The Analysis of a Musical Icon: Why They Continue to Inspire Us

In the performing arts world, musical theatre is timeless and classic. No wonder movie musical icons continue to inspire us! Movie musicals combine acting with singing and dancing to give life to a masterpiece. A good musical icon can withstand the test of time, regardless of the period the musical is encapsulating.

The Analysis of a Musical Icon

The same applies to the stars that play leading roles. Performers like Judy Garland are immortal in our cultural memory’s grand scheme. Plotlines needn’t be complex for a musical to be entertaining or successful. Performers get to show off all aspects of their talent, which makes them so inspiring!

musical icon
Cicely Tyson in “The Wiz”

Musical theatre icons inspire us with their fantastic performances. To become an icon, their musical theatre presence has to be so great it makes a lasting impression. All it takes is one strong performance to elevate to icon status in the public eye. Image via Turner Classic Movies.

How do icons become icons? Examples of Top Performers.

Musicals require multidimensional talent. Acting talent alone does not suffice in musical theatre or musical films. Performers must also be able to sing and dance in order to bring the musical to life. Being talented in one of these fields is enough to wow audiences. Excelling at all of them all at once is absolutely exceptional!

1. Ryan Gosling

However, a role doesn’t need to be outrageous to stand out. For example, Ryan Gosling is also a well-established actor but showed a new side as a jazz pianist in the award-winning La La Land. He also dazzled audiences in his performance as Ken in the Barbie movie, singing the now-famous “I’m Just Ken” song and even releasing a special version for Christmas.

2. Tim Curry

Tim Curry is another established actor who has played a lot of roles, yet most people remember him wearing a garter belt. Thanks to playing the role of Dr. Frank-N-Furter in Rocky Horror Picture Show, the most prominent image of him is a lipstick-toting transvestite from space.

3. Rita Moreno

Rita Moreno, renowned for her role in West Side Story, is one of the very few performers to have won an Emmy, Grammy, Oscar, and Tony Award (EGOT), showcasing her multifaceted talent in the entertainment industry. The 2021 remake of the film featured actress, singer, dancer, and NYFA Musical Theatre alum Ilda Mason.

4. Beanie Feldstein

Beanie Feldstein is an accomplished actress known for her work in musical theatre and film. With her standout performances in productions like Hello, Dolly!, and Lady Bird, Feldstein has showcased her exceptional talent for both acting and singing, earning acclaim for her contributions to the world of musical theatre.

5. Cicely Tyson

Cicely Tyson, an iconic actress, made her mark in films like The Wiz (1978), a modern adaptation of The Wizard of Oz, where she portrayed Glinda the Good Witch. Her powerful performances, commitment to portraying complex and authentic characters, and contributions to breaking racial barriers have left an indelible mark on the landscape of American cinema and theater.

How can you build skills in musical theatre?

If you want to pursue skills in musical theatre and inspire others, a great way to get started is to gain hands-on experience. Performing in stage musicals, enhancing your natural skills and talent, and working with industry professionals can prepare you to fulfill your passion for the craft.

Building skills in musical theatre involves a combination of training, practice, and experience. Here are some effective ways to develop your musical theatre skills:

  1. Take Classes and Workshops: Enroll in formal classes or workshops led by experienced instructors. Look for programs that cover singing, acting, dancing, and overall performance techniques specific to musical theatre.
  2. Practice Regularly: Dedicate consistent time to practice singing, acting, and dancing. Regular practice helps improve technique, builds stamina, and enhances overall performance skills.
  3. Participate in Community Theatre: Join local theatre groups or community productions. Community theatre performance allows you to gain valuable stage experience, network with other theatre enthusiasts, and learn from seasoned actors and directors.
  4. Attend Performances: Watch live musical theatre performances to observe different styles, techniques, and approaches. Analyze and learn from experienced performers, both in professional productions and community theatres.
  5. Study the Craft: Read musical theatre books, articles, and resources to deepen your understanding of the history, styles, and techniques. Familiarize yourself with the works of renowned composers, lyricists, and performers.
  6. Record and Review Performances: Record yourself during rehearsals or performances and review the footage. This allows you to identify areas that need improvement, assess your stage presence, and refine your overall performance.
  7. Seek Feedback: Request constructive feedback from instructors, directors, or peers. Constructive criticism can help you identify areas for improvement and refine your skills.
  8. Stay Versatile: Develop versatility in singing, acting, and dancing. Musical theatre often requires a well-rounded skill set, so be open to exploring different styles and genres within the genre.

Remember that building skills in musical theatre is a continuous process, and each opportunity to perform or learn contributes to your growth as a performer. Stay dedicated, open-minded, and passionate about refining your craft.

Get Experience in Musical Theatre at NYFA

A school like NYFA trains students through exercises and projects. Students can audition for fully-produced movie musicals to showcase their talents and prepare them for the rigors of delivering a stellar performance both on stage and on screen. Learn more at New York Film Academy’s musical theatre school.

Emmanuel Lubezki Brings Audiences to Space in ‘Gravity’

Alfonso Cuarón’s Gravity is one of the rare, lucky movies to have its own distinct look shared with no other film. In 2014, it won the Academy Award for Best Cinematography (among many other awards). One look at the space-set thriller shows that there are several reasons Gravity (and its Cinematographer, Emmanuel Lubezki) won and earned this accolade.

Emmanuel Lubezki Brings Audiences to Space in Gravity

Gravity was shot by Emmanuel Lubezki, a director of photography who has worked with a wide array of varied first-rate directors, including Terence Malick, Tim Burton, Mike Nichols, Michael Mann, the Coen Brothers, and most recently with Alejandro González Iñárritu for the critically acclaimed film Birdman. Lubezki has also worked previously with Cuarón for the compellingly shot Children of Men. Gravity is another example of how well the two filmmakers from Mexico City work together.

With an incredible amount of computer FX shots and faithfully recreating the look of zero-G space, Gravity took over four years to make, a true work of passion and artistry rarely seen in modern-day blockbusters. Emmanuel Lubezki and the cinematography team had to overcome the challenge of making Gravity’s setting—the black void of space—both interesting to look at and overpoweringly empty. Shooting nothing is harder than shooting everything, and for the film to work, it needed to sell that space was indeed an eternal expanse of nothingness.

Fortunately for the filmmakers and the audience, Gravity achieved this in spades and is perhaps the most successful attempt at transporting a mass audience to outer space.

Image via WatchMojo.

