social media strategy

How Facebook Live Will Impact Broadcast Journalism — And How You Can Take Advantage of It

The rise of social media has had a permanent impact on the craft of journalism. More articles are being circulated than ever before, viewer criticism is on the rise, and the danger of “fake news” has made social media both a curse and a blessing for journalists. One of the most recent impacts on journalism is the rise of Facebook Live, a feature of the social media site that allows users to stream a live video to viewers. It is used more and more by journalists, celebrities, and even politicians as a way to connect with their audience in real time. The feature also allows viewers to comment on the video and displays how many people are viewing the video as it happens.

Large TV networks and the news departments at local stations are increasingly using Facebook Live because that’s where the millennial audience is. For freelance and independent journalists, Facebook Live is their “transmitter,” allowing them to compete for viewers without investing millions of dollars on technical infrastructure. Like any skill, successfully covering a “live” event takes practice. Inevitably the first few attempts will be rough. But over time, you can begin developing the necessary abilities. One way to speed up that process is to attend a broadcast journalism school like the New York Film Academy, which specializes in helping students develop their storytelling and journalism skills.

With the popularity of Facebook Live, it is important for broadcast journalists to take advantage of this new technology. The broadcast can become more spontaneous, interactive, and entertaining. Furthermore the Facebook page is likely to have more user traffic at any given time. But it is important to know the best ways to utilize this tool before hitting that “Go Live” button.

How can you use Facebook Live to your advantage? Luckily Facebook has tons of tips on the best way to go live and get those views. We’ve summarized some helpful hints, below:

Before Recording

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Ready, set, LIVE!

According to Facebook, preparing for the live stream is just as important as the live stream itself. Make sure you tell your viewers you are going live beforehand. This gives them time to be ready to view the video and also builds anticipation for the event.

Ensure that you have a strong Wi-Fi connection. You run the risk of losing viewers if your feed goes out or lags during the stream.

Also make sure that your viewers will be able to hear you. Whether you are recording a speech, event, protest, or a simple Q&A at your desk, test the area to make sure there is no sound interference. You can do a test live recording by changing the share options to “Only Me.” This will allow you to use the live feature, but you will be the only one to see it. After recording, check the archived video to listen for any issues like traffic or a noisy AC unit.

During Recording

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Is this thing on?

Decide if you are going to answer questions during the recording. Viewers’ comments will appear next to you on the screen. Encourage people to ask questions and participate in the conversation.

Remember to smile and be relaxed during the recording. Because you are live and could potentially have thousands of eyes on you, it is easy to get stage fright. Acting comfortable and personable during the broadcast is important to make the viewers feel comfortable watching you. If you do suffer from stage fright, look up some relaxation techniques to do before you go live.

After Recording

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You’re done! Now what do you do?

Your video will be archived and posted on your Facebook page with the title that you “were live.” Update the description, thanking everyone for viewing and encourage them to follow you. This way they will be notified the next time you go live. Use this time to answer any questions you didn’t get to (if you are answering questions).

You are also able to check the stats for you video afterwards. Facebook has options for you to view peak live viewers, minutes viewed, 10 second views, and more. Use this data to find out how well you did and what you can do better the next time you go live.

Happy broadcasting! Have you shared any broadcasts via Facebook Live? Let us know in the comments below!

Is Social Media Success the New Way to Get an Acting Gig?

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Actors, like everyone else, have found their lives and careers changed by social media. Few could have predicted the impact social media would have on the world. Whether it’s to stay in touch with friends and family or read up on the latest news, the average person uses one or more social media pages each day. But who could have imagined that social media might influence how you pursue acting jobs?

If you’re reading this, you’re probably an aspiring actor. You’re probably eager to use all the tools available to you in the pursuit of professional work. And you’re probably wondering if the power of social media can help you build recognition or bankability in an industry full of actors and actresses competing for the same roles. The short answer is: it depends.

The role that social media plays in a professional actors career is complex. When used carefully and well, social media can certainly help connect you to your network, to potential audiences, to opportunities. But like every tool in a professional actor’s toolkit, social media comes with no guarantees save one: social media alone will not book you work as an actor. However, used wisely, social media can become a very powerful tool for an actor indeed.

Having A Professional Online Presence Doesn’t Hurt…

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You may have noticed that just about every actor who is serious about their career owns a social media page on the major platforms: Facebook, Twitter, LinkedIn, and Pinterest. Since the internet can be accessed by anyone at any time, having a page where people can see your bio, major credits, and relevant experience, is a must-have. Many casting directors and agents will give young actors in workshops the advice to invest in a high quality website, and to spend time cultivating a real social media presence and following, so that potential collaborators can “get to know you.” It’s an opportunity to create and showcase your personal brand. And it’s important to be mindful about how you do this.

You’ll notice that actors who use social media wisely have more than words on their pages. After all, acting is one of the most visual and physical arts of all! That’s why you’ll also find short videos, photos, and other media that demonstrates an actor’s abilities. Of course, the question still on your mind is if doing all this actually helps develop an acting career in a significant way.

The answer? Perhaps no.

…But It Won’t Get You There Alone.

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The fact is, you shouldn’t expect your acting career to skyrocket just based on our social media presence alone. Sure, there have been instances where a famous YouTube personality was given the chance to act in an actual film, or where an unknown actors personal social media followings helped encourage a casting director to take a risk and give them a chance.

But rarely will a top agent use social media alone to find their next client. A casting director may check out your stuff online, but most likely only after you’ve already won consideration or established a promising connection.

To reiterate, contracts and starring roles are hardly ever cast through communication done via social media. And word to the wise: the last thing you want to do is pester anyone about an acting gig online by sending numerous tweets and emails, especially if they’re someone you’ve never met in person.

Social Media Pages: Still A Must-Have In Our Industry

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Just because social media isn’t necessarily going to lead directly to an acting gig, again, it is an important tool in your toolkit. Social media can have great purpose and effect in the hands of a savvy professional actor. Treat your pages like a resume, tailor your online presence to reflect the type of professional image you’d like to project both to those you know, and those you don’t know. Social media is one of many tools you can use to pursue for a specific role, but again, nothing is ever guaranteed. And it is important to remember that your professional online presence is visible to everyone.

In the end, social media sites are best used to stay in touch with people you’ve worked with. Developing relationships with others, including other actors, can increase your chance of finding out about a new opportunity. Be wise, be genuine, and good luck.

Actors, what are your social media tips for each other? Do you have any success stories about how your social media presence has served your acting pursuits in a positive way? Let us know in the comments below!