftop before revealing the identity of the man we’ve followed.
Long takes are also a fantastic tool for when a director wants to instill suspense into a scene. The best example is also one of the earliest uses, in Orson Welles’ “Touch of Evil,” as we begin by watching a man place a timebomb in the trunk of a car that then drives through busy city streets. The long shot allows tension to simmer as the audience waits to see when and where the clock will run out.
Many action directors strive to create intense scenes through the use of complex choreography that goes uninterrupted. If you’ve seen 1992’s “Hard Boiled” then you no doubt remember the incredible shootout scene as two men blast away several mobsters while moving down corridors, using an elevator, and tearing the place apart.
These are only a handful of the various uses of the long take.
Recipe for your Long Take
If you’re a fan of long takes and hope to utilize one in a project one day, we applaud you. The following are a few questions to ask yourself before jumping in:
Do You Need A Long Take?
Although an exciting challenge, the long take shouldn’t be used just for its own sake. In other words, take time to evaluate your planned film and decide where, if at all, a long take would be the optimal choice. It’s better you realize early that a long take won’t actually make the scene more impactful.
Are Your Actors Ready?
There’s more pressure on actors when one mistake can lead to hitting the reset button on a scene lasting several minutes and you may need extra preparation and rehearsal. You should make sure you have enough time available to budget in everyone’s schedules for rehearsals prior to shooting.
Do You Have The Equipment?
Unless the action will be circling the camera like in 1992’s “The Player,” you’ll need a budget or access to the essential equipment that will enable the camera movements to allow for a long take. You’ll also need audio equipment that can pick up sounds throughout the take as well as the ability to light the entire thing so it looks good. NYFA students have access to one of the largest equipment libraries in the world, so your time spent training here may provide the perfect opportunity to create the long take you envision.
Can Your Crew Handle It?
Composing long takes requires extra effort from everyone involved, and that is doubly true for your crew members who are handling the camera equipment. If they’re up to the task, make sure you plan for breaks between long takes so exhaustion and stress doesn’t play a role in ruining a long take and leaving your team upset.
With 2.07 billion active users on Facebook, 330 million on Twitter, and 467 million on LinkedIn, many aspiring and established actors are promoting their work on social media sites.
If you’re hoping to utilize your social media accounts to make new connections and build a fanbase as a professional actor, you’ll have to engage with people on one or more social media site.
With that said, many of us are warned about the potential pitfalls of social media As an aspiring actor, you’ll want to be on top of your game when promoting yourself on social media because each decision you make can impact your acting career significantly.
Want to be ahead of the game? Follow these seven tips and tricks to help create a lasting social media presence.
1) Start Small
There are many different social media platforms, but that doesn’t mean you need to have a presence on all of them. Start with one or two you are familiar with and build your presence on those accounts.
For example, start off by creating your Facebook fan page or Twitter handle. Take the time to learn tricks and techniques that will help you grow a following on those sites before adding another.
2) Stay Away From Controversy
Don’t post anything lewd, crude, or otherwise inappropriate. You are trying to be marketable and professional. Causing controversy results in neither of those things.
Stick by this golden rule: if you wouldn’t want your grandparents to see it, you probably shouldn’t post it. If you’re not sure about a post, get a few opinions from friends and colleagues
Remember to carefully proofread your posts and have another person take a glance as well.
4) Mix It Up
Don’t just post all text posts or constantly show off videos. Give your audience variety with text, picture, and video posts. All fans like something different — some may enjoy videos, some pictures, and some may like a little bit of everything.
Make sure you take the time to create fun and engaging posts of all types for the best results.
5)Make Your Posts Meaningful
Don’t post something just to post!
First, consider how meaningful your post is to your “brand.” Does it benefit you or your target audience? Does it contribute something unique and essential to your brand? If not, then don’t post something as filler.
6) Don’t Leave People in the Dark!
While you shouldn’t post something for the sake of posting something, you also don’t want to abandon your social media presence for weeks or months at a time.
Make a regular schedule to commit yourself to and make sure your followers are aware of when new posts will appear.
7) It’s Not All About You
Believe it or not, it’s actually helpful to not talk about yourself all of the time. Sure, you need to be comfortable with promoting yourself, but you also don’t want to come off as egotistical. People enjoy seeing actors who are compassionate , hardworking, and human.
Brag about your latest role, but also praise fellow actors and productions you recently enjoyed.
Looking for a more permanent boost to your acting portfolio? Browse our acting program and other areas of study.
Today’s 21st century documentary filmmaker has more tools than ever available to them. The cameras are smaller and offer higher resolution. The audio equipment is smaller and hears better than ever. Editing software is intuitive and easy to learn and use. Those are the sort of broad stroke items which are essential to successful documentary film shooting.