Capturing Space in Gravity

One of the clever ways the film faithfully interprets infinite darkness is by using perspective. Most of the action is set in front of the background of all backgrounds—the planet Earth. In Gravity, Earth is a huge contrast to the stark void of space, a gigantic ball of bright colors and life, encompassing the characters and the setpieces in its shadow, sometimes threatening to swallow the frame whole. At the same time, it is just tantalizing out of reach for the stranded astronauts of the narrative, essential to selling the tension and thrills of the movie’s plot.

emmanuel lubezki

Along these lines, Cuarón used his penchant for long takes—including a very long take that opens the film—to capture the environment in a three-dimensional place, giving the audience a firm idea of how all elements in the film physically relate to one another. Typically, long takes are feats of acting and technical prowess, such as Cuarón and Lubezki’s lauded shot in the climax of Children of Men.

Here, with a camera not bound by gravity and a digitally created set somewhat easier to maneuver around, the long take is instead used to guide us through the film’s setting and prepare us for the disorienting action ahead.

Image via Variety Magazine.

Lighting Up the Cosmos

Lighting also proved key to recreating the look of the cosmos. In space, there is no atmosphere or water vapor to reflect and refract light particles. All light from the sun and spacecraft is direct and unfiltered, a unique look rarely as realistically portrayed as in Gravity.

By using 1.8 million individual LED lights, the film made space look more like space, even on a subconscious level the audience may not fully realize, which furthers the immersion into the world of the movie. Most cinematographers have to deal with a dozen or so lights for a typical film set—using nearly two million was another laborious yet innovative method that sets Gravity’s look apart.

Coming Back Down to Earth

Gravity isn’t all space, however. For the scenes set within various spacecraft, the filmmakers composed claustrophobic yet warm shots—contrasting with the cold expanse outside the ships. The framing of the movie in these scenes adapted to the cylindrical structures of the spacecraft, utilizing circles several times. Together, these choices helped sell a key moment in the film that represents Sandra Bullock finding sanctuary in the womb.

Sandra Bullock at the end of Gravity

The very last setpiece of the film differed from the rest as well, taking place back on Planet Earth. While most of the movie is shot digitally, the Earth-set scene is photographed on 65mm, giving it a more organic, vital feel. A desert lake was carefully chosen to represent the planet, bringing earthy tones of brown and green to a movie that was practically black-and-white for its entire running time.

Representing the dawn of man and simply a character’s completed journey back home, the ground is framed for most of the scene, focusing on Sandra Bullock’s legs and feet as she takes her first steps. The muddy earth becomes the new foreground, contrasting the planet Earth’s haunting ethereal place as the background for the bulk of Gravity and visually bringing the entire film full circle.

Pursue Your Passion in Cinematography at NYFA

Interested in exploring your own universe through the art of filmmaking and cinematography? Our cinematography programs teach the discipline hands-on, offering various assignments for prospective cinematographers. Learn more about our program curriculums on our Cinematography programs page.

Creating Depth in Film

When it comes to 2D images, like a standard photograph or a film you’re watching projected on your local multiplex’s screen, depth is an illusion. From cinematography to photography to painting to hand-drawn animations, artists must fool the human eye into thinking it’s viewing something in a three-dimensional plane when it’s actually flat. This is key to creating depth in film.

Creating Depth in Film: 4 Tips

Piecing together a captivating story becomes easier when you master different techniques proven to add depth (or the illusion of depth) to a shot. Here are four tips that will help give your cinematography the power to convince viewers that they are experiencing a world as real as their own.

Shallow Focus

Focus is perhaps the most powerful (and common) method of creating depth in both photography and film. Our human eyes have evolved to do this wonderfully—hold out your finger in front of your eyes, focus your vision on it, and notice how everything behind it becomes a blur.

This lens technique, called shallow focus, allows filmmakers to achieve depth by fooling our brains into naturally believing there’s space in between the plane in focus and the one that’s out.

Light and Shadow

If there’s one natural agent that influences our depth perception in the real world, it’s light. Point a light at something, whether near you or behind other objects, and your eyes will be drawn to focus there. By using high-contrast lighting, filmmakers are able to inject both depth and dimension into their compositions.

Whereas soft lighting can make an image appear flatter, sharper lighting delivers harsh shadows that help add an illusion of depth. Usually, the higher the contrast you create between shadow and light, the stronger the depth you’ll get in a shot.

Linear Perspective

If you want a quick (and fun) way of better understanding linear perspective, take out a blank sheet of paper and draw from the perspective of someone looking down a long hallway, bridge, or railroad tracks. You’ll notice that to match a realistic sense of depth, you’ll have to draw converging lines that start wide near the bottom and become closer as they recede toward the vanishing point.

By using camera placement in combination with wide-angle lenses, you can add depth by making the horizon seem farther away. Veteran cinematographers learn to get creative by utilizing different camera placements to achieve depth and energy via varying perspectives.

Occlusion

Though it may seem like a simple concept, occlusion is a powerful tool for creating depth, especially in CGI films and video games. Occlusion refers to the visual obstruction of a distant object with another object in the foreground. Similarly, for astronomers, occultation is all about studying what stars become visible and hidden depending on the course of the Moon’s orbit around Earth.

In filmmaking, this technique works alongside parallax to create depth. Usually, this effect comes naturally when filming people and objects positioned in front of other things. But if you ever find yourself with a tracking shot that feels like it’s lacking depth, consider having more objects in order to have a sharper occlusion effect. If there’s one filmmaker who learned how to make the tracking shot his own by using different techniques, including occlusion, it’s Steven Spielberg.

Learn Cinematography Skills at NYFA

NYFA offers a range of hands-on classes for prospective Cinematographers to learn the fundamentals of composition, lighting, and more. Visit our Cinematography Programs page or read our introductory guide to Cinematography to learn more.

What Does a Producer Do on a Student Film?

People often think a producer simply puts up the money for a film and walks away. Though raising funds is certainly part of what a producer — especially an executive producer — does, they also do a lot more, especially on a student film.

There are a lot of disparate skills, artistic and entrepreneurial, that go into being a good producer. From spotting good material and overseeing script development and bringing on directors to overseeing casting and editing, producers are often in the unique position of being with a project from inception to distribution.

“All very interesting,” you say, “but I’m just making a student film on a micro/nonexistent budget! Why do I need a producer?”

What Does a Producer Do on a Student Film?

The answer is that, even for the smallest films, production can easily get complicated and overwhelming. On a student film, a producer plays a pivotal role in overseeing various aspects of the production to ensure its successful execution. Producers often assist in pre-production tasks such as:

  • Script Development: Producers collaborate on script development and ensure it aligns with the available resources and budget.
  • Budgeting: Producers can help create and manage the budget for the entire student film production, allocating funds for various departments.
  • Fundraising: Seek and secure funding or resources through grants, crowdfunding on sites such as Kickstarter, or strategic partnerships.
  • Scheduling: Use organizational producer tools to develop and manage the production schedule, coordinating with various departments to ensure a smooth workflow.
  • Casting: Producers can connect and consult with the director on casting decisions, organize auditions, and communicate with actors and their representatives.
  • Location Scouting: Producers can identify and secure appropriate filming locations, ensuring logistical feasibility.
  • Permitting: Producers can help to obtain necessary permits for filming locations and ensure legal compliance. Many film schools (like NYFA) also offer assistance in securing these permits.
  • Promotion: Producers develop a strategy for promoting the film, including festivals, screenings, and online platforms.

Their involvement continues into the production phase, where they oversee the day-to-day operations, troubleshoot issues, and maintain a cohesive vision for the project. In essence, a producer on a student film is instrumental in bringing the creative vision to life while navigating the practical challenges associated with filmmaking within limited resources.

Getting Your Student Film to the Next Level

If you love your student film and want to expand it into something bigger and better, or if you want to get it into shape to enter into festivals, or pitch to studios as a feature or television series, or any of the many other ways a student film can turn into a career-starter, then having a producer already invested in the project will be an immense help for your cause.

With their skills in pitching, business, and human resources, as well as their big-picture view of your overall concept and an ability to work from pre-production to distribution, a producer will serve your project well as it grows and gains an audience. Having a producer onboard will allow you, as a director, to move on to your next project without leaving the last one on your hard drive.

Learn Producing Skills at NYFA

If you’re starting to think that maybe there’s more to this filmmaking thing than screenplays and storyboards, you might realize just how important a producer is on even the tiniest of projects. At NYFA, students can learn more about producing student films, working with a producer, and the entire production process from start-to-finish. Ready to get started? Learn more about our Producing programs today!

Image via Lê Minh on Pexels.

Tips on How to Self-Tape an Audition

Self-taping auditions have become a prevalent practice in the entertainment industry, allowing actors to submit audition tapes remotely. This method provides greater flexibility for both performers and casting directors, as actors can record their auditions conveniently and submit polished, well-rehearsed takes.

Tips on How to Self-Tape an Audition

To create a successful self-tape, actors typically follow specific guidelines, including clear framing, good lighting, and crisp audio quality. Additionally, actors often ensure that their background and attire align with the character they’re auditioning for, enhancing the overall professionalism of their submission.

It’s important to remember some tried and true tips, including the following:

Read everything you’re given.

Depending on the production and the script, specific details can be included in a casting notice to help the actor, including information related to text analysis questions: who, what, where, when, and why?

Highlight the parts you will try out for and circle any important verbs or words to stress or overplay. Throughout your sides, focus all attention on any physical details put in by the writer. If none are present, make bold choices and be a risk-taker.

Find a reader.

Teamwork can be key to success for self-tapes. Ask a fellow classmate or friend for help, feeding you lines and handling the camera while you focus on performance. Acting with a partner can help you disappear more into the scene.

But it’s okay if you can’t.

However, if no friend, classmate, or teacher can be found, rehearse the scene a few times before you turn the camera on, and then record at least three different takes, including different acting choices if possible. This will give you options to choose from when sending out the tape. Even if you can’t get feedback at the moment, feel free to send the footage to a trusted friend or colleague for notes before sending out the final version to casting.

Don’t forget to slate.

In the process of recording a self-tape audition, it is expected to slate, which means introduce yourself. Be natural when giving your name and contact information, and be clear so if your performance goes well, you will already have made a memorable impression. Shift down your head at the end of your slate for a small pause to transition from your introduction to the scene itself.

Act for film.

Unlike an in-person audition, you must do a little self-directing for the camera. Find your mark on the floor (use tape if necessary) to ensure you are standing where you need to be in the frame. You can put tape on the wall or a piece of paper behind the camera to provide yourself with an eyeline.

Make sure the most important thing we see in the video is you, ideally in front of a plain wall, to avoid visual distraction.

Dress appropriately.

This doesn’t mean renting out a Victorian corset if it’s a period piece, but make sure what you are wearing isn’t distracting from the performance in the same vein as the background behind you. Avoid any flashy colors, patterns, logos of any sort, or any shapes or forms. Less is more like when walking in for a live audition. Makeup should also be a minimum, except if the role demands more. The fewer external distractions there are, the more casting will focus on you and your performance.

Follow up.

Finally, the follow-up on these auditions is just as important as any other job interview. Be clear and concise in your emails or voicemails, following up a few days after submitting your tape. You won’t come off as needy or desperate–following up is a standard procedure and will make sure you weren’t forgotten or lost in the shuffle.

Film Producing: How to Cast the Right Actors in Your Film

Being a producer can have its ups and downs–after all, producers play a part in every creative, technical, and financial aspect of a film or television show. Often, they help oversee the hiring of writers and the development of the script and supervise the casting, hiring of the crew, and location scouting of a project.

Film Producing: How to Cast the Right Actors in Your Film

A major part of film production includes casting the right actors for your project. But how do you know when you are casting the right people for the part? Here’s some advice for students and aspiring producers to help you pick the perfect cast!

Don’t wear out the material.

Don’t overuse the script during the audition process. Do you want to hear 50 people read the same lines repeatedly? You may love the scene at the beginning of the audition process, but there’s a good chance you’ll hate it by the end.

Instead, you may consider choosing material from a different project that is spiritually similar and use that during the audition process. You won’t end up tired of your own script, plus you can save the real material for people you are serious about during callbacks.

Focus on the chemistry.

It’s understandable to want an actor who is specifically right for the part, but it’s also important they have chemistry between your leads, as well as chemistry with the director and the cast. Chemistry between actors is often what makes a film successful because it’s so exciting to watch.

Be specific.

As a producer, it is imperative to have a clear picture of your needs and priorities. It’s important to know what characteristics you want in the actors for your project. Be specific when working with casting directors and you’ll find being upfront about what you want will help them plan and be more strategic in the casting process.

In Film Independent’s article, “’We’re A Family’: Casting Directors on Putting the Right Actor in the Role,” Julie Hutchinson, former 20th Century Fox’s vice president of Feature Casting and senior vice president of Casting at Universal Pictures, said, “We’re a family. We’re all in it together.”