Documentary film crews are significantly smaller than a narrative feature crew. This means everybody on a doc crew should know how to operate all the gear, and be able to take on any job in a pinch.
This article is not about any of that stuff. Instead, it’s about the smaller things you will need along your journey to becoming a documentary filmmaker.
Here are 10 absolute must-haves on any shoot, the base minimum for professional-level work.
Flashlight – You never know when you will be in low light conditions or the dark, wrapping after a shoot, prepping before a shoot, lost a nut, somebody else lost their phone … you get the idea. The point is that a flashlight is an essential tool for every filmmaker.
Hat – When you are outside shooting in the sun a hat is another piece of essential equipment, and it can help in a light rain too. It keeps you cooler and keeps the sun out of your eyes. I recommend a full brimmed hat, rather than a baseball cap, to protect the back of your neck. Keep $20 hidden in the crown for emergencies.
Belt – I like to wear a belt so that my tool pouch is always where I expect it to be. I can clip various items to my belt (see glove clip) including my flashlight. It provides easy access to immediate use items, and allows hands free carrying, and frees up your pockets for items best kept secure. Holds up my pants too.
Sturdy Shoes – these are one of the best investments you can make. On the set you will be on your feet for long periods. Having good shoes will save your feet, make you more comfortable, and protect you from injury. A foot injury can keep you off the set for weeks, if not months.
Gloves – Good leather work gloves are an inexpensive insurance policy against hand injuries and burns.
Glove Clip – this holds your gloves on your belt for immediate and easy access.
Pouch – I would say that a First AC pouch is best. If you have so much stuff that a First AC pouch is too small you have too much stuff to carry.
Pen – see below.
Paper – A pocket-size notebook will allow you to take notes and record details. Yes, this is an old school, analog way of making notes, but phone batteries run out and writing things down imprints them into your memory. Think of it as a way to cross-check the work. Documentary filmmaking is, by its nature, an exploration — with plenty of room for extemporaneous events. Record new questions and ideas as they come up to help you make your documentary the best it can be.
An iron-clad plan and the ability to adapt it to changing circumstances – One of the most important things you can bring to your documentary shoot is an open mind and insatiable curiosity about your subjects, and finding the truth of the story. You should have a plan (and a point-of-view, of course). You should know about how long you expect to spend interviewing that person, or shooting that activity. Your research will have given you a strong foundation of what to expect and where your documentary is going. But don’t be so rigid in your preconceived agenda that you aren’t open to unexpected new information, or serendipitous occurrence in the field. It is better to have the footage and not need it, than to turn away and wish you had it later in the editing room.
Whether you are putting together a web series to showcase your comedic talents or nurture dreams of being the next beauty, gamer, or film vlogger superstar, having filmmaking skills will help your YouTube channel achieve a professional look. Camera skills, the ability to work with sound, lighting, and actors, and good editing skills, all lend themselves to creating content that inspires viewers to subscribe instead of moving on to someone else’s offerings.
Starting Strong and Slick
Most viewers determine whether they will watch a YouTube video in the first few seconds, according to WikiHow, so it’s vital that your intro is compelling and professional. Whether you use music, title cards, voiceover, or a teaser, film school gives you the production, design, and editing skills you need to pull a viewer in and keep them from looking for the next big thing.
The delight of YouTube is in its endless choice and variety for the viewer, which is of course the challenge for the content creator. Bad camera work and lighting can give a viewer an excuse to find what they’re looking for elsewhere, so why give them that excuse? Film school teaches you the technical aspects of using your camera and of how to work with lighting, both natural and artificial, so that you can make the most of your budget, as it grows with your channel.
“Bad video is forgivable. Bad audio is not,” declares this No Film School article. But as it goes on to say, recording clean audio is not easy, and fixing it in post-production is also not easy. As with camera work and lighting, you can teach yourself through trial and error, but in film school you will learn from the trial and error of others, and start with a firm footing that can minimize wasted time and disasters.
Directing and Acting
Finding the right actors and directing them to achieve your goals is no easy task. Film school can teach you where to find actors, what to look for in the hundreds of headshots and resumes, how to conduct auditions, and finally how to direct them to help you achieve your goals.
And for actors, having some experience in front of the camera is vital to connecting with your audience, so that they feel that they know you. As we talked about in this article, acting for the camera is very different from acting on stage. There is an intimacy demanded by the camera for film and television that is at least as important for YouTube since so many people watch it on small personal screens.
Connecting with compatible and talented people is no small thing. We can’t say it enough: Filmmaking is a collaborative effort, and the connections you make in film school with both your instructors and your classmates will likely prove invaluable. As your YouTube channel grows, you will be glad you have people to call on to help you produce a steady stream of quality content for your millions of YouTube subscribers! Learn more about filmmaking at the New York Film Academy.