Don’t rush.

Don’t make the rookie-producing mistake of rushing through the casting process. It’s not just another part of pre-production you should check off your to-do list. Of course, the casting process can be frustrating and tedious. Remember, there is almost never a perfect fit for your role. The person auditioning for the part may have the talent but not the look you want. Or, they may have the look you want but not the right aura.

It can be a bad idea to bring in an absurdly large group of people for auditions, especially if you haven’t had the time to look at all of their headshots and resumes. Instead, take the time to read over some submissions, select a few actors, and bring them in for auditions. Being selective early on in the process will increase your chances of finding suitable talent for your project.

Remember: don’t settle for actors you’re not happy with because this could lead to some major issues on set later on down the road when it will be too late (and too expensive) to recast. A well-cast actor not only brings the character to life but also contributes to the film’s narrative depth, fostering a connection between the audience and the story.

Develop Producing Skills at NYFA

Casting the right actor is a pivotal decision that can profoundly impact the success and authenticity of a film. Beyond the actor’s physical resemblance to the character, the casting director must consider the performer’s ability to embody the role emotionally, convey the intended nuances, and harmonize with the overall vision of the film, ensuring a compelling and resonant on-screen presence.

At NYFA, aspiring producers learn essential and fundamental skills to help them orchestrate the creation of a film or television show. To learn more about Producing programs at NYFA, explore our programs.

Disney Feature Films: Exploring the Magic and Innovation

Disney, a name synonymous with magic, wonder, and storytelling, has graced the world with a treasure trove of cinematic gems that have enchanted generations. Disney feature films like The Lion King (1994), Toy Story (1995), Frozen (2013), and The Incredibles (2004) are praised for their unique take on the fantasy genre and complex characters beloved by audiences. Disney continues to innovate and inspire, whether it’s through the latest technology that brought us Avatar, creating culturally diverse films like Coco, or establishing the 12 Principles of Animation, the cornerstone of learning the craft.

The Best Disney Feature Films By Decade

Disney’s legacy in animation is a story of timeless tales, captivating characters, and pioneering creativity. Over the decades, the studio has continually reinvented itself, delivering a rich tapestry of animated masterpieces. From the early classics of the 1940s to the modern hits of the 2020s, Disney’s journey through the world of animation has left an indelible mark on cinema history.

NYFA Musical Theater Alum Miisha Shimizu celebrated Disney’s princesses at the Ultimate Princess Celebration at Disney Japan singing a rendition of Starting Now.

Join us on a journey through the decades as we explore the best Disney feature films and innovation, each era representing artistic and storytelling excellence.

The 1940s

During the 1940s, Disney played a pivotal role in shaping animation history by launching groundbreaking films like Fantasia (1940) and Pinocchio (1940). Fantasia redefined animation by seamlessly blending classical music with breathtaking visuals, while Pinocchio exemplified the studio’s talent in infusing profound emotional depth into storytelling. Even today, Pinocchio inspires visual storytellers, including Guillermo Del Toro.

Disney also made classics such as Dumbo (1941), Bambi (1942), and The Adventures of Ichabod and Mr. Toad (1949), a double feature film that adapts Washington Irving’s “The Legend of Sleepy Hollow” and Kenneth Grahame’s “The Wind in the Willows.”

(Shout out to Tony Candelaria (NYFA Los Angeles), who worked on Del Toro’s Pinocchio!) Image via Into Film.

The 1950s

The 1950s marked the emergence of iconic Disney classics like Alice in Wonderland (1951) and Peter Pan (1953). These films, adapted from Lewis Carroll’s novel and J.M. Barrie’s play, “Peter Pan, or The Boy Who Wouldn’t Grow Up,” transported audiences to enchanting realms, showcasing Disney’s prowess in transforming literary works and plays into imaginative cinematic masterpieces.

This era also brought Cinderella (1950), Lady and the Tramp (1955), and Sleeping Beauty (1959) to our screens. Cinderella, notably, was a visually stunning story that inspired remakes and retelling, such as the 2021 film starring NYFA Guest Speaker Billy Porter.

As many of these films were adapted or started as stageplays, they continue to capture the hearts of audiences everywhere. NYFA Musical Theatre alum Ilda Mason, in fact, started her performing career in productions including “Peter Pan” and “The Beauty and the Beast” and toured nationally for “Cinderella” as an ensemble member. Corben Williams, another NYFA alum, also performed in “Cinderella” and “Beauty and The Beast.”

The 1960s

The 1960s proved to be a pivotal decade in Disney’s animation legacy, defined by the release of enduring classics such as 101 Dalmatians (1961) and Mary Poppins (1964). Mary Poppins was a delightful blend of live-action and animation featuring a magical nanny and her adventures with the Banks family. The film starred legendary actors Julie Andrews and Dick Van Dyke.

Meanwhile, 101 Dalmatians introduced an innovative, more cost-effective animation style utilizing Xerox technology for the first time. Featuring the unforgettable antagonist Cruella de Vil, this film inspired remakes and adaptations, including the live-action versions in 1996 and 2000, with NYFA Guest Speaker Glenn Close as de Vil. She also served as an executive producer for Cruella (2021), starring Emma Stone. Image via D23.

The 1970s

The 1970s in Disney animation blended achievements and hurdles. During this decade, Disney released enduring classics such as The Aristocats (1970) and Robin Hood (1973). Both offered lighthearted and imaginative films with a cast of anthropomorphic animal characters. The decade also gave audiences The Many Adventures of Winnie the Pooh in 1977, based on a collection of short films featuring the beloved characters from A.A. Milne’s Winnie the Pooh stories.

The 1980s

The 1980s signified a pivotal period of transformation in Disney animation, famously known as the “Disney Renaissance.” During this decade, the studio launched the iconic The Little Mermaid (1989), marking Disney’s triumphant return to musical storytelling and paving the way for numerous adaptations of the tale, including the recent live-action musical featuring Halle Bailey.

The 2023 rendition of The Little Mermaid also introduces Audre Louise Beauséjour, an alum of NYFA’s Musical Theatre program, who lends her voice to the character Ariel in the French version of the film. Ariel, Halle, and Audre collectively embody the essence of embracing your inner strength and refusing to let others’ misconceptions deter you from pursuing your dreams. Image via The New York Times.

The 1990s

Disney’s impressive lineup of highly praised films throughout the 1990s encompassed beloved classics like Beauty and the Beast (1991), Aladdin (1992), The Lion King (1994), and Hercules (1997). These movies remain among the studio’s most cherished animated masterpieces. While many of Disney’s films would go on to inspire live-action remakes, including Beauty and the Beast and The Lion King, Hercules remains in classic status. Aladdin and The Lion King were also adapted into Broadway musicals. NYFA Musical Theatre alum Pierre Marais was in the Broadway production of Aladdin at New Amsterdam Theatre.

Personally, we think that many of NYFA’s acting alum would be great for a live-action remake of the humorous take on Greek mythology.

The ‘90s also brought us down under with a sequel to The Rescuers (1977), starring film legends Eva Gabor and Bob Newhart. The Rescuers Down Under (1990) takes audiences to the animated Australian outback to rescue a young boy named Cody and a rare golden eagle. An early animated depiction of Australia, one of the top film and entertainment industries, The Rescuers Down Under continues to be a cherished memory for many Disney fans.

The 2000s

The 2000s through the 2010s marked a renaissance for Disney animation, with a string of highly successful films that brought us to far-off places, real and imaginary. The Emperor’s New Groove (2000), which takes place in Peru, stands out as a distinctive and comical departure from Disney’s traditional animated offerings and tells the story of the transformation of Emperor Kuzco into a llama. The film’s irreverent humor and quirky characters continue to inspire dedicated fans who create TikToks paying homage to its memorable scenes.

Cars (2006), starring Owen Wilson, Bonnie Hunt, and NYFA Guest Speaker Carl Weathers, is a heartwarming film that takes audiences to the small town of Radiator Springs. 2007 brought us to Paris with Ratatouille with the tale of Remy, a French rat with big aspirations. The movies’ unique blends of humor, memorable characters, and impressive animation have made them beloved additions to Disney’s lineup.

The Princess and the Frog, released in 2009, signified Disney’s reemergence in traditional hand-drawn animation as the enchanting tale unfolds in the vibrant backdrop of New Orleans. Tiana, the protagonist, was Disney’s inaugural Black princess, offering crucial representation to audiences. Image via Inside The Magic.

2009 was also the year that Disney acquired Marvel Studios, leading to future hits like Doctor Strange in the Multiverse of Madness (2022), starring NYFA Guest Speaker Elizabeth Olsen, to emergence into television with shows like SheHulk: Attorney at Law, featuring a hit cast that includes Acting for Film alum Michel Curiel. Disney’s acquisition and the hard work of Marvel directors like NYFA Guest Speaker Jon Favreau, and Marvel-producing powerhouse, NYFA Guest Speaker Kevin Feige, promise to keep the multiverse alive. 

The 2010s

The 2010s were characterized by Disney’s ongoing growth and diversification in animation. In 2012, Disney acquired Lucasfilm. Lucasfilm went on to expand the Star Wars universe with films like Star Wars: The Force Awakens (2015), starring NYFA Guest Speaker Adam Driver. This era also witnessed blockbusters such as Frozen (2013), adapted into a hit musical, and the live-action film Into the Woods.

The 2014 version brought the beloved musical to the screen, intertwining classic fairy tales with a star-studded cast and stunning visuals. (Pictured above: NYFA’s Musical Theatre School’s performance of Into The Woods.)

The release of Moana in 2016 extended a cultural invitation to Polynesian traditions through compelling storytelling, memorable music, and a resolute heroine. In 2016, Disney released Zootopia (2016), a surprise hit returned to the world of animals. Animator Darrin Butters, an animator for all of Walt Disney Animation Studios’ top hits, including Big Hero 6, Frozen, and Tangled, provided the New York Film Academy 3D Animation School with an exclusive behind-the-scenes look at Zootopia before its release.

Disney also experienced remarkable success with the CGI-animated live-action adaptation of Disney’s The Lion King (2019). This remake featured Beyoncé as Nala, Donald Glover as Simba, and NYFA Guest Speaker Seth Rogen as Pumbaa. NYFA alum Guillermo Quesada worked on the team of VR and AR developers for the film. This decade also marked Disney’s controlling interest in National Geographic, making it possible for visual storytellers from all crafts, such as documentary filmmakers and photographers, to bring their stories to life. NYFA Photography alum Jon Henry was featured in the October 2020 issue of National Geographic, and NYFA Documentary Filmmaking graduate Lucía Flórez was awarded the prestigious National Geographic Explorer grant for Shirampari, a film about indigenous Amazonian fishermen.

The 2020s

The 2020s continued the important work of cultural representation in their films with the release of Encanto (2021). The film, based in Colombia, is a captivating animated film that transports viewers to a magical village in the Colombian countryside. Revolving around Mirabel, the only member of her family without special powers, the audience follows as she embarks on a quest to save her home from a mysterious threat. With vibrant cultural elements and a heartwarming message, Encanto has resonated with audiences and offered a unique cinematic experience. Films like Turning Red (2022) followed the success of Encanto and Moana, bringing forth necessary Asian representation

In 2022, Disney also explored the world of films like Toy Story, creating a spin-off/prequel titled Lightyear. Lightyear, the story of a young Buzz stranded on a hostile planet with his commander and crew, was a creative take on one of their most popular franchises. The film featured work from NYFA BFA Filmmaking alum Raquel Bordin. Disney continued experimenting with television and streaming with Moon Knight, also released in 2022 on Disney Plus. The Emmy-winning show, which delves into the adventures of Marc Spector, was directed by NYFA Screenwriting alum Mohamad Diab. The show was celebrated for its representation of Arabic characters. Image via CNN.

Create Your Own Movie Magic at NYFA

Whether you’re ready to head to the stage or screen or create your own worlds in 3D Animation, Disney can be an example of exemplary storytelling. To learn more about acting, musical theatre, 3D animation, filmmaking, and more, explore our programs

The History of Animation: Celebrating Disney’s 100 Years of Stories

The animation industry has grown to become an absolute behemoth in the world of cinema. Despite the immense teams and years of effort required for modern animated films, they reign as the most lucrative genre, boasting a remarkable 52% gross profit margin since 2004, leaving the second-most profitable genre, action, at 48% in the dust. Of course, when anyone thinks of the history and growth of animation, they think of Disney, a legacy that is nothing short of iconic. Walt Disney’s pioneering spirit and commitment to innovation revolutionized the animation industry from its first-ever feature-length animated film, Snow White and the Seven Dwarfs, to timeless classics like The Lion King, Frozen, and Moana that continue to captivate audiences of all ages.

In honor of Disney’s storytelling prowess and commitment to pushing the boundaries of animation, let’s discuss the history of animation and how the company has left an indomitable imprint on the entertainment world.

The History of Animation: Starting With The First-Ever Animation

Of course, animation wasn’t always a multi-million dollar affair. Only a century before 3D animation schools rose to help people study the craft, there were pioneers out there trying to figure out how to get it started. It’s hard to define what the first-ever animation was, as it depends entirely on what is classified as an animation. Given that animation, at its heart, is simply the act of creating the illusion of movement through still images, you could argue that the craft began hundreds of thousands of years ago. We’re all familiar with the stereotypical cave painting imagery, which usually depicts hunting in motion.

The Victorians also figured out how to create moving stills to trick the eyes into thinking the image was animated, as shown in the image below.

History of animation: first ever animation

Even if we’re talking about the first-ever animation in the era of film, though, we’ve still got a problem: are we including only drawn images? Stop motion? Animations that only featured a few frames? Let’s skip ahead and look at the first verifiable animated feature-length film… although that may be a little tricky since no surviving copies exist.

El Apóstol: The First Animated Feature Film

After several visual storytellers began creating animated shorts in the early 20th century (1914’s Gertie the Dinosaur is a notable example), the first feature-length animation created using traditional methods was entitled El Apóstol. Released in 1917 to a South American audience, the 70-minute long movie – running at an impressive 14 frames per second – is the first commercially profitable animated movie ever made. According to those who saw it, the political satire was exceedingly good. However, those who didn’t catch it the first time will never have the chance to find out since the film’s only copy was unfortunately destroyed in a fire.

The Rise of the House of Mouse

More experimental animation techniques were developed over the next decade (including methods like rotoscoping), producing some hit-and-miss results. It was the opening of a small studio in Los Angeles, however, that changed the game forever.

Walt Disney studios history of animation

With more innovations and notable works over the 20th century (and beyond) than we could ever hope to list here, Disney’s studio and tumultuous history set a precedent for the entire animation industry. Disney Studios also inspired the popular 12 principles of animation, which many animators swear by today.

Interestingly, Pinto Colvig, famously known as the voice of Disney’s Goofy, was an extremely talented illustrator and is reputed to have made the very first animated feature film himself a couple of years before El Apóstol, but this is now impossible to verify. As a result, some commenters point to the 1937 release of Snow White and the Seven Dwarfs as the first feature-length animated film since it was entirely hand-drawn and isn’t classified as a ‘lost movie.’

The Best Disney Animated Feature Films By Decade

The 1940s

In the 1940s, Disney shaped animation history with releases such as Fantasia (1940) and Pinocchio (1940). Fantasia pushed the boundaries of animation by marrying classical music with stunning visuals, while Pinocchio showcased the studio’s ability to infuse profound emotional depth into storytelling. Pinocchio still inspires visual storytellers today, such as Guillermo Del Toro.

In 2022, Guillermo del Toro released his version of the Pinnochio (in collaboration with Netflix.) The film was created using stop motion, resulting in a gothic fairy tale feel that took over 60 crew members and 1000 days to create. (Also, a big shout out to Tony Candelaria (NYFA Los Angeles), who worked on Del Toro’s Pinocchio!)

The 1950s

In the 1950s, Disney animation entered a renaissance period, marked by releasing iconic classics like Alice in Wonderland (1951) and Peter Pan (1953). Alice in Wonderland (based on a novel written by Lewis Carroll) and Peter Pan (based on the play by J.M. Barrie titled “Peter Pan, or The Boy Who Wouldn’t Grow Up”) whisked audiences away to magical worlds, showing the studio’s ability to adapt novels and plays into imaginative films.

The 1960s

The 1960s were a pivotal decade for Disney animation, marked by the release of several enduring classics, including 101 Dalmatians (1961) and The Sword in the Stone (1963). The Sword in the Stone followed the young King Arthur’s adventures and is celebrated for its charming and comical take on the Arthurian legend. 101 Dalmatians introduced a new, more economical animation style, employing Xerox technology for the first time and featuring the unforgettable villain Cruella de Vil. 101 Dalmations also inspired remakes and adaptations, including the 1996 and 2000 live-action versions starring NYFA Guest Speaker Glenn Close as de Vil. Close also executive produced Cruella (2021) starring Emma Stone.

The 1970s

Disney animation in the 1970s was marked by both successes and challenges. The decade saw the release of classics like The Aristocats (1970) and The Many Adventures of Winnie the Pooh (1977), which maintained the studio’s signature charm. Winnie the Pooh, which entered the public domain in 2022, already has an adaptation in the form of a horror film, Winnie the Pooh: Blood & Honey (2023).

The 1980s

The 1980s marked a transformative era for Disney animation, characterized as the “Disney Renaissance.” The decade witnessed the release of the iconic The Little Mermaid (1989), which heralded Disney’s triumphant return to musical storytelling and set the stage for multiple spin-offs of the story for years to come, including the recent musical live-action starring Halle Berry.

The Black Cauldron (1985) is a Disney animated film notable for its darker and more experimental tone, straying from Disney’s typical storytelling style. Based on “The Chronicles of Prydain” by Lloyd Alexander, the movie features a young man named Taran on a quest to prevent the evil Horned King from using a powerful, magical cauldron for nefarious purposes. The film has gained a cult following and is appreciated for its unique, adventurous narrative.

The 1990s

Disney’s string of critically acclaimed films in the 1990s included Beauty and the Beast (1991), The Lion King (1994), and Hercules (1997), some of their most beloved animated classics. The period also included a sequel to The Rescuers (1977), which starred filmmaking icons including Eva Gabor and Bob Newhart. The Rescuers Down Under (1990) follows the brave mouse duo, Bernard and Bianca, as they venture to the Australian outback to rescue a young boy named Cody and a rare golden eagle from the clutches of a ruthless poacher. The film was an early animated depiction of Australia, which is becoming one of the hottest filmmaking industries.

The 2000s

In the 2000s to 2010s, Disney animation experienced a revival marked by highly successful films. This era began with The Emperor’s New Groove (2000) and Atlantis: The Lost Empire (2001), leading to hits such as Ratatouille (2007) and The Princess and the Frog (2009). The Emperor’s New Groove (2000) is a unique and comedic departure from Disney’s traditional animated fare, where Emperor Kuzco is transformed into a llama. The film’s irreverent humor and quirky characters have earned it a dedicated fan base that still makes TikToks inspired by some of its best scenes.

The Princess and the Frog (2009) marked the studio’s return to traditional hand-drawn animation. Set in New Orleans, it tells the story of Tiana, a hardworking woman who, with the help of a prince turned into a frog, embarks on a magical and musical journey to break a curse and fulfill her dreams. Notably, Tiana was the first Black Disney princess, providing necessary representation for audiences.

The 2010s and Beyond

The 2010s were marked by Disney’s continued expansion and diversification in the realm of animation. The era saw the release of beloved classics like Frozen (2013), Big Hero 6 (2014), Moana (2016), and Encanto (2021), each bringing fresh storytelling and memorable characters to the forefront. Moana and Encanto also introduced audiences to Polynesian and Colombian culture. With captivating stories, memorable songs, and strong-willed heroines, the films have been praised for their representation and positive messages.

This continued with the release of films like Turning Red (2022), following the success of films like Shang Chi and the Legend of the Ten Rings and Raya and the Last Dragon regarding Asian representation. As part of Pixar’s  “SparkShorts” program, designed to discover new storytellers, writer/director Steven Clay Hunter also made history when he created the short CGI-animated film Out. The short film was a milestone for Pixar, featuring the first gay main character in a Pixar production.

The First Computer-Animated Feature Film

If the founding of Disney Studios is the most significant turning point in animation history, Pixar’s release of Toy Story in 1995 could be deemed the second biggest. Disney’s acquisition of Pixar in 2006 and the establishment of Walt Disney Animation Studios as a powerhouse for CGI animation contributed to the studio’s evolution and ongoing influence on the industry.

As the first fully computer-animated feature film, Toy Story, starring Tim Allen and Tom Hanks as Buzz Lightyear and Sheriff Woody, utilized cutting-edge CGI (Computer-Generated Imagery) techniques. The movie demonstrated the potential of computer animation and revolutionized the industry, inspiring future advancements and shaping how animated films are made.

history of animation
Buzz and Woody via Pixar.

While it’s impressive that Toy Story still looks incredible two decades later, it’s undeniable that the CGI animations released since are following some kind of Moore’s Law effect: every year, the rate of technological increase is growing exponentially, leading to mind-blowing results which are light-years ahead of titles released just a couple of years ago.

The Evolution of Animation

CGI animation has continued to provide filmmakers with the techniques they need to stretch the limits of their imagination. Films such as Netflix’s Jingle Jangle, which has NYFA alum Francesco Panzieri among the film’s credits, utilized several CGI effects to capture the magic of the holiday season. Superhero films from NYFA Guest Speaker Kevin Feige, such as Avengers: Endgame (2019) and Captain Marvel (2019), also all used cutting-edge computer imaging. This level of animation brings audiences into a world where superheroes can fly, fight alien creatures, and have superhuman abilities.

Captain Marvel using her powers via AllPowers on YouTube

It’s also a huge win for Disney, who famously purchased Marvel Entertainment for $4 billion in 2009.

Even television series and short films are tapping into the future of animation. Disney + released the streaming series She-Hulk: Attorney at Law, which used CGI animation to create the character of She-Hulk. She-Hulk also featured New York Film Academy Acting for Film alum Michel Curiel.

The Growth of the Animation Industry

Outside of Disney and Pixar, the animation industry has grown exponentially, with animation studios all over the world. Japanese studio Studio Ghibli has released award-winning animes, including Spirited Away and My Neighbor Totoro; DreamWorks Animation is known for hit films such as Shrek, Kung Fu Panda, Madagascar, and How to Train Your Dragon. Notably, Dreamworks has successfully turned many of its films into franchises. Shrek, which inspired several sequels and spin-off films, also has a cult-like fanbase, with people holding Shrek-themed parties year-round.

history of animation
Shrek and Donkey, via Dreamworks.

Additional animation studios, such as Nickelodeon Animation Studios, are still finding success in their classics like SpongeBob SquarePants, Avatar: The Last Airbender, and Hey Arnold! Similar to Shrek, Spongebob has an enthusiastic fanbase, with three films based on the animated TV show. Cartoon Network Studios has also had a variety of hit shows, including Adventure Time, Regular Show, and The Powerpuff Girls. As a part of their nighttime series Adult Swim, Cartoon Network has also produced mature animated content like Rick and Morty, a wildly successful series very loosely based on the Back to the Future characters.

Top-Grossing Animated Films

As animated films have become more popular and technology has advanced, the box office has demonstrated how successful these movies can be. Here are the top-grossing animated and CGI films in the last decade, with many Disney/Pixar films on the list.

The Lion King (2019)

The CGI-animated live-action of Disney’s The Lion King (2019) was a box-office smash. Based on the 1994 animated film, the remake featured Beyonce as Nala and Donald Glover as Simba, as well as Seth Rogen as Pumba, John Oliver as Zazu, James Earl Jones as Mufasa, and Alfre Woodard as Sarabi. Additionally, NYFA alum Guillermo Quesada was on the team of VR and AR developers for the film.

Frozen (2013) and Frozen II (2019)

Disney’s Frozen movies were a cultural phenomenon and inspired young girls everywhere to don “Elsa” Halloween costumes for years to come. The musical films follows two sisters, Elsa and Anna, as they grapple with Elsa’s mysterious powers.

The Super Mario Bros. Movie (2023)

Based on the popular video game, The Super Mario Bros. Movie (2023) featured a look into the magical world of Mario and Luigi. Starring Chris Pratt as Mario, Anya Taylor-Joy as Princess Peach, Charlie Day as Luigi, and Jack Black as Bowser, for many, the fun film recaptured the nostalgia of the childhood game.

The Incredibles 2 (2018)

The Disney Pixar hit, The Incredibles 2, a sequel to the popular The Incredibles, brings audiences back into the theater to follow the adventures of the Parr superhero family. Craig T. Nelson and Holly Hunter return as Mr. Incredible and ElastaGirl, with Brad Bird returning as the voice of fan-favorite Edna Mode.

Minions (2015)

After the release of the Despicable Me animated film starring Steve Carrell, minions were everywhere. The Minions movie, starring Sandra Bullock as a supervillain, brought back the lovable yellow cylinder-shaped minions for more fun and hijinks. Despicable Me 3, the third installation of the original film series, was also a commercial box-office hit.

Toy Story 3 (2010) and 4 (2019)

Disney Pixar’s iconic Toy Story went on to have four feature films and is rumored to have a fifth film on the way. Each film introduces new storylines that tug at the audience’s heartstrings and introduce colorful characters. The third and fourth films were popular, showing the series’ long-term success and cultural impact.

Finding Dory (2016)

Disney’s Finding Dory (2016), based on the popular Finding Nemo (2003) animated film, demonstrated the potential popularity of any given character in an animated film. Dory, voiced by Ellen Degeneres, was a fan favorite, inspiring her own movie that dug into the character’s backstory under the sea.

Zootopia (2016)

Known for the catchy song “Try Everything” by Shakira, Disney Pixar’s Zootopia was a surprise hit with audiences. The film, based in the fictional Zootopia city, has a number of memorable characters based on animals and follows two crime-fighting friends, Judy Hopps (Ginnifer Goodwin) and Nick Wilde (Jason Bateman).

With a number of films expected to have sequels and trilogies, as well as the continued creation of Disney live-action remakes, such as the new The Little Mermaid (2023), this list is likely to shuffle. More so, with streaming channels creating their own animated and CGI-animated content, the future of animation looks bright, with a number of outlets for creators to release original stories.

Get Started with 3D Animation at NYFA

CGI animation is now a hugely profitable industry staple; it isn’t going anywhere soon. The only thing left to see is how the students of animation school today will revolutionize the world of animation tomorrow. Discover the magic of animation and visual effects at NYFA. Learn the fundamentals of animation tools and storytelling, such as Disney’s famous 12 principles of animation, through our hands-on programs. Learn more about our programs on the 3D Animation School page!

Styles of Filmmaking: Exploring the Brands of Famous Directors

Scorsese. Tarantino. We can instantly identify signature styles, techniques, work ethic, personality traits, and many other unique qualities or images associated with those names because of the brand they’ve built as filmmakers. Building a brand is creating your own identity among the many millions of other filmmakers out there trying to do the same thing. It’s about differentiating yourself from everyone else and giving people a story about you and what you offer – otherwise known as your reputation.

Styles of Filmmaking: Exploring the Brands of Famous Directors

Terms like “personal branding” can repel artists like the plague. But the reality is business can be just as much a part of filmmaking as art – particularly in our current digital landscape where information is ubiquitous, and every man and his dog has a platform to vie for your attention. As filmmaking is synonymous with storytelling, building your brand isn’t as daunting a task as you may think — in a way, it’s telling the story of yourself.

With that in mind, the most important things to portray through your brand are:

  • Who you are
  • What it is you do
  • How you go about it
  • Where you’d like to go

A few directors with signature styles of filmmaking include:

Tim Burton

Tim Burton typically makes films with Gothic and fantastical themes, dark humor, and quirky characters. His niche is specific, which is important for aspiring filmmakers to master. Some of his most well-known films, such as Edward Scissorhands (1990), The Nightmare Before Christmas (1993), and Beetlejuice (1988) are cult classics. Beetlejuice is so popular; in fact, it’s inspiring a long-awaited sequel starring Winona Ryder and Jenna Ortega. It is also a stage musical.

Image via YouTube.

Chloé Zhao

Zhao’s films lean into naturalistic storytelling and help audiences explore the American West. Her films, including Nomadland (2020) and The Rider (2017), have a mix of non-professional and professional actors, creating a more authentic experience for audiences. Nomadland easily made our list of top films to watch before film school, with its genuine and immersive portrayal of a subculture often overlooked in mainstream cinema.

Quentin Tarantino

With styles of filmmaking that include nonlinear narratives, sharp dialogue, pop culture references, and eclectic soundtracks, Director Quentin Tarantino has created notable films, including Pulp Fiction (1994), the Kill Bill series (2003, 2004), and Django Unchained (2012). In every film crafted by Tarantino, a distinct and unmistakable style emerges: narratives fragmented and rearranged in time, mundane dialogue scenes elevated to the forefront, and a keen, audacious integration of music.

Ava DuVernay

DuVernay’s socially conscious storytelling, advocacy for diversity and inclusion, and visually powerful narratives have brought stories like Selma (2014), 13th (2016), and A Wrinkle in Time (2018) to life. Selma’s commitment to historical accuracy regarding Martin Luther King Jr., as well as its relevance to discussions about civil rights, resonated strongly with audiences. DuVernay is one of the top directors in the industry for a reason.

Image via Collider.

Wes Anderson

Symmetrical framing, vibrant color palettes, whimsical storytelling, ensemble casts, and meticulous set design are huge components of Wes Anderson’s filmmaking style.  Movies like The Grand Budapest Hotel (2014), Moonrise Kingdom (2012), and The Royal Tenenbaums (2001) have helped establish a look and feel that’s all his own, extremely difficult to replicate.

Greta Gerwig

The success of the 2023 film Barbie catapulted Gerwig’s status as a director. But before the 2023 hit, her quirky and authentic character portrayals and exploration of coming-of-age themes made her well-established for films like Lady Bird (2017) and Little Women (2019).

Spike Lee

Spike Lee is known for creating films with social and political commentary, dolly shots, vibrant color schemes, and exploration of racial issues. Some of his greatest films, including Do the Right Thing (1989),  Malcolm X (1992), and BlacKkKlansman (2018), are exceptional and thought-provoking, inspiring audiences worldwide.

Nora Ephron

Nora Ephron’s romantic comedies are well-known for their sharp and witty dialogue, with Meg Ryan starring in hits like When Harry Met Sally (1989), Sleepless in Seattle (1993), and You’ve Got Mail (1998).

Styles of Filmmaking and Personal Branding: An Essential Balance

Like the directors mentioned above, it’s vital to be authentic and showcase your individuality and uniqueness. Styles of filmmaking, such as the color concept, font, showreel, and ‘about me’ sections on your website, can also influence your personal branding. If you use social media, you can use these elements throughout Facebook, Twitter, YouTube, Instagram, or any other platform you choose to market yourself.

Creator of Instagram filmmaking community @filmmakersworld, Emanuele Giannini, thinks of the platform as today’s digital portfolio for filmmakers and claims it’s a great way to “build an audience, attract new business, and collaborate online.”  Because your brand is tied to the emotions or impressions people have of you, your relationships and how you communicate and engage with others will always play a big part.

If you have a production company, you can also establish a logo and other design elements that correspond with the adjectives you want your audience to associate you with. Be sure to feature this on all of your digital mediums (and non-digital, like your business card). When it comes to branding, consistency is key. 

Advance Your Filmmaking Skills at NYFA

When all is said and done, a brand won’t garner much positive attention if you’re not putting great care and effort into your work. Aspiring filmmakers should always be working on their filmmaking skills first and foremost, continually honing and evolving their voices. Then go forth and build that filmmaking identity – tell your story and make it great! Learn more about advancing your filmmaking skills at NYFA today